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A coalition of all pro-girl Experts, Not-For-Profits and Businesses from around the world. A values driven online marketplace similar to etsy.com but focused on products for girls. A way to unleash the passion of many into one single global brand, the combined power of the global community creating a real alternative to the “Pink, Pretty and Princess Industrial Complex”. Taking back girlhood, showcasing that girls are strong, daring, intelligent, adventurous, athletic, outspoken, leaders and fun.