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Facebook and Twitter       For Your Non Profit   Tips and Tricks for EnhancingYour Brand and making it “likeable”     Pres...
Facebook founder Mark ZuckermanFacebook.com/sevenwaves    www.7wavesmarketing.com
Facebook.com/sevenwaves   www.7wavesmarketing.com
• Over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connecte...
• Average user creates 90 pieces of content eachmonth• More than 30 billion pieces of content shared eachmonth. (web links...
• There are more than 150                million active users currently                accessing Facebook through         ...
Referrals68% of U.S. facebook users are more likely to buy on apositive facebook friend referral                          ...
Create a Page for your Businesshttp://www.facebook.com/pages/create.phpOr search “create” in your fb search barOr find a p...
You must have a personal pagein order to create a business page.Facebook.com/sevenwaves   www.7wavesmarketing.com
You Could be Shut Down      “Profiles represent individuals and must be held      under an individual name, while Pages al...
1. Establish your Name / Brand / Intent before Starting• A strategy is important• facebook will not let you change the nam...
1. For all Non Profits and Small Business Owners   Be sure to click       “Local Business” – Not “Brand”1. This will let g...
2. Photo / Logo Size• Expand beyond your Photo / Logo• Avatar of your Logo displays at 200 pixels wide by 520 deep        ...
2. Sizes200 x 500 px200 x 545 px200 x 600 px                          Thanks to www.Clear-River.com               Facebook...
After uploading largeimage, click back on“Change Picture”Edit Thumbnail sizeSlide box over imageto select thumb           ...
Create new tabs and choose wherenew users will land when coming from the net            Facebook.com/sevenwaves   www.7wav...
Monthly fee for hostingGraphics* Caution: You want to own all the  information for your brand, don’t  depend on other sour...
• Edit photos with• Hootsuite• Schedule facebook or Twitter posts on hootsuite              Facebook.com/sevenwaves   www....
• Your Calendar   Turn your events into a 140 character note    on Twitter   Create an Event on facebook   Avoid Attachmen...
Log into your page 1-2 times per day   1. To answer all inquiries   2. To check for spam   3. Currently there are no notif...
Most Under-utilized Feature   In the box directly under “suggest to friends” where   you see “write something” and above t...
Reminder: Facebook is Worldwide1. What if they land on your page? What will they see?Be sure to put your location – you no...
Add Your Blog to Your Page with a tab       Facebook.com/sevenwaves   www.7wavesmarketing.com
Facebook.com/sevenwaves   www.7wavesmarketing.com
Search for FBML ApplicationTo create a Landing Page TabFBML allows you to drop in customcode with graphics              Fa...
Bring it all to facebookwith Involver.com           Facebook.com/sevenwaves   www.7wavesmarketing.com
Add a Newsletter Subscribe Form to your Pagewith an Auto Responder             Facebook.com/sevenwaves   www.7wavesmarketi...
How will they find you?Set up your Facebook URL(after 25 fans)Be found on GoogleGo to: http://www.facebook.com/username/  ...
Now you have a Link to ShareGo to: http://www.facebook.com/MySavannahBizWhen someone “likes” your page it shows up intheir...
It’s easy to update your fansGo to Edit page / then “Send an Update”                                         Turn the Town...
Need some Leads?•Suggest to your friends•Buy an Ad on Facebook for some exposure.•Promote with an icon Link on yourWebsite...
• Ask some open ended questions• Offer exclusive coupons or specials• Allow your fans to post comments + photos• Make it f...
• Post more images & tag for better  engagement• Post news before noon – traffic is usually up  7:30 – 9:00 am / around no...
http://www.facebook.com/insights/Facebook.com/sevenwaves      www.7wavesmarketing.com
Twitter.com• Twitter is getting your text message to someone  via their phone (Prime spot)• Sign up on the home page• Put ...
• Twitter will make suggestions on who to follow  based on your location – to get you started.• Follow other people and co...
• Be sure to follow others:      > You could be perceived as a spammer by         not following others.• Search for topics...
• Don’t use Twitter as a place to “vent”• Say hello to others by using the @ symbol• Use the “RT” in front of @7wavescathy...
15 Learnings from the Top 50 brands in facebookSlideshare.netSocial Media Examiner.comSocial Media Today.com              ...
How to Set-Up a Facebook Page     For Your Business    On Twitter @7wavesCathy Presented by Cathy Rodgers   Seven Waves Ma...
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Facebook and Twitter for your Non Profit

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This presentation was made to the Georgia Center for Non Profits in Savannah, GA on Nov. 18, 2010. Facebook has made upgrades since this time.

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Transcript of "Facebook and Twitter for your Non Profit"

  1. 1. Facebook and Twitter For Your Non Profit Tips and Tricks for EnhancingYour Brand and making it “likeable” Presented by Cathy Rodgers Seven Waves Marketing Facebook.com/sevenwaves www.7wavesmarketing.com
  2. 2. Facebook founder Mark ZuckermanFacebook.com/sevenwaves www.7wavesmarketing.com
  3. 3. Facebook.com/sevenwaves www.7wavesmarketing.com
  4. 4. • Over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connected to 80 community pages, groups and events Facebook.com/sevenwaves www.7wavesmarketing.com
  5. 5. • Average user creates 90 pieces of content eachmonth• More than 30 billion pieces of content shared eachmonth. (web links, news stories, blog posts, notes,photo albums, etc.)Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics Facebook.com/sevenwaves www.7wavesmarketing.com
  6. 6. • There are more than 150 million active users currently accessing Facebook through their mobile devices. • People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Facebook.com/sevenwaves www.7wavesmarketing.com
  7. 7. Referrals68% of U.S. facebook users are more likely to buy on apositive facebook friend referral - eMarketer Facebook.com/sevenwaves www.7wavesmarketing.com
  8. 8. Create a Page for your Businesshttp://www.facebook.com/pages/create.phpOr search “create” in your fb search barOr find a page you like and go to the bottom:“Create a Page for My Business” Facebook.com/sevenwaves www.7wavesmarketing.com
  9. 9. You must have a personal pagein order to create a business page.Facebook.com/sevenwaves www.7wavesmarketing.com
  10. 10. You Could be Shut Down “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative. “Facebook.com/sevenwaves www.7wavesmarketing.com
  11. 11. 1. Establish your Name / Brand / Intent before Starting• A strategy is important• facebook will not let you change the name of your page so get it right the first time.• Designate a backup administrator Facebook.com/sevenwaves www.7wavesmarketing.com
  12. 12. 1. For all Non Profits and Small Business Owners Be sure to click “Local Business” – Not “Brand”1. This will let give you an additional information box on your home page3. Or you end up with only a “founded in” box Facebook.com/sevenwaves www.7wavesmarketing.com
  13. 13. 2. Photo / Logo Size• Expand beyond your Photo / Logo• Avatar of your Logo displays at 200 pixels wide by 520 deep Facebook.com/sevenwaves www.7wavesmarketing.com
  14. 14. 2. Sizes200 x 500 px200 x 545 px200 x 600 px Thanks to www.Clear-River.com Facebook.com/sevenwaves www.7wavesmarketing.com
  15. 15. After uploading largeimage, click back on“Change Picture”Edit Thumbnail sizeSlide box over imageto select thumb Facebook.com/sevenwaves www.7wavesmarketing.com
  16. 16. Create new tabs and choose wherenew users will land when coming from the net Facebook.com/sevenwaves www.7wavesmarketing.com
  17. 17. Monthly fee for hostingGraphics* Caution: You want to own all the information for your brand, don’t depend on other sources / even facebook. Facebook.com/sevenwaves www.7wavesmarketing.com
  18. 18. • Edit photos with• Hootsuite• Schedule facebook or Twitter posts on hootsuite Facebook.com/sevenwaves www.7wavesmarketing.com
  19. 19. • Your Calendar Turn your events into a 140 character note on Twitter Create an Event on facebook Avoid Attachments Facebook.com/sevenwaves www.7wavesmarketing.com
  20. 20. Log into your page 1-2 times per day 1. To answer all inquiries 2. To check for spam 3. Currently there are no notifications when someone makes a comment on your page Facebook.com/sevenwaves www.7wavesmarketing.com
  21. 21. Most Under-utilized Feature In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box. Put your personalized info here – along with a link to your website(s) Facebook.com/sevenwaves www.7wavesmarketing.com
  22. 22. Reminder: Facebook is Worldwide1. What if they land on your page? What will they see?Be sure to put your location – you now managea mini-website / make everything is intuitive for youraudience2. Info Tab – Be sure to fill out all information Facebook.com/sevenwaves www.7wavesmarketing.com
  23. 23. Add Your Blog to Your Page with a tab Facebook.com/sevenwaves www.7wavesmarketing.com
  24. 24. Facebook.com/sevenwaves www.7wavesmarketing.com
  25. 25. Search for FBML ApplicationTo create a Landing Page TabFBML allows you to drop in customcode with graphics Facebook.com/sevenwaves www.7wavesmarketing.com
  26. 26. Bring it all to facebookwith Involver.com Facebook.com/sevenwaves www.7wavesmarketing.com
  27. 27. Add a Newsletter Subscribe Form to your Pagewith an Auto Responder Facebook.com/sevenwaves www.7wavesmarketing.com
  28. 28. How will they find you?Set up your Facebook URL(after 25 fans)Be found on GoogleGo to: http://www.facebook.com/username/ Facebook.com/sevenwaves www.7wavesmarketing.com
  29. 29. Now you have a Link to ShareGo to: http://www.facebook.com/MySavannahBizWhen someone “likes” your page it shows up intheir newsfeed … Facebook.com/sevenwaves www.7wavesmarketing.com
  30. 30. It’s easy to update your fansGo to Edit page / then “Send an Update” Turn the Town Purple! Savannah Memory Walk You are Attending Share Public Event Facebook.com/sevenwaves www.7wavesmarketing.com
  31. 31. Need some Leads?•Suggest to your friends•Buy an Ad on Facebook for some exposure.•Promote with an icon Link on yourWebsite / Blog•Promote with a Like Box Facebook.com/sevenwaves www.7wavesmarketing.com
  32. 32. • Ask some open ended questions• Offer exclusive coupons or specials• Allow your fans to post comments + photos• Make it fun! Facebook.com/sevenwaves www.7wavesmarketing.com
  33. 33. • Post more images & tag for better engagement• Post news before noon – traffic is usually up 7:30 – 9:00 am / around noon / 7:30 pm – 8:30• Trivia: Friday is one of the best days to post news Facebook.com/sevenwaves www.7wavesmarketing.com
  34. 34. http://www.facebook.com/insights/Facebook.com/sevenwaves www.7wavesmarketing.com
  35. 35. Twitter.com• Twitter is getting your text message to someone via their phone (Prime spot)• Sign up on the home page• Put some thought into your Twtter ID, which will be the brand you are identified with• Save your passwords and have a backup for your account Facebook.com/sevenwaves www.7wavesmarketing.com
  36. 36. • Twitter will make suggestions on who to follow based on your location – to get you started.• Follow other people and companies that you are interested in and who you want to follow you via the “search” bar.• Make sure you upload a photo or logo and fill in a description of your company so you will be authentic and don’t follow others w/o photo. Facebook.com/sevenwaves www.7wavesmarketing.com
  37. 37. • Be sure to follow others: > You could be perceived as a spammer by not following others.• Search for topics by putting the # symbol in front of your term• Don’t just talk about yourself• Help promote things going on in your community Facebook.com/sevenwaves www.7wavesmarketing.com
  38. 38. • Don’t use Twitter as a place to “vent”• Say hello to others by using the @ symbol• Use the “RT” in front of @7wavescathy to promote a message that person sent Facebook.com/sevenwaves www.7wavesmarketing.com
  39. 39. 15 Learnings from the Top 50 brands in facebookSlideshare.netSocial Media Examiner.comSocial Media Today.com Facebook.com/sevenwaves www.7wavesmarketing.com
  40. 40. How to Set-Up a Facebook Page For Your Business On Twitter @7wavesCathy Presented by Cathy Rodgers Seven Waves Marketing Facebook.com/sevenwaves www.7wavesmarketing.com
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