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Twitter for Business Presentation


On overview of how companies can utilize Twitter for business including what they should be tweeting, tone, policy and ethics.

On overview of how companies can utilize Twitter for business including what they should be tweeting, tone, policy and ethics.

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  • 1. Twitter for Business Presentation
    October 19, 2010
    Chris Breikss, 6S Marketing
  • 2. About Me
    Chris Breikss
    President, 6S Marketing
    Founded 6S in 2000 (10 years!!)
    25 employees
    Expert in SEO, SEM, Social Media
    Worked With 400+ Clients
    Speak, Sponsor & Attend Industry Events Across North America
  • 3. Why use Twitter?
  • 4. Why use Twitter?
    Promote your company in social media
    Communicate with existing customers
    Monitor what are people saying about your company
  • 5. Why use Twitter?
    Engage brand advocates
    Experiential and promote events
    Leverage content that you have developed such as blog posts, videos
    Build relationships with industry leaders
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Goals
    Increase Twitter followers by __%?
    Increase awareness?
    Extend reach of marketing initiatives?
    Online content distribution plan?
    Increase traffic to website?
  • 11. What should we talk about?
    Reply to other people's questions
    Comment on other people's tweets
    Stick with the conversation
    Build relationships
    Don't be a ME! ME!
  • 12. What should we talk about?
    Share events that you are attending or planning to attend
    Have you tweeted about being here?
    Have you checked in on Foursquare or Facebook Places?
  • 13. What should we talk about?
    Promote your own content like blogs, articles, video, ad campaign creative
    Promote other's content like articles that you find interesting or relevant to your industry
    Re-Tweet people that you want to build relationships with
  • 14. Content Strategy
    Proprietary content
    Content development considerations (budget?!?)
    Repurpose content for other mediums
    Repurpose archived content (old videos, print campaigns, photos)
  • 15. Content Creation Strategy
    Regularly recurring content on social media profiles
    20% - 25% unpredictable, unique content
    Ad hoc updates (on the fly and mobile)
  • 16. Budget
    What kind of budget is required to maximize Twitters effectiveness?
    Internal resources vs. external
    In-house vs. out-house
  • 17. Budget - Internal
    Internal Hire
    Junior vs. Senior
    BCIT Grads Are Best
  • 18. Budget – Internal – Junior
    Straight out of school, some experience
    Will cost $3000-$4000 per month
    Look for someone with experience with a personal blog
  • 19. Budget – Internal – Junior
    What courses relation to social media / marketing did they take
    Likely have not worked in a corporate environment
    Usually are proficient in excel, word, but have not used exchange or a phone system
    Email etiquette and professionalism not a given
  • 20. Budget – Internal – Senior
    2+ years experience
    $4000+ per month
    Do they have a personal blog?
    How many followers do they have on Twitter?
    How many friends on Facebook?
  • 21. Budget – External
    There are 200 social media “experts” in Vancouver
    $1000+ per month
    What is the strategy?
    Give them guidelines, develop documentation
    What is their experience with companies like yours?
  • 22. Ethics
    Move public conversation private
    Ask them to follow back
    Don’t delete or ignore negative comments
    How should you respond? What is the policy here?
    Turn that negative conversation around
  • 23. Ethics
    How do ethics contribute and what should you watch out for
    Flaming… Arguing on the Internet is useless
    Twetiquette = Twitter Etiquette
  • 24. Policy
    Have social media privacy policies and guidelines
    What authorizations does your employee have? Contractor?
    Document problems
    Have an emergency PR response plan (does not need to be complicated)
  • 25. Twitter Tools
    Monitor Your Brand!
    RSS Feeds to Outlook (or other reader) works great!
  • 26.
  • 27. Radian6
    Canadian Company (Fredericton, New Brunswick)
    $500-$1500 per month (est.)
    Measures sentiment
    Records history, creates reports
    Management console
  • 28. Twitter Tools
    Organize Your Troops!
    How many contributors?
    We have 7 within our 25 person company
    Use initials to sign Tweets
  • 29.
  • 30. Hootsuite
    Canadian Company (Vancouver, BC)
    Manage multiple accounts
    Manage multiple platforms inc. Twitter and Facebook
    Management console, respond and schedule responses
  • 31.
  • 32. Hootsuite
  • 33. Hootsuite
  • 34. MailChimp Social Pro
  • 35.
  • 36.
  • 37.
  • 38. Analytics and Reporting
    Track Successes! urlshortener
    Google URL Builder
    Google Analytics
    Integrate Your Email with Twitter using MailChimp
  • 39.
  • 40.
  • 41.
  • 42. Questions
    Chris Breikss
    @6S_Marketing @chrisbreikss