The New Social Media and Google+ Impact on SEM
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The New Social Media and Google+ Impact on SEM

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Chris Breikss discusses Google+ Plus, Facebook, Twitter and LinkedIn and the search engine marketing impact of each. Primary focus is Google+ Plus.

Chris Breikss discusses Google+ Plus, Facebook, Twitter and LinkedIn and the search engine marketing impact of each. Primary focus is Google+ Plus.

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http://www.6smarketing.com 1814
http://paper.li 392
http://atcore.dk 316
http://www.socialized.me 81
http://kcclaveria.com 77
http://www.scoop.it 38
http://feeds.feedburner.com 20
http://us-w1.rockmelt.com 15
http://80.70.2.210 10
http://twitter.com 8
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  • Yes, I think google plus is future in Google SERP or SEO, cause if the people click on that G+1 button google collects info about those +1s and in some kind of algoritam way it put better ranked page in top. I have bought plus ones from http://buygooglepluses.com/
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  • Interesting insights into how the +1 feature will impact on both Google search results and Google Ads.
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  • Erica, Twitter Analytics is coming soon to an account near you
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  • Is the twitter analytics still available to use?
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  • The New Social Media Impact on SEM. A presentation by Chris Breikss of 6S Marketing for Social Media Week Vancouver on September 23, 2011
  • Chris Breikss is the President of 6S Marketing, a Vancouver based digital marketing agency.
  • Chris Breikss leads a team of 25 digital marketers in Vancouver at 6S Marketing.
  • Google Plus is Google’s new social networking platform that is now out of beta this week and available to everybody, everywhere
  • Google+ is a huge generator of traffic, it’s like old school delicious on steroids
  • Based on the classic Woody Allen quote "80 percent of success is just showing up"
  • How does Google Plus affect SEM
  • The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows.
  • Refrain from putting a +1 button on non-public pages
  • FORBES: Stick Google Plus Buttons on Your Pages, or Your Search Traffic Dies
  • The video from Matt Cutts about Google+ is 45 minutes long. Google+ is mentioned around the 8:30 and 9:40 marks
  • The Google+ search impact on the 6S Marketing site. The click through rate without a +1 is 5%. With the +1 is 24%
  • Google+ buttons are on Google Ads
  • Facebook Business Pages should be search engine optimized
  • A business page is like another website for your brandYou want it to be optimizedFacebook has taken SEO into consideration
  • LinkedIn is social media for business
  • Create a custom LinkedIn Page for your brandEmbed content such as an RSS feed or YouTube videoCreate custom pages for products or services
  • Reformat your website content for LinkedInTailor the content to the audiencePeople are looking to hire your company or look for jobs
  • Calculating social media ROI is now easier with new Google Analytics features
  • Google Analytics multi channel reporting allows you to track assists on conversions. Its kind of like hockey but not really
  • Multi-channel funnels is hard to find in Google Analytics, make sure you click on New Version in the top right
  • Social media is heavily influencing search engine rankingsPut a Google +1 button on your websiteTry new Google Analytics multi-channel tracking to see how social media is assisting conversions

The New Social Media and Google+ Impact on SEM The New Social Media and Google+ Impact on SEM Presentation Transcript

  • Chris Breikss
    6S Marketing
  • CHRIS BREIKSS
    President, 6S Marketing
    Founded 6S in 2000
    Expert in SEO, SEM and Social Media
    One of BIV’s Top 40 Under 40 (2008)
    Speaks at, sponsors and attends industry events across North America
  • OUR TEAM
  • FACTORS AFFECTING SEM
    Social media is fast becoming a major factor in search engine marketing
  • GOOGLE PLUS
    Google Plus is going to revolutionize digital marketing as we know it.
  • DON’T BELIEVE THE HYPE?
    Google+ is growing at a rate of 50x faster than Facebook or Twitter did
    Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)
  • GOOGLE+ IS A HUGE GENERATOR OF TRAFFIC
    It’s like old school delicious on steroids
  • 80%
    OF SUCCESS IS JUST SHOWING UP
    …ON GOOGLE
  • How does
    Google+
    affect SEM?
  • GOOGLE+ AND SEO
    The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows
    Add the Google+ to your home page, product pages, blog posts
    There are negative impacts when users block a site
  • GOOGLE+ AND SEO
    With account authority, not all +1 links are equal
    Google states that if a +1 button is clicked or even gets an impression on your webpage, that it will trigger a visit from the Google bot to (re)crawl and index this page
  • “We’re still looking at the +1s and it’s definitely promising.”
    “We’re excited about it and we hope to figure out a good way to use that.”
  • G+ MINI CASE STUDY
    Rand Fishkin from SEOMOZ shared a unique page in Google+, but not through Twitter, Facebook, direct linking, etc. Within minutes the post was shared dozens of times and two hours later, this test URL ranked #1 for its keyword phrase in Google search results.
  • G+ MINI CASE STUDY
    From TechCrunch:
    "Well, since its launch last Tuesday, Google+ has already cracked our top ten referring sites...”
    "The amount of inbound traffic we’re seeing from Google+ is pretty crazy considering that we’re not even officially using it to share links yet..."
    "We’re not doing anything yet, it’s all happening from others sharing our links organically."
  • GOOGLE +1 ON ADS
  • GOOGLE+ AND
    INCREASED CTR IN ADWORDS
    +1 data will serve as a signal of relevance for AdWords
    People who see ads on the display network will see whether someone they are connected to has +1ed the landing page associated with the ad
    Make sure that your landing pages have Google+1
  • GOOGLE+ AND
    INCREASED CTR IN ADWORDS
    Better CTR
    Better Quality Score
    Pay Less Money
  • TIPS FOR
    GOOGLE+ AND SEM
    Make sure your landing pages have the Google+ button and correspond to your ads
    For the first time ever, it might make sense to click on your own ads, or at least the +1 button
  • GOOGLE+ AND
    WHAT TO WATCH FOR
    BRAND PAGES: Google Plus for business is coming
    GOOGLE PLUS PERSONALIZED URLS: There might be a race for some Google+ URLs
    SPARKS RANKINGS: Spark ranking algorithm isn’t clear yet
    (Sparks allows you to follow a topic on Google+)
  • FACEBOOK
    Facebook shares are more important than Facebook “Likes”
  • SEO AND
    FACEBOOK PAGES
    A business page is like another website for your brand
    You want it to be optimized
    Facebook has taken SEO into consideration
  • BASIC SEO TIPS FOR
    FACEBOOK PAGES
    SEO title: The name of your page plus | Facebook
    Meta description: The name of your page plus the Aboutdescription
    Status updates: SEO title consists of the first 18 characters
    Links on your wall: Same as above
  • BASIC SEO TIPS FOR
    FACEBOOK PAGES
    Use keywords at the beginning of posts and updates
    Write content that has good keyword density
    The link to your website doesn’t help much
  • LINKEDIN
    LinkedIn is social media for business
    flickr.com/photos/smi23le
  • LINKEDIN AND SEO
    Create a custom LinkedIn Page for your brand
    Embed content such as an RSS feed or YouTube video
    Create custom pages for products or services
  • LINKEDIN AND SEO
    Reformat your website content for LinkedIn
    Tailor the content to the audience
    People are looking to hire your company or look for jobs
  • flickr.com/photos/smi23le
  • TWITTER
    Until Google+, Twitter had the greatest SEM impact of all social networking sites
  • TWITTER AND SEM
    Google suspended its real-time Twitter feed results in July, because its contract with Twitter expired and they are likely going to launch their own similar feature
  • TWITTER AND SEO
    Use keywords in tweets that link back to your website
    Use keyword descriptive hashtags
    Optimize your company bio aka description, URL
  • TWITTER’S NEW
    ANALYTICS TOOL
    Tracks traffic from tweets
    Indicates most popular content
    Tracks the source of tweets
  • Calculating social media ROI is now easier with new Google Analytics features
  • GOOGLE ANALYTICS
    MULTI CHANNEL REPORTING
    Google Analytics multi-channel reporting allows you to see if social media has assisted on conversions
  • GOOGLE ANALYTICS
    MULTI CHANNEL REPORTING
  • SUMMARY
    Social media is heavily influencing search engine rankings
    Put a Google +1 button on your website
    Try new Google Analytics multi-channel tracking to see how social media is assisting conversions
  • QUESTIONS?
    CONTACT ME
    Chris Breikss
    chris@6Smarketing.com
    @chrisbreikss
    @6S_Marketing
    Facebook.com/6Smarketing
  • Sources for: Social Media and Google+ Impacts on Search Engine Optimization
    “Customize your +1 button and +Snippet.” Google. 2011.
    Retrieved from <http://www.google.com/webmasters/+1/button/index.html>
    Klein, Gerard and KeesjanDeelstra. “The SEO Effect Google +1 Experiment.” Online Posting. 1 June
    2011. Retried from <www.seoeffect.com/images/the%20seo%20effect%20google%20%2B!%20button%20experiment.pdf>
    Marentis, Chris. “Google+ & SEO – What Will the Future Hold.” Online Posting. Hellbound Bloggers. 5 September 2011.
    Retrieved from <http://hellboundbloggers.com/2011/09/05/google-plus-and-seo-future-hold>
    Mitaru, Ilie. “How Google+ Will Affect SEO for Your Website.” Online Posting. PCWorld.
    Retrieved from <http://www.pcworld.com/businesscenter/article/235141/how_google_will_affect_seo_for_your_website.html>
    Patel, Neil. “How Social Media Affects SEO.” Online Posting. Quicksprout. 24 August 2011.
    Retrieved from <http://www.quicksprout.com/2011/08/24/how-social-media-affects-seo/>
    Randfish. “Facebook + Twitters Influence on Google’s Search Rankings.” Online Posting. SEOmoz. 19 April 2011.
    Retrieved from <http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings>
    “+Snippets on Google Maps: If You Can See It, You Will Share It.” Google Blog. 14 September 2011.
    Retrieved from <http://googleblog.blogspot.com/2011/09/snippets-on-google-maps-if-you-can-see.html>
    Schwartz, Barry. “Google+ Sparks SEO.” Online Posting. Search Engine Roundtable. 5 July 2011.
    Retrieved from <http://www.seroundtable.com/google-plus-seo-13659.html>
    Schwartz, Barry. “+Snippets for Google Maps.” Online Posting. Search Engine Roundtable. 15 September 2011.
    Retrieved from <http://www.seroundtable.com/google-maps-plus-share-14028.html>
    “Search Engine Ranking.” Online Posting. SEOmoz. 2011.
    Retrieved from <http://www.seomoz.org/article/search-ranking-factors#overview>
    Shepard, Cyrus. “Experiments on Google+ and Twitter Influencing Search Rankings.” Online Posting. SEOmoz. 5 July 2011.
    Retrieved from < http://www.seomoz.org/blog/do-tweets-still-effect-rankings>
    Siegler, MG. “If Google Buzz is a Black Hole for Sharing Traffic, Google+ is the Big Bang.” Online Posting. TechCrunch. 5 July 2011.
    Retrieved from <http://techcrunch.com/2011/07/05/google-plus- sharing>
    Sullivan, Danny. “How Being “Friends” on Google+ Leads to Better Rankings.” Online Posting. Search Engine Land. 27 July 2011.
    Retrieved from < http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376>
    Sullivan, Danny. “What Social Signals Do Google & Bing Really Count?” Online Posting. Search Engine Land. 1 December 2010.
    Retrieved from <http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389>
    Additional Sources:
    Google+ Public Overview, Demo and Tour:
    http://www.google.com/+/learnmore/
    http://www.google.com/+/demo/