Discover the step by step process to generating a
flow of targeted buyers to your website that will
blow your profits out of the water!
Facebook Profits Guide p.2
Have you noticed that Facebook comes up more and more in conversations
lately? Well here's why!
• More than 55 million active users
• An average of 250,000 new registrations per day since Jan. 2007
• An average of 3% weekly growth since Jan. 2007
• Active users doubling every 6 months
• The fastest growing demographic is those 25 years old and older
• Sixth-most trafficked site in the United States (comScore)
• More than 65 billion page views per month
• More than half of active users return daily
• People spend an average of 20 minutes on the site daily (comScore)
Clearly if you are not promoting your business on Facebook you are missing out
on sales. And lot's of them! Our step by step guide is in two parts and shows you:
Part One – THE FACE OF FACEBOOK
• How to join Facebook, set up a profile page and get started
• How to add friends and build a network
• Joining groups and causes
Part Two – MARKETING ON FACEBOOK
• How to promote your site to thousands of people interested in what you
have to offer.
• How to promote your site to thousands of people who live in the same
area you do!
• How you can target your promotions to the very people who want to buy
your product or service.
• The killer marketing secret that Facebook does not want you to know.
• How you can set your self up as an expert in your area so people come to
Facebook Profits Guide p.3
PART ONE - THE FACE OF FACEBOOK
In 2004, Facebook was created in a college dorm room. Three years
later, it’s one of the biggest social networking sites in the world with fifty-seven
million active users, about two hundred thousand more joining every day, and
over half of those users logging in daily to update their status reports, poke each
other, play movie and TV trivia, and assign each other “hotness” points. They’re
networking with coworkers, looking for love, joining meaningful groups like “Stop
Global Warming Now” or “War Is Not The Answer” or fun, pointless ones like “30
Things to Do in an Exam When You know You’re Going To Fail It Anyways,” “I
Need Turntables,” and “Britney Spears is Bald!”
Why is Facebook the phenom site of the year? Because you can interact
with friends (and strangers) in thousands of fun, cool ways – and find out what
they’re up to whenever you want. You can track down friends and family you’ve
lost touch with and express yourself in ways you never thought possible. It’s
interactive in a whole new way that’s addictive and constantly changing.
If you haven’t shown your face to Facebook yet, Part One of this EBook
will show you step-by-step how to sign up, log on and get the most out of the site
that’s taken the cyberworld by storm. So get ready to learn what Facebook is all
about – and why you should give it some serious face time!
Facebook Profits Guide p.4
CHAPTER ONE - GETTING YOUR FACE ON FACEBOOK
When you first come to Facebook.com as a newbie, the screenshot above
is what you’ll be greeted with. As you can already see, the nice thing about the
whole Facebook experience is it’s easy to follow, with a simple, clean and inviting
interface that never threatens to overwhelm you – even though it’s overflowing
with social networking goodness.
What you do here depends on what you want to do here. Want to check
out who’s on Facebook that you know? Search for them in the “Find Your
Friends” Search Bar at the bottom of the intro screen. Worried about privacy and
who’s going to see what? Click on the “privacy settings” link and you’ll see the
varied options you have on how you can limit access to certain people - like
maybe that creepy ex that won’t leave you alone.
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Or click on the links on uploading pix and publishing notes (i.e. what
everyone else in the world calls a blog) for details about those Facebook
features. And for an overall look at the whole enchilada, click on the small “Tour”
link in the upper right, which will take you through a series of screenshots
covering the Facebook basics.
If you like what you see after all that – or if that’s WAY too much time to
waste and you’ve already decided that Facebook is for you - click on that red
“Sign Up” button and we’ll go on from there.
The sign-up itself, again, is pretty straightforward – just the basics, starting
with your name and whether you’re a student, company employee or, our
personal favorite, none of the above (for our purposes, we’re registering a “none
of the above” user named “Britney Lindsay Hilton,” who is conveniently between
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jail time, under house arrest and has a lot of time on her hands at her home
All you need to enter after that is just your e-mail and password, and your
date of birth (so everyone knows to tell you happy birthday – yes, your Facebook
friends are notified on the big day!). After a security check and a tick of the little
box that says Facebook’s in charge, you’re on your way – right after the email
confirmation almost-instantly arrives in your inbox.
Once you’ve confirmed, you’ll be taken through a few first steps. You’ll be
asked if you want to immediately track down some friends on the site, so you’re
not left out there all alone in the vast Facebook wilderness.
If your address book is compatible, Facebook will import it and check to
see if any of your email addresses match up with other Facebook residents’.
Then you can decide who you want to add as friends and who you don’t. Hint: if
the creepy ex is on Facebook, stay way far away! You can also skip this whole
step and do the friend-adding thing later very easily (including the email imports
Facebook Profits Guide p.7
Next, you’ll be asked where you live – and after that, you’ll be asked which
regional network in your area you’d like to join. If you registered as a school
student or company employee, you’ll be asked if you want to join those particular
school or workplace networks too, if they exist. This allows you to immediately
hook up with a group of people you know. You can also opt out of a network
altogether if you want.
You should now be at your official Facebook welcome page. Congrats –
you’re officially a member of an exclusive club of fifty-seven million people. So
what do you do now? Show the world who you are - at least the part that’s not
Facebook Profits Guide p.8
CHAPTER TWO - MAKING A PRO PROFILE
So – here’s the brand spanking new profile of our Facebook member
Britney. Quite frankly, it’s very sad. We don’t know her current status, we don’t
know what she looks like, what her hobbies are, or if she’s back to using the
prison computer or still at the mansion. Britney’s got a lot of work to do and let’s
hope she’s sober enough to pull it off. Follow along and you’ll find out how to do
the same for your new Facebook profile. We trust yours will end up being much
First of all, let’s face it – we’re desperate to know what this girl looks like.
Click on the “Upload a profile picture” link underneath the giant question mark.
Facebook will accept a jpg, png or a gif graphic file with a size limit of 4 MB. If
the dimensions of the picture itself are too large, it will also sometimes get kicked
back – but you can make your photo smaller with a simple photo editing program.
Now – take a look at what a difference a photo makes:
Facebook Profits Guide p.9
Wow. Think our girl’s been partying a little too hard.
Now, go up to the top left and hit the “edit” link by “Profile” to really start
filling in the blanks. You’ll be taken to a “Basic” page, which does the broad
strokes – name, gender, whether you want your birthday displayed to the world,
political views and religious views. Again, you can be as specific as you want to
Click on “Contact,” right next to “Basic” at the top of the Profile box, where
you can enter your email, your website, your screen name for either Skype, AIM,
Google Talk, Windows Live, Yahoo, Gadu-Gadu or ICQ, your phone numbers
and address. Big note here – you don’t have to put any of this in, and, if you do,
Facebook Profits Guide p.10
you don’t have to display it to everyone. Always control access to personal
information such as this. There are fifty-seven million people out there, and if
you accidentally add the wrong one on as a friend – yes, we’re back to the
creepy ex scenario – they can mess with you.
Next, move on to “Relationships.” This doesn’t take long and it’s there for
you to specify if you’re open for a relationship and what you’re looking for on
Facebook - Friendship, Dating, A Relationship or Networking. If you’re not
looking for anything, or at least you don’t want to admit you are, you don’t have to
pick any of them.
Now, it’s on to the “Personal.” Depending on how much you want to say
about yourself, this could take you a reeeeeeeally long time. Again, it’s a matter
of how much you want to put out there when it comes to the categories of
Activities, Interests, Favorite Music, TV Shows and Movies, Favorite Quotes and
About Me. You can write as much as you want – or just forget writing anything,
because who wants to think that much right now? Best bet is to continue to fill in
the blanks as you continue to use Facebook and you think of the things you want
to put in there. Doing it all at once gets to be a chore.
Facebook Profits Guide p.11
After the Personal section, it’s pretty smooth sailing with Education and
Work very simple and obvious. If you’ve already uploaded your picture, you’re
done and your precious Profile is there for all to see.
Later on, when you’ve added videos, pictures or other applications, you
can easily change your profile layout, by just dragging and dropping boxes where
Facebook Profits Guide p.12
you want to place them, right on your profile page. But what’s important now is
getting together all your peeps!
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CHAPTER THREE - YOU’VE GOT TO HAVE FRIENDS
Okay, you’ve made your basic Profile. Who wouldn’t want to be your bud
after checking this Profile out?
Facebook Profits Guide p.14
Now - how do you start finding Facebook Friends so you’re not the only
one out of fifty-seven million standing alone in the cyber-corner?
There are a few ways. First of all, you may already have access to a lot of
people you know when you went through the sign-up process – if you
immediately hooked into a school, work or regional network. To make sure you
did, check your “Mini-Feed,” found directly under your basic info on the right hand
side of the Profile page. The Mini-Feed area keeps track of what you’ve done on
Facebook in terms of Friends Added, Applications Added, etc.
In Britney’s mini-feed, about three items down, you’ll see it says “Britney
joined the Los Angeles, CA network.” All Britney has to do is click on the Los
Angeles link – and she’ll be taken to the Los Angeles network.
Unfortunately, she’ll find out there are over 350,000 people in that
particular network. Hopefully, you live in a smaller town – or you’ve connected
with a school or work network where you can easily find people you know. As
you can also tell from the screenshot, it’s easy to browse other networks where
you might find other friends and family. Networks are broken down into four
Facebook Profits Guide p.15
groups – High School, College, Region and Workplace. Keep in mind to browse
networks based not just on places you’re at now – also check for schools,
companies and places you used to be a part of, that’s how you find people
you’ve lost track of.
Your next plan of attack is to start searching for individual names. The
Search box in the upper left corner of the Facebook screen, right below the logo,
is the easiest place to do this. Just type in a name and see what comes up. If
it’s a strange name, like something Gwyneth Paltrow would name a child, it
should be an easy find. However, if it’s a common name...
Facebook Profits Guide p.16
…sifting through over 500 names can be more of a challenge (and you might be
left wondering how Shauntea got to the top of the John Smith list).
You’ve done the search, you’ve found a person you want to add as a
Friend…what’s the best approach?
Well, that depends on how much of a friend they really are!
Facebook Profits Guide p.17
Say you want to be friends with our Facebook creation, Britney Lindsay
Hilton. You did a search on her name and you came up with this:
As you can see from the screenshot, you have four options in a column to the
Add to Friends
What you do depends on your relationship to Britney. Are you besties and
constantly in the back of her limo downing cocktails? Then you go ahead and
just hit “Add to Friends.” She’ll be down with that and return the favor.
Let’s say you kind of know her, but not sure she really cares enough to add
you as a Friend. Then, and we mean this in the nicest way possible, you Poke
her! Poking allows the pokee, i.e. Britney in this case, to know you’re there, to
see your picture and hopefully remember that you’re the one that helped clean
Facebook Profits Guide p.18
the vomit off her that night at the club. If this is the case, she’ll either poke you
back – or just request you add her as a friend.
But maybe you had a little misunderstanding with Britney – she could have
sworn she heard you say her last single sucked. You try to Add or Poke her and
she’ll just ignore you. You need to “Send Message” - so you’ll be able to explain
that you were talking about Fergie’s last single, not hers, and could she please
add you as a Friend?
Final scenario – you hate her, she hates you. But, hey, there was this good-
looking guy that used to be her bodyguard… Click “View Friends” and see who’s
there that you want to hook up with – without having to hook up with Britney
In fact, that’s the best overall technique to adding Friends. First, find and add
a few friends in all the different areas of your life – school, work, family, etc.
Then, check out their Facebook buds – you’re bound to come up with almost
everyone you know that’s on Facebook through this method.
Facebook Profits Guide p.19
Don’t forget, if you didn’t do it when you signed up, Facebook can also import
your email address book and automatically check who’s registered on the site
with those email addresses. Facebook will also automatically send invites to join
the site to your email addresses that don’t match up with anyone. That’s a smart
way for them to build membership - and for you to build your Friends list!
Facebook Profits Guide p.20
CHAPTER FOUR - FIND YOUR GROUP – AND YOUR CAUSE!
Now that you’ve done your profile, networked and hunted down your
posse, it’s time to get more involved – and make a whole new circle of friends
that share your views or interests.
Let’s start with Groups. Go to the Applications column on the left side of
the page – if you’ve just joined Facebook, there will only be a few listed. Click on
the “Groups” application – and you’ll see just what our lovely superstar Britney
sees in the above screenshot.
Here’s where it gets fun. Because no matter what you’re into, you can
probably find a Facebook Group that shares your interests. For example,
Britney, as we know from her Profile, enjoys partying. Search on that particular
activity and you come up with…
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Yes, literally thousands of partying groups. Fortunately, the number one
group listed is right in Britney’s area code.
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But let’s get more specific. Britney, it turns out, enjoys a good game of the
old favorite, Twister. Now, who would bother to start a Twister Group?
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Well…must be what everybody’s doing at parties.
So plug in your favorite hobby, song, movie, TV show, personality, sports
team, whatever, and you’ll find a group to match it. If, by some slim chance you
don’t, you’re not licked yet. You can start a group of your own, just by clicking on
“Create a New Group” on the My Groups page. You’ll be walked through the
process quickly and easily and you can start inviting everyone else to your new
Even Britney started her group to express a secret passion:
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Feel free to join – it’s open to everyone.
If you have loftier aims than discovering more about naked Twister, you
might want to try out the “Causes” application. Click on the “Applications” link on
the upper left of the page below the Search Bar. This will take you to an
Applications page that’s similar to the My Groups page.
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Just click on the “Browse More Applications” bar, search for “Causes,” and
you’ll stumble into an incredibly socially-conscious world of choices, designed to
benefit non-profit groups. Mainstream charities such as Greenpeace, the
American Heart Association, Habitat for Humanity are aligned with this
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You can browse the various causes, see which ones are getting the most
support overall from Facebook members, and also see which ones your friends
are involved with. You yourself can donate money to those you feel most
impassioned about, or you can even start your own cause. Causes is set up so
that you can name a nonprofit beneficiary that’s linked to the application –
anyone who wants to donate to the cause you create can do it very simply with a
credit card. All you have to do is send invitations to the Friends you think would
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This is an innovative example of using social networking sites for social
change of the best kind.
Facebook Profits Guide p.28
CHAPTER FIVE - GET INTO INTERACTION
You’ve got your profile, your groups, your networks, and maybe even a
cause – now it’s time to mix and mingle.
First of all, your status update is of UTMOST IMPORTANCE! Located
right below your name in the upper right, the more you update this, the more
other people love it (unless you’re really obnoxious about it). Whatever you’re
doing, wherever you are, let people know about it…just like Britney below.
Just don’t make the common Facebook newbie mistake – using “is” twice.
It gets annoying reading “Bob is is going home” or “Julie is is so over Chris.”
Remember the IS is already there!
Also by clicking on your Friends tab on the top menu, you can check all
the status updates of all your friends at once. If they’re all doing the same thing
without you, you know you need a new group of friends.
The way to interact with big pools of people is by using your groups,
networks and causes. You can start discussion groups, post pictures and video,
and get something going easily. Again, this is a great way to meet new people
who are into the same stuff as you.
The applications that came with your Facebook enrollment are also cool to
use for other things. “Notes” is where you can blog if you want, “Events” is
where you can put up where your next party is, “Photos” is where you can create
your own photo albums with descriptions on the pix for friends to take a look at,
and “Marketplace” is kind of the Ebay of Facebook, where you can buy and sell
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Getting beyond the basic Applications, however, is where the real fun
comes in interacting with your individual Facebook Friends. You can add
“Superpoke” if you want to do things like throw chickens at friends, you can add
“Petrolhead” to buy a virtual car and “race” other friends, you can enlist people to
help you become a TV trivia guru with “Mesmo TV,” you can match up your
Facebook Profits Guide p.30
movie taste with others with “Flickster,” and best of all, you can throw poo at
whoever you want with “Poo Fight.”
Believe it or not, Poo Fight is a cause. It’s to raise awareness about bowel
cancer in the UK.
And that’s no line of crap.
Facebook Profits Guide p.31
PART TWO – MARKETING ON FACEBOOK
This is not a guide to spamming. It is for legitimate businesses seeking to share
their product or service with those interested in hearing about it. I have been
blown away by the traffic I receive on a daily basis from Facebook. What follows
is the techniques I have tested and applied to marketing my business which has
opened the ‘traffic’ floodgates and they can for you also!
How to promote your site to thousands of people interested in what you
have to offer.
Facebook has thousands of groups covering a wide range of topics. The key is to
search for groups with similar interests to what you have to offer. You can do this
by selecting Groups in the left hand navigation bar.
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Once you have identified the groups that match your interests then spend some
time on each group reading the posts of its members and understanding the
motivations of those who set up the group.
Next join the group and make some posts to ‘The Wall’.
Tip 1: Keep these on topic. Don’t just post your website URL or you will
loose credibility quickly.
Remember your product or service is all about solving problems. Talk about how
your product or service has made a difference.
With more active groups you can post more than once a day. Once you have
posted, check how long it takes before your post drops off the bottom.
Remember that you are after ‘relevant eyeballs’ so once your post drops off you
will need to repeat the process.
Another feature in most groups is the Discussion Board. Here you can post a
topic and people interested will reply and you can build a relationship from there.
Facebook Profits Guide p.33
Tip 2: The groups which have more members generally are more active and
generate more traffic.
You can also invite the group members to be your friend. (You do this by clicking
on their photo in the members’ area and click ‘Ad to Friends’)
Once they are ‘your friend’ you can: email them, share articles, blogs, links, etc
as much as you like.
Tip 3: You can have up to 5000 friends per Facebook account.
How to promote your site to thousands of people who live in the same area
This strategy is really powerful if your business provides a product or service
locally. Let’s say you are located in San Francisco.
So select networks at the top of your screen and enter ‘San Francisco’ into the
search box. Then click on this network and you will arrive at the page below.
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You now have 200,000 people in the Bay area you can market to! Repeat the
same process you did with the groups. Start discussions and make posts to the
You can also create an event for your business that will show up in the events
area. This is a great way to catch the attention of the people in your network.
Another cool feature with Networks is the ‘Marketplace’. Here you can list your
product or service for free.
Tip 4: Did you notice the section above for the most popular Groups for
members of the San Francisco Network? Go where the people are!
How you can target your promotions to the very people who want to buy
your product or service.
If you have been in business for a while you will know your target market. For
example their location, age or gender may be key factors to your target market.
Facebook Profits Guide p.35
Facebook has a feature called ‘Social Ads’. You can target your ad precisely to
the audience you choose. This can be by age, gender, location, interests, and
more. Simply click on ‘Advertisers’ at the bottom of the webpage and then
‘+ Create Social Ad’.
The ads can also be shown to users whose friends have recently engaged with
your Facebook Page or engaged with your website through Facebook Beacon.
Social Ads are more likely to influence users when they appear next to a story
about a friend's interaction with your business.
Tip 5: Start off biding higher and then slowly ease it back. Bidding higher
means your ad is picked up faster and will save you money in the long run.
The killer marketing secret that Facebook does not want you to know.
OK here it is. You can have more than one Facebook account. Facebook only
lets you change your Network twice every 60 days. The secret is to set up
different accounts and join different networks, this way you can promote your
product or service to all your key markets.
Facebook Profits Guide p.36
How you can set yourself up as an expert in your area so people come to
This is has been a really powerful marketing idea. Wait for it! Setup your own
group and have everyone come to you. You have the power to choose which
features people can use and which ones only you can use. For example with one
of my groups I am the only one who can upload video and post news. This way
you can market to people as they interact with others on your page. You can also
email everyone as much as you like.
To set up your own group click on groups in the left hand navigation and then
click on ‘+ Create a New Group’.
Tip 6: Select your group name carefully. Think about what search terms
people would enter to find a group like yours.
Once your group is up and running you can invite those on and off Facebook to
join. Think about inviting your current database to join? This way they can
interact with others and do the selling for you.