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Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
Introduction to SEO Presentation
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Introduction to SEO Presentation

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7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, …

7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.

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  • Very good presentation. Very helpful
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  • http://seoofsite.blogspot.in
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  • The presentation is really good , I recommend you to add more details specially related to the SEO automation software like : http://www.moneyrobot.com , the software will help people to get good ranking on google , they will be able to create blogs and all type of backlinks , it save a lot of time for people because everything is completely automatically.
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  • Thanks. Really useful.
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  • Hello,

    Really classic presentation about SEO.

    Thanks
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    • 1. AN INTRODUCTION TO SEOPresented by:Chris Bishop, Founder & CEO, 7thingsmediaJanuary 2013
    • 2. Contents• What is search?• How do I rank?• How search works?• Hints and tips• Live demonstrations• Questions & answers
    • 3. Social media SEO PPC Mobile Lead generation International Display AffiliatesLONDON | NEW YORK
    • 4. Social media SEO PPC Mobile Lead generation International Display AffiliatesLONDON | NEW YORK What is SEO?
    • 5. Who are the players?Global:Google 88.8%Bing 4.2%Baidu 3.5%Yahoo 2.4%Ask.com 0.6%Other 0.5%United States:Google 86.3%Bing 7.3%Yahoo 3.1%Facebook 1.4%Ask.com 0.8%Other 1.1% Source: Measured against global website traffic reported by Compete, Nielsen-Net, Alexa, seoMoz, StatsCounter - GlobalStats
    • 6. Paid vs. Organic PAID PAID
    • 7. Paid vs. Organic ORGANIC
    • 8. Paid vs. Organic 10% 90%
    • 9. Images
    • 10. Video
    • 11. Maps (Local)
    • 12. Shopping
    • 13. Vertical search MAPS PAID PAID ORGANIC
    • 14. How do I rank?
    • 15. It’s how good looking you are!
    • 16. ...how many friends you’ve got
    • 17. How Google works
    • 18. Click through rates
    • 19. Google spider
    • 20. How we see a website
    • 21. How Google see a website
    • 22. SEO ranking factors• On page – Content – quality, fresh, keywords – HTML – titles, descriptions, use of headers – Architecture – crawl, speed, URLS – Violations – hidden content, keyword stuffing• Off page – Links - quality – Social – shares, reputation – Trust – authority, history – Personal – location, trust, history
    • 23. SEO ranking factors• Page title – Describe the page – Not homepage – Not product 12345• URL – Remove the technical mumbo jumbo – ...or at least have it at the end of the URL• Content – Headers • Think headline – Body • Persuasive copy – don’t keyword stuff
    • 24. Title & description• Use your body copy to explain the page – or even use a call to action
    • 25. SEO friendly URLs• http://www.wework.com/index.php?option=com_content&task=view&id+ 3272&ltemid=43• http://www.wework.com/ny/madison
    • 26. Content• Content is KING• Have you used keywords?• Do your research – Google AdWords Keyword Tool – Google Trends – Google Insights• Freshness e.g. blog
    • 27. TITLE – Men’s Jeans URL – asos.com/men/jeansClick through rates Header: Men’s Jeans Body: Copy about...Men’s Jeans!
    • 28. Anchor text
    • 29. Anchor text• Google analytics (Keywords)• Google Webmaster Tools• Google Trends
    • 30. Content quality (Panda)• Quality is key – Well written – Engaging – Unique• Duplicate content• Ads above fold• Spam content• Thin content
    • 31. Link quality (Penguin)• Be natural: Branded vs Keyword• Who is linking to you?• Site wide links• Exact anchor text match• Link farms / Paid links
    • 32. Hints and tips
    • 33. 7things to improve your SEO7things to consider for your SEO today!:1. Get your house in order2. Create appealing content – blog, content pages, facts, anecdotes3. Allow your web viewers to share your content - Especially via social media4. No duplicate content!5. Links – and powerful links – brief PR agencies6. Homepage and deeplinks7. ....and remember...
    • 34. ...and remember“It’s how good looking 40% you are... ...and how many - good looking - 60% friends you have!”
    • 35. Tools• Google Analytics• Google Webmaster Tools• Google Insights• http://ubersuggest.org/: Scrapes the suggestions from Google for keyword searches - good for finding content ideas / out reach• http://www.seomofo.com/snippet-optimizer.html: Replicates how your listing will appear• https://developers.google.com/speed/pagespeed/insights: Improve your page speed
    • 36. Live demonstrations
    • 37. Questions & answers
    • 38. Sources: 7thingsmedia SEO team Compete Nielsen-Net Alexa seoMoz StatsCounter – GlobalStats ComScore Images: Google image searchConfidential InformationThis document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed.All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material.All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.
    • 39. fin. connect: justin.crespo@7thingsmedia.com Business Development Executive 646 568 2055 www.7thingsmedia.com @7thingsmediaConfidential InformationThis document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed.All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material.All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.

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