1. 20%
10%
30%
40%
Do you read magazines? If “yes” how
often?
not at all
weekly
monthly
only if they are
free
The pie chart above shows how often people read
magazines. As seen above, 40% who are the Majority
only read magazines if they are free. This could be a
threat to my magazine in the market and for companies
that will publish my magazine. This helped me find out
on what other things to do in order to get people to read
my magazine without giving it for free. For example by
including some freebies inside and competitions.
2. 10%
50%
40%
0%
How often should the publication of a hip-hop magazine
be circulated?
weekly
fortnightly
monthly
From the chart above, 50% of people recommended that a hip hop
magazine such as mine should be circulated fortnightly. I am putting this
into consideration but for now my magazine will be circulated monthly
because it is a new magazine and this is its first ever issue.
3. 40%
10%
20%
10%
20%
What do you look for when purchasing music magazine?
freebies
free posters
up and coming artist
reviews
don’t read magazines
As seen from the chart above, majority of people look for freebies when
purchasing a magazine. Again as I said, these are the things that I could
include in my magazine in other to encourage people and my target
audience to purchase the magazine. Also, 20% of people look for up and
coming artist so I will include new artist that just got signed into the
music industry in magazine. 10% check for free posters and another
10% check for reviews. I am putting all these factors into consideration
whilst producing my magazine pages.
4. 80%
0%
0%
0%
20%
How much do you spend on music and music magazines
in a month?
£5 or less
£6 - £10
£10 - £15
£15+
don’t read music
magazines
From the chart below, it is shown that 80% of people spend £5 or less
on music and music magazines whilst the rest of the 20% do not read
magazines. This is could be a very big problem as the my music
magazine might not do well in the market. However I will be putting a
price on my magazine from £1.99 - £2.99 at affordable prices and also
make sure that my magazine is very eye catching and stands out in the
shelves.
5. 60%
40%
0% 0%
Does the music you listen to influence your style?
yes
no
From the chart above, more than 50% of people’s style are
influenced by the type of music they listen to. This is an advantage
for my magazine as I will use this to set my target audience and
know what type of people will be willing to consume my magazine.
6. 57%
15%
14%
0%
14%
If yes what kind of music do you listen to? ( if no got to
question 7)
Hip-hop
Rock
Classical music
country muic
R n B RAP
From the chart above, 57% of people listen to hip-hop and
14% listen to Rap. This is a big window of opportunity for
my magazine. It shows that i have a very big target
audience and also with evidence, most of this people
styles are influenced by Hip-hop. This shows that my
magazine has the potential to dominate the market an
take advantage of this opportunity.
7. 78%
0% 10%
12%
How do you listen to music?
online
buy CDs
TV
Radio
From the chart above, 78% of people listen to music
online which is an opportunity for me to promote my
magazine by including websites or social media links
where they can listen to music and interact with other
people who have same music taste as them.