ADVERTISEMENT IS YOUR WAY OF SHOWING NEW PRODUCT TO
PERSUADE PEOPLE TO BUY
The psychology of advertising is
complex but the usual, major reason
given for advertisements for established
products is to ensure that the target
audience remains familiar with the
brand, not to directly encourage sales.
Advertisements promote a business or
the message of a nonprofit organization
or government agency.
For example, an advertisement helps a business promote its
product or service. The ad can include the features and
benefits of the products or services offered by that company.
For nonprofits and government agencies, an advertisement
helps spread an important message that can help
individuals. For example, the Centers for Disease Control
often advertise important disease prevention behavior such
as smoking cessation.
As Advertising is a form of communication for marketing and used to
encourage or persuade an audience (viewers, readers or listeners;
sometimes a specific group ) of any age to continue or take some new
action. Most commonly, the desired result is to drive consumer behavior
with respect to a commercial offering, although political and ideological
advertising is also common. In Latin, ad means “to turn the mind toward.”
The purpose of advertising may also be to reassure employees
or shareholders that a company is viable or successful.
Advertising messages are usually paid for by sponsors and
viewed via various means; including mass media such as
newspaper, magazines, television commercial, radio
advertisement, outdoor advertising; or new media such as
blogs, websites or text messages.
Commercial advertisers often seek to generate increased
consumption of their products or services through "branding,"
which involves associating a product name or image with
certain qualities in the minds of consumers.
Non-commercial advertisers who spend money to advertise
items other than a consumer product or service include
political parties, interest groups, religious organizations and
governmental agencies. Nonprofit organizations may rely on
free modes of persuasion, such as a public service
Different means of advertising
Virtually any medium can be used for advertising. Commercial advertising media
can include wall paintings, billboards, street furniture components, printed flyers
and radio, cinema and television adverts, web banners, mobile telephone screens,
shopping carts, web, bus stop benches, human billboards and, magazines,
newspapers, town criers, sides of buses, banners attached to or sides of airplanes or
overhead storage bins, taxicab doors, roof mounts and passenger screens, musical
stage shows, subway platforms and trains, elastic bands on disposable diapers,
doors of bathroom stalls, stickers on apples in supermarkets, the opening section of
streaming audio and video, posters, and the backs of event tickets and supermarket
receipts. Any place an "identified" sponsor pays to deliver their message through a
medium is advertising.
An advertisement for a diner. Such signs are
common on storefronts.
Buses and other vehicles are popular
media for advertisers.
Types of advertising by medium
The TV commercial is generally considered the
most effective mass-market advertising format,
as is reflected by the high prices TV networks
charge for commercial airtime during popular
A form of advertising via the medium of
radio. Radio advertisements are broadcast as
radio waves to the air from a transmitter to
an antenna and a thus to a receiving device.
Airtime is purchased from a station or
network in exchange for airing the
Online advertising is a form of promotion
that uses the Internet and World Wide Web
for the expressed purpose of delivering
marketing messages to attract customers.
Covert advertising, also known as guerrilla
advertising, is when a product or brand is
embedded in entertainment and media. For
example, in a film, the main character can use
an item or other of a definite brand, as in a
movie , where an actor's character John
Anderton owns a phone with thei-phone apple
logo clearly written in the top corner, or his
watch engraved with the Bulgari logo.
are large structures located in public
places which display advertisements to
passing pedestrians and motorists. Most
often, they are located on main roads with
a large amount of passing motor and
Press advertising describes
advertising in a printed medium such
as a newspaper, magazine, or trade
In-store advertising is any
advertisement placed in a retail store. It
includes placement of a product in
visible locations in a store, such as at
eye level, at the ends of aisles and near
checkout counters .
This type of advertising focuses upon using
celebrity power, fame, money, popularity
to gain recognition for their products and
promote specific stores or products.
Advertisers often advertise their products,
for example, when celebrities share their
favorite products or wear clothes by
specific brands or designers.
False advertising is the use of false or misleading statements in advertising. As
advertising has the potential to persuade people into commercial transactions.
customers have the right to know what they are buying, and that all necessary
information should be on the label. False advertising, is illegal in most
For Instance :
The usual meaning of "free" is "devoid of cost or obligation". However, retailers
often use the word for something which is merely included in the overall price.
One common example is a "buy one, get one free" sale. The second item is not
"free" under the normal definition, since, to obtain it, the buyer is obliged to
pay the full cost of the first item.
Some products are sold with fillers,
which increase the legal weight of
the product with something that
costs the producer very little
compared to what the consumer
thinks that he or she is buying.
Some cellular companies offer
cheap packages but earn the
same profit from taxes and
increased consumers .
Advertising: How it Affect Us
• Advertisements and logos are everywhere ,Advertising affects everyone,
Adolescents are particularly targeted by many advertisements, because
people know it is very hard for teenagers to resist wanting to fit the part
of the “acceptable image.” Some marketing strategies take advantage of
children’s friendships by advising them to encourage products to their
Some advertisers hit the main culture of a specific society to persuade
• Advertisements try to persuade you to think differently about beliefs,
thoughts, ways of thinking, and materialistic objects.
• we can change the way we react to advertising by questioning a few
things: What is the sponsor really selling? Is this ad trying to exploit a
human weakness? Do I really need this product? What information is
purposely left out of this commercial message? After you think these
questions over, you might find that you never really wanted this product
to begin with: you were just tempted by the ad .
If we can try to focus on more important things in life and stay true to our
own beliefs and thoughts, then as a nation we can stop marketers from
taking advantage of people. I'm not saying that advertising is a bad thing,
it is good sometimes. But make sure that they don't make you feel that
you need to get this or that to look good enough, or change how you look
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