0
Text to Change:  Challenges in Implementing ICT4RD: 2 November 2011,  Johannesburg SA Hajo van Beijma hvanbeijma@texttocha...
<ul><li>NGO founded in  2007  in Amsterdam </li></ul><ul><li>Social Mobile Service & Content provider </li></ul><ul><li>TT...
Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow) Text to Change has active...
Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Market activations Educational promotion Healthy families...
Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Health IICD,  Cordaid, FHI… USAID, DFID, GIZ, Dutch Minis...
<ul><li>How many children die from diarrhoea every year? </li></ul><ul><li>780,000 </li></ul><ul><li>1,200,000 </li></ul><...
Incentives with monetary value <ul><li>Examples: </li></ul><ul><li>Airtime </li></ul><ul><li>Merchandise </li></ul><ul><li...
<ul><li>Don’t guess the answers, learn the truth </li></ul><ul><li>Target: 15.000 Airtel subscribers </li></ul><ul><li>HIV...
EPMTCT/ Mother Reminder   program   in rural Uganda <ul><li>Increase number of  ANC visits   to a minimum of  4 . </li></u...
Behavior Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Squa...
Data Collection
Combining strengths:  Good  Partnerships Private Sector Tech. Mobile partner Content Partners
Mobile Commerce <ul><li>95% of all text messages are read within 4 minutes of receiving them </li></ul><ul><li>80% of cons...
Why Mobile?  <ul><li>Campaigns targeted according to  age, gender, district, and target audience. </li></ul><ul><li>Two-wa...
<ul><li>Text to Change: Why does it work? </li></ul><ul><li>Simple in Concept, Powerful in Delivery; </li></ul><ul><li>Par...
Text to Change: Lessons Learned! * Sms services in local languages; * Improve text message software; * Zero rating the ser...
Upcoming SlideShare
Loading in...5
×

Text To Change Presentation

671

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
671
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • To use enormous growth of mobile telephony to address health issues Not top-down. First large-scale in Uganda. Zero-rated services. Strong advocate of SMS, basic devices
  • More than 20 projects, due to developmental ICT Consortium we’re participating in. As business-like as possible, taking our goal into account, no direct developmental funding
  • Increase access to health and information, medicine adherence, improve health, educational, agricultural services, data collection. Only demand-driven programmes.
  • Health looking person can have HIV?
  • Impact: match phone numbers, also at AIC
  • Transcript of "Text To Change Presentation"

    1. 1. Text to Change: Challenges in Implementing ICT4RD: 2 November 2011, Johannesburg SA Hajo van Beijma hvanbeijma@texttochange.com +31 (0)20 8202058
    2. 2. <ul><li>NGO founded in 2007 in Amsterdam </li></ul><ul><li>Social Mobile Service & Content provider </li></ul><ul><li>TTC develops Interactive and Incentive based mobile programs </li></ul><ul><li>Pioneer in mHealth in Africa </li></ul><ul><li>Mobile Tools for Health, Education & Social Impact: SMS, Voice, Data </li></ul>
    3. 3. Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow) Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)
    4. 4. Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Market activations Educational promotion Healthy families, communities, children TTC’s goals and amibitions Nutrition counseling Informed citizens who freely choose their path of development Better agricultural services Data collection Transparency & Accountability
    5. 5. Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Health IICD, Cordaid, FHI… USAID, DFID, GIZ, Dutch Ministry… Partnerships! Economic development UN, Universities…. Education IBM, Microsoft, Unilever… Transparency & Accountability Airtel, Orange, MTN, Warid, Millicom, Vodafone…
    6. 6. <ul><li>How many children die from diarrhoea every year? </li></ul><ul><li>780,000 </li></ul><ul><li>1,200,000 </li></ul><ul><li>1,700,000 </li></ul><ul><li>To reply send QUIZ <space> </li></ul><ul><li><answer nr> to 8181 </li></ul>Well done! 1,700,000 children die of Diarrhoea every year. This can easily be prevented by good hygiene. Just by washing hands with lifebouy soap and water, we can reduce diarrhoeal deaths in children by an amazing 43%. Users participate in free Health quizzes
    7. 7. Incentives with monetary value <ul><li>Examples: </li></ul><ul><li>Airtime </li></ul><ul><li>Merchandise </li></ul><ul><li>Health products </li></ul><ul><li>Social incentives </li></ul>Mosquito net Barcelona shirt Airtime
    8. 8. <ul><li>Don’t guess the answers, learn the truth </li></ul><ul><li>Target: 15.000 Airtel subscribers </li></ul><ul><li>HIV/AIDS Quiz </li></ul><ul><li>Interactive, confirmation/correct answer </li></ul><ul><li>Incentives: airtime and mobile phones </li></ul><ul><li>Increase knowledge and uptake in testing </li></ul><ul><li>Results: 20 % response rate </li></ul><ul><li>Uptake in HCT of +40% at AIC </li></ul><ul><li>Built our own platform + toll free short code </li></ul>
    9. 9. EPMTCT/ Mother Reminder program in rural Uganda <ul><li>Increase number of ANC visits to a minimum of 4 . </li></ul><ul><li>Increase PMTCT uptake & adherence for HIV positive pregnant women </li></ul><ul><li>Increase number of women delivering at the health clinic </li></ul><ul><li>Provide postnatal support ; examples: info about nutrition and hygiene. </li></ul>
    10. 10. Behavior Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun. Information Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food . Behaviour Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun. Information Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food .
    11. 11. Data Collection
    12. 12. Combining strengths: Good Partnerships Private Sector Tech. Mobile partner Content Partners
    13. 13. Mobile Commerce <ul><li>95% of all text messages are read within 4 minutes of receiving them </li></ul><ul><li>80% of consumers keep their mobile phone with them all day </li></ul><ul><li>Mobile commerce is predicted to reach $119 billion by 2015 </li></ul><ul><li>69% of Africans comfortable with mobile advertising. This is the highest in world with the US and Europe at only 61% </li></ul>
    14. 14. Why Mobile? <ul><li>Campaigns targeted according to age, gender, district, and target audience. </li></ul><ul><li>Two-way dialogue between brand and consumer , building a personal relationship. </li></ul><ul><li>Integrates well with radio, print, billboard, online and TV campaigns. </li></ul><ul><li>It’s viral: Consumers can forward messages about products to each other. </li></ul><ul><li>E nables companies to create valuable databases for permission-based marketing. </li></ul><ul><li>I nstantaneous, delivering messages straight to consumer and enabling an immediate response. </li></ul><ul><li>I nteractive, engaging and affordable. </li></ul>
    15. 15. <ul><li>Text to Change: Why does it work? </li></ul><ul><li>Simple in Concept, Powerful in Delivery; </li></ul><ul><li>Partnerships with mobile operators, telecom industry, NGO‘s, private sector and governments; </li></ul><ul><li>Software that will work in Africa; </li></ul><ul><li>Demand driven programs; </li></ul><ul><li>Local content; </li></ul><ul><li>Focus on the end-user. </li></ul>
    16. 16. Text to Change: Lessons Learned! * Sms services in local languages; * Improve text message software; * Zero rating the service; * Service over all mobile networks; * Better data analysis; * More partners; * Local content; * Create sustainable programs; * Better training of peer educators on text messages; * Open Source system to establish interoperability between mobile for development systems.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×