Utilizing Facebook for Business
Upcoming SlideShare
Loading in...5
×
 

Utilizing Facebook for Business

on

  • 1,496 views

 

Statistics

Views

Total Views
1,496
Slideshare-icon Views on SlideShare
1,486
Embed Views
10

Actions

Likes
3
Downloads
44
Comments
0

2 Embeds 10

http://paper.li 9
http://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • This button works a bit differently based on whether you’re looking at a friend’s profile. If you subscribe to the profile of somebody who is not your friend, you will get access to his or her public status updates in your News Feed. You can fine tune what type of updates you see. For example, you could subscribe and choose only to see status updates and ignore game or photo updates.If the user is your friend, subscribing gives you the ability to granularly control how much of his or her content enters your stream. If you want to see every post your significant other is posting to Facebook, you can set the Subscribe button to show “All Updates” in your News Feed. On the other hand, if you want to ignore one of your acquaintances unless he gets engaged, then you can select the “Only Important” option under the Subscribe button.The Subscribe feature is totally optional — you can choose not to subscribe to anybody, and you can choose to turn off the Subscribe button on your profile if you don’t want to gain any subscribers.

Utilizing Facebook for Business Utilizing Facebook for Business Presentation Transcript

  • UTILIZING FACEBOOKFOR BUSINESS
    Chris Breikss
    6S Marketing
  • WHO IS 6S?
    6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.
  • OUR TEAM
  • INTRO
    OUR TEAM
    Skilled, dedicated and industry-savvy team of 30 employees
    Providing digital marketing services for 10+ years
    Top ten company to work for in BC
    One of BC’s top 50 fastest growing companies
  • CHRIS BREIKSS
    President, 6S Marketing
    Founded 6S in 2000
    Expert in SEO, SEM and Social Media
    One of BIV’s Top 40 Under 40 (2008)
    Speaks at, sponsors and attends industry events across North America
  • PRINCIPLES OF
    SOCIAL MEDIA
    Relationship
    Engagement
    Strategic networking
    Establishing a word of mouth reputation
  • KEYS TO
    SOCIAL MEDIA
    Listening
    Offering value
    Establishing trust
    Engaging in existing conversations
  • Facebook Activity
  • ABOUT
    FACEBOOK
    Launched in 2004
    Over 600 million active users as of January 2011
    42+% of the North American population has an account
    One in every 13 people on the entire planet are on Facebook
  • CANADIAN USAGE
    50% of Canadians are on Facebook
    63% of Canadians under 50 are on Facebook
  • FACEBOOK
    MOBILE
    250 million+ active users are currently accessing Facebook through their mobile devices
    Mobile users are 2Xmore active than non-mobile users
  • FACEBOOK
    ADVERTISING
    Target people by demographics, geography, and/or interests
    Pay only for clicks (pay-per-click, PPC)
    High volume, low cost
    Drive to Facebook Business Page or website
  • ADS + ANALYTICS
    FAN GROWTH
    MEDIA CONSUMPTION
    SAMPLE AD
    FAN PAGE INTERACTION
  • FACEBOOK
    BUSINESS PAGES
    Business Pages allow for a different kind of interaction than a traditional user page
    BENEFITS: community building, search engine optimization, analytics and customized communication
  • FACEBOOK
    BUSINESS PAGES
    Generate new leads, brand awareness and exposure
    Strengthen customer loyalty and satisfaction
    Reinforce position as an industry leader in your field
  • FACEBOOK
    PLACES
    The mobile Places feature is being phased out, although you can still add your location through a normal status update
    Facebook is also letting you share location info for any post you make, and add location to posts in the past(e.g. photo albums)
  • NEW ON FACEBOOK
    SUBSCRIBE BUTTON
    Starting September 15th, Facebook will feature a Subscribe button alongside the Message and Poke button on profiles
    This button allows users to follow the content others are posting without actually becoming Facebook friends with them
    Subscribing is similar to following somebody on Twitter
    http://mashable.com/2011/09/14/facebook-subscribe-button/
  • STATISTICS ON
    FAN INTERACTION
    58% “Like” a page because they are a customer
    57% “Like” a page because they want to receive discounts
    Being a fan, for the most part, is a rather passive activity:
    77% said they interact with brands on Facebook primarily through reading wall posts and status updates
    http://mashable.com/2011/09/12/consumers-interact-facebook/
  • STATISTICS ON
    FAN INTERACTION
    56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
    51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
    78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands
    http://mashable.com/2011/09/12/consumers-interact-facebook/
  • FACEBOOK
    GOALS
    ENGAGEMENT: elevate the conversation, create contests, and encourage fans to share your content with their friends
    INTEGRATION: integrate your blog and/or ecommerce store, use videos, and cross-promote your related pages
  • FACEBOOK
    SUCCESS SUMMIT 2011
    WHAT: Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business
    WHO: Speakers include Guy Kawasaki, Mari Smith, Dave Kerpen, Robert Scoble, and experts from Intel, Petco, Intuit and more
    WHEN: Event runs October 5th to 25th (fully online)
    http://www.socialmediaexaminer.com/fbsummit11/index.html
  • QUESTIONS?
    CONTACT US
    Chris Breikss
    chris@6Smarketing.com
    @6S_Marketing
    Facebook.com/6Smarketing
    Title page photo credit: http://www.flickr.com/photos/owenwbrown/