Social ROI Simplified - Steve Irvine, 80/20 Solutions

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Steve Irvine Discusses Social Media for Revenue.

Be sure to read his article likening Social Media to a Tupperware Party at: http://bit.ly/bRPgMu

www,8020solutions.com

Follow us: twitter.com/8020solutions

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Social ROI Simplified - Steve Irvine, 80/20 Solutions

  1. 1. © 2010 | www.8020solutions.com By: Steve Irvine, CEO 80/20 Solutions
  2. 2. © 2010 | www.8020solutions.com Quick Exercise • It’s all about networking… get to know your neighbours
  3. 3. © 2010 | www.8020solutions.com How can I help you? 1. Give you a simple way to think about Social ROI 2. Give you real tools and action items to actually achieve a high social ROI
  4. 4. © 2010 | www.8020solutions.com Where is social today? Brand Awareness ROI for Customer Service (cutting communications costs) ROI for Marketing (cutting media costs)
  5. 5. © 2010 | www.8020solutions.com Where do we need to get to? It’s all about the $$$$ Social driving revenue
  6. 6. © 2010 | www.8020solutions.com So how do we sell more? Right person, Right Message, Right Time
  7. 7. © 2010 | www.8020solutions.com My Grandmother chat…
  8. 8. © 2010 | www.8020solutions.com Original Tupperware model Separate the Get people influencers Motivate to the party from friend them to buy collectors
  9. 9. It’s all about the customer Brand Brand Daters Advocates Brand Brand Acquaintances Loyalists © 2010 | www.8020solutions.com
  10. 10. © 2010 | www.8020solutions.com Where do we need to get? Listen Analyze Act
  11. 11. © 2010 | www.8020solutions.com Social Success Framework Brawn Brains Value Creation (ROI) Community Controlled Brand Controlled
  12. 12. © 2010 | www.8020solutions.com Key Takeaways ROI is an aggregate measurement, but it can only be impacted on an individual basis
  13. 13. © 2010 | www.8020solutions.com Follow-up Webinar: Social for Revenue, May 12th, 2pm Steve Irvine, CEO, 80/20 Solutions steve.irvine@8020solutions.com Cameron Couch, Marketing, 80/20 Solutions cameron.couch@8020solutions.com

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