Parle agro ppt
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Parle agro ppt

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Parle agro ppt Parle agro ppt Presentation Transcript

  • IIILM –Academy of Higher Learning Jaipur Parle Agro Presented by: Deepak Sharma PGDM(12- 14)
  • Parle Agro Refreshing India By : Deepak Sharma PGDM (12-14) IILM-AHL
  • Original Parle company split into 3
  • Parle Agro Company
  • Establishment…
  • Major business verticals • Beverages : fruit drinks, nectars, juice
  • Factories…Parle Agro has its factories located in:ü Silvassaü Patalgangaü Bhopalü Chennaiü Ghaziabad.
  • STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple juice. Nearness to the retail outlet.
  • Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost. Customer ideology- frooti for children and appy fizz appeal the youth
  • Competitors…
  • Parle Agro Production Life Cycle… Parle Agro Production Cycle 12 10 8 6 4 2 0
  • Why Parle Agro?
  • Thank you