Social Media - Managing The Corporate Brand Via Team Performance
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The presentation explores how to leverage internal employee engagement to best affect brand messaging when employees are online after the workday is over. ...
The presentation explores how to leverage internal employee engagement to best affect brand messaging when employees are online after the workday is over.
Many companies have designed programs that completely engage their teams in their brand and its key elements. This often includes relating brand attributes to their specific work area or job, arming them for communications inside and outside the enterprise.
Internal branding efforts like these prepare employees to present a credible, compelling, and differentiating story about your organization, products and services - an essential ingredient that goes well beyond Social Media Guidelines.
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