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Twitter for Business Presentation

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On overview of how companies can utilize Twitter for business including what they should be tweeting, tone, policy and ethics.

On overview of how companies can utilize Twitter for business including what they should be tweeting, tone, policy and ethics.

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  • Transcript

    • 1. Twitter for Business Presentation
      October 19, 2010
      Chris Breikss, 6S Marketing
    • 2. About Me
      Chris Breikss
      President, 6S Marketing
      Founded 6S in 2000 (10 years!!)
      25 employees
      Expert in SEO, SEM, Social Media
      Worked With 400+ Clients
      Speak, Sponsor & Attend Industry Events Across North America
    • 3. Why use Twitter?
    • 4. Why use Twitter?
      Promote your company in social media
      Communicate with existing customers
      Monitor what are people saying about your company
    • 5. Why use Twitter?
      Engage brand advocates
      Experiential and promote events
      Leverage content that you have developed such as blog posts, videos
      Build relationships with industry leaders
    • 6.
    • 7.
    • 8.
    • 9.
    • 10. Goals
      Increase Twitter followers by __%?
      Increase awareness?
      Extend reach of marketing initiatives?
      Online content distribution plan?
      Increase traffic to website?
    • 11. What should we talk about?
      Reply to other people's questions
      Comment on other people's tweets
      Stick with the conversation
      Build relationships
      Don't be a ME! ME!
    • 12. What should we talk about?
      Share events that you are attending or planning to attend
      Have you tweeted about being here?
      Have you checked in on Foursquare or Facebook Places?
      @chrisbreikss@6S_Marketing
    • 13. What should we talk about?
      Promote your own content like blogs, articles, video, ad campaign creative
      Promote other's content like articles that you find interesting or relevant to your industry
      Re-Tweet people that you want to build relationships with
    • 14. Content Strategy
      Proprietary content
      Content development considerations (budget?!?)
      Repurpose content for other mediums
      Repurpose archived content (old videos, print campaigns, photos)
    • 15. Content Creation Strategy
      Regularly recurring content on social media profiles
      20% - 25% unpredictable, unique content
      Ad hoc updates (on the fly and mobile)
      Contests
    • 16. Budget
      What kind of budget is required to maximize Twitters effectiveness?
      Internal resources vs. external
      In-house vs. out-house
    • 17. Budget - Internal
      Internal Hire
      Junior vs. Senior
      BCIT Grads Are Best
    • 18. Budget – Internal – Junior
      Straight out of school, some experience
      Will cost $3000-$4000 per month
      Look for someone with experience with a personal blog
    • 19. Budget – Internal – Junior
      What courses relation to social media / marketing did they take
      Likely have not worked in a corporate environment
      Usually are proficient in excel, word, but have not used exchange or a phone system
      Email etiquette and professionalism not a given
    • 20. Budget – Internal – Senior
      2+ years experience
      $4000+ per month
      Do they have a personal blog?
      How many followers do they have on Twitter?
      How many friends on Facebook?
    • 21. Budget – External
      There are 200 social media “experts” in Vancouver
      $1000+ per month
      What is the strategy?
      Give them guidelines, develop documentation
      What is their experience with companies like yours?
    • 22. Ethics
      Move public conversation private
      Ask them to follow back
      Don’t delete or ignore negative comments
      How should you respond? What is the policy here?
      Turn that negative conversation around
    • 23. Ethics
      How do ethics contribute and what should you watch out for
      Flaming… Arguing on the Internet is useless
      Twetiquette = Twitter Etiquette
    • 24. Policy
      Have social media privacy policies and guidelines
      What authorizations does your employee have? Contractor?
      Document problems
      Have an emergency PR response plan (does not need to be complicated)
    • 25. Twitter Tools
      Monitor Your Brand!
      search.twitter.com
      Radian6
      RSS Feeds to Outlook (or other reader) works great!
    • 26.
    • 27. Radian6
      Canadian Company (Fredericton, New Brunswick)
      $500-$1500 per month (est.)
      Measures sentiment
      Records history, creates reports
      Management console
    • 28. Twitter Tools
      Organize Your Troops!
      Hootsuite
      How many contributors?
      We have 7 within our 25 person company
      Use initials to sign Tweets
    • 29.
    • 30. Hootsuite
      Canadian Company (Vancouver, BC)
      Freemium
      Manage multiple accounts
      Manage multiple platforms inc. Twitter and Facebook
      Management console, respond and schedule responses
    • 31.
    • 32. Hootsuite
    • 33. Hootsuite
    • 34. MailChimp Social Pro
    • 35.
    • 36.
    • 37.
    • 38. Analytics and Reporting
      Track Successes!
      Bit.ly urlshortener
      Google URL Builder
      Google Analytics
      Integrate Your Email with Twitter using MailChimp
    • 39.
    • 40.
    • 41.
    • 42. Questions
      Chris Breikss
      @6S_Marketing @chrisbreikss
      chris@6Smarketing.com