IIILM –Academy of Higher Learning             Jaipur        Parle Agro           Presented by:          Deepak Sharma     ...
Parle Agro     Refreshing       India        By : Deepak Sharma               PGDM (12-14)                 IILM-AHL
Original Parle company split into 3
Parle Agro Company
Establishment…
Major business verticals                           •                                Beverages :                           ...
Factories…Parle Agro has its factories located in:ü  Silvassaü  Patalgangaü  Bhopalü  Chennaiü  Ghaziabad.
STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple j...
Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost.              ...
Competitors…
Parle Agro Production Life Cycle…           Parle Agro Production Cycle   12   10    8    6    4    2    0
Why Parle Agro?
Thank you
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Parle agro ppt

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Parle agro ppt

  1. 1. IIILM –Academy of Higher Learning Jaipur Parle Agro Presented by: Deepak Sharma PGDM(12- 14)
  2. 2. Parle Agro Refreshing India By : Deepak Sharma PGDM (12-14) IILM-AHL
  3. 3. Original Parle company split into 3
  4. 4. Parle Agro Company
  5. 5. Establishment…
  6. 6. Major business verticals • Beverages : fruit drinks, nectars, juice
  7. 7. Factories…Parle Agro has its factories located in:ü Silvassaü Patalgangaü Bhopalü Chennaiü Ghaziabad.
  8. 8. STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple juice. Nearness to the retail outlet.
  9. 9. Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost. Customer ideology- frooti for children and appy fizz appeal the youth
  10. 10. Competitors…
  11. 11. Parle Agro Production Life Cycle… Parle Agro Production Cycle 12 10 8 6 4 2 0
  12. 12. Why Parle Agro?
  13. 13. Thank you
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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