Webinar: Architecting your Mobile App for the Cloud

Architecting your Mobile Application for the Cloud Feb 23rd, 2012 Jeff Barr Harish Ganesan Senior Web Services CTO and Co-Founder Evangelist 8KMiles Software Amazon Web Services Services

Agenda• Introduction to Amazon Web Services• Mobile landscape Overview• Importance of the mobile backend• 3 Cases – Mobile Cloud Architectures • Cloud is your Storage • Cloud is your Processor • Cloud is your Extension• Q&A Send your questions to webinar@8kmiles.com 2

What is Amazon Web Services?Amazon Web Services is a cloud computing platform that providesflexible, scalable, and cost-effective technology infrastructure forbusinesses of all sizes around the world……utilizing the knowledge, expertise, and toolsused to run Amazon.com’s global webproperties for well over a decade.

AWS Global Infrastructure GovCloud US West US East South Europe Asia Pacific Asia Pacific(US ITAR Region) (Northern (Northern America West Region Region California) Virginia) (Sao Paulo) (Dublin) (Singapore) (Tokyo) AWS Regions AWS Edge Locations

AWS Computing Platform Your ApplicationsManagement &ServicesBuilding Block Administration Administration Deployment & Identity & Access Monitoring Console WorkflowApplication Platform Services Content Parallel Messaging Libraries & SDKs Distribution ProcessingFoundation Services Compute Storage Database Networking Availability ZonesAWS Global Infrastructure Edge Locations Regions

Amazon EC2 Architecture Region Amazon Machine Availability ZoneImage (AMI) Ephemeral EC2 Instance Storage ElasticCloudWatch Block Storage Security Group(s) Amazon S3Auto Scaling Load Balancing EBS EBS Snapshot Snapshot Web Traffic

AWS Meets Enterprise Security StandardsCertifications Physical Security HW, SW, Network SOC 1 Type 2 Datacenters in nondescript Systematic change (formerly SAS-70) facilities management ISO 27001 Physical access strictly Phased updates deployment controlled PCI DSS for EC2, S3, Safe storage decommission EBS, VPC, RDS, ELB, IAM Must pass two-factor authentication at least twice Automated monitoring and FISMA Moderate for floor access self-audit Compliant Controls Physical access logged and Advanced network protection HIPAA & ITAR Compliant audited Architecture AWS Security White Paper Available at http://aws.amazon.com/security

AWS Mobile SDKs 8

Why AWS for Mobile cloud apps ?• Flexibility • Wide range of services • Pay as you go • Align your capacity with your growth• Scale with AWS • World-wide footprint • Elastically increase your AWS , DB , NoSQL , EC2• Wide Variety of Access Methods • Protocols : JSON , BSON , SOAP , REST , HTTP/S , TCP, RTMP • AWS Mobile SDKs : iOS and Android 9 • Server Side Languages : Java , Python , PHP ,Ruby

Planet of the Apps – “Appnomy” iTunes App Store SmartphonesTablets generate 571,745 approved used for food 21% of mobile apps , Android shopping by 43traffic to retailer Market 300,000 percent of US sites apps owners Over 300,00 mobile PLANET By 2014, mobileapps have been internet should developed in OF THE take over three years APPS desktop internet usage One in iPhone owner four mobile has 50+ apps 26% of the time apps once Android owners Smart Phone users 10 downloaded have 35+ apps will never use the is never used same app again again

Smartphone user is Smart! 11

All this is made possible by… … the power of Mobile Backend! 12

Mobile Cloud Architectures Cloud is your Storage Cloud is your Processor Cloud is your Extension 13

Cloud is your Storage Case 1 : Storage App using AWS SDK • Use AWS as the Central Storage • Upload Video , Music and Other files to backend • Access through AWS SDK’s for iOS and Android 14

Cloud is your Storage Credentials from AWS Security Token Service TVM Client Token Vending Machine( TVM) iOSPhone/Pad Amazon SimpleDB Multimedia & Other files( doc , PDF) Token Vending Machine TVM Client 15 Amazon Simple Storage ServiceAndroid Phone / (S3) Tab

Cloud is your Storage• Using AWS SDK for iOS/Android with TVM: • Address Simple Scenarios and use cases • Might not be suitable for complex multi- tenant SAAS applications • Not Suitable for Enterprise scale 16

Cloud is your Processor Case 2 : Productivity App • Access Anywhere from Mobile , Pad and Desktop • Upload and share Notes , To-Do, Pictures and Files • Tag Contents • Periodic Sync with Backend • Search Contents stored in Backend 18

Cloud is your Processor Characteristics • 70% read and 30% write • Highly Concurrent usage • Peaks and Valley Load Pattern • Variety of Data Stores • Heavy processing at Backend • Image conversions • File Format conversions 19 • Analysis and algorithms

Cloud is your Processor• Support for iOS , Android devices and Desktop• JSON / Rest /HTTP based communication• Data should be fresh and always accessible• Constantly growing User base• Highly available and Scalable Backend 20

Cloud is your Processor Amazon Route 53 1. Access Elastic Load Balancer Anywhere 2. Multi tiered Web App 3. File Process & Mobile Web/App EC2 Web/App EC2 Storage 4. Search SQS SQS Contents 5. Scalability & HA 6. Concurrent Requests PC Processing Processing 7. Monitoring Business Business Services Nodes Nodes Services Availability Zone 1 Availability Zone 2Pad / Tab Solr Shards Read: 25K RDS Multi-AZ 21 Write: 10K S3 DynamoDB CloudWatch

Cloud is your Processor• Case is relevant for companies in • Social Sharing • Business Productivity apps • Media 22

Cloud is your Extension Case 3 : Mobile Booking App for Airline company • Enterprise Mobility using Cloud • Mobile app will drive huge traffic during Sales promos 24

Cloud is your Extension Challenges • Mobile App is “not an Isolated” app • Security – HTTPS, DMZ , IAM , MFA , Encryption , Authorization • Whitelisting of IP addresses at various gateways 25

Cloud is your Extension• Support for iOS and Android Phones / Tabs• JSON based communication• Millions of requests to the AWS Backend during Quarterly Sales promo [Periodic Load]• Data should be fresh 26• Highly available and Scalable Backend

Cloud is your Extension 1. Security Elastic Load 2. IP WhiteListing Balancer 3. Inter Amazon Virtual Private Cloud ConnectedMobile Client 1 4. Scalability Amazon Route 53 5. HA Web / App EC2 Web / App EC2 with Elastic IP with Elastic IP EC2 Instances on AWS VPC Subnet 1 VPC Subnet 2Mobile Client N Availability Zone 1 Availability Zone 2 VPN Connection Corporate Data center ( DC1) 3rd Party (DC2) Services User /Profiles 27 /Schedules Database CRM Email

Cloud is your Extension• Case is relevant for Enterprises in • Ecommerce • Travel • Media 28

AWS Benefits• Scale capacity on demand• Enhanced or improved sales because of highly available servers• Keep data fresh in variety of data stores• Focus on product• Cost Effective• Grow with AWS 29

8KMiles - Who we are• Amazon Web Services Partner• Help companies leverage Cloud Computing , Mobile and BigData• Expertise across the entire suite of AWS products• Team of experts located in United States, India & Singapore 30

Q&A8KMileshttp://cloud.8KMiles.comCall: 636-544-8413cloud@8KMiles.comAmazon Web Servicesaws.amazon.comaws.amazon.com/contact-us/aws-sales 31

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