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You Don’t Scale:
David J Bland
Wednesday, May 20th, 2015
@davidjbland
Why Today’s Leaders Are Engineering
Trust Into Their Company’s Culture
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
David J Bland
Principal Advisor @Neo
@davidjbland
“Leadership is one of the most
observed and least understood
phenomena on earth.”
James MacGregor Burns (1978)
@davidjbland
Mistake is
Made
@davidjbland
Mistake is
Made
Process to
Prevent
Mistake
@davidjbland
Mistake is
Made
Process to
Prevent
Mistake
Everything is
Awesome
@davidjbland
Mistake is
Made
@davidjbland
Mistake is
Made
Process to
Prevent
Mistake
@davidjbland
Mistake is
Made
Process to
Prevent
Mistake
Process
has Side
Effects
@davidjbland
Mistakes
are Made
Process to
Prevent
Mistake
Process
has Side
Effects
@davidjbland
Mistakes
are Made
Process to
Prevent
Mistake
Process
has Side
Effects
Repeat several
hundred times
@davidjbland
@davidjbland
Leads to
this type
of culture
@davidjbland
We launch a 2015 product
with a 1970s software
process using management
techniques from the 1920s.
@davidjbland Dr. Winston W. Royce - 1970
@davidjbland Dr. Winston W. Royce - 1970
@davidjbland
People are
resources?
@davidjbland
Industrial Era
Frederick Winslow Taylor
“In the past the man has
been first, in the future
the system must be
first.”
@davidjbland
Industrial Era
Frederick Winslow Taylor
“In the past the man has
been first, in the future
the system must be
first.”
(and he compared workers to draft animals)
@davidjbland
Pre-Industrial Era
“It's a much bigger, more powerful
question to ask, If today we are using
management techniques that were
also used on slave plantations.”
http://hbswk.hbs.edu/item/7182.html
- CAITLIN C. ROSENTHAL
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
Enough of what’s broken.
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
Where are we going?
@davidjbland
Rise of the Trust Based Economy
Forbes.com
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
Millennials expect trust to be
present in the system.
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
Millennials expect trust to be
present in the system.
(and you’re going to be hiring them)
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
Millennials expect trust to be
present in the system.
(and you’re going to be hiring them)
(and they’re going to run all of this soon)
@davidjbland
Heroic Anti-Heroic
@davidjbland
Heroic Anti-Heroic
accountability (noun)
- the condition of being accountable
@davidjbland
Heroic Anti-Heroic
accountability (noun)
- the condition of being accountable
- the ability to be able to give account
@davidjbland
Heroic Anti-Heroic
Heroic leaders
hold people
accountable.
@davidjbland
Heroic Anti-Heroic
Anti-Heroic leaders
empower people to
give an account.
@davidjbland
simple
complicate
d
complex
chaos
(best practice)
(good practice)(guidelines)
(principles)
disorder
Cynefin Model – David Snowded
@davidjbland
simple
complicate
d
complex
chaos
(best practice)
(good practice)(guidelines)
(principles)
disorder
Cynefin Model – David Snowded
Heroic
@davidjbland
simple
complicate
d
complex
chaos
(best practice)
(good practice)(guidelines)
(principles)
disorder
Cynefin Model – David Snowded
Anti-Heroic
@davidjbland
Run to Great
Purpose
Upend the Pyramid
Build on Strengths
Raise the Bar
Blaze the Trail
The Serving Leader
@davidjbland
Run to Great
Purpose
Upend the Pyramid
Build on Strengths
Raise the Bar
Blaze the Trail
The Serving Leader
@davidjbland
Run to Great
Purpose
Upend the Pyramid
Build on Strengths
Raise the Bar
Blaze the Trail
The Serving Leader
@davidjbland
Run to Great
Purpose
Upend the Pyramid
Build on Strengths
Raise the Bar
Blaze the Trail
The Serving Leader
@davidjbland
Run to Great
Purpose
Upend the Pyramid
Build on Strengths
Raise the Bar
Blaze the Trail
The Serving Leader
@davidjbland
The Vice President of Product, a long time
employee that’s been promoted from within,
isn’t working out. You call him into your
office to discuss next steps.
@davidjbland
The Vice President of Product, a long time
employee that’s been promoted from within,
isn’t working out. You call him into your
office to discuss next steps.
Heroic:
- Assign the VP to a different position
- Terminate the VP
@davidjbland
The Vice President of Product, a long time
employee that’s been promoted from within,
isn’t working out. You call him into your
office to discuss next steps.
Anti-Heroic:
- Ask the VP about his ideal position in
the organization
- Help the VP build on his strength
@davidjbland
Your leadership team keeps revisiting the
same conversation over the course of
several meetings. They cannot seem to
make a decision or identify action items.
@davidjbland
Your leadership team keeps revisiting the
same conversation over the course of
several meetings. They cannot seem to
make a decision or identify action items.
Heroic:
- Why are we talking about this again?
- Assign action items based on what
you think is right.
@davidjbland
Your leadership team keeps revisiting the
same conversation over the course of
several meetings. They cannot seem to
make a decision or identify action items.
Anti-Heroic:
- What is the main obstacle?
- What is the cost of not acting?
@davidjbland
Heroic Anti-Heroic
Transactional
I / My / Me /
Mine / Myself
Command and
Control
@davidjbland
Heroic Anti-Heroic
Transformational
We / Us / All /
Who
Catalytic
@davidjbland
To Recap
- Don’t be quick to replace trust with process.
- Leading through the known isn’t the same
as leading through the unknown.
- Find opportunities to practice Anti-Heroic
Leadership.
@davidjbland
Questions?
@davidjbland
Questions?
(I’ll answer the rest on neo.com)
@davidjbland
david@neo.com
Thank You!

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