Yahoo! BOSS and trainspotting

Trainspotting with Yahoo! BOSS Ted DRAKE | Yahoo! France | June 2, 2009 (a)

What is BOSS? WHAT: Yahoo! Search BOSS is a set of tools that developers, start-ups and established internet companies can use to build next generation search experiences. WHY: To encourage innovation and also generate additional opportunities to drive volume for Yahoo! Search.

BOSS Search Terms that allow users to:
Re-rank results
Blend results/content sources
Use any monetization platform
Access unlimited queries
Present results in any way
Brand their products in any way
Features:
Web/Image/News/Spelling
Key Terms (from Search Assist)
SearchMonkey Structured Data
Expanded Abstracts
Page data from Search Exp.
40+ lang/region pairs
Porn/Adult filtering
Mashup Framework
Delicious data

BOSS Lens (Summer 2009) Sorting options
Refiners
Property
# of comments
- Author
Native branding & presentation style
Structured data
Comments
Author
Date
Shortcuts YSM Ads

BOSS is a Data API, not a Search API

Meet Tom the Trainspotter (b)

Not this Tom

Tom’s Train Site
/blog/
/photos/
/schedules/ (.xls)
/maps/
/blueprints/ (.pdf)
/spottings/ (geolocated)
/forum/ (was active 10 years ago)
/twitter/

Let’s bring that information to life (c)

Tom’s Trains Search
Tom wants to integrate the data across his site.
One search box for everything on www.tomstrains.com
The “site:” query filter limits search to a single domain.
/ysearch/web/v1/bittern+site=tomstrains.com? (1)

Category Search
/ysearch/web/v1/bittern+site=tomstrains.com+inurl=maps (2)

Grab Related Photos
Tom wants to display related photos from his photo gallery
/ysearch/images/v1/flying+banana? refererurl=tomstrains.com (3)
(d)

Tom Loves His Search Page Now he wants to BOSS his blog

The Blueprint Module
New tag : bp-{train model}
Module removes “bp-”
Search for .pdf files.
/ysearch/web/v1/bittern+site=tomstrains.com?type=pdf (4)
(e)

Tom’s Site Search
Search entire site
Filter results by section
Filter by file type
Blog modules

Tom is ready to build the ultimate trainspotting site

Trains in the News
Tom only wants fresh news.
Limit results to the last 7 days
/ysearch/news/v1/london?age=1d-7d (5) (f)

Add More Experts
Tom’s friends are also trainspotters.
Tom updates the search to include their sites as well
/ysearch/web/v1/Gricer?sites=tomstrains.com, gentlemanrook.com,imaspotter.com,locomotive.edu (6)
(g)

Location Based Results
Get user’s location via Fire Eagle and Placemaker
Get information about upcoming train stations and the current location
Search the /schedules/ section for appropriate spreadsheets
Display images and information from the /spottings/ section.

3 Layers of Context
Yahoo! Defined - Keyterms
User Defined - Delicious Data
Publisher Defined - SearchMonkey (microformats + RDF)

BOSS Keyterms
Keyterms associated with the result page by the Yahoo! Search Index
Used in Yahoo for search suggestions
/ysearch/web/v1/crompton?view=keyterms (7)

Delicious Data
User-Generated Tags from Delicious
Quantity for each tag
Number of users who saved the target page.
/ysearch/web/v1/crompton?view=delicious_toptags,delicious_saves (8)

SearchMonkey
SearchMonkey surfaces semantic information for Yahoo! Search and BOSS
Microformats and RDF defined data is available
Two formats for data structure
/ysearch/web/v1/crompton?view=searchmonkey_feed | searchmonkey_rdf (9)

/ysearch/web/v1/crompton?view=keyterms,delicious_toptags,delicious_saves,searchmonkey_feed (10)

Using Tags
Aggregate all keyterms, Delicious tags, and SearchMonkey tags for result set.
Sort to get most popular tags.
Create tag clouds, related searches, search suggestions, relevancy changes.

Trainspotting Relationships
Relationships: rel=“me, met, friend,…”
Search for the resource url amongst sites that use XFN
/ysearch/web/v1/tomstrains.com+searchmonkeyid:com.yahoo.page.uf.xfn?view=searchmonkey_feed (11)

Contextual Modules
Display modules when queries match certain patterns.
“ locomotive|engine|diesel” triggers an engineering module
“ dining|first-class|passenger” triggers passenger module
“ steam|vintage” displays the RSS feed for a train history blog.

Resource Details
Tom wants to gather more information on each of his experts.
Several BOSS requests
Site Explorer inlinks : /ysearch/se_inlink/v1/gentlemanrook.com (12)
Site Explorer Pagedata : /ysearch/se_pagedata/v1/gentlemanrook.com (13)
Web search of resource : /ysearch/web/v1/gentlemanrook.com?view=keyterms,delicious_toptags,language&abstract=long&start=0&count=1 (14)

Resources
Yahoo! BOSS: http://developer.yahoo.com/boss
BOSS Mashup Framework: http://developer.yahoo. com/search/boss/mashup .html
YQL: http://developer.yahoo.com/yql
Fire Eagle: http://developer.yahoo.com/fireeagle/
Placemaker: http://developer.yahoo.com/placemaker/
oAuth: http://oauth.net/
Open Social: http://www.opensocial.org/
Open Data: http://theinfo.org
Alt Search Engines: http://www.altsearchengines.com/
BOSS Hacks: http://bosshacks.com
Ted DRAKE: tdrake@yahoo-inc.com

BOSS Requests
Site Specific : http://boss.yahooapis.com/ysearch/web/v1/bittern+site=tomstrains.com?appid={yourBOSSappid}&format=xml
InUrl filtering : http://boss.yahooapis.com/ysearch/web/v1/london+tube+site=tomstrains.com +inurl=maps?appid={yourBOSSappid}&format=xml
Image search : http://boss.yahooapis.com/ysearch/images/v1/london+tube?refererurl=tomstrains.com&appid={yourBOSSappid}
File Type : http://boss.yahooapis.com/ysearch/web/v1/green+cargo+site=tomstrains.com?type=pdf&appid={yourBOSSappid}&format=xml
Sites attribute : http://boss.yahooapis.com/ysearch/web/v1/Gricer?sites=tomstrains.com, gentlemanrook.com,imaspotter.com,locomotive.edu& appid={yourBOSSappid}&format=xml
News search: http://boss.yahooapis.com/ysearch/news/v1/london+tube?age=1d-7d& appid={yourBOSSappid}
Keyterms : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=keyterms
Delicious Data : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=delicious_toptags,delicious_saves
SearchMonkey : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=searchmonkey_feed
All Tags : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=keyterms,delicious_toptags,delicious_saves,searchmonkey_feed
XFN data : http://boss.yahooapis.com/ysearch/web/v1/tdrake.net+searchmonkeyid:com.yahoo.page.uf.xfn?appid= {yourBOSSappid}&format=xml&start=0&count=15&view=searchmonkey_feed
Inbound links : http://boss.yahooapis.com /ysearch/se_inlink/v1/gentlemanrook.com? appid={yourBOSSappid}&format=xml
Page Data : http://boss.yahooapis.com /ysearch/se_pagedata/v1/gentlemanrook.com? appid={yourBOSSappid}&format=xml
Resource data : http://boss.yahooapis.com /ysearch/web/v1/gentlemanrook.com?appid= {yourBOSSappid}& view=keyterms,delicious_toptags,language&abstract=long&start=0&count=1&format=xml

Photo Credits
Bittern by Crowcombe Al.
Get out of my -ing way! by Crowcombe Al.
Bullet Train at Night by Ted Drake
Flying Banana by James F Clay
Train Blueprint by South Fraser OnTrax (SFOT) Transportation Advocacy Society
Train crash! by robpatrick
Railfans by bjakubski
CLS.07.04.22.R3.03.A by thomas.merton

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http://coldplay.tw	10
http://middlespot.com	6
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Yahoo! BOSS and trainspotting

by Ted Drake on Jun 02, 2009

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