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Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
Twitter for Business Presentation
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Twitter for Business Presentation

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On overview of how companies can utilize Twitter for business including what they should be tweeting, tone, policy and ethics.

On overview of how companies can utilize Twitter for business including what they should be tweeting, tone, policy and ethics.

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  • Transcript

    • 1. Twitter for Business Presentation<br />October 19, 2010<br />Chris Breikss, 6S Marketing<br />
    • 2. About Me<br />Chris Breikss<br />President, 6S Marketing<br />Founded 6S in 2000 (10 years!!)<br />25 employees<br />Expert in SEO, SEM, Social Media<br />Worked With 400+ Clients<br />Speak, Sponsor & Attend Industry Events Across North America <br />
    • 3. Why use Twitter?<br />
    • 4. Why use Twitter?<br />Promote your company in social media<br />Communicate with existing customers<br />Monitor what are people saying about your company<br />
    • 5. Why use Twitter?<br />Engage brand advocates<br />Experiential and promote events<br />Leverage content that you have developed such as blog posts, videos<br />Build relationships with industry leaders<br />
    • 6.
    • 7.
    • 8.
    • 9.
    • 10. Goals<br />Increase Twitter followers by __%?<br />Increase awareness?<br />Extend reach of marketing initiatives?<br />Online content distribution plan?<br />Increase traffic to website?<br />
    • 11. What should we talk about?<br />Reply to other people's questions<br />Comment on other people's tweets<br />Stick with the conversation<br />Build relationships<br />Don't be a ME! ME!<br />
    • 12. What should we talk about?<br />Share events that you are attending or planning to attend<br />Have you tweeted about being here?<br />Have you checked in on Foursquare or Facebook Places?<br />@chrisbreikss@6S_Marketing<br />
    • 13. What should we talk about?<br />Promote your own content like blogs, articles, video, ad campaign creative<br />Promote other's content like articles that you find interesting or relevant to your industry<br />Re-Tweet people that you want to build relationships with<br />
    • 14. Content Strategy<br />Proprietary content<br />Content development considerations (budget?!?)<br />Repurpose content for other mediums<br />Repurpose archived content (old videos, print campaigns, photos)<br />
    • 15. Content Creation Strategy<br />Regularly recurring content on social media profiles<br />20% - 25% unpredictable, unique content<br />Ad hoc updates (on the fly and mobile)<br />Contests<br />
    • 16. Budget<br />What kind of budget is required to maximize Twitters effectiveness?<br />Internal resources vs. external<br />In-house vs. out-house<br />
    • 17. Budget - Internal<br />Internal Hire<br />Junior vs. Senior<br />BCIT Grads Are Best<br />
    • 18. Budget – Internal – Junior<br />Straight out of school, some experience<br />Will cost $3000-$4000 per month<br />Look for someone with experience with a personal blog<br />
    • 19. Budget – Internal – Junior<br />What courses relation to social media / marketing did they take<br />Likely have not worked in a corporate environment<br />Usually are proficient in excel, word, but have not used exchange or a phone system<br />Email etiquette and professionalism not a given<br />
    • 20. Budget – Internal – Senior<br />2+ years experience<br />$4000+ per month<br />Do they have a personal blog? <br />How many followers do they have on Twitter? <br />How many friends on Facebook?<br />
    • 21. Budget – External<br />There are 200 social media “experts” in Vancouver<br />$1000+ per month<br />What is the strategy? <br />Give them guidelines, develop documentation <br />What is their experience with companies like yours?<br />
    • 22. Ethics<br />Move public conversation private<br />Ask them to follow back<br />Don’t delete or ignore negative comments<br />How should you respond? What is the policy here?<br />Turn that negative conversation around<br />
    • 23. Ethics<br />How do ethics contribute and what should you watch out for<br />Flaming… Arguing on the Internet is useless<br />Twetiquette = Twitter Etiquette<br />
    • 24. Policy<br />Have social media privacy policies and guidelines<br />What authorizations does your employee have? Contractor?<br />Document problems<br />Have an emergency PR response plan (does not need to be complicated)<br />
    • 25. Twitter Tools<br />Monitor Your Brand!<br />search.twitter.com<br />Radian6<br />RSS Feeds to Outlook (or other reader) works great!<br />
    • 26.
    • 27. Radian6<br />Canadian Company (Fredericton, New Brunswick)<br />$500-$1500 per month (est.)<br />Measures sentiment<br />Records history, creates reports<br />Management console<br />
    • 28. Twitter Tools<br />Organize Your Troops!<br />Hootsuite<br />How many contributors?<br />We have 7 within our 25 person company<br />Use initials to sign Tweets<br />
    • 29.
    • 30. Hootsuite<br />Canadian Company (Vancouver, BC)<br />Freemium<br />Manage multiple accounts<br />Manage multiple platforms inc. Twitter and Facebook<br />Management console, respond and schedule responses<br />
    • 31.
    • 32. Hootsuite<br />
    • 33. Hootsuite<br />
    • 34. MailChimp Social Pro<br />
    • 35.
    • 36.
    • 37.
    • 38. Analytics and Reporting<br />Track Successes!<br />Bit.ly urlshortener<br />Google URL Builder<br />Google Analytics<br />Integrate Your Email with Twitter using MailChimp<br />
    • 39.
    • 40.
    • 41.
    • 42. Questions<br />Chris Breikss<br />@6S_Marketing @chrisbreikss<br />chris@6Smarketing.com<br />

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