Talking Rural Education- Through Audio/Visual Technology: Health  SANGONET Technology Conference Johannesburg 1-3 November...
The Context in Southern Africa
Realities of Literacy Levels: <ul><li>Threatens nearly 900 million adults worldwide </li></ul><ul><li>1 in 5 adults are il...
Why a concern? <ul><li>Growing national debt </li></ul><ul><li>Unemployment shift </li></ul><ul><li>Increased poverty </li...
Consequences of Low Literacy <ul><li>Understanding of medical procedures  </li></ul><ul><li>May not read or understand pre...
Context and Relevance: Health Care <ul><li>South Africa experiencing critical health care crisis </li></ul><ul><li>Pandemi...
The Need for Real Solutions: <ul><li>Pamphlets and brochures are no longer effective considering the global illiteracy lev...
The Innovative Tool:  The Speaking Book <ul><li>Hard-covered </li></ul><ul><li>Colourful local illustrations </li></ul><ul...
Advantages of “Speaking Books”   <ul><li>Visual messages accompanied by sound are more effective at conveying accurate mes...
<ul><li>The concept and tool is not dependent on electricity or transmission range, appropriate for disadvantaged communit...
Speaking Books for Health  <ul><li>TB, Malaria, HIV & AIDS, Depression, No Smoking, Substance Abuse, Immunisation, Hyperte...
Speaking Books for Children <ul><li>“ Suicide Shouldn’t be a Secret”, “Child Headed Households”, “Be Safe Little One”, “Wh...
 
Speaking Books for Empowerment: <ul><li>“ Caring for your Child-Headed Household” </li></ul><ul><li>“ A Grant is your Righ...
Other South African Languages IsiZulu Sepedi
Sesotho IsiXhosa
Replicability in Other Countries: <ul><li>Swaziland  (English)  Kenya (KiSwahili) </li></ul>
<ul><li>Mozambique, Angola    The Americas:  </li></ul><ul><li>(Portuguese)  Argentina, Mexico, The USA </li></ul><ul><li>...
<ul><li>China  USA </li></ul><ul><li>(Mandarin) </li></ul>Rotavirus Vaccine Children’s Diabetes
Distribution of the Tool <ul><li>Research has shown that each book reaches a minimum of 27 people </li></ul><ul><li>Multip...
<ul><li>“ They are wonderful tools to reduce the stigma of mental illness and promote awareness of mental health, and I am...
Contact Details Thank You Elizabeth Matare Chief Executive Officer +27 11 262  6396 E-mail:  [email_address] www.sadag.co....
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SADAG Presentation

  1. 1. Talking Rural Education- Through Audio/Visual Technology: Health SANGONET Technology Conference Johannesburg 1-3 November, 2011
  2. 2. The Context in Southern Africa
  3. 3. Realities of Literacy Levels: <ul><li>Threatens nearly 900 million adults worldwide </li></ul><ul><li>1 in 5 adults are illiterate globally </li></ul><ul><li>2/3 of them are women CBCW/HBCW </li></ul><ul><li>Low literacy rates concentrated in 3 regions: </li></ul><ul><li>South and West Asia </li></ul><ul><li>Sub-Saharan Africa </li></ul><ul><li>Arab States </li></ul><ul><li>Africa has less than 60% literacy rate </li></ul><ul><li>India alone has over 440 million illiterate citizens </li></ul><ul><li>* please note: all people in the pictures used have given their permission to use the pictures </li></ul>
  4. 4. Why a concern? <ul><li>Growing national debt </li></ul><ul><li>Unemployment shift </li></ul><ul><li>Increased poverty </li></ul><ul><li>Low education budgets </li></ul><ul><li>Disease outbreak and control </li></ul><ul><li>Overshadow importance of national literacy </li></ul>
  5. 5. Consequences of Low Literacy <ul><li>Understanding of medical procedures </li></ul><ul><li>May not read or understand prescriptions </li></ul><ul><li>Difficulty in navigating the health system </li></ul><ul><li>Confusion of medical regimen </li></ul><ul><li>Illiteracy is a potentially life-threatening health issue </li></ul>
  6. 6. Context and Relevance: Health Care <ul><li>South Africa experiencing critical health care crisis </li></ul><ul><li>Pandemics – HIV and AIDS; TB </li></ul><ul><li>Severe lack of resources and trained medical staff </li></ul><ul><li>Focus is on rural areas – vulnerable and disadvantaged communities </li></ul><ul><li>Challenges in health promotion, treatment, compliance and behaviour change </li></ul>
  7. 7. The Need for Real Solutions: <ul><li>Pamphlets and brochures are no longer effective considering the global illiteracy levels </li></ul><ul><li>Challenge is the need to develop communication technology that brings health information to the people </li></ul><ul><li>Introducing an innovative and effective communication tool in indigenous languages too </li></ul><ul><li>Country specific needs assessment for health care information, education and communication materials. </li></ul><ul><li>Containment of new infections and epidemic diseases </li></ul>
  8. 8. The Innovative Tool: The Speaking Book <ul><li>Hard-covered </li></ul><ul><li>Colourful local illustrations </li></ul><ul><li>16 pages </li></ul><ul><li>30-second soundtrack </li></ul><ul><li>per page </li></ul><ul><li>Multi-Lingual Focus </li></ul><ul><ul><li>Appropriate languages for the South Africa and the region </li></ul></ul><ul><li>Role Models for soundtrack </li></ul>
  9. 9. Advantages of “Speaking Books” <ul><li>Visual messages accompanied by sound are more effective at conveying accurate messages </li></ul><ul><li>Messages are heard as well as seen and easily retained </li></ul><ul><li>Health messages appeal to several senses and help focus attention </li></ul><ul><li>In the absence of trained personnel, the tool empowers self-education in local languages </li></ul><ul><li>Speaking Books open discussion on stigmatized health care issues </li></ul><ul><li>Open dialogue in privacy </li></ul>
  10. 10. <ul><li>The concept and tool is not dependent on electricity or transmission range, appropriate for disadvantaged communities. </li></ul><ul><li>Can be replayed as often as required to reinforce the message </li></ul><ul><li>The tool may offer answers to questions that Health care professionals are unable to respond due to shortage of human resources </li></ul><ul><li>Speaking Books are user-driven: the audience can play and re-play the message at any time, at their own pace </li></ul><ul><li>Messages are understood, relevant and readily available </li></ul><ul><li>Battery availability is easily accessible to the target communities </li></ul>
  11. 11. Speaking Books for Health <ul><li>TB, Malaria, HIV & AIDS, Depression, No Smoking, Substance Abuse, Immunisation, Hypertension, The Safe Use of Medicines, </li></ul><ul><li>Distributed through Home-Based Care Workers and Health Promoters during capacity building workshops </li></ul><ul><li>Communities empowered to look after and be responsible for their health as their health is their responsibility </li></ul><ul><li>Address stigma and discrimination </li></ul><ul><li>Provide support where health workers are limited </li></ul><ul><li>Partners: Department of Health, Department of Social Development, EU, Global Fund, Malaria No More, NERCHA </li></ul>
  12. 12. Speaking Books for Children <ul><li>“ Suicide Shouldn’t be a Secret”, “Child Headed Households”, “Be Safe Little One”, “What you need to know about HIV/AIDS”, “Coping with HIV/Aids”, “My Body My Choice” and “Safe Disclosure” </li></ul><ul><li>The Speaking Book is free standing and effective </li></ul><ul><li>Partnered with: Department of Education, Department of Health, NERHCA, REPSSI, Olive Leaf Foundation and Africare </li></ul>
  13. 14. Speaking Books for Empowerment: <ul><li>“ Caring for your Child-Headed Household” </li></ul><ul><li>“ A Grant is your Right” </li></ul><ul><li>“ Caring for you the Caregiver” </li></ul><ul><li>Partners with: Department of Social Development, Department of Health, the EU and the Global Fund </li></ul>
  14. 15. Other South African Languages IsiZulu Sepedi
  15. 16. Sesotho IsiXhosa
  16. 17. Replicability in Other Countries: <ul><li>Swaziland (English) Kenya (KiSwahili) </li></ul>
  17. 18. <ul><li>Mozambique, Angola The Americas: </li></ul><ul><li>(Portuguese) Argentina, Mexico, The USA </li></ul><ul><li>(English and Spanish) </li></ul>Rotavirus Vaccine Safe Disclosure to Children with HIV and AIDS
  18. 19. <ul><li>China USA </li></ul><ul><li>(Mandarin) </li></ul>Rotavirus Vaccine Children’s Diabetes
  19. 20. Distribution of the Tool <ul><li>Research has shown that each book reaches a minimum of 27 people </li></ul><ul><li>Multiplier effect, cost effective and impact </li></ul><ul><li>Local reach and Access: </li></ul><ul><li>clinics, hairdressers, taxi ranks, taverns, women’s clubs, weddings, bus stations, churches, mines, football games </li></ul>
  20. 21. <ul><li>“ They are wonderful tools to reduce the stigma of mental illness and promote awareness of mental health, and I am pleased to have them” </li></ul><ul><li>(Former US First Lady Rosalyn Carter) </li></ul><ul><li>“ I keep thinking about these simple ‘talking books’ that can be adapted to any subject or language for any low literacy population. What a terrific way to get important information to them” </li></ul><ul><li>(Barbara Kazden, Co-Director ASHOKA) </li></ul><ul><li>“ When finances are limited and literacy poor, the Speaking Book provides an inexpensive way to disseminate valuable information at a low cost” </li></ul><ul><li>(John Hopkins Media/Materials Clearinghouse) </li></ul>Endorsements
  21. 22. Contact Details Thank You Elizabeth Matare Chief Executive Officer +27 11 262 6396 E-mail: [email_address] www.sadag.co.za www.booksofhope.com

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