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Utilizing Facebook for Business
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Utilizing Facebook for Business

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  • This button works a bit differently based on whether you’re looking at a friend’s profile. If you subscribe to the profile of somebody who is not your friend, you will get access to his or her public status updates in your News Feed. You can fine tune what type of updates you see. For example, you could subscribe and choose only to see status updates and ignore game or photo updates.If the user is your friend, subscribing gives you the ability to granularly control how much of his or her content enters your stream. If you want to see every post your significant other is posting to Facebook, you can set the Subscribe button to show “All Updates” in your News Feed. On the other hand, if you want to ignore one of your acquaintances unless he gets engaged, then you can select the “Only Important” option under the Subscribe button.The Subscribe feature is totally optional — you can choose not to subscribe to anybody, and you can choose to turn off the Subscribe button on your profile if you don’t want to gain any subscribers.
  • Transcript

    • 1. UTILIZING FACEBOOKFOR BUSINESS
      Chris Breikss
      6S Marketing
    • 2. WHO IS 6S?
      6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.
    • 3. OUR TEAM
    • 4. INTRO
      OUR TEAM
      Skilled, dedicated and industry-savvy team of 30 employees
      Providing digital marketing services for 10+ years
      Top ten company to work for in BC
      One of BC’s top 50 fastest growing companies
    • 5. CHRIS BREIKSS
      President, 6S Marketing
      Founded 6S in 2000
      Expert in SEO, SEM and Social Media
      One of BIV’s Top 40 Under 40 (2008)
      Speaks at, sponsors and attends industry events across North America
    • 6. PRINCIPLES OF
      SOCIAL MEDIA
      Relationship
      Engagement
      Strategic networking
      Establishing a word of mouth reputation
    • 7. KEYS TO
      SOCIAL MEDIA
      Listening
      Offering value
      Establishing trust
      Engaging in existing conversations
    • 8. Facebook Activity
    • 9.
    • 10.
    • 11. ABOUT
      FACEBOOK
      Launched in 2004
      Over 600 million active users as of January 2011
      42+% of the North American population has an account
      One in every 13 people on the entire planet are on Facebook
    • 12. CANADIAN USAGE
      50% of Canadians are on Facebook
      63% of Canadians under 50 are on Facebook
    • 13. FACEBOOK
      MOBILE
      250 million+ active users are currently accessing Facebook through their mobile devices
      Mobile users are 2Xmore active than non-mobile users
    • 14. FACEBOOK
      ADVERTISING
      Target people by demographics, geography, and/or interests
      Pay only for clicks (pay-per-click, PPC)
      High volume, low cost
      Drive to Facebook Business Page or website
    • 15.
    • 16. ADS + ANALYTICS
      FAN GROWTH
      MEDIA CONSUMPTION
      SAMPLE AD
      FAN PAGE INTERACTION
    • 17. FACEBOOK
      BUSINESS PAGES
      Business Pages allow for a different kind of interaction than a traditional user page
      BENEFITS: community building, search engine optimization, analytics and customized communication
    • 18. FACEBOOK
      BUSINESS PAGES
      Generate new leads, brand awareness and exposure
      Strengthen customer loyalty and satisfaction
      Reinforce position as an industry leader in your field
    • 19.
    • 20. FACEBOOK
      PLACES
      The mobile Places feature is being phased out, although you can still add your location through a normal status update
      Facebook is also letting you share location info for any post you make, and add location to posts in the past(e.g. photo albums)
    • 21. NEW ON FACEBOOK
      SUBSCRIBE BUTTON
      Starting September 15th, Facebook will feature a Subscribe button alongside the Message and Poke button on profiles
      This button allows users to follow the content others are posting without actually becoming Facebook friends with them
      Subscribing is similar to following somebody on Twitter
      http://mashable.com/2011/09/14/facebook-subscribe-button/
    • 22. STATISTICS ON
      FAN INTERACTION
      58% “Like” a page because they are a customer
      57% “Like” a page because they want to receive discounts
      Being a fan, for the most part, is a rather passive activity:
      77% said they interact with brands on Facebook primarily through reading wall posts and status updates
      http://mashable.com/2011/09/12/consumers-interact-facebook/
    • 23. STATISTICS ON
      FAN INTERACTION
      56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
      51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
      78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands
      http://mashable.com/2011/09/12/consumers-interact-facebook/
    • 24. FACEBOOK
      GOALS
      ENGAGEMENT: elevate the conversation, create contests, and encourage fans to share your content with their friends
      INTEGRATION: integrate your blog and/or ecommerce store, use videos, and cross-promote your related pages
    • 25. FACEBOOK
      SUCCESS SUMMIT 2011
      WHAT: Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business
      WHO: Speakers include Guy Kawasaki, Mari Smith, Dave Kerpen, Robert Scoble, and experts from Intel, Petco, Intuit and more
      WHEN: Event runs October 5th to 25th (fully online)
      http://www.socialmediaexaminer.com/fbsummit11/index.html
    • 26. QUESTIONS?
      CONTACT US
      Chris Breikss
      chris@6Smarketing.com
      @6S_Marketing
      Facebook.com/6Smarketing
      Title page photo credit: http://www.flickr.com/photos/owenwbrown/

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