grain case

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a simple grain case

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grain case

  1. 1. Microsoft Excel 11.0 Sensitivity Report Worksheet: [Super Grain Ad Mix_T.xls]Sheet1 Report Created: 2/20/2008 4:39:16 PM Adjustable Cells Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $B$5 Number of Ads Spots 0 -50 1300 50 1.00E+030 $C$5 Number of Ads Ads 20 0 600 150 50 $D$5 Number of Ads Supplement Ads 10 0 500 300 33.33 Constraints Final Shadow Constraint Allowable Allowable Cell Name Value Price R.H. Side Increase Decrease $E$11 Ad Budget Spent 4000 3 4000 1000 1500 $E$12 Fee Budget Spent 1000 5 1000 600 200 shadow price is amount by which totaql eposure will increase for every unit of increase in consraint calculated in she
  2. 2. ease in consraint calculated in sheet 1 ie total exposures
  3. 3. Super Grain Advertisment Mix TV Magazine Sunday Spots Ads Supplement Ads Number of Ads 0 20 10 Exposures Per Ad 1300 600 500 (1000's) Budget Cost Per Ad (1000's) Spent Ad Budget 300 150 100 4000 <= Fee Budget 90 30 40 1000 <= Max TV Spots 5 Total Exposures 17000
  4. 4. Budget Available 4000 1000
  5. 5. Super Grain Advertisment Mix TV Magazine Sunday Spots Ads Supplement Ads Number of Ads 0 0 0 Exposures Per Ad 1300 600 500 (1000's) Budget Cost Per Ad (1000's) Spent Ad Budget 300 150 100 0 <= Fee Budget 90 30 40 0 <= Young Children 1.2 0.1 0 Parents 0.5 0.2 0.2 Max TV Spots 5 Total Exposures
  6. 6. Budget Available 4000 1000

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