The Future of Vertical Search Engines Ted DRAKE Yahoo! France WWW2009, Madrid 22 April 2009

Yahoo! BOSS More Freedom - More Data - More Control Vik Singh - Yahoo! BOSS Architect

Yahoo! Query Language SQL-like syntax Treats any API as a data table RSS, XML, HTML, Spreadsheets, and more oAuth gives access to personal information

SQL-like syntax

Treats any API as a data table

RSS, XML, HTML, Spreadsheets, and more

oAuth gives access to personal information

Google App Engine Development Platform Python, Java Free for most uses Fast Product Development

Development Platform

Python, Java

Free for most uses

Fast Product Development

oAuth Open Standard Grant Limited Access to Private Information Username/Password are NOT Shared Yahoo!, Google, Twitter, Pownce, Bebo, Flickr, Digg, MySpace…

Open Standard

Grant Limited Access to Private Information

Username/Password are NOT Shared

Yahoo!, Google, Twitter, Pownce, Bebo, Flickr, Digg, MySpace…

Yahoo! Developer Network Developer.Yahoo.Com Documentation: SDK API YUI shared Libraries Design Patterns Yahoo! And Open Standards

Documentation:

SDK

API

YUI shared Libraries

Design Patterns

Yahoo! And Open Standards

Past - Present - Future of Search Construction

Future of Relevancy

Location Based Relevancy Where am I? Where am I going? What can I find? Map generated by FirePin application on iPhone

Where am I?

Where am I going?

What can I find?

Location Based Relevancy Fire Eagle: Standardized location and sharing platform Live location tracking Shared locations with friends Mining Interesting Locations and Travel Sequences from GPS Trajectories for Mobile Users by Yu Zheng, Lizhu Zhang, Xing Xie and Wei-Ying Ma

Fire Eagle: Standardized location and sharing platform

Live location tracking

Shared locations with friends

Mining Interesting Locations and Travel Sequences from GPS Trajectories for Mobile Users by Yu Zheng, Lizhu Zhang, Xing Xie and Wei-Ying Ma

Secondary Sources Wikipedia, Craigslist, Government Data… Blah Foo Blah Blah Baz Bar Foo 1. Foo Multiple sources to increase relevance DuckDuckGo .com = BOSS + Wikipedia (and other services) Understanding User's Query Intent with Wikipedia by Jian Hu, gang wang, Fred Lochovsky and Zheng Chen OpenData: DataMob .org , TheInfo .org , InfoChimps .org

Blah

Foo

Blah Blah

Baz

Bar

Foo

Multiple sources to increase relevance

DuckDuckGo .com = BOSS + Wikipedia (and other services)

Understanding User's Query Intent with Wikipedia by Jian Hu, gang wang, Fred Lochovsky and Zheng Chen

OpenData: DataMob .org , TheInfo .org , InfoChimps .org

Real Time Events Tweet News : Twitter + News Search Twitter users share most timely articles Relevancy highlights tweeted stories

Tweet News : Twitter + News Search

Twitter users share most timely articles

Relevancy highlights tweeted stories

Internal + External Data Sources BOSS Tech Crunch Search : BOSS + Access to proprietary data Create custom tables in YQL Quicklink Selection for Navigational Query Results by Deepayan Chakrabarti, Ravi Kumar and Kunal Punera BOSS “Vertical Lens” defines what internal data BOSS should index as well as your preferred external sources.

Tech Crunch Search : BOSS + Access to proprietary data

Create custom tables in YQL

Quicklink Selection for Navigational Query Results

by Deepayan Chakrabarti, Ravi Kumar and Kunal Punera

Offline Analysis Coloralo requests extra images, caches them, and analyzes them for relevancy. Coloralo finds coloring book images.

Vertical Focus Vertical Search Engines already have a niche audience. Limit searches to appropriate sites: InsiderFood Truevert creates a model of word relations in context to its niche: environmental.

Vertical Search Engines already have a niche audience.

Limit searches to appropriate sites: InsiderFood

Truevert creates a model of word relations in context to its niche: environmental.

Go Beyond the Web Site Desktop : Xobni for Outlok Tools : Zemanta finds related information for blogs and emails Modular : Create an application for Facebook, Yahoo, MySpace and more with the Open Social standard.

Desktop : Xobni for Outlok

Tools : Zemanta finds related information for blogs and emails

Modular : Create an application for Facebook, Yahoo, MySpace and more with the Open Social standard.

Go from Search to Action Keyword Finder uses BOSS keyterms to return the top 10 keywords used by successful sites for a query Bossy returns a single answer to questions. Where is the Prado? Madrid.

Keyword Finder uses BOSS keyterms to return the top 10 keywords used by successful sites for a query

Bossy returns a single answer to questions. Where is the Prado? Madrid.

Resources Yahoo! BOSS: http://developer.yahoo.com/boss YQL: http://developer.yahoo.com/yql Fire Eagle: http://developer.yahoo.com/fireeagle/ Google App Engine: http: //appengine . google .com Amazon Web Services: http://aws.amazon.com oAuth: http://oauth.net/ Open Social: http://www.opensocial.org/ Open Data: http://theinfo.org Alt Search Engines: http://www.altsearchengines.com/

Yahoo! BOSS: http://developer.yahoo.com/boss

YQL: http://developer.yahoo.com/yql

Fire Eagle: http://developer.yahoo.com/fireeagle/

Google App Engine: http: //appengine . google .com

Amazon Web Services: http://aws.amazon.com

oAuth: http://oauth.net/

Open Social: http://www.opensocial.org/

Open Data: http://theinfo.org

Alt Search Engines: http://www.altsearchengines.com/