Ah talent retention webcast series part three social media final

  • 261 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Students & Recent grads are the fastest growing demographic
  • UsageBenefits blog to communicate key information about benefits, provide reminders, and promote new features.Invite employees ' thoughts, feedback and input.Tips for SuccessSet realistic schedule for postings; a couple times a month to start.Make all posts actionable; informing employees what to do and how.Moderate blog comments if there is concern about type of feedback/comments you will get
  • ProsConnect individualsQuick and efficient way to share informationCan be tailor to connect individuals based on topic, interest or activity Can be used inside and outside the firewallUsageSet up Facebook page for employees & families, prospects, etcConnect company social media outlets (facebook, twitter, linkedin groups) to each otherCreate an internal social network to connect employeesTips for SuccessSocial networks cannot be controlled; you have to let them grow and evolve organicallyKeep social networks current with up to date, useful, relevant information
  • Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works:Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. As they saying goes, competition breeds excellence.It becomes a collective effort – Crowdsourcing also makes people feel like this is a team effort that not just one person is the most important piece to the puzzle. This model allows people to feel comfortable enough to reach out to others and work together for the final work.Learning is key – By having many minds contribute to the final goal, people can learn from one another on other ways to do the same type of work. This is great because it helps everyone be the teacher and the student, so there is an increase sense of education that is a plus for everyone involved.Crowdsourcing is an useful model because it can be used by any group for any reason. Organizations have used it for developing programs, marketing efforts, research, and education. Earlier this month, we saw DARPA release ten balloons and ask people to pinpoint their locations. The results were outstanding and proved that a collective group can solve time-sensitive and critical situations. There have also been doctors that have used social networking tools, like Twitter, during surgery. This is a great use because it allows doctors collaborate together and share their expertise, which can ultimately save a patient’s life and/or help find cures in the future. Another use has been to aid others in fulfilling dreams.Read more: http://www.techipedia.com/2009/social-media-crowdsourcing/#ixzz0kup2xn6B
  • An Internet forum, or message board, is an online discussion site.[1] It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.[2][3] From a technological standpoint, forums or boards are web applications managing user-generated content.[3][4]ProsCreates dialogueEnables collaborationEnables continuous improvement through sharing and developing of best practices.Removes barriers: physical, geographic, hierarchicalUsageSharing of ideasPeer to peer information sharing; answering each others' questionsIdea generationTips for SuccessKeep track of the conversations taking placeStimulate the conversation by posing questions on the forumAsk your employees to participate; don't just expect that they
  • ProsQuickTimelyShort messagesInteractive UsageGreat for reminders. Teasers for promotion of events, articles, activities.Keeps web spaces (intranet, portal, blogs) fresh with new content via automatic feeds.Tips for SuccessGet in the habit of tweeting/yammering/…Educate employees about microbloggingEncourage employee participationTwitterTwitter is the key player in space and the company name is used synonymously with micro-blogging. The free service allows users to post status updates via SMS, e-mail, or web browser. What's more, Twitter has an open platform allowing third party developers to build on top of it.PowncePownce recently launched a micro-blogging platform with added functionality. On top of messaging, users can quickly and easily share links, files, or events with any or all of his/her contacts. See our in-depth review of Pownce for more details.TumblrTumblr is a very clean, slick micro-blogging platform. Its focus is on simplicity and elegance. Similar to Pownce, users can share a variety of things, including text, photos, quotes, links, chats, or even videos.JaikuJaiku is considered by many to be Twitter's closest competitor. Most features and functions are similar. It will be interesting to see how the company plans to emerge from the shadow of its main rival.HictuHictu is a service for video microbloggers. A webcam and a mouse-click are all that is needed to create a videopost. This streamlined solution saves time and effort for traditional vloggers.
  • ProsVisually engagingPortable; download to mobile devicesAccessible anytimeProvides a consistent messageMore dynamic than printUsageHelp explain changes to programs and plansEducation on processes or toolsIntroduction of new programsProvide clarity to complex or misunderstood benefitsTips for SuccessAllow commenting on videos; learn from what people sayUse universal format for play on different devices.Keep it professional and high quality. Engage employees to participate in videos; but know that takes a lot of effort to manage
  • Make sure you’re using social media effectively:Measure – monitor – repeatLet the kids show you Listen and ask questionsTweet like you talk; lose the jargonUse it for outreach, soliciting new ideas, announcementsBe creativeIgnore the rules (most of the time)Pay attention to everyone, not just your immediate friends and followers
  • If you haven’t – you’re missing the best opportunity to connect with all your stakeholders:EmployeesProspectsCandidates (and Clients)
  • Beehive enables IBMers to track friends and share social activities. When an IBMer becomes a bee they get a profile page and at any time can update their status. New users are called ‘New Bees’ and accumulate points for activity including posts, comments, and photos. As they accumulate points, IBMers grow from a new bee into a ‘Working Bee’, to ‘Busy Bee’, and finally a ‘Super Bee’. Over 30,000 people have opted-in, sharing over 40,000 photos in less than a year since Beehive
  • Sabre runs most of the world’s airline flight reservation systems among other systems, is an impressive leader in employee networking. Operates in 59 countries9,000 Employees worldwide2009 – 55% employees work in the USA2005 – 85% employees work in the USA95+% of employees have intranet access
  • Listen! Make choices based on employee input.Retain the old school: high tech won’t replace high touch.Make sure the boss is on board. CEO endorsement builds success.Partner with IT. Get them behind your goals.Establish the rules. Then publicize and stick to them.

Transcript

  • 1. Prepared by Aon HewittTuesday April 24, 2012Part three of a three-part webcast series© 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 2. Three-Part Webcast Series Part One – Building and Engaging Great Leaders – March 7 Part Two – People Manager Effectiveness Part Three – Connecting with Employees through Social MediaAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 3. Our Speakers Jacqueline Taggart, Communication Practice Lead jacqueline.taggart@aonhewitt.com http://ca.linkedin.com/in/jacquelinetaggart @threemadhats Cathy McKnight, Partner & Principal Analyst with DCG cmcknight@digitalclaritygroup.com http://ca.linkedin.com/in/cathymcknight @cathymcknightAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 4. Agenda Social Media 101 – Rapid Fire The Basics Building the right solution for your organization Social Media and Talent Acquisition (and Retention) in action QuestionsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 5. Social Media 101 –Rapid Fire
  • 6. Social MediaHistory 101
  • 7. Lets level set … Social media Social media is… is not… • Access on demand • Labour intensive • Dialogue • A monologue • Transparent • Controlled • Inclusive • Contrived • Authentic • Exclusive • Dynamic • Product driven • Mobile • Static • Listening device • To be feared • To be embracedAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 8. How does social media work? Push You decide … Email Websites Pull Traditional Media Social Media
  • 9. Why consider Social Media forHR communication? 80% of North Americans visit social media monthly 2/3 of the world’s population use social networks Time spent on social networks is growing 3 times faster than time spent online Sources: Forrester, The Broad Reach of Social Technologies, August 25, 2009 Neilsen, Global Place & Networked Places, 2009 9
  • 10. By the numbers… 70 languages translations done by FB users More than #1 entry point 845 million to the web – active users ahead of Google Ages 35 & Older: Fastest 50% of active growing users log on demographic each day Source: Facebook Press Room - http://www.facebook.com/press/info.php?statistics
  • 11. By the numbers… 4 Billion videos viewed More than everyday 800 million unique users 60 hour of video uploaded/minute = 1 hour of video uploaded/second 3 Billion hours of video watched each Source: month Facebook Press Room - http://www.facebook.com/press/info.php?statistics
  • 12. By the numbers… Average of 1 Billion tweets per week Average of: Year-over-year 456 tweets growth = 280% from March 2010 to per second February 2011 Source: Aon Consulting Web 2.0 and Employee Communications Survey, March 2009
  • 13. By the numbers… A new member 4.2 Billion joins every professional searches in 2011 second More than 150 million users Is available in in 200 countries six languages Source: Aon Consulting Web 2.0 and Employee Communications Survey, March 2009
  • 14. Just a few Social Media toolsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 14
  • 15. What does it all mean? It’s the move toward a more social, collaborative, interactive and responsive web. It’s the process of putting us into the web. It’s people connecting with other people. It’s an easier Internet or intranet.Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 16. Poll - Active user, lurker or scaredy-cat? In Facebook, YouTube, LinkedIn, and Twitter are you: – Active (interact at least weekly) – Lurker (visit but don’t participate) – Scaredy-cat (don’t know where to start!) – Non-believer (don’t visit; don’t see a need)Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 17. The Basics
  • 18. Reality Check #1 Employees are having online conversations with others inside and outside the firewall regardless if a company provides the tools to do so or not … Facebook, Twitter, Digg. * Pew Internet & American Life, 2009
  • 19. Reality Check #2 Employees are collaborating online with colleagues and others regardless if a company provides the secure tools to do so or not … Slideshare, Delicious, Flickr. * Pew Internet & American Life, 2009
  • 20. Reality Check #3 96% of Millennials belong to some kind of social network*, and expect to have access to these capabilities … as many as 40% of them will consider not taking a job if they wont. * Pew Internet & American Life, 2009
  • 21. Who’s in your workforce today? • Generation Y/ • 1982 through 2001 80 million • Fastest growing worker segment Millennials • Tech savvy, achievement oriented, team oriented, attention-craving, • 1982 through 1992 • ―C‖ - connected, content, communicate, change, chameleons, Generation C • collaboration Constant content consumption • Social networking & tribe behaviour • 1965 through 1981 • 49 million Generation X • • Independent Seek work/life balance and real-time feedback • 1946 through 1964 Babyboomers • • 73 million Self-motivated, driven & high expectationsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 22. Blogs  Simple  Easy  Personal  Creates dialogue  Interactive  Timely  Proactive and reactiveAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 23. Social NetworkingAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 23
  • 24. CrowdsourcingAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 25. Forums & Discussion Boards  Generate FAQs to address common questions  Intellectual exchange  Learning new ideas and refining old ones  Enjoying community membership  Contributing to others  New business leads Forums need  Keeping up with current governance events  Learning about new opportunitiesAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 26. Microblogging  Quick and timely  Short messages  Interactive  Great for reminders  Teasers for promotion of events, articles, activities  Keeps web spaces (intranet, portal, blogs) fresh with new content via automatic feedsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 27. Other Social Media Outlets Widgets Presentation Sharing Social Bookmarking Online VideoAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 28. Dont forget about your current website  Update your website with more about the company – A day in the life – The recruitment process – What you can expect your 1st week, 1st month, 1st year – What is your companys EVP (employee value proposition)Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 28
  • 29. Poll – how deep have you gone? Blogs Microblogs Videos, podcasts User forums, Discussion Boards Social Networking Wikis Instant MessagingAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 30. The Right Solution forYour Organization
  • 31. To build a connection you need… A rational An emotional understanding HEADS HEARTS reaction:of what is being More than communicated skin deep HANDS Ability to act on the communication
  • 32. Building acompany"Socially"
  • 33. Social Media Planning Creating and maintaining any online presence is a process, not an event – Confirm the need and value • Know how to measure within your business – It’s not ―shoot, ready, aim‖ • Start with a metrics-driven plan • Support with strategy and governance – Ongoing maintenance • You can’t miss what you can’t measureAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 33
  • 34. Different channels for different goalsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 35. Top 10 social media rules …1. Good relationships take time and effort2. Give more than you take3. Be a connector not a blocker4. Reciprocate5. Be authentic and transparent6. Conversations can be engaged, informed and elevated; not controlled or managed7. Trust each other8. Use common sense9. Don’t be defensive—be open to critical feedback10. Audience ≠ community. Network ≠ connectionAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 36. The online advantage Audience segmentation Measurable Real-time More conversational Inexpensive Connects a global workplace Greater More feedback context Document More trail dynamicAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 37. Social Media ROI Investment Result  Time  Improved engagement  Resources  More candidates  Passion  Improved brand  Commitment awareness and perception  Organizational growth  Knowledge share  Client intelligenceAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 38. Social Media & HR – A Snapshot Facebook Twitter LinkedIn YouTube Attraction Promotion/EV P Recruitment Engagement Reach Great channel Good channelAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 39. Why Social Media Matters Anytime access to important information Creates opportunity for employee dialogue Enhances productivity Reinforces company values, visions, etc. Enhance employee experience Opportunity to provide continuous learning Great for generating new ideas; continuous improvementAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 40. User channels have changed – have you?Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 41. Talent Retention(& Attraction)in Action
  • 42. Some Statistics 82.6% of companies asked are using or plan to use social media to support their recruitment effortsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 43. Starbucks – a case studyAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 44. Facebook Ads Can target ads by: • Location • Age • Gender • Interests • FB Connections Choose your budgetAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 45. Culture and engagementAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 46. Peer-to-peer knowledge-sharing Source: NewsgatorAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 47. Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 48. IBMs BeehiveAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 48
  • 49. SabreTownAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 50. Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 51. Is this you? Today Things to consider…  Facebook:  Facebook: – Corporate page with little – Careers page functionality or interactivity – Community page  YouTube  YouTube – Basic Company Channel – Personas; day in the life • A few company videos and/or – Training videos commercials. – Marketing pieces – Customer endorsements  Twitter  Twitter – Profile name secured – Hashtag use – No/minimal tweets or followers – Connected handles: Community, Careers  LinkedIn  LinkedIn – Companies – Answers – Jobs – GroupsAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 52. What you need to succeed Compelling vision Executive support Empowered champion Coordinated team Understanding of audiences Alignment with business objectives Realistic assessment of technology Phased and executable implementation plan Communications plan Change management planAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 52
  • 53. But what about … Employee negativity Personal versus organizational voice If nobody uses it Perception social/new media tools are a "waste of time" People already suffer from information overload Lack of understanding on how to use the tools Concerns over privacy and securityAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 54. People make mistakesAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 55. A few helpful hints … 1 Set ground rules. 2Listen! 3Partner with IT. 54 Get the boss Retain some on board. old school.Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved. 55
  • 56. Thank you.Any questions?Aon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 57. Our Speakers Jacqueline Taggart, Communication Practice Lead jacqueline.taggart@aonhewitt.com http://ca.linkedin.com/in/jacquelinetaggart @threemadhats Cathy McKnight, Partner & Principal Analyst with DCG cmcknight@digitalclaritygroup.com http://ca.linkedin.com/in/cathymcknight @cathymcknightAon Hewitt | © 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.
  • 58. Thank youPrepared by Aon Hewitt© 2012 Aon Consulting Inc./Hewitt Associates Corp. (Aon Hewitt). All Rights Reserved.