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Social Media Marketing For Eega Movie
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Social Media Marketing For Eega Movie

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Today, social media is a major consideration for film promotion, no matter the size and budget. We at 84ideas were the Social Media Marketing Partners for SS Rajamouli's Eega Movie. Eega also won the …

Today, social media is a major consideration for film promotion, no matter the size and budget. We at 84ideas were the Social Media Marketing Partners for SS Rajamouli's Eega Movie. Eega also won the prestigious ADEX Award - Gold for the best Social Media Campaign.


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  • Impressions:  The total number of times any Facebook user (fan or non fan) could have potentially seen any content associated with Panjaa Page in their News Feed or Ticker or by visits to Panjaa Page directly. Users:  The number of unique users (fans or non fans) that have seen an any content associated with Panjaa page. Impressions Breakdown Fan:  The number of stories created by the people that have liked Panjaa page. User Post:  The number of stories created from user posts to Panjaa wall. Page Post:  The number of stories created from comments on Panjaa Page posts. Mention:  The number of stories created by people who have tagged Panjaa Facebook page in a post or comment. Organic:  The number of times Panjaa posts were seen in News Feeds or Tickers or on visits to Panjaa Page. These impressions can be Fans or non-Fans. Viral:  The number of impressions generated from a story published about Panjaa Page (aka from a Page Post, User Post, Mention or Fan as described under Impression Breakdown). Paid:  The number of impressions generated from a Sponsored Story or Ad pointing to Panjaa Page.
  • Stories Created A story on Facebook is created when a user likes your Page, posts to your Page's Wall, answers a Question you posted, RSVP's to one of your events, mentions your Page, phototags your Page, checks in at your Place or likes, or comments on / shares one of your Page posts. Users The number of people that created stories about Panjaa Facebook page
  • Stories Created A story on Facebook is created when a user likes your Page, posts to your Page's Wall, answers a Question you posted, RSVP's to one of your events, mentions your Page, phototags your Page, checks in at your Place or likes, or comments on / shares one of your Page posts. Users The number of people that created stories about Panjaa Facebook page
  • Reach:  The number of unique people who saw any content about that post. This will include both fans and non fans. Engaged Users:  The number of people who clicked anywhere in your post without generating a story plus the number of unique people who created a story about Panjaa Page post. Talking:  The number of people who have created a story from this post. Stories are created when someone likes, comments on or shares your post, answers a question Panjaa posted or responds to an event.
  • Transcript

    • 1. Social Engagement Eega Movie Category: Social Engagement Code: 39 Category: Social Engagement Code: 39 Social Engagement: Eega Movie Web. Done Well ADEX 2012 Nominations
    • 2. Project Details: Client: Vaaraahi Chalana Chithram Category: Media and Entertainment Duration: February 2012 – July 2012 Movie Release Date: July 6th, 2012 Agency: 84ideas Media LLP Social Media Channels: https://www.facebook.com/eegamovie http://www.youtube.com/eegamovie http://twitter.com/eegamovie Target Audience: - Action/Adventuré/Fantasy Movie Lovers
    • 3. About Eega Movie Eega is a 2012 Indian Telugu romantic fantasy-fictional film. The film was written and directed by S S Rajamouli and it stars Sudeep, Samantha and Nani in the lead roles. The Telugu version was screened to critical acclaim at L'Étrange Film Festival, Sundance Film Festival and also at the 66th Cannes Film Festival on May 20, 2013, the Panorama section of the 16th Shanghai International Film Festival, and Puchon International Fantastic Film Festival. Eega was one of the films of 2012 that came out with highest expectations and also exceeded them. The film has collected INR 17 crores in its first day worldwide. Overall, the film has grossed about INR 115 crores worldwide as of July 27, 2012.
    • 4. Executive Summary Leveraging Integrated Social Media Approach, Eega Movie created strong digital communities, which made the film to reach Millions of People across the globe in the span of just 6 months! Movie content like working stills, exclusive posters, teasers, trailers were shared with fan communities on Facebook, Twitter, YouTube, Google+ and Website to create buzz and awareness. Exciting Contests on similar platforms were launched, which received high rate of engagement. Social Media Impact in 6 months: - 1,15,542 Facebook page fans - 21.2 Million Facebook page impressions - 5.2 Million unique Facebook page visitors - 164,701 stories created by 128,590 users - Eega content reached 2.15 million unique users - 2148 Twitter followers - 943 YouTube channel subscribers - Over 1.08 Million You Tube channel views - 54,608 unique visits to Eega website via Social Media
    • 5. Social Media Objectives - To create maximum awareness by creating strong fan communities and to reach out to the Target Audience for Eega Movie release across the globe via Social Media. - To create fan/follower/subscriber base for Eega Movie on Facebook, Twitter, You Tube and Website - To actively engage the communities by distributing movie content, organizing contests across digital channels in a timely manner. - To drive high amount of traffic to Eega Movie website to access exclusive content and encourage movie content downloads
    • 6. Strategy and Planning
    • 7. Facebook Promotion A Facebook page was launched to engage fans with movie content like exclusive posters, teasers, working stills e.t.c. Once the page attained reasonable number of fans, they were directed to Twitter, Website and You Tube to generate more buzz.
    • 8. Facebook Promotional PostsFacebook Promotional Posts Facebook posts directing fans to Eega Digital Media Platforms
    • 9. Facebook Promotional PostsFacebook Promotional Posts Facebook posts directing fans to Eega website to access exclusive content
    • 10. Facebook Promotional PostsFacebook Promotional Posts Facebook posts directing fans to subscribe for Eega YouTube channel to watch Movie Trailers & Exclusive promotional videos
    • 11. Facebook Promotional PostsFacebook Promotional Posts Facebook post directing fans to Eega Twitter page to get latest movie updates
    • 12. An Integrated Engagement Plan Facebook YouTube WebsiteTwitter - Daily movie updates in the form of Facebook posts, tweets and videos which created awareness and excitement about the movie. - Exciting contests were launched on Eega website and all the fans and followers were directed to participate in them. - An exclusive app was designed and developed for Eega Facebook page, which directs the fans to Twitter, You Tube and Website in a single click.
    • 13. Daily movie updates on Facebook
    • 14. Daily movie updates on Facebook
    • 15. New launch updates on Facebook
    • 16. Audio release updates on Facebook
    • 17. Live Tweeting of Eega Audio Function
    • 18. Live Tweeting of Eega Audio Function
    • 19. Live Chat with the cast
    • 20. YouTube Uploads Eega movie video content such as trailers, teasers, promos, exclusive interviews were uploaded on YouTube channel and the same was promoted on Facebook and Twitter
    • 21. Eega Contests Objectives: 1.To create buzz about Eega audio launch function. 2.To make the participants visit all the web pages of Eega website. Promotion Platforms: 1.Website 2.Facebook 3.Twitter
    • 22. Eega Audio Launch Contest Facebook Promotion
    • 23. Eega Audio Launch Contest Facebook Promotion
    • 24. Eega Audio Launch Contest Twitter Promotion
    • 25. Eega Audio Launch Contest Twitter Promotion
    • 26. Eega ContestEega Contest The contest received thousands of responses and went viral on social networks
    • 27. Eega Contest ResponseEega Contest Response The contest received thousands of responses and went viral on social networks
    • 28. Eega Contest Winners AnnouncementEega Contest Winners Announcement
    • 29. Eega Contest Winners Announcement on WebsiteEega Contest Winners Announcement on Website
    • 30. Eega Contest AnalyticsEega Contest Analytics During the contest period, Eega movie website received a whooping 21,841 unique visits.
    • 31. Eega Contest AnalyticsEega Contest Analytics Out of 21,841 unique visits, Eega Movie Facebook & Twitter channels drove over 16,150 visits to the website
    • 32. This is an exclusive app designed and developed for Eega Facebook page, which directs the fans to Twitter (Follow), You Tube (Watch) and Website (Explore). App link: http://apps.84ideas.com/eega/ Facebook AppFacebook App
    • 33. Insights and Analytics
    • 34. 115,546 Facebook Fans
    • 35. Source: Facebook Fan Page Insights by Sprout Social 21.2 Million Impressions by 5.2 Million Unique users Impressions: The total number of times any Facebook user (fan or non fan) could have potentially seen any content associated with Eega Page in their News Feed or Ticker or by visits to Eega Page directly. Users: The number of unique users (fans or non fans) that have seen an any content associated with Eega page.
    • 36. Impressions Demographics Source: Facebook Fan Page Insights by Sprout Social
    • 37. 164,700 stories by 128,600 Facebook users Source: Facebook Fan Page Insights by Sprout Social Stories Created A story on Facebook is created when a user likes your Page, posts to your Page's Wall, answers a Question you posted, RSVP's to one of your events, mentions your Page, photo tags your Page, checks in at your Place or likes, or comments on / shares one of your Page posts.
    • 38. Sharing Demographics Source: Facebook Fan Page Insights by Sprout Social
    • 39. Content ReachContent Reach Source: Facebook Fan Page Insights by Sprout Social Eega Facebook Page content has reached 2.1 Million Unique users and there was a striking engagement rate of 40% per post . Reach: The number of unique people who saw any content about that post. This will include both fans and non fans. Engaged Users: The number of people who clicked anywhere in your post without generating a story plus the number of unique people who created a story about EegaPage post.
    • 40. 2,149 Twitter Followers
    • 41. 943 YouTube Subscribers & 1.08 Million Views
    • 42. 116,179 Website Unique Visitors & 686,561 Page Views
    • 43. 54,608 Website Visits via Social Media
    • 44. - Content quality/Relevance. - Distinctive-integrated seeding approaches via Facebook, Twitter, You Tube and Website. - Round the clock monitoring of fan conversations and interactions. Success FactorsSuccess Factors
    • 45. Thank You