Film315 presentation
Upcoming SlideShare
Loading in...5
×
 

Film315 presentation

on

  • 1,200 views

 

Statistics

Views

Total Views
1,200
Slideshare-icon Views on SlideShare
1,192
Embed Views
8

Actions

Likes
0
Downloads
16
Comments
0

1 Embed 8

http://film315s.com 8

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Film315 presentation Film315 presentation Presentation Transcript

    • Geo-Social Networking
      Location-Based Social Media
      Image courtesy of Piterest
    • A Geo or Location-Based Social Networks are social or community-based applications that use GPS or other location methods to identify the location of a user as well as other content. This is then broadcasted to either a select group which could be ‘friends’ of the user or to the networks community at large.
      Image courtesy of Flickr
    • All of this is done on your mobilephone or handheld device.
      Most of the Geo-Socialnetworks have iPhone, Android, and BlackBerry apps, and allow users to “check in” via mobile web browsers.
      Image courtesy of Piterest
    • “Checking in” notifies your friends where you are or have been whether it is a park, bar, museum, restaurant, library or anywhere.
      However a drive-by or couch “check in” is frowned upon…
      Image courtesy of Getty Images
    • “Research shows that Location-Based Social Network users are typically young, male, well-educated, and influential.  In fact, LBSN users are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision.
      - Cynthia Boris, Location-Based Social Network Users are Small but Mighty
      Image courtesy of Flickr
    • Foursquare, Gowalla, BrightKite, Loopt, Yelp and Facebook Places are the most talked about Location-based social networks. Though others exist, popularity is varied depending on geography, for example Foursquare reigns supreme in New York City.
      Image courtesy of Piterest
    • The software is designed for mobile devices, once can ‘check-in’ to locations by using text messages, the mobile specific website or device-specific application by running the application and selecting from a list of venues that the application locates nearby.
      Image courtesy of Piterest
    • Location-Based Social Network User Count
      Foursquare 2.6 Million Gowalla 390 Thousand
      BrightKite 2.2 Million Loopt 4 Million
      Yelp 2 Million FaceBook Places Just Launched
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • Game Mechanics or the Gamification of Location-Based Social Networks add an interactive incentive element to the Networks where you could beat your friends and win “stuff”. The top LBSN offer points, badges, royalty levels, rewards & achievements.
      Image courtesy of Flickr
    • Primary User Benefit and Perks include coupons, freebies, gifts, specials, comprehensive reviews, rating guides and hot or not tags.
      Image courtesy of Flickr
    • The business model is simple: Generate as big a user base as possible and sell national brands and local merchants on the possibilities of marketing to people as they congregate—ready to eat, shop, or spend.
      Image courtesy of Flickr
    • In Ten Words or Less…
      Image courtesy of Flickr
    • Foursquare Get Rewarded for Exploring Your City
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • Gowalla Discover New Places and Earn Rewards
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • Loopt Find Friends, Go Places, Rate Them, Get Rewarded
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • Yelp Share Local Business Reviews and Tips with Friends
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • BrightKite Location Based Social Recommendation Service
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • FaceBook Places Check Into Local Businesses and Share Moments
      - Mark Fedilman Location Based Social Networks Compared
      Image courtesy of Flickr
    • The Location-Based Social Network Throwdown Foursquarevs. Gowalla
      Image courtesy of Piterest
    • Small Businesses Usage of Social Media
      Facebook %27 LinkedIn %18
      Location-Based Services %8 Blogs %8
      Twitter %7
      - Network Solutions
      Image courtesy of Flickr
    • Location Based Social Networks rely on platforms such as iPhone, BlackBerry, Andriod and Palm in order to reach their users.
      Image courtesy of Piterest
    • However Google has now affiliated with Turn by Turn navigation for Andriod phones and Apple recently purchased mapping company called Placebase to replace Goggle Maps on iPhones and iPads.
      Image courtesy of Piterest
    • Beyond the “Check In”: Where Location-Based Social Networks Should Go Next?
      - Yan-David Erlich, Beyond the Check In
      Image courtesy of Flickr
    • “Location — the “where” of a social experience — is not the most important characteristic of social media. In order to create lasting value, location-aware social networks need to look at what motivates their users to share with one another and make it central to the app’s design and user experience.”
      - Yan-David Erlich, Beyond the Check In
      Image courtesy of Flickr
    • “Ultimately, the location-based social networks that will thrive in the long-term are the ones that design their user experiences around users’ real motivations. The “check in”, as a stand-alone act, is fundamentally empty. It begs to be put into context.”
      - Yan-David Erlich, Beyond the Check In
      Image courtesy of Piterest
    • Works Cited
      Information
      http://mashable.com/2010/07/01/location-social-media/
      http://mashable.com/2010/03/19/location-based-strategy/
      http://www.businessweek.com/magazine/content/10_20/b4178034154012
      Images
      http://pinterest.com/
      http://www.flickr.com/
      http://www.gettyimages.com
      Image courtesy of Flickr