Chris Breikss<br />6S Marketing<br />
CHRIS BREIKSS<br />President, 6S Marketing<br />Founded 6S in 2000<br />Expert in SEO, SEM and Social Media<br />One of BI...
OUR TEAM<br />
FACTORS  AFFECTING  SEM<br />Social media is fast becoming a major factor in search engine marketing<br />
GOOGLE  PLUS<br />Google Plus is going to revolutionize digital marketing as we know it.<br />
DON’T  BELIEVE  THE HYPE?<br />Google+ is growing at a rate of 50x faster than Facebook or Twitter did<br />Image source: ...
GOOGLE+ IS A HUGE GENERATOR OF TRAFFIC<br />It’s like old school delicious on steroids<br />
80%<br />OF  SUCCESS  IS JUST  SHOWING  UP<br />…ON  GOOGLE<br />
How does<br />Google+<br />affect SEM?<br />
GOOGLE+  AND  SEO<br />The Google+ button affects search engine optimization. When its on your site, Google knows; when pe...
GOOGLE+  AND  SEO<br />With account authority, not all +1 links are equal<br />Google states that if a +1 button is clicke...
“We’re still looking at the +1s and it’s definitely promising.”<br />“We’re excited about it and we hope to figure out a g...
G+ MINI CASE STUDY <br />Rand Fishkin from SEOMOZ shared a unique page in Google+, but not through Twitter, Facebook, dire...
G+ MINI CASE STUDY <br />From TechCrunch:<br />"Well, since its launch last Tuesday, Google+ has already cracked our top t...
GOOGLE  +1  ON   ADS<br />
GOOGLE+  AND<br />INCREASED  CTR  IN  ADWORDS<br />+1 data will serve as a signal of relevance for AdWords<br />People who...
GOOGLE+  AND<br />INCREASED  CTR  IN  ADWORDS<br />Better CTR<br />Better Quality Score<br />Pay Less Money<br />
TIPS  FOR<br />GOOGLE+  AND  SEM<br />Make sure your landing pages have the Google+ button and correspond to your ads<br /...
GOOGLE+  AND<br />WHAT TO WATCH FOR<br />BRAND PAGES: Google Plus for business is coming<br />GOOGLE PLUS PERSONALIZED URL...
FACEBOOK<br />Facebook shares are more important than Facebook “Likes”<br />
SEO  AND<br />FACEBOOK  PAGES<br />A business page is like another website for your brand<br />You want it to be optimized...
BASIC  SEO  TIPS  FOR<br />FACEBOOK  PAGES<br />SEO title: The name of your page plus | Facebook <br />Meta description: T...
BASIC  SEO  TIPS  FOR<br />FACEBOOK  PAGES<br />Use keywords at the beginning of posts and updates<br />Write content that...
LINKEDIN<br />LinkedIn is social media for business<br />flickr.com/photos/smi23le<br />
LINKEDIN  AND  SEO<br />Create a custom LinkedIn Page for your brand<br />Embed content such as an RSS feed or YouTube vid...
LINKEDIN  AND  SEO<br />Reformat your website content for LinkedIn<br />Tailor the content to the audience<br />People are...
flickr.com/photos/smi23le<br />
TWITTER<br />Until Google+, Twitter had the greatest SEM impact of all social networking sites<br />
TWITTER  AND  SEM<br />Google suspended its real-time Twitter feed results in July, because its contract with Twitter expi...
TWITTER  AND  SEO<br />Use keywords in tweets that link back to your website<br />Use keyword descriptive hashtags<br />Op...
TWITTER’S  NEW<br />ANALYTICS  TOOL<br />Tracks traffic from tweets<br />Indicates most popular content<br />Tracks the so...
Calculating social media ROI is now easier with new Google Analytics features<br />
GOOGLE  ANALYTICS<br />MULTI  CHANNEL  REPORTING<br />Google Analytics multi-channel reporting allows you to see if social...
GOOGLE  ANALYTICS<br />MULTI  CHANNEL  REPORTING<br />
SUMMARY<br />Social media is heavily influencing search engine rankings<br />Put a Google +1 button on your website<br />T...
QUESTIONS? <br />CONTACT ME<br />Chris Breikss<br />chris@6Smarketing.com<br />@chrisbreikss<br />@6S_Marketing<br />Faceb...
Sources for: Social Media and Google+ Impacts on Search Engine Optimization<br />“Customize your +1 button and +Snippet.” ...
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The New Social Media and Google+ Impact on SEM

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Chris Breikss discusses Google+ Plus, Facebook, Twitter and LinkedIn and the search engine marketing impact of each. Primary focus is Google+ Plus.

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  • The New Social Media Impact on SEM. A presentation by Chris Breikss of 6S Marketing for Social Media Week Vancouver on September 23, 2011
  • Chris Breikss is the President of 6S Marketing, a Vancouver based digital marketing agency.
  • Chris Breikss leads a team of 25 digital marketers in Vancouver at 6S Marketing.
  • Google Plus is Google’s new social networking platform that is now out of beta this week and available to everybody, everywhere
  • Google+ is a huge generator of traffic, it’s like old school delicious on steroids
  • Based on the classic Woody Allen quote &quot;80 percent of success is just showing up&quot;
  • How does Google Plus affect SEM
  • The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows.
  • Refrain from putting a +1 button on non-public pages
  • FORBES: Stick Google Plus Buttons on Your Pages, or Your Search Traffic Dies
  • The video from Matt Cutts about Google+ is 45 minutes long. Google+ is mentioned around the 8:30 and 9:40 marks
  • The Google+ search impact on the 6S Marketing site. The click through rate without a +1 is 5%. With the +1 is 24%
  • Google+ buttons are on Google Ads
  • Facebook Business Pages should be search engine optimized
  • A business page is like another website for your brandYou want it to be optimizedFacebook has taken SEO into consideration
  • LinkedIn is social media for business
  • Create a custom LinkedIn Page for your brandEmbed content such as an RSS feed or YouTube videoCreate custom pages for products or services
  • Reformat your website content for LinkedInTailor the content to the audiencePeople are looking to hire your company or look for jobs
  • Calculating social media ROI is now easier with new Google Analytics features
  • Google Analytics multi channel reporting allows you to track assists on conversions. Its kind of like hockey but not really
  • Multi-channel funnels is hard to find in Google Analytics, make sure you click on New Version in the top right
  • Social media is heavily influencing search engine rankingsPut a Google +1 button on your websiteTry new Google Analytics multi-channel tracking to see how social media is assisting conversions
  • Transcript of "The New Social Media and Google+ Impact on SEM"

    1. 1. Chris Breikss<br />6S Marketing<br />
    2. 2. CHRIS BREIKSS<br />President, 6S Marketing<br />Founded 6S in 2000<br />Expert in SEO, SEM and Social Media<br />One of BIV’s Top 40 Under 40 (2008)<br />Speaks at, sponsors and attends industry events across North America<br />
    3. 3. OUR TEAM<br />
    4. 4.
    5. 5. FACTORS AFFECTING SEM<br />Social media is fast becoming a major factor in search engine marketing<br />
    6. 6. GOOGLE PLUS<br />Google Plus is going to revolutionize digital marketing as we know it.<br />
    7. 7. DON’T BELIEVE THE HYPE?<br />Google+ is growing at a rate of 50x faster than Facebook or Twitter did<br />Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)<br />
    8. 8. GOOGLE+ IS A HUGE GENERATOR OF TRAFFIC<br />It’s like old school delicious on steroids<br />
    9. 9. 80%<br />OF SUCCESS IS JUST SHOWING UP<br />…ON GOOGLE<br />
    10. 10. How does<br />Google+<br />affect SEM?<br />
    11. 11. GOOGLE+ AND SEO<br />The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows<br />Add the Google+ to your home page, product pages, blog posts<br />There are negative impacts when users block a site<br />
    12. 12. GOOGLE+ AND SEO<br />With account authority, not all +1 links are equal<br />Google states that if a +1 button is clicked or even gets an impression on your webpage, that it will trigger a visit from the Google bot to (re)crawl and index this page<br />
    13. 13.
    14. 14. “We’re still looking at the +1s and it’s definitely promising.”<br />“We’re excited about it and we hope to figure out a good way to use that.”<br />
    15. 15. G+ MINI CASE STUDY <br />Rand Fishkin from SEOMOZ shared a unique page in Google+, but not through Twitter, Facebook, direct linking, etc. Within minutes the post was shared dozens of times and two hours later, this test URL ranked #1 for its keyword phrase in Google search results.<br />
    16. 16. G+ MINI CASE STUDY <br />From TechCrunch:<br />"Well, since its launch last Tuesday, Google+ has already cracked our top ten referring sites...” <br />"The amount of inbound traffic we’re seeing from Google+ is pretty crazy considering that we’re not even officially using it to share links yet..." <br />"We’re not doing anything yet, it’s all happening from others sharing our links organically."<br />
    17. 17.
    18. 18. GOOGLE +1 ON ADS<br />
    19. 19. GOOGLE+ AND<br />INCREASED CTR IN ADWORDS<br />+1 data will serve as a signal of relevance for AdWords<br />People who see ads on the display network will see whether someone they are connected to has +1ed the landing page associated with the ad<br />Make sure that your landing pages have Google+1<br />
    20. 20. GOOGLE+ AND<br />INCREASED CTR IN ADWORDS<br />Better CTR<br />Better Quality Score<br />Pay Less Money<br />
    21. 21.
    22. 22. TIPS FOR<br />GOOGLE+ AND SEM<br />Make sure your landing pages have the Google+ button and correspond to your ads<br />For the first time ever, it might make sense to click on your own ads, or at least the +1 button<br />
    23. 23. GOOGLE+ AND<br />WHAT TO WATCH FOR<br />BRAND PAGES: Google Plus for business is coming<br />GOOGLE PLUS PERSONALIZED URLS: There might be a race for some Google+ URLs<br />SPARKS RANKINGS: Spark ranking algorithm isn’t clear yet<br />(Sparks allows you to follow a topic on Google+)<br />
    24. 24. FACEBOOK<br />Facebook shares are more important than Facebook “Likes”<br />
    25. 25. SEO AND<br />FACEBOOK PAGES<br />A business page is like another website for your brand<br />You want it to be optimized<br />Facebook has taken SEO into consideration<br />
    26. 26. BASIC SEO TIPS FOR<br />FACEBOOK PAGES<br />SEO title: The name of your page plus | Facebook <br />Meta description: The name of your page plus the Aboutdescription<br />Status updates: SEO title consists of the first 18 characters<br />Links on your wall: Same as above<br />
    27. 27.
    28. 28. BASIC SEO TIPS FOR<br />FACEBOOK PAGES<br />Use keywords at the beginning of posts and updates<br />Write content that has good keyword density<br />The link to your website doesn’t help much<br />
    29. 29. LINKEDIN<br />LinkedIn is social media for business<br />flickr.com/photos/smi23le<br />
    30. 30. LINKEDIN AND SEO<br />Create a custom LinkedIn Page for your brand<br />Embed content such as an RSS feed or YouTube video<br />Create custom pages for products or services<br />
    31. 31. LINKEDIN AND SEO<br />Reformat your website content for LinkedIn<br />Tailor the content to the audience<br />People are looking to hire your company or look for jobs<br />
    32. 32. flickr.com/photos/smi23le<br />
    33. 33. TWITTER<br />Until Google+, Twitter had the greatest SEM impact of all social networking sites<br />
    34. 34. TWITTER AND SEM<br />Google suspended its real-time Twitter feed results in July, because its contract with Twitter expired and they are likely going to launch their own similar feature<br />
    35. 35. TWITTER AND SEO<br />Use keywords in tweets that link back to your website<br />Use keyword descriptive hashtags<br />Optimize your company bio aka description, URL<br />
    36. 36.
    37. 37. TWITTER’S NEW<br />ANALYTICS TOOL<br />Tracks traffic from tweets<br />Indicates most popular content<br />Tracks the source of tweets<br />
    38. 38. Calculating social media ROI is now easier with new Google Analytics features<br />
    39. 39. GOOGLE ANALYTICS<br />MULTI CHANNEL REPORTING<br />Google Analytics multi-channel reporting allows you to see if social media has assisted on conversions<br />
    40. 40. GOOGLE ANALYTICS<br />MULTI CHANNEL REPORTING<br />
    41. 41.
    42. 42. SUMMARY<br />Social media is heavily influencing search engine rankings<br />Put a Google +1 button on your website<br />Try new Google Analytics multi-channel tracking to see how social media is assisting conversions<br />
    43. 43. QUESTIONS? <br />CONTACT ME<br />Chris Breikss<br />chris@6Smarketing.com<br />@chrisbreikss<br />@6S_Marketing<br />Facebook.com/6Smarketing<br />
    44. 44. Sources for: Social Media and Google+ Impacts on Search Engine Optimization<br />“Customize your +1 button and +Snippet.” Google. 2011. <br />Retrieved from <http://www.google.com/webmasters/+1/button/index.html> <br />Klein, Gerard and KeesjanDeelstra. “The SEO Effect Google +1 Experiment.” Online Posting. 1 June <br />2011. Retried from <www.seoeffect.com/images/the%20seo%20effect%20google%20%2B!%20button%20experiment.pdf><br />Marentis, Chris. “Google+ & SEO – What Will the Future Hold.” Online Posting. Hellbound Bloggers. 5 September 2011. <br />Retrieved from <http://hellboundbloggers.com/2011/09/05/google-plus-and-seo-future-hold><br />Mitaru, Ilie. “How Google+ Will Affect SEO for Your Website.” Online Posting. PCWorld. <br />Retrieved from <http://www.pcworld.com/businesscenter/article/235141/how_google_will_affect_seo_for_your_website.html><br />Patel, Neil. “How Social Media Affects SEO.” Online Posting. Quicksprout. 24 August 2011. <br />Retrieved from <http://www.quicksprout.com/2011/08/24/how-social-media-affects-seo/><br />Randfish. “Facebook + Twitters Influence on Google’s Search Rankings.” Online Posting. SEOmoz. 19 April 2011. <br />Retrieved from <http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings><br />“+Snippets on Google Maps: If You Can See It, You Will Share It.” Google Blog. 14 September 2011. <br />Retrieved from <http://googleblog.blogspot.com/2011/09/snippets-on-google-maps-if-you-can-see.html><br />Schwartz, Barry. “Google+ Sparks SEO.” Online Posting. Search Engine Roundtable. 5 July 2011. <br />Retrieved from <http://www.seroundtable.com/google-plus-seo-13659.html><br />Schwartz, Barry. “+Snippets for Google Maps.” Online Posting. Search Engine Roundtable. 15 September 2011. <br />Retrieved from <http://www.seroundtable.com/google-maps-plus-share-14028.html><br />“Search Engine Ranking.” Online Posting. SEOmoz. 2011. <br />Retrieved from <http://www.seomoz.org/article/search-ranking-factors#overview><br />Shepard, Cyrus. “Experiments on Google+ and Twitter Influencing Search Rankings.” Online Posting. SEOmoz. 5 July 2011. <br />Retrieved from < http://www.seomoz.org/blog/do-tweets-still-effect-rankings><br />Siegler, MG. “If Google Buzz is a Black Hole for Sharing Traffic, Google+ is the Big Bang.” Online Posting. TechCrunch. 5 July 2011. <br />Retrieved from <http://techcrunch.com/2011/07/05/google-plus- sharing><br />Sullivan, Danny. “How Being “Friends” on Google+ Leads to Better Rankings.” Online Posting. Search Engine Land. 27 July 2011. <br />Retrieved from < http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376><br />Sullivan, Danny. “What Social Signals Do Google & Bing Really Count?” Online Posting. Search Engine Land. 1 December 2010. <br />Retrieved from <http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389><br />Additional Sources:<br />Google+ Public Overview, Demo and Tour:<br />http://www.google.com/+/learnmore/<br />http://www.google.com/+/demo/<br />
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