Milwaukee Nonprofit
   Meal Program
 Marketing & Public Relations
      Strategies 2009
General Overview: All Programs

   Increase volunteer base through
   greater visibility
   Provide increased communicatio...
Meal Program Goals
Build community support through positive
publicity
Build network connections with other faith
based gro...
Meal Program Goals
Communicate with others providing similar
services within the community presently
served
Expand volunte...
Ways to Increase Visibility
 Traditional media:
  – Print and Radio
  – TV
 Social Media
  – Facebook, Twitter, Flickr, Bl...
Increase Volunteer & Donor
            Base
Chambers of commerce:
–   Hispanic Chamber of Commerce
–   Metropolitan Milwau...
Increase Communication among
          Volunteers
 Meetings will include social time
 Continue with questionnaires
 Begin ...
Food for Thought:
Serving Others in Times of Need




 http://svdpmilwmeals.blogspot.com
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Meal Site Public Relations & Marketing Plan

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This plan was requested by the Advisory Board in an effort to establish communications with the surrounding neighborhood and strengthen existing ties. A relocation was anticipated. It was presented in conjunction with the Meal Site Public Relations and Marketing Plan.

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Meal Site Public Relations & Marketing Plan

  1. 1. Milwaukee Nonprofit Meal Program Marketing & Public Relations Strategies 2009
  2. 2. General Overview: All Programs Increase volunteer base through greater visibility Provide increased communication within volunteer base Increase donor base through greater visibility Increase program participation
  3. 3. Meal Program Goals Build community support through positive publicity Build network connections with other faith based groups and parishes Expand communication within neighborhoods surrounding meal sites
  4. 4. Meal Program Goals Communicate with others providing similar services within the community presently served Expand volunteer base: focus on student volunteers Expand financial grant base
  5. 5. Ways to Increase Visibility Traditional media: – Print and Radio – TV Social Media – Facebook, Twitter, Flickr, Blogs
  6. 6. Increase Volunteer & Donor Base Chambers of commerce: – Hispanic Chamber of Commerce – Metropolitan Milwaukee Association of Commerce – FUEL – African American Chamber of Commerce of Greater Milwaukee Faith Based Networks: – Catholic parishes – Other faith based churches – Faith based community groups
  7. 7. Increase Communication among Volunteers Meetings will include social time Continue with questionnaires Begin to use blog: Food for Thought – Focus on skill sessions – Establish alternative options to enable participation and generate content – Distribute instructions for finding the blog – Fill schedules for writing content
  8. 8. Food for Thought: Serving Others in Times of Need http://svdpmilwmeals.blogspot.com

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