Yahoo! BOSS and trainspotting

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  • + guest0a2019 Laura Perrone 2 months ago
    i love the photos!!
  • + guest886e896 bennettpr 4 months ago
    Great BOSS overview - thanks for putting this together
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Yahoo! BOSS and trainspotting - Presentation Transcript

  1. Trainspotting with Yahoo! BOSS Ted DRAKE | Yahoo! France | June 2, 2009 (a)
  2. What is BOSS? WHAT: Yahoo! Search BOSS is a set of tools that developers, start-ups and established internet companies can use to build next generation search experiences. WHY: To encourage innovation and also generate additional opportunities to drive volume for Yahoo! Search.
  3. BOSS Search Terms that allow users to:
    • Re-rank results
    • Blend results/content sources
    • Use any monetization platform
    • Access unlimited queries
    • Present results in any way
    • Brand their products in any way
    Features:
    • Web/Image/News/Spelling
    • Key Terms (from Search Assist)
    • SearchMonkey Structured Data
    • Expanded Abstracts
    • Page data from Search Exp.
    • 40+ lang/region pairs
    • Porn/Adult filtering
    • Mashup Framework
    • Delicious data
  4. BOSS Lens (Summer 2009) Sorting options
    • Refiners
    • Property
    • # of comments
    • - Author
    Native branding & presentation style
    • Structured data
    • Comments
    • Author
    • Date
    Shortcuts YSM Ads
  5. BOSS is a Data API, not a Search API
  6. Meet Tom the Trainspotter (b)
  7. Not this Tom
  8. Tom’s Train Site
    • /blog/
    • /photos/
    • /schedules/ (.xls)
    • /maps/
    • /blueprints/ (.pdf)
    • /spottings/ (geolocated)
    • /forum/ (was active 10 years ago)
    • /twitter/
  9. Let’s bring that information to life (c)
  10. Tom’s Trains Search
    • Tom wants to integrate the data across his site.
    • One search box for everything on www.tomstrains.com
    • The “site:” query filter limits search to a single domain.
    • /ysearch/web/v1/bittern+site=tomstrains.com? (1)
  11. Category Search
    • /ysearch/web/v1/bittern+site=tomstrains.com+inurl=maps (2)
  12. Grab Related Photos
    • Tom wants to display related photos from his photo gallery
    • /ysearch/images/v1/flying+banana? refererurl=tomstrains.com (3)
    (d)
  13. Tom Loves His Search Page Now he wants to BOSS his blog
  14. The Blueprint Module
    • New tag : bp-{train model}
    • Module removes “bp-”
    • Search for .pdf files.
    • /ysearch/web/v1/bittern+site=tomstrains.com?type=pdf (4)
    (e)
  15. Tom’s Site Search
    • Search entire site
    • Filter results by section
    • Filter by file type
    • Blog modules
  16. Tom is ready to build the ultimate trainspotting site
  17. Trains in the News
    • Tom only wants fresh news.
    • Limit results to the last 7 days
    /ysearch/news/v1/london?age=1d-7d (5) (f)
  18. Add More Experts
    • Tom’s friends are also trainspotters.
    • Tom updates the search to include their sites as well
    • /ysearch/web/v1/Gricer?sites=tomstrains.com, gentlemanrook.com,imaspotter.com,locomotive.edu (6)
    (g)
  19. Location Based Results
    • Get user’s location via Fire Eagle and Placemaker
    • Get information about upcoming train stations and the current location
    • Search the /schedules/ section for appropriate spreadsheets
    • Display images and information from the /spottings/ section.
  20. 3 Layers of Context
    • Yahoo! Defined - Keyterms
    • User Defined - Delicious Data
    • Publisher Defined - SearchMonkey (microformats + RDF)
  21. BOSS Keyterms
    • Keyterms associated with the result page by the Yahoo! Search Index
    • Used in Yahoo for search suggestions
    • /ysearch/web/v1/crompton?view=keyterms (7)
  22. Delicious Data
    • User-Generated Tags from Delicious
    • Quantity for each tag
    • Number of users who saved the target page.
    • /ysearch/web/v1/crompton?view=delicious_toptags,delicious_saves (8)
  23. SearchMonkey
    • SearchMonkey surfaces semantic information for Yahoo! Search and BOSS
    • Microformats and RDF defined data is available
    • Two formats for data structure
    • /ysearch/web/v1/crompton?view=searchmonkey_feed | searchmonkey_rdf (9)
  24. /ysearch/web/v1/crompton?view=keyterms,delicious_toptags,delicious_saves,searchmonkey_feed (10)
  25. Using Tags
    • Aggregate all keyterms, Delicious tags, and SearchMonkey tags for result set.
    • Sort to get most popular tags.
    • Create tag clouds, related searches, search suggestions, relevancy changes.
  26. Trainspotting Relationships
    • Relationships: rel=“me, met, friend,…”
    • Search for the resource url amongst sites that use XFN
    • /ysearch/web/v1/tomstrains.com+searchmonkeyid:com.yahoo.page.uf.xfn?view=searchmonkey_feed (11)
  27. Contextual Modules
    • Display modules when queries match certain patterns.
    • “ locomotive|engine|diesel” triggers an engineering module
    • “ dining|first-class|passenger” triggers passenger module
    • “ steam|vintage” displays the RSS feed for a train history blog.
  28. Resource Details
    • Tom wants to gather more information on each of his experts.
    • Several BOSS requests
      • Site Explorer inlinks : /ysearch/se_inlink/v1/gentlemanrook.com (12)
      • Site Explorer Pagedata : /ysearch/se_pagedata/v1/gentlemanrook.com (13)
      • Web search of resource : /ysearch/web/v1/gentlemanrook.com?view=keyterms,delicious_toptags,language&abstract=long&start=0&count=1 (14)
  29. Resources
    • Yahoo! BOSS: http://developer.yahoo.com/boss
    • BOSS Mashup Framework: http://developer.yahoo. com/search/boss/mashup .html
    • YQL: http://developer.yahoo.com/yql
    • Fire Eagle: http://developer.yahoo.com/fireeagle/
    • Placemaker: http://developer.yahoo.com/placemaker/
    • oAuth: http://oauth.net/
    • Open Social: http://www.opensocial.org/
    • Open Data: http://theinfo.org
    • Alt Search Engines: http://www.altsearchengines.com/
    • BOSS Hacks: http://bosshacks.com
    • Ted DRAKE: tdrake@yahoo-inc.com
  30. BOSS Requests
    • Site Specific : http://boss.yahooapis.com/ysearch/web/v1/bittern+site=tomstrains.com?appid={yourBOSSappid}&format=xml
    • InUrl filtering : http://boss.yahooapis.com/ysearch/web/v1/london+tube+site=tomstrains.com +inurl=maps?appid={yourBOSSappid}&format=xml
    • Image search : http://boss.yahooapis.com/ysearch/images/v1/london+tube?refererurl=tomstrains.com&appid={yourBOSSappid}
    • File Type : http://boss.yahooapis.com/ysearch/web/v1/green+cargo+site=tomstrains.com?type=pdf&appid={yourBOSSappid}&format=xml
    • Sites attribute : http://boss.yahooapis.com/ysearch/web/v1/Gricer?sites=tomstrains.com, gentlemanrook.com,imaspotter.com,locomotive.edu& appid={yourBOSSappid}&format=xml
    • News search: http://boss.yahooapis.com/ysearch/news/v1/london+tube?age=1d-7d& appid={yourBOSSappid}
    • Keyterms : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=keyterms
    • Delicious Data : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=delicious_toptags,delicious_saves
    • SearchMonkey : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=searchmonkey_feed
    • All Tags : http://boss.yahooapis.com/ysearch/web/v1/crompton? appid={yourBOSSappid}&format=xml&view=keyterms,delicious_toptags,delicious_saves,searchmonkey_feed
    • XFN data : http://boss.yahooapis.com/ysearch/web/v1/tdrake.net+searchmonkeyid:com.yahoo.page.uf.xfn?appid= {yourBOSSappid}&format=xml&start=0&count=15&view=searchmonkey_feed
    • Inbound links : http://boss.yahooapis.com /ysearch/se_inlink/v1/gentlemanrook.com? appid={yourBOSSappid}&format=xml
    • Page Data : http://boss.yahooapis.com /ysearch/se_pagedata/v1/gentlemanrook.com? appid={yourBOSSappid}&format=xml
    • Resource data : http://boss.yahooapis.com /ysearch/web/v1/gentlemanrook.com?appid= {yourBOSSappid}& view=keyterms,delicious_toptags,language&abstract=long&start=0&count=1&format=xml
  31. Photo Credits
    • Bittern by Crowcombe Al.
    • Get out of my -ing way! by Crowcombe Al.
    • Bullet Train at Night by Ted Drake
    • Flying Banana by James F Clay
    • Train Blueprint by South Fraser OnTrax (SFOT) Transportation Advocacy Society
    • Train crash! by robpatrick
    • Railfans by bjakubski
    • CLS.07.04.22.R3.03.A by thomas.merton

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