SLA RSS Presentation

Cast a Wide Research Net & Save Time with RSS August Jackson august (at) augustjackson (dot) net Society of Competitive Intelligence Professionals

The Categories of Sources are Expanding Timelines to Insight are Compressing

Web 1.0 Model = You Go to the Content

RSS Turns the Information Flow Around!

Cast a Wide Net  Filter  Capture Insight

RSS is Best for Knowledge Maintenance

Traditional Research is Blockbuster RSS is Netflix Vs.

Integrated RSS Functionality

Use an RSS Reader to Aggregate Information

Choosing an RSS Reader FeedDemon Google Reader NetNewsWire Operating System Web Smart Lists Yes No Yes Sharing No Yes Via delicious Cost Free Free Free

RSS Readers on Mobile Phones

Find RSS Feeds for your Existing Sources Newspapers, Magazines, Newswires and Journals Blogs Company Web Sites Industry Analysts Find RSS Feeds for the Sources you Already Use

Live Demonstration of RSS Workflow

It’s Easy to Become Overwhelmed

Find RSS Feeds for your Existing Sources Social Bookmarking Delicious Furl Blog Aggregators Technorati Custom News Feeds Google Alerts Google News Yahoo! Finance Premium Aggregators Job Sites Monster CareerBuilder Yahoo! HotJobs Create RSS Feeds of Custom Searches

Keyword Lists for Custom Feeds and Watch Lists Appropriate Keywords are Critical for Competitive Intelligence

Live Demonstration of Custom RSS Feeds

Creating Smart Lists in NetNewsWire

Creating Watches in FeedDemon

Use Folders to Organize Feeds Competitors Topics Geographies Projects Events Teams

Twitter Searches Add a Real-Time Dimension http://search.twitter.com

Use RSS to Collaborate and Publish

Use RSS to Collaborate and Publish http://www.augustjackson.net

Using RSS to Develop Competitor Profile The RSS Company Latest Headlines C-Level Quotes Analyst Quotes Hiring Trends Aggregate headlines and summaries from top journals Capture relevant public comments from financial, industry analysts Capture executives’ public comments Details of job listings, numbers, skills sought, locations

RSS Early Warning System Scenario 1 Scenario 2 Scenario 3 Event A Event E Event D Event C Event B Event Z Event V Event W Event Y Event X Event F Event U

Spencer Stuart uses RSS to Place Executives
Executive Search Consulting Firm based in Chicago
Search consultants need broad knowledge of industries and talent pools
Implemented Enterprise RSS solution to automatically subscribe consultants to relevant feeds
Solution integrated directly into Outlook and SharePoint

RSS Resources
Google Reader Blog
Newsgator Blog
RSS Specifications Blog
RSS Network Directory of RSS Feeds
“RSS in Plain English” video posted to YouTube

Questions?

Thank You!
http://www.augustjackson.net
http://www.cipodcast.com
august (at) augustjackson (dot) net
http://www.twitter.com/8of12

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SLA RSS Presentation

by August Jackson on Jun 06, 2009

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SLA RSS Presentation — Presentation Transcript