UTILIZING  FACEBOOKFOR BUSINESS<br />Chris Breikss<br />6S Marketing<br />
WHO IS 6S?<br />6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and i...
OUR TEAM<br />
INTRO<br />OUR TEAM<br />Skilled, dedicated and industry-savvy team of 30 employees<br />Providing digital marketing servi...
CHRIS BREIKSS<br />President, 6S Marketing<br />Founded 6S in 2000<br />Expert in SEO, SEM and Social Media<br />One of BI...
PRINCIPLES OF<br />SOCIAL MEDIA<br />Relationship<br />Engagement<br />Strategic networking<br />Establishing a word of mo...
KEYS TO<br />SOCIAL MEDIA<br />Listening<br />Offering value<br />Establishing trust<br />Engaging in existing conversatio...
Facebook Activity<br />
ABOUT<br />FACEBOOK<br />Launched in 2004<br />Over 600 million active users as of January 2011<br />42+% of the North Ame...
CANADIAN USAGE<br />50% of Canadians are on Facebook<br />63% of Canadians under 50 are on Facebook<br />
FACEBOOK<br />MOBILE<br />250 million+ active users are currently accessing Facebook through their mobile devices<br />Mob...
FACEBOOK<br />ADVERTISING<br />Target people by demographics, geography, and/or interests<br />Pay only for clicks (pay-pe...
ADS + ANALYTICS<br />FAN GROWTH<br />MEDIA CONSUMPTION<br />SAMPLE AD<br />FAN PAGE INTERACTION<br />
FACEBOOK<br />BUSINESS PAGES<br />Business Pages allow for a different kind of interaction than a traditional user page<br...
FACEBOOK<br />BUSINESS PAGES<br />Generate new leads, brand awareness and exposure<br />Strengthen customer loyalty and sa...
FACEBOOK<br />PLACES<br />The mobile Places feature is being phased out, although you can still add your location through ...
NEW ON FACEBOOK<br />SUBSCRIBE  BUTTON<br />Starting September 15th, Facebook will feature a Subscribe button alongside th...
STATISTICS ON <br />FAN  INTERACTION<br />58% “Like” a page because they are a customer <br />57% “Like” a page because th...
STATISTICS ON <br />FAN  INTERACTION<br />56% of consumers said they are more likely to recommend a brand to a friend afte...
FACEBOOK<br />GOALS<br />ENGAGEMENT: elevate the conversation, create contests, and encourage fans to share your content w...
FACEBOOK<br />SUCCESS SUMMIT 2011<br />WHAT:  Facebook Success Summit 2011 is a live online conference that will empower y...
QUESTIONS? <br />CONTACT US<br />Chris Breikss<br />chris@6Smarketing.com<br />@6S_Marketing<br />Facebook.com/6Smarketing...
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Utilizing Facebook for Business

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  • This button works a bit differently based on whether you’re looking at a friend’s profile. If you subscribe to the profile of somebody who is not your friend, you will get access to his or her public status updates in your News Feed. You can fine tune what type of updates you see. For example, you could subscribe and choose only to see status updates and ignore game or photo updates.If the user is your friend, subscribing gives you the ability to granularly control how much of his or her content enters your stream. If you want to see every post your significant other is posting to Facebook, you can set the Subscribe button to show “All Updates” in your News Feed. On the other hand, if you want to ignore one of your acquaintances unless he gets engaged, then you can select the “Only Important” option under the Subscribe button.The Subscribe feature is totally optional — you can choose not to subscribe to anybody, and you can choose to turn off the Subscribe button on your profile if you don’t want to gain any subscribers.
  • Utilizing Facebook for Business

    1. 1. UTILIZING FACEBOOKFOR BUSINESS<br />Chris Breikss<br />6S Marketing<br />
    2. 2. WHO IS 6S?<br />6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.<br />
    3. 3. OUR TEAM<br />
    4. 4. INTRO<br />OUR TEAM<br />Skilled, dedicated and industry-savvy team of 30 employees<br />Providing digital marketing services for 10+ years<br />Top ten company to work for in BC<br />One of BC’s top 50 fastest growing companies<br />
    5. 5. CHRIS BREIKSS<br />President, 6S Marketing<br />Founded 6S in 2000<br />Expert in SEO, SEM and Social Media<br />One of BIV’s Top 40 Under 40 (2008)<br />Speaks at, sponsors and attends industry events across North America<br />
    6. 6. PRINCIPLES OF<br />SOCIAL MEDIA<br />Relationship<br />Engagement<br />Strategic networking<br />Establishing a word of mouth reputation<br />
    7. 7. KEYS TO<br />SOCIAL MEDIA<br />Listening<br />Offering value<br />Establishing trust<br />Engaging in existing conversations<br />
    8. 8. Facebook Activity<br />
    9. 9.
    10. 10.
    11. 11. ABOUT<br />FACEBOOK<br />Launched in 2004<br />Over 600 million active users as of January 2011<br />42+% of the North American population has an account <br />One in every 13 people on the entire planet are on Facebook<br />
    12. 12. CANADIAN USAGE<br />50% of Canadians are on Facebook<br />63% of Canadians under 50 are on Facebook<br />
    13. 13. FACEBOOK<br />MOBILE<br />250 million+ active users are currently accessing Facebook through their mobile devices<br />Mobile users are 2Xmore active than non-mobile users<br />
    14. 14. FACEBOOK<br />ADVERTISING<br />Target people by demographics, geography, and/or interests<br />Pay only for clicks (pay-per-click, PPC)<br />High volume, low cost<br />Drive to Facebook Business Page or website<br />
    15. 15.
    16. 16. ADS + ANALYTICS<br />FAN GROWTH<br />MEDIA CONSUMPTION<br />SAMPLE AD<br />FAN PAGE INTERACTION<br />
    17. 17. FACEBOOK<br />BUSINESS PAGES<br />Business Pages allow for a different kind of interaction than a traditional user page<br />BENEFITS: community building, search engine optimization, analytics and customized communication<br />
    18. 18. FACEBOOK<br />BUSINESS PAGES<br />Generate new leads, brand awareness and exposure<br />Strengthen customer loyalty and satisfaction<br />Reinforce position as an industry leader in your field<br />
    19. 19.
    20. 20. FACEBOOK<br />PLACES<br />The mobile Places feature is being phased out, although you can still add your location through a normal status update<br />Facebook is also letting you share location info for any post you make, and add location to posts in the past(e.g. photo albums)<br />
    21. 21. NEW ON FACEBOOK<br />SUBSCRIBE BUTTON<br />Starting September 15th, Facebook will feature a Subscribe button alongside the Message and Poke button on profiles<br />This button allows users to follow the content others are posting without actually becoming Facebook friends with them<br />Subscribing is similar to following somebody on Twitter<br />http://mashable.com/2011/09/14/facebook-subscribe-button/<br />
    22. 22. STATISTICS ON <br />FAN INTERACTION<br />58% “Like” a page because they are a customer <br />57% “Like” a page because they want to receive discounts<br />Being a fan, for the most part, is a rather passive activity: <br />77% said they interact with brands on Facebook primarily through reading wall posts and status updates<br />http://mashable.com/2011/09/12/consumers-interact-facebook/<br />
    23. 23. STATISTICS ON <br />FAN INTERACTION<br />56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook<br />51% of consumers said they are more likely to buy a product since becoming a fan on Facebook<br />78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands<br />http://mashable.com/2011/09/12/consumers-interact-facebook/<br />
    24. 24. FACEBOOK<br />GOALS<br />ENGAGEMENT: elevate the conversation, create contests, and encourage fans to share your content with their friends<br />INTEGRATION: integrate your blog and/or ecommerce store, use videos, and cross-promote your related pages<br />
    25. 25. FACEBOOK<br />SUCCESS SUMMIT 2011<br />WHAT: Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business<br />WHO: Speakers include Guy Kawasaki, Mari Smith, Dave Kerpen, Robert Scoble, and experts from Intel, Petco, Intuit and more<br />WHEN: Event runs October 5th to 25th (fully online)<br />http://www.socialmediaexaminer.com/fbsummit11/index.html<br />
    26. 26. QUESTIONS? <br />CONTACT US<br />Chris Breikss<br />chris@6Smarketing.com<br />@6S_Marketing<br />Facebook.com/6Smarketing<br />Title page photo credit: http://www.flickr.com/photos/owenwbrown/<br />
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