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a simple grain case

a simple grain case

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grain case grain case Document Transcript

  • Microsoft Excel 11.0 Sensitivity Report Worksheet: [Super Grain Ad Mix_T.xls]Sheet1 Report Created: 2/20/2008 4:39:16 PM Adjustable Cells Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $B$5 Number of Ads Spots 0 -50 1300 50 1.00E+030 $C$5 Number of Ads Ads 20 0 600 150 50 $D$5 Number of Ads Supplement Ads 10 0 500 300 33.33 Constraints Final Shadow Constraint Allowable Allowable Cell Name Value Price R.H. Side Increase Decrease $E$11 Ad Budget Spent 4000 3 4000 1000 1500 $E$12 Fee Budget Spent 1000 5 1000 600 200 shadow price is amount by which totaql eposure will increase for every unit of increase in consraint calculated in she
  • ease in consraint calculated in sheet 1 ie total exposures
  • Super Grain Advertisment Mix TV Magazine Sunday Spots Ads Supplement Ads Number of Ads 0 20 10 Exposures Per Ad 1300 600 500 (1000's) Budget Cost Per Ad (1000's) Spent Ad Budget 300 150 100 4000 <= Fee Budget 90 30 40 1000 <= Max TV Spots 5 Total Exposures 17000
  • Budget Available 4000 1000
  • Super Grain Advertisment Mix TV Magazine Sunday Spots Ads Supplement Ads Number of Ads 0 0 0 Exposures Per Ad 1300 600 500 (1000's) Budget Cost Per Ad (1000's) Spent Ad Budget 300 150 100 0 <= Fee Budget 90 30 40 0 <= Young Children 1.2 0.1 0 Parents 0.5 0.2 0.2 Max TV Spots 5 Total Exposures
  • Budget Available 4000 1000