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Social Media for Law Firms and the Legal Industry
 

Social Media for Law Firms and the Legal Industry

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Social Media for Law Firms and the Legal Industry Sept. 20

Social Media for Law Firms and the Legal Industry Sept. 20

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Social Media for Law Firms and the Legal Industry Social Media for Law Firms and the Legal Industry Presentation Transcript

  • SOCIAL MEDIA FOR LAW FIRMS
    Chris Breikss
    6S Marketing
  • WHO IS 6S?
    6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.
  • OUR TEAM
  • INTRO
    OUR TEAM
    Skilled, dedicated and industry-savvy team of 30 employees
    Providing digital marketing services for 10+ years
    Top ten company to work for in BC
    One of BC’s top 50 fastest growing companies
  • CHRIS BREIKSS
    President, 6S Marketing
    Founded 6S in 2000
    Expert in SEO, SEM and Social Media
    One of BIV’s Top 40 Under 40 (2008)
    Speaks at, sponsors and attends industry events across North America
  • WHAT IS SOCIAL MEDIA?
    Social media refers to any facility for online publication and commentary
    This includes blogs, wikis, social networking sites, and online community interaction
    These tools expand your global profile as an industry professional, giving you the power to elevate your reputation
    http://www.flickr.com/photos/rosauraochoa
  • DEFINITIONS OF
    SOCIAL MEDIA
    BLOG: An online journal created by individuals to record thoughts and observations
    SOCIAL NETWORKING SITE: A website that provides various ways for users to interact
  • KEYS TO
    SOCIAL MEDIA
    Listening
    Offering value
    Establishing trust
    Engaging in existing conversations
  • PRINCIPLES OF
    SOCIAL MEDIA
    Relationship
    Engagement
    Strategic networking
    Establishing a word of mouth reputation
  • SOCIAL MEDIA
    GOALS
    Establish your firm as a thought leader
    Improve PR
    Increase website traffic
    Reduce marketing costs
  • Facebook Activity
  • ABOUT
    FACEBOOK
    Launched in 2004
    Over 600 million active users as of January 2011
    42+% of the North American population has an account
    One in every 13 people on the entire planet are on Facebook
  • CANADIAN USAGE
    50% of Canadians are on Facebook
    63% of Canadians under 50 are on Facebook
  • WHY USE
    FACEBOOK?
    Generate new leads, brand awareness and exposure
    Reinforce client loyalty and satisfaction
    Reinforce position as an industry leader in your field of practice
  • FACEBOOK
    MOBILE
    250 million+ active users are currently accessing Facebook through their mobile devices
    Mobile users are 2X as active than non-mobile users
    200+ mobile operators in 60 countries are working to deploy and promote Facebook mobile products
  • FACEBOOK
    ADVERTISING
    Target people by demographics, geography, and/or interests
    Pay only for clicks (pay-per-click, PPC)
    High volume, low cost
    Drive to Facebook Business Page or website
  • ADS + ANALYTICS
    FAN GROWTH
    MEDIA CONSUMPTION
    SAMPLE AD
    FAN PAGE INTERACTION
  • TWITTER
    What should we talk about online?
    Twitter’s success has been nothing short of amazing. The world is closer and more “real-time” than ever before.
    http://thenextweb.com/socialmedia/2010/11/24/an-update-on-twitters-europe-expansion-and-it-looks-like-londons-calling/
  • GROWTH + ENGAGEMENT
    METRICS
    1 billion tweets posted per week, 177 million tweets sent daily
    Average of 460,000 new accounts per day
    26 million mobile users in January 2011 (182% increase over previous year)
    blog.kissmetrics.com/twitter-statistics
  • TWITTER
    DEMOGRAPHICS
    Twitter has the largest division of wealthy users with 27% earning $75,000 or more
    Twitter has the largest division of users with post-secondary education. 37% have at least a bachelor’s degree
    blog.kissmetrics.com/social-media-by-demographic
  • WHY USE
    TWITTER?
    Engage with existing clients and develop a community
    Monitor what are people saying about your firm
    Leverage content that you have developed (i.e. blog posts)
  • WHY USE
    TWITTER?
    Get social referrals from your network
    Become a source of news and an industry leader
  • TWITTER
    CONTENT IDEAS
    Promote your own content like blogs, articles, and videos
    Promote others’ content like articles that you find interesting or relevant to your field of practice
    Interact with those you wish to build relationships with
  • LINKEDIN
    “It’s not just jobs. It’s also clients and services.”
    Reid Hoffman, LinkedIn founder
    http://www.flickr.com/photos/marc_smith

  • Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.
    JessiHempel, Fortune
  • LINKEDIN’S MOST
    USEFUL TOOLS
    Status Updates
    Recommendations
    Questions & Answers
    Follow Companies
  • BLOG STRATEGY
    One of the best ways to put a face and voice on your legal niche knowledge is to blog
    Building a credible discussion resource on topics in your practice area (or not!) can serve as the foundation for your professional presence on the social web
    http://www.sxc.hu/profile/gabetarian
  • WHY SHOULD WE
    BLOG?
    Enhance your reputation as a reliable and trusted authority in your field of practice
    Gain superior search engine rankings
    Push content to target audience by RSS and email
    Image source: http://mashable.com/2010/06/01/lawyers-social-media/
  • BLOG + RSS
    INTEGRATION
    Use your blog as your social media hub
    Integrate your blog with all your social media platforms
    In the open and transparent age of social media, blogs are vital for reputation management
  • Clark Wilson LLP offers numerous sources of information in the form of blogs, newsletters, papers and publications
  • Blogging
    STRATEGY
    Proper integration, distribution and strategy is vital to the success of any corporate social media initiative
    http://www.flickr.com/photos/dennis_vu
  • SOCIAL MEDIA
    STRATEGY
    Create measurable objectives
    Build supporting content: Blog, Twitter, Facebook, LinkedIn
    Distribute and share content: RSS feeds, social media integration, social media account management
    Image source: http://mashable.com/2010/06/01/lawyers-social-media/
  • GENERAL GUIDELINES
    PROCEDURE
    Do not provide legal advice or counsel, because doing so could create a lawyer/client relationship even if unintended
    Refrain from taking a position on any legal issue, because doing so could create an issue conflict with a firm client
  • GENERAL GUIDELINES
    PROCEDURE
    Do not express personal opinions about other people, especially lawyers, judges, politicians and clients, or about controversial topics
    Quality matters. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it
  • QUESTIONS?
    CONTACT US
    Chris Breikss
    chris@6Smarketing.com
    @6S_Marketing
    Facebook.com/6Smarketing