The Future of Vertical Search Engines

The Future of Vertical Search Engines Ted DRAKE Yahoo! France WWW2009, Madrid 22 April 2009

Yahoo! BOSS More Freedom - More Data - More Control Vik Singh - Yahoo! BOSS Architect

Yahoo! Query Language
SQL-like syntax
Treats any API as a data table
RSS, XML, HTML, Spreadsheets, and more
oAuth gives access to personal information

Google App Engine
Development Platform
Python, Java
Free for most uses
Fast Product Development

oAuth
Open Standard
Grant Limited Access to Private Information
Username/Password are NOT Shared
Yahoo!, Google, Twitter, Pownce, Bebo, Flickr, Digg, MySpace…

Yahoo! Developer Network Developer.Yahoo.Com
Documentation:
SDK
API
YUI shared Libraries
Design Patterns
Yahoo! And Open Standards

Past - Present - Future of Search Construction

Future of Relevancy

Location Based Relevancy
Where am I?
Where am I going?
What can I find?
Map generated by FirePin application on iPhone

Location Based Relevancy
Fire Eagle: Standardized location and sharing platform
Live location tracking
Shared locations with friends
Mining Interesting Locations and Travel Sequences from GPS Trajectories for Mobile Users by Yu Zheng, Lizhu Zhang, Xing Xie and Wei-Ying Ma

Secondary Sources Wikipedia, Craigslist, Government Data…
Blah
Foo
Blah Blah
Baz
Bar
Foo
1. Foo
Multiple sources to increase relevance
DuckDuckGo .com = BOSS + Wikipedia (and other services)
Understanding User's Query Intent with Wikipedia by Jian Hu, gang wang, Fred Lochovsky and Zheng Chen
OpenData: DataMob .org , TheInfo .org , InfoChimps .org

Real Time Events
Tweet News : Twitter + News Search
Twitter users share most timely articles
Relevancy highlights tweeted stories

Internal + External Data Sources BOSS
Tech Crunch Search : BOSS + Access to proprietary data
Create custom tables in YQL
Quicklink Selection for Navigational Query Results
by Deepayan Chakrabarti, Ravi Kumar and Kunal Punera
BOSS “Vertical Lens” defines what internal data BOSS should index as well as your preferred external sources.

Offline Analysis Coloralo requests extra images, caches them, and analyzes them for relevancy. Coloralo finds coloring book images.

Vertical Focus
Vertical Search Engines already have a niche audience.
Limit searches to appropriate sites: InsiderFood
Truevert creates a model of word relations in context to its niche: environmental.

Go Beyond the Web Site
Desktop : Xobni for Outlok
Tools : Zemanta finds related information for blogs and emails
Modular : Create an application for Facebook, Yahoo, MySpace and more with the Open Social standard.

Go from Search to Action
Keyword Finder uses BOSS keyterms to return the top 10 keywords used by successful sites for a query
Bossy returns a single answer to questions. Where is the Prado? Madrid.

Resources
Yahoo! BOSS: http://developer.yahoo.com/boss
YQL: http://developer.yahoo.com/yql
Fire Eagle: http://developer.yahoo.com/fireeagle/
Google App Engine: http: //appengine . google .com
Amazon Web Services: http://aws.amazon.com
oAuth: http://oauth.net/
Open Social: http://www.opensocial.org/
Open Data: http://theinfo.org
Alt Search Engines: http://www.altsearchengines.com/

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The Future of Vertical Search Engines

by Ted Drake on Apr 23, 2009

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