MySpace Data Availability: Power Your Service With the Social Web November 2008

November 2008

What Makes Me “Me”?

What I Say About Me profile

What I Say About Me

What Others Say About Me reputation

What Others Say About Me

What I Do activity

What I Do

Who I Know social graph

Who I Know

What I Create content

What I Create

Where I Can Go authentication

Where I Can Go

The Web Identity activity profile social graph reputation authentication content

The Old World Social Networks Social Sites

The Old World The Lonely Social Network

The Lonely Social Network

The New World Data Availability

The New World The Social Social Network

The Social Social Network

The Goal?

Make Life Simpler

The Platforms…

Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

Data Availability: Leverage MySpace Outside of MySpace

MySpace Developer Platform Data Availability Application Platform Developer Relations Libraries, sample code, forums, blogs, docs… OpenSocial, MyOpenSpace OpenID, OAuth, REST API’s external development internal development community outreach

Social Platforms Your Site

Why This Matters to You

User Acquisition Lower the barrier to entry

Retention You become both complementary and indispensable

Traffic Make your site and service a fulcrum

Make your site and service a fulcrum

Monetization Gain valuable insights into your user base by allowing them to easily plug in

Why This Matters

What Is Available Now

Our Current Implementation friends authentication profile content registration

Authentication All of Data Availability leverages the Oauth standard for Web service authentication This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time

All of Data Availability leverages the Oauth standard for Web service authentication

This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time

Easier Account Creation

Dynamic Profiles Changes in MySpace are reflected in all of the user’s linked services

Changes in MySpace are reflected in all of the user’s linked services

Profile Access Portable data can be stored even after the link is broken Caches must be refreshed each 24 hours, and purged when a user decides to cut the tie

Portable data can be stored even after the link is broken

Caches must be refreshed each 24 hours, and purged when a user decides to cut the tie

Content Take your MySpace-created content with you

Take your MySpace-created content with you

OpenSocial 0.8 REST Support Ability to access the OpenSocial 0.8 “People” resources through Data Availability

Ability to access the OpenSocial 0.8 “People” resources through Data Availability

Where We Go Next

Why OpenID at MySpace? Our users identify with their URL’s! Over 90% of our active users have vanity URL’s We have 29,959,874 users who are both OpenSocial app users and have a vanity URL

Our users identify with their URL’s!

Over 90% of our active users have vanity URL’s

We have 29,959,874 users who are both OpenSocial app users and have a vanity URL

OpenID and MySpace We are embracing the standard for single sign-on for the web By Combining OpenID and Data Availability, we will provide a complete identity solution

We are embracing the standard for single sign-on for the web

By Combining OpenID and Data Availability, we will provide a complete identity solution

Closing Thoughts

Closing Thoughts The MySpace Data Availability platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service The platform embraces open standards, which ensures compatibility and provides access to continued community innovation

The MySpace Data Availability platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform

Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service

The platform embraces open standards, which ensures compatibility and provides access to continued community innovation

Contact: [email_address] Follow: myspace.com/pixelelated www.8bitkid.com twitter.com/8bitkid