SiteScout is the leading self-serve ad platform for professional Marketers.
This is a user-friendly platform, operating in real-time, that enables a Marketer to create and manage:
• Banner ad campaigns
• Mobile ad campaigns
• Re-targeting ad campaigns
• Rich Media ad campaigns
In its purest sense, SiteScout Real-Time Bidding (RTB) is a self-serve advertising platform for Marketers who require tools that are both user-friendly and powerful.
Real-Time Bidding (RTB) technology has transformed the traditional banner advertising set-up. Similar to how search engines use keywords, RTB uses behavioral and demographic data to micro-target particular viewers. Such micro-targeting typically produces very impressive outcomes for the marketer.
Until recently, the awesome power of RTB was a feasible option for only large-budget agencies. The SiteScout platform addresses this imbalance and gives Marketers with limited budgets access to world-class RTB technology.
Core features of the SiteScout platform include:
Built-In Ad Serving
The SiteScout platform manages all ad serving and content delivery. This can be done free of charge for all ad campaigns.
SiteScout provides full reporting transparency as to where a Marketer’s ads are being displayed. Data provided to the Marketer include site, placement and creative levels.
The SiteScout platform interconnects with numerous major ad exchanges. This gives Marketers daily access to billions of impressions on the internet.
The SiteScout platform processes in excess of 250,000 ad opportunities per second, with response times of less than 10 milliseconds.
A Marketer is able to observe her/his ad campaigns perform live. This then permits a Marketer to optimize their campaign in real time. Minimal delay results in less wasted ad spend.
More information is available from: http://www.sitescout.com
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