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  • 1. Good Afternoon! •Draw as many logos as you can think of. • Think of clothing, autos, fast food, shoes • Try to draw the logos as you remember them •When you are done, we will discuss.
  • 2. Logo Design
  • 3. Guess the company . . . •#1
  • 4. Guess the company . . . •#2
  • 5. Guess the company . . . •#3
  • 6. Guess the company . . . •#4
  • 7. Guess the company . . . •#5
  • 8. Guess the company . . . •#6
  • 9. Guess the company . . . •#7
  • 10. Guess the company . . . •#8
  • 11. Guess the company . . . •#9
  • 12. Guess the company . . . •#10
  • 13. Discussion •Why were you able to name the company? •What about these logos makes them memorable? •Make a few notes on your note sheet.
  • 14. Definition of a Logo •1. (noun) A name, symbol, or trademark designed for easy and definite recognition •2. (noun) A special design that identifies a company or an organization and appears on all its products, printed material, etc. commercial
  • 15. Walk-Around Directions •Walk around and visit the different logos. •Read the history of each logo and answer the corresponding questions. •Do not stand around and talk. •Do not copy from a friend. •There will be a quiz.
  • 16. Walk-Around Quiz 1.What does the name VOLKSWAGEN mean? 2.What did the original Apple logo look like? 3.Who does the KFC logo depict? 4.What are the Louis Vuitton graphic symbols based on? 5.Who designed the first PEPSI logo? 6.Where did Starbucks originate? 7.What do the 3 leaves of the Adidas logo symbolize? 8.What does the NIKE swoosh symbol represent? 9.How many times was the Burger King logo updated? 10.What did the first FORD logo look like?
  • 17. Logo Design History: Ancient Greece •Began in Ancient Greece •Consisted of one or more letters or symbols that represented the name of a person or place •Used on stationary and signs
  • 18. Logo Design History: 13th Century- 1700s •Simple letterforms turned into trademarks for merchants •Marks for masons, goldsmiths, paper makers, nobility •By the 1700s, every trader and dealer had a trademark or stamp
  • 19. Logo Design History: 1900s-1950s •Industrial Revolution made trademarks more important •By the 1950s, trademarks moved beyond symbols – started to create unified design systems
  • 20. Logo Design History: Today •Company logos are the faces of businesses and our economy •General public is very responsive to logos and their meanings •A company’s success depends on a wellthought-out logo and corporate identity
  • 21. Why are logos important? •Logos trigger people’s memories of previous experiences with the company •Leaves a greater impact than words alone •A logo describes a company or organization without a lengthy explanation •Increases visibility and sales commercial
  • 22. What makes a good logo? •# 1 Make it SIMPLE •Too much info can have a negative impact •Type and imagery should be instantly recognizable •Limit the number of colors used to avoid production costs and distraction from message
  • 23. What makes a good logo? •#2 Make it VERSATILE •Consider all of the different uses of that logo •Make the logo suitable for a variety of situations
  • 24. What makes a good logo? •#3 Make it DISTINCTIVE •Be creative •Do not use common or fashionable types or styles •Do not violate copyrights
  • 25. Logo Design Process •#1 Meet with the client: •Discuss the purpose of the logo •Identify the audience •Determine a set of rules •It is important to satisfy the needs of the client, not the designer
  • 26. Logo Design Process •#2 Concept Development •Turn the ideas into sketches •Present sketches to the client •Choose one or two of the sketches to develop further
  • 27. Logo Design Process •#3 Refinement •3-4 revisions •Go from rough sketches to polished design •Make color choices based on color theory
  • 28. Logo Design Process •#4: Delivery •Once the final logo is approved by the client, the designer puts together a package containing an assortment of logo files for different applications