These sites form social circles through "friends" or "followers" and share personal information between that group.
These sites have varying goals, but the general theme is to share information and connect with others.
Examples of Networking Sites Facebook and MySpace share events, wall postings, messaging, comments, groups, pages-- a wide variety of the social spectrum. The idea behind Twitter is to update your status or answer the question, "What are you doing?" in under 140 characters.
Blogging is used by such a wide variety of people that includes everything from mothers talking about their trials and tribulations with their newborn child, to presidential candidates talking about their next campaign stop, to businesses talking candidly about upcoming products and announcements.
Blogging is really just a way to get ideas out in the wild. A journal, diary, or press release-type area for most.
Over 75% of reporters say blogs are helpful in giving them story ideas, story angles and insight into the tone of an issue (2008 study by Brodeur and MarketWire).
Examples of Blogging Sites Blogs can be quicker than a traditional press release and may be viewed by a wider audience than the press corps. Blogs can represent the individual as well as a company or organization.
Bookmarks are useful for saving pages to visit again later. The concept behind these sites plays off the idea that your browser's bookmarking feature is outdated and lacking.
Most of these sites accomplish three main goals:
Ability to share bookmarks
Functionality to "like" a bookmark, and on some sites to "dislike" a bookmark.
Commenting on the bookmark
Examples of Bookmarking Sites Digg and Reddit allow users to share and rate content found on the web. Newsvine is an open source, community news service, which lets members customize the news they view.
These sites focus on sharing media. They may have a "friend" option, and most allow comments to be posted. They deal with photos or videos primarily.
With both services you can use site-provided code to embed the content onto your own site. Usually you also get instruction on how to embed the media into the social site of your choice.
Examples of Media Sites Flickr allows sharing of photos and videos. You can comment, favorite, or post a photo to a group. YouTube serves user-driven videos. People can comment, post reply videos, favorite the photo, and much more.
Advocacy Close-Up: Poker Players Alliance on YouTube http://www.youtube.com/watch?v=7hkdE9LOFsA
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