SLA RSS Presentation

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Best tools and methods to use RSS to buld upon a broad knowledge base, maintain situational awareness and track events and reputation in real time.

Best tools and methods to use RSS to buld upon a broad knowledge base, maintain situational awareness and track events and reputation in real time.

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  • Prepared for the Special Libraries Association 2009 Annual Conference 15 June 2009 Presentation by August Jackson August (at) augustjackson (dot) net These slides are made available under a Creative Commons Attribution Share-Alike License. http://creativecommons.org/licenses/by-sa/3.0/us/

Transcript

  • 1. Cast a Wide Research Net & Save Time with RSS August Jackson august (at) augustjackson (dot) net Society of Competitive Intelligence Professionals
  • 2. The Categories of Sources are Expanding Timelines to Insight are Compressing
  • 3. Web 1.0 Model = You Go to the Content
  • 4. RSS Turns the Information Flow Around!
  • 5. Cast a Wide Net  Filter  Capture Insight
  • 6. RSS is Best for Knowledge Maintenance
  • 7. Traditional Research is Blockbuster RSS is Netflix Vs.
  • 8. Integrated RSS Functionality
  • 9. Use an RSS Reader to Aggregate Information
  • 10. Choosing an RSS Reader FeedDemon Google Reader NetNewsWire Operating System Web Smart Lists Yes No Yes Sharing No Yes Via delicious Cost Free Free Free
  • 11. RSS Readers on Mobile Phones
  • 12. Find RSS Feeds for your Existing Sources Newspapers, Magazines, Newswires and Journals Blogs Company Web Sites Industry Analysts Find RSS Feeds for the Sources you Already Use
  • 13. Live Demonstration of RSS Workflow
  • 14. It’s Easy to Become Overwhelmed
  • 15. It’s Easy to Become Overwhelmed
  • 16. Find RSS Feeds for your Existing Sources Social Bookmarking Delicious Furl Blog Aggregators Technorati Custom News Feeds Google Alerts Google News Yahoo! Finance Premium Aggregators Job Sites Monster CareerBuilder Yahoo! HotJobs Create RSS Feeds of Custom Searches
  • 17. Keyword Lists for Custom Feeds and Watch Lists Appropriate Keywords are Critical for Competitive Intelligence
  • 18. Live Demonstration of Custom RSS Feeds
  • 19. Creating Smart Lists in NetNewsWire
  • 20. Creating Watches in FeedDemon
  • 21. Use Folders to Organize Feeds Competitors Topics Geographies Projects Events Teams
  • 22. Twitter Searches Add a Real-Time Dimension http://search.twitter.com
  • 23. Use RSS to Collaborate and Publish
  • 24. Use RSS to Collaborate and Publish
  • 25. Use RSS to Collaborate and Publish http://www.augustjackson.net
  • 26. Using RSS to Develop Competitor Profile The RSS Company Latest Headlines C-Level Quotes Analyst Quotes Hiring Trends Aggregate headlines and summaries from top journals Capture relevant public comments from financial, industry analysts Capture executives’ public comments Details of job listings, numbers, skills sought, locations
  • 27. RSS Early Warning System Scenario 1 Scenario 2 Scenario 3 Event A Event E Event D Event C Event B Event Z Event V Event W Event Y Event X Event F Event U
  • 28. Spencer Stuart uses RSS to Place Executives
    • Executive Search Consulting Firm based in Chicago
    • Search consultants need broad knowledge of industries and talent pools
    • Implemented Enterprise RSS solution to automatically subscribe consultants to relevant feeds
    • Solution integrated directly into Outlook and SharePoint
  • 29. RSS Resources
    • Google Reader Blog
    • Newsgator Blog
    • RSS Specifications Blog
    • RSS Network Directory of RSS Feeds
    • “RSS in Plain English” video posted to YouTube
  • 30. Questions?
  • 31. Thank You!
    • http://www.augustjackson.net
    • http://www.cipodcast.com
    • august (at) augustjackson (dot) net
    • http://www.twitter.com/8of12