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Yahoo! BOSS and trainspotting
 

Yahoo! BOSS and trainspotting

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how to use Yahoo! BOSS. A presentation with Skills Matter in London by Ted DRAKE.

how to use Yahoo! BOSS. A presentation with Skills Matter in London by Ted DRAKE.

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    Yahoo! BOSS and trainspotting Yahoo! BOSS and trainspotting Presentation Transcript

    • Trainspotting with Yahoo! BOSS Ted DRAKE | Yahoo! France | June 2, 2009 (a)
    • What is BOSS? WHAT: Yahoo! Search BOSS is a set of tools that developers, start-ups and established internet companies can use to build next generation search experiences. WHY: To encourage innovation and also generate additional opportunities to drive volume for Yahoo! Search.
    • BOSS Search Terms that allow users to:
      • Re-rank results
      • Blend results/content sources
      • Use any monetization platform
      • Access unlimited queries
      • Present results in any way
      • Brand their products in any way
      Features:
      • Web/Image/News/Spelling
      • Key Terms (from Search Assist)
      • SearchMonkey Structured Data
      • Expanded Abstracts
      • Page data from Search Exp.
      • 40+ lang/region pairs
      • Porn/Adult filtering
      • Mashup Framework
      • Delicious data
    • BOSS Lens (Summer 2009) Sorting options
      • Refiners
      • Property
      • # of comments
      • - Author
      Native branding & presentation style
      • Structured data
      • Comments
      • Author
      • Date
      Shortcuts YSM Ads
    • BOSS is a Data API, not a Search API
    • Meet Tom the Trainspotter (b)
    • Not this Tom
    • Tom’s Train Site
      • /blog/
      • /photos/
      • /schedules/ (.xls)
      • /maps/
      • /blueprints/ (.pdf)
      • /spottings/ (geolocated)
      • /forum/ (was active 10 years ago)
      • /twitter/
    • Let’s bring that information to life (c)
    • Tom’s Trains Search
      • Tom wants to integrate the data across his site.
      • One search box for everything on www.tomstrains.com
      • The “site:” query filter limits search to a single domain.
      • /ysearch/web/v1/bittern+site=tomstrains.com? (1)
    • Category Search
      • /ysearch/web/v1/bittern+site=tomstrains.com+inurl=maps (2)
    • Grab Related Photos
      • Tom wants to display related photos from his photo gallery
      • /ysearch/images/v1/flying+banana? refererurl=tomstrains.com (3)
      (d)
    • Tom Loves His Search Page Now he wants to BOSS his blog
    • The Blueprint Module
      • New tag : bp-{train model}
      • Module removes “bp-”
      • Search for .pdf files.
      • /ysearch/web/v1/bittern+site=tomstrains.com?type=pdf (4)
      (e)
    • Tom’s Site Search
      • Search entire site
      • Filter results by section
      • Filter by file type
      • Blog modules
    • Tom is ready to build the ultimate trainspotting site
    • Trains in the News
      • Tom only wants fresh news.
      • Limit results to the last 7 days
      /ysearch/news/v1/london?age=1d-7d (5) (f)
    • Add More Experts
      • Tom’s friends are also trainspotters.
      • Tom updates the search to include their sites as well
      • /ysearch/web/v1/Gricer?sites=tomstrains.com, gentlemanrook.com,imaspotter.com,locomotive.edu (6)
      (g)
    • Location Based Results
      • Get user’s location via Fire Eagle and Placemaker
      • Get information about upcoming train stations and the current location
      • Search the /schedules/ section for appropriate spreadsheets
      • Display images and information from the /spottings/ section.
    • 3 Layers of Context
      • Yahoo! Defined - Keyterms
      • User Defined - Delicious Data
      • Publisher Defined - SearchMonkey (microformats + RDF)
    • BOSS Keyterms
      • Keyterms associated with the result page by the Yahoo! Search Index
      • Used in Yahoo for search suggestions
      • /ysearch/web/v1/crompton?view=keyterms (7)
    • Delicious Data
      • User-Generated Tags from Delicious
      • Quantity for each tag
      • Number of users who saved the target page.
      • /ysearch/web/v1/crompton?view=delicious_toptags,delicious_saves (8)
    • SearchMonkey
      • SearchMonkey surfaces semantic information for Yahoo! Search and BOSS
      • Microformats and RDF defined data is available
      • Two formats for data structure
      • /ysearch/web/v1/crompton?view=searchmonkey_feed | searchmonkey_rdf (9)
    • /ysearch/web/v1/crompton?view=keyterms,delicious_toptags,delicious_saves,searchmonkey_feed (10)
    • Using Tags
      • Aggregate all keyterms, Delicious tags, and SearchMonkey tags for result set.
      • Sort to get most popular tags.
      • Create tag clouds, related searches, search suggestions, relevancy changes.
    • Trainspotting Relationships
      • Relationships: rel=“me, met, friend,…”
      • Search for the resource url amongst sites that use XFN
      • /ysearch/web/v1/tomstrains.com+searchmonkeyid:com.yahoo.page.uf.xfn?view=searchmonkey_feed (11)
    • Contextual Modules
      • Display modules when queries match certain patterns.
      • “ locomotive|engine|diesel” triggers an engineering module
      • “ dining|first-class|passenger” triggers passenger module
      • “ steam|vintage” displays the RSS feed for a train history blog.
    • Resource Details
      • Tom wants to gather more information on each of his experts.
      • Several BOSS requests
        • Site Explorer inlinks : /ysearch/se_inlink/v1/gentlemanrook.com (12)
        • Site Explorer Pagedata : /ysearch/se_pagedata/v1/gentlemanrook.com (13)
        • Web search of resource : /ysearch/web/v1/gentlemanrook.com?view=keyterms,delicious_toptags,language&abstract=long&start=0&count=1 (14)
    • Resources
      • Yahoo! BOSS: http://developer.yahoo.com/boss
      • BOSS Mashup Framework: http://developer.yahoo. com/search/boss/mashup .html
      • YQL: http://developer.yahoo.com/yql
      • Fire Eagle: http://developer.yahoo.com/fireeagle/
      • Placemaker: http://developer.yahoo.com/placemaker/
      • oAuth: http://oauth.net/
      • Open Social: http://www.opensocial.org/
      • Open Data: http://theinfo.org
      • Alt Search Engines: http://www.altsearchengines.com/
      • BOSS Hacks: http://bosshacks.com
      • Ted DRAKE: tdrake@yahoo-inc.com
    • BOSS Requests
      • Site Specific : http://boss.yahooapis.com/ysearch/web/v1/bittern+site=tomstrains.com?appid={yourBOSSappid}&format=xml
      • InUrl filtering : http://boss.yahooapis.com/ysearch/web/v1/london+tube+site=tomstrains.com +inurl=maps?appid={yourBOSSappid}&format=xml
      • Image search : http://boss.yahooapis.com/ysearch/images/v1/london+tube?refererurl=tomstrains.com&appid={yourBOSSappid}
      • File Type : http://boss.yahooapis.com/ysearch/web/v1/green+cargo+site=tomstrains.com?type=pdf&appid={yourBOSSappid}&format=xml
      • Sites attribute : http://boss.yahooapis.com/ysearch/web/v1/Gricer?sites=tomstrains.com, gentlemanrook.com,imaspotter.com,locomotive.edu& appid={yourBOSSappid}&format=xml
      • News search: http://boss.yahooapis.com/ysearch/news/v1/london+tube?age=1d-7d& appid={yourBOSSappid}
      • Keyterms : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=keyterms
      • Delicious Data : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=delicious_toptags,delicious_saves
      • SearchMonkey : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=searchmonkey_feed
      • All Tags : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=keyterms,delicious_toptags,delicious_saves,searchmonkey_feed
      • XFN data : http://boss.yahooapis.com/ysearch/web/v1/tdrake.net+searchmonkeyid:com.yahoo.page.uf.xfn?appid= {yourBOSSappid}&format=xml&start=0&count=15&view=searchmonkey_feed
      • Inbound links : http://boss.yahooapis.com /ysearch/se_inlink/v1/gentlemanrook.com? appid={yourBOSSappid}&format=xml
      • Page Data : http://boss.yahooapis.com /ysearch/se_pagedata/v1/gentlemanrook.com? appid={yourBOSSappid}&format=xml
      • Resource data : http://boss.yahooapis.com /ysearch/web/v1/gentlemanrook.com?appid= {yourBOSSappid}& view=keyterms,delicious_toptags,language&abstract=long&start=0&count=1&format=xml
    • Photo Credits
      • Bittern by Crowcombe Al.
      • Get out of my -ing way! by Crowcombe Al.
      • Bullet Train at Night by Ted Drake
      • Flying Banana by James F Clay
      • Train Blueprint by South Fraser OnTrax (SFOT) Transportation Advocacy Society
      • Train crash! by robpatrick
      • Railfans by bjakubski
      • CLS.07.04.22.R3.03.A by thomas.merton