Digital Lead Generation
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Digital Lead Generation

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Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.

Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.

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  • Proses identifikasidalam sales lead
  • Onsite – ada di dalam page tersebut (metatag, keywords, url structure, heading, alt tag etc)Off-site – yang adadiluar web tersebut, misalnya link building

Digital Lead Generation Presentation Transcript

  • 1. LEAD GENERATION by @6andara 1
  • 2. CUSTOMER LIFECYCLE BUYING CYCLE SALES CYCLE INQUIRY SALES ACCEPTED LEAD = PROSPECT MARKETING QUALIFIED LEADS SALES QUALIFIED LEAD = VALID OPPORTUNITY LEAD PROSPECT SERVICE CLOSING CUSTOMER 2
  • 3. Apakah sales lead? 3
  • 4. Sales lead adalah identifikasi terhadap seseorang/ perusahaan yang memiliki ketertarikan dan kewenangan untuk membeli sebuah produk ataupun service 4
  • 5. TAHAP 1 SALES PROCESS 5
  • 6. LEAD GENERATION 6
  • 7. Tools popular yang digunakan untuk lead generation 7
  • 8. 01 SEO search engine optimization search engine results page ranking 8
  • 9. SEO meliputi: • • • • • • Onsite optimization Off-site optimization Local SEO Mobile SEO Landing page optimization PPC Management 9
  • 10. 02 SOCIAL MEDIA Facebook, Twitter, Google+, LinkedIn, Youtub e, etc 10
  • 11. social media memberikan informasi bagaimana sales leads berinteraksi, share informasi, rekomendasi dan feedback 11
  • 12. 03 LOCAL OPTIMIZATION Google+ Local, Bing Map, Google Map, Foursquare, etc 12
  • 13. Local Optimization biasanya dilakukan oleh pemilik local business untuk mengoptimalkan nama bisnis, alamat, produk dan service 13
  • 14. 04 BLOGGING Wordpress, Blogger, Tumblr, Technocrati, blogli nes, etc. 14
  • 15. Blogging biasakan memberikan konten blog yang bisa memberikan solusi dari masalah tertentu, menjadikan kita menjadi leader dengan menciptakan konten dan bisa generate lead melalui blogging 15
  • 16. 05 WEBSITE 16
  • 17. Website merupakan representasi perusahaan di dalam dunia digital, harus mempertimbangkan brand design, website design, dan landing page yang menarik. 17
  • 18. Key element sebuah webpage untuk lead generation dinilai dari sisi estetik, navigasi, relevansi dengan kebutuhan, dan visible. 18
  • 19. 06 PAID SEARCH Google Adwords, Bing Ads, Facebook Ads, Twitter Ads, Ads Network. 19
  • 20. Paid Search (PPC) Pilih keyword secara spesifik -> Ad akan tampil pada hasil pencarian yang relevan -> bayar ke hosting service yang menyediakan (google, yahoo, bing, etc) 20
  • 21. 07 EMAIL MARKETING Brand Awareness Increased sales Lead generation Customer relation Reminder 21
  • 22. cara lain untuk melakukan lead generation adalah … 22
  • 23. direct mail white papers press releases brochures eBook newsletters telemarketing 23
  • 24. THANK YOU!