Milwaukee Nonprofit
Meal Program
Marketing & Public Relations
Strategies 2009

General Overview: All Programs
Increase volunteer base through
greater visibility
Provide increased communication
within volunteer base
Increase donor base through
greater visibility
Increase program participation

Meal Program Goals
Build community support through positive
publicity
Build network connections with other faith
based groups and parishes
Expand communication within
neighborhoods surrounding meal sites

Meal Program Goals
Communicate with others providing similar
services within the community presently
served
Expand volunteer base: focus on student
volunteers
Expand financial grant base

Ways to Increase Visibility
Traditional media:
– Print and Radio
– TV
Social Media
– Facebook, Twitter, Flickr, Blogs

Increase Volunteer & Donor
Base
Chambers of commerce:
– Hispanic Chamber of Commerce
– Metropolitan Milwaukee Association of Commerce
– FUEL
– African American Chamber of Commerce of Greater
Milwaukee
Faith Based Networks:
– Catholic parishes
– Other faith based churches
– Faith based community groups

Increase Communication among
Volunteers
Meetings will include social time
Continue with questionnaires
Begin to use blog: Food for Thought
– Focus on skill sessions
– Establish alternative options to enable
participation and generate content
– Distribute instructions for finding the blog
– Fill schedules for writing content

Food for Thought:
Serving Others in Times of Need
http://svdpmilwmeals.blogspot.com