PRWeb claims to be “the world’s number one news release service”. A PRWeb press release can realize increased internet publicity for businesses across blogs, search engines and websites. Compelling news in a well-written press release will attract new business, whilst simultaneously engaging and retaining existing clients/customers.
The entire press release is achieved via 3 straight-forward steps:
The Marketer composes a company announcement. For example, such announcement may contain details of company expansion plans, office relocation, new product/service launch, research & development progress, etc. The ultimate press release should be fully interactive, potentially containing a combination of graphics, images, podcasts and/or videos. PRWeb provide editorial services to assist Marketers to create news-worthy press releases. Templates are available with guidance across areas such as headlines, ideal text length, linking to videos, etc.
In addition, PRWeb provide a specialist SEO-optimized press release package to ensure that a Marketer’s article is directed to the best locations. This produces an increase in traffic to the Marketer’s website via organic unpaid searches.
Once a Marketer has submitted the completed article, PRWeb issue the announcement to major internet search engines. Furthermore, the news release is forwarded to more than 30k Bloggers and Journalists. Over and above this, the news release is emailed to more than 250k opted-in PRWeb news subscribers. Finally, the news release is hosted on the PRWeb website. This website is ranked in the top 1k of US websites and the top 2k of international websites … receiving in excess of 3 million site visits per month.
PRWeb provide detailed analytics reports to Marketers for assessing the impact of online news releases. The Marketer is presented with information relating to the value of the news release - this data includes engagements, impressions, reads, shares and traffic. Detailed statistics cover facts such as: number of readers, where the news release was picked up, number of times the news release was shared, and where the prospects learned about the Marketer’s business.
In summary, constructive use of PRWeb can generate huge publicity, increase online visibility, and attract new clients/customers.