Graveyard: DIMO

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Graveyard: DIMO

  1. 1. !"#$%&()&*#+&,-.&/(012(3& 44-.5-.6&
  2. 2. Challenge•  Redesign www.dimolanka.com•  Provide relevant, engaging digital web 2.0 solution.•  Social Network Marketing Integration where necessary.
  3. 3. Site Evaluation•  Fixed width –  Size dosen’t fit screen size.•  Lacks design diversity based on content of site (CSR, Brands etc. )•  Prominence of DIMO branding in pages.•  Integration of web 2.0 tech.•  Customer engagement ! collaboration ! R&D ! Testing !!!
  4. 4. Individualistic Involved Independent InformedSoul of the New Consumer
  5. 5. yesterday’s media… TV PRESS Magazines Radio POS direct Events Outdoor marketing
  6. 6. today’s media secondlife location-based services broadsheets widgets projection mapping packaging social networks wallsTVgaming Outdoor disruption bluetooth jacking AdWords spots marketing tags product placement radio sponsorshipsvideo magazinesfacebook social networks cable tv public relations Celebrity spokespersons rssVOIP events appsgames ambientWIKIAugmented reality Location based apps MMS blogsrelationship marketing flash banners POS
  7. 7. 7(8&93(:&+;<=&;%&>;<;:$0&;3&?$3@$A&
  8. 8. Internet Usage Growth Internet usage in Sri Lanka5..B...-..&F..B...-..& 5DL& 1,122,810 M)(8:N&E..B...-..& 643,780D..B...-..&C..B...-..&,..B...-..&4..B...-..& .-..& ,..G& ,..6& H#<10$)&I%#)%& JKK$%;(3$0& /(1)K#O&P$2(3$0&Q#";$&/1)R#S&T,..6U&"  1.8 Million connections as at June 30th 2010 /(1)K#O&888-;3:#)3#:8()0"%:$:%-K(V&
  9. 9. /(1)K#O&P$2(3$0&Q#";$&/1)R#S&T,..6U& Demographic Profile Internet usage by Gender 38% Female Q$0#& 62% W#V$0#& MaleInternet usage by SEC Household Income DB...&]&4.B...& X& 4.B..4&]&,.B...& Y& ,.B..4&]&C.B...& Z& C.B..4&]&D.B...& >& D.B..4&]&E.B...& 74% [& 42% E.B..4&]&5EB...& SEC A - I3K0$%%;#"& > 40K 5EB..4&]&4..B...& JR#)&4..B...& B
  10. 10. /(1)K#O&P$2(3$0&Q#";$&/1)R#S&T,..6U&Demographic Profile E6L& ,EL& ,CL& ,.&]&DD& Internet usage by Age 46L& ,.L& 46L& 4GL& 4EL& 44L& 4.L& 4.L& EL& .L& 4E&]&46&^)%-& ,.&]&,D&^)%-& ,E&]&CD&^)%-& CE&]&DD&^)%-& DE&]&ED&^)%-& X+(R#&ED&&^)%-& Internet usage by Language E.L& F.L& DFL& D.L& [3<0;%N& CCL& C.L& ,.L& 44L& 4.L& CL& CL& CL& .L& .L& .L& _$V;0&J30S& [3<0;%N&J30S& /;3N$0$&`& _$V;0&`& /;3N$0$B&_$V;0& /;3N$0$&J30S& /;3N$0$&`& P(3& _$V;0& [3<0;%N& `&[3<0;%N& [3<0;%N&
  11. 11. Geographic Dispersion Internet usage by Province Internet usage by District 4L& H#%:&(&:N#& ;%0$3"B&,,L& EL& Z(0(V+(B&,DL& 6L& [$%:B&EL& b$3"SB&FL& M$Va$N$B&46L& 6L& EL& b1)13#<$0$B&FL&E.L& CL& Q$:$)$B&EL& M$00#B& b$01:$)$B& FL& EL& 5L& /(1)K#O&P$2(3$0&Q#";$&/1)R#S&T,..6U& 4CL&
  12. 12. 850, 820 Reasons Facebook Audience4,.B...& DDGB...& ,C4B...&4..B...& Q$0#& W#V$0#& G.B...& 1%#)%& 1%#)%& F.B...& Q#3& *(V#3& D.B...& ,.B...& .& 4C]4E& 4F]4G& 46],4& ,,],E& ,F]C.& C4]CE& CF]D.& D4]DE& DF]E.& E4]EE& EF]F.& F4]FD& •  578,000 people (84% of FB users) are aged 16 – 35 years •  54,000 people (15%) aged >21 graduated from University •  7,000 people aged 17 - 25 are currently in University •  27,000 women(12%) & 29,000 men (7%) listed as ‘married’ •  81% of married women are aged 22 - 40
  13. 13. Recommended Process H#c1;)#V#3:&M$:N#);3<& >;<;:$0&/:)$:#<S& /;:#&Q$a& >#%;<3&`&?((@&`&W##0& H#R;#8%&`&W##"+$K@& Z(3:#3:&>#R#0(aV#3:& _#%23<&& >#a0(SV#3:&
  14. 14. Flag Ship Brand – Digital Deployments
  15. 15. Web 2.0 
Local portal for global brand. DIMO takes a secondary role. Engage with a limited audience. Look & Feel to mirror international site.Buyers & Wannabes
  16. 16. Augmented Reality
Local portal for global brand. DIMO takes a secondary role. Engage with a limited audience. Buyers & Wannabes Invitations for the top end products. SLR McLaren, SLR POS booths for product demos – colour, interior, hood http://www.youtube.com/watch?v=flLfSlBwD6Y
  17. 17. Projection Mapping
 Showcase Tech & Design capabilities Event or showroom based (kiosk) deployments.http://www.youtube.com/watch?v=MHSLWQBiTZk
  18. 18. Social Network Marketing
 Integrate Facebook, Youtube and Flickr on home page.Facebook: Engage Lankan Audience, Customer Service, Updates, Invites, Location Based apps, Facebook connect. Youtube: SL Mercedes TV, Product updates 
 Twitter: Customer Service Flickr: PR updates, Image based updates Blogsphere – Recruit bloggers for positive PR
  19. 19. ?(K$2(3&Y$%#"&/#)R;K#%&
  20. 20. Holographic Animation POSNdaOee888-";<;:$0]V(("-K(VeR;"#(%e")#$V(Kf:$<N#1#)fRDe & NdaOee888-";<;:$0]V(("-K(VeR;"#(%e")#$V(KfK(@#f7>e
  21. 21. Motion Based Apps – POS, Events & Sponsorships
  22. 22. Recommendations•  Implement web 2.0 design technologies –  Animated brand logos, dynamic banners.•  Integrate social media networking to engage. –  YouTube, Facebook, Flickr, twitter suggested. •  To be evaluated per brand/ corporate.•  Content Management System (CMS). –  Decide on functionality or –  Outsource Maintenance.•  Deploy bestest & latest –  Projection Mapping –  Augmented Reality –  Location Based Services
  23. 23. w o r k
  24. 24. 357 Galle Road, Colombo 04 T 234 5678 F 234 5679 e sat@sltnet.lk Nalindra Godakanda Marketing and Communications Consultant 357 Galle Road, Colombo 04 T 234 5678 F 234 5679 e sat@sltnet.lk 357 Galle Road, Colombo 04T 234 5678 F 234 5679 e sat@sltnet.lk
  25. 25. BREN SECURITY (PVT) LIMITED
  26. 26. !"#$%&()*$%(%+%,)-)+.Sri Lanka Handpicked Makara Resorts
  27. 27. /)01$.)(%+%,)-)+.www.wataniya.mv -Managed for 6 months
  28. 28. /)01$.)(%+%,)-)+.www.bravobravo.org
  29. 29. /)01$.)(%+%,)-)+.www.louisdelmas26.com
  30. 30. X"& X<#3K;#%& Z0;#3:%& _#KN3(0(<S& [ga#):%& (K:(a1%& M0(+$0&& >#R#0(a#)%e h$):3#)%& W)##0$3K#)%&Process
  31. 31. offering
  32. 32. Approximate Costs•  Mercedes Benz Website! Web design & development 250,000! Social Media Network set up (FB, Twitter, youtube…) 30,000! Monthly fee for Social Media Network Management ! & monitoring 15,000•  Projection mapping @ next event 800,000•  Augmented Reality app for invite 300,000•  3D Holographic box + content development 850,000

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