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Social Media for Law Firms and the Legal Industry

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Social Media for Law Firms and the Legal Industry Sept. 20

Social Media for Law Firms and the Legal Industry Sept. 20

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  • Proprietary contentContent development considerations (budget?)Repurpose content for other mediumsRepurpose archived content (past articles, print campaigns, photos)
  • Transcript

    • 1. SOCIAL MEDIA FOR LAW FIRMS
      Chris Breikss
      6S Marketing
    • 2. WHO IS 6S?
      6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.
    • 3. OUR TEAM
    • 4. INTRO
      OUR TEAM
      Skilled, dedicated and industry-savvy team of 30 employees
      Providing digital marketing services for 10+ years
      Top ten company to work for in BC
      One of BC’s top 50 fastest growing companies
    • 5. CHRIS BREIKSS
      President, 6S Marketing
      Founded 6S in 2000
      Expert in SEO, SEM and Social Media
      One of BIV’s Top 40 Under 40 (2008)
      Speaks at, sponsors and attends industry events across North America
    • 6. WHAT IS SOCIAL MEDIA?
      Social media refers to any facility for online publication and commentary
      This includes blogs, wikis, social networking sites, and online community interaction
      These tools expand your global profile as an industry professional, giving you the power to elevate your reputation
      http://www.flickr.com/photos/rosauraochoa
    • 7. DEFINITIONS OF
      SOCIAL MEDIA
      BLOG: An online journal created by individuals to record thoughts and observations
      SOCIAL NETWORKING SITE: A website that provides various ways for users to interact
    • 8. KEYS TO
      SOCIAL MEDIA
      Listening
      Offering value
      Establishing trust
      Engaging in existing conversations
    • 9. PRINCIPLES OF
      SOCIAL MEDIA
      Relationship
      Engagement
      Strategic networking
      Establishing a word of mouth reputation
    • 10. SOCIAL MEDIA
      GOALS
      Establish your firm as a thought leader
      Improve PR
      Increase website traffic
      Reduce marketing costs
    • 11. Facebook Activity
    • 12.
    • 13. ABOUT
      FACEBOOK
      Launched in 2004
      Over 600 million active users as of January 2011
      42+% of the North American population has an account
      One in every 13 people on the entire planet are on Facebook
    • 14. CANADIAN USAGE
      50% of Canadians are on Facebook
      63% of Canadians under 50 are on Facebook
    • 15. WHY USE
      FACEBOOK?
      Generate new leads, brand awareness and exposure
      Reinforce client loyalty and satisfaction
      Reinforce position as an industry leader in your field of practice
    • 16. FACEBOOK
      MOBILE
      250 million+ active users are currently accessing Facebook through their mobile devices
      Mobile users are 2X as active than non-mobile users
      200+ mobile operators in 60 countries are working to deploy and promote Facebook mobile products
    • 17. FACEBOOK
      ADVERTISING
      Target people by demographics, geography, and/or interests
      Pay only for clicks (pay-per-click, PPC)
      High volume, low cost
      Drive to Facebook Business Page or website
    • 18.
    • 19. ADS + ANALYTICS
      FAN GROWTH
      MEDIA CONSUMPTION
      SAMPLE AD
      FAN PAGE INTERACTION
    • 20.
    • 21. TWITTER
      What should we talk about online?
      Twitter’s success has been nothing short of amazing. The world is closer and more “real-time” than ever before.
      http://thenextweb.com/socialmedia/2010/11/24/an-update-on-twitters-europe-expansion-and-it-looks-like-londons-calling/
    • 22. GROWTH + ENGAGEMENT
      METRICS
      1 billion tweets posted per week, 177 million tweets sent daily
      Average of 460,000 new accounts per day
      26 million mobile users in January 2011 (182% increase over previous year)
      blog.kissmetrics.com/twitter-statistics
    • 23. TWITTER
      DEMOGRAPHICS
      Twitter has the largest division of wealthy users with 27% earning $75,000 or more
      Twitter has the largest division of users with post-secondary education. 37% have at least a bachelor’s degree
      blog.kissmetrics.com/social-media-by-demographic
    • 24. WHY USE
      TWITTER?
      Engage with existing clients and develop a community
      Monitor what are people saying about your firm
      Leverage content that you have developed (i.e. blog posts)
    • 25. WHY USE
      TWITTER?
      Get social referrals from your network
      Become a source of news and an industry leader
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31. TWITTER
      CONTENT IDEAS
      Promote your own content like blogs, articles, and videos
      Promote others’ content like articles that you find interesting or relevant to your field of practice
      Interact with those you wish to build relationships with
    • 32. LINKEDIN
      “It’s not just jobs. It’s also clients and services.”
      Reid Hoffman, LinkedIn founder
      http://www.flickr.com/photos/marc_smith
    • 33.
    • 34.
      Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.
      JessiHempel, Fortune
    • 35. LINKEDIN’S MOST
      USEFUL TOOLS
      Status Updates
      Recommendations
      Questions & Answers
      Follow Companies
    • 36. BLOG STRATEGY
      One of the best ways to put a face and voice on your legal niche knowledge is to blog
      Building a credible discussion resource on topics in your practice area (or not!) can serve as the foundation for your professional presence on the social web
      http://www.sxc.hu/profile/gabetarian
    • 37. WHY SHOULD WE
      BLOG?
      Enhance your reputation as a reliable and trusted authority in your field of practice
      Gain superior search engine rankings
      Push content to target audience by RSS and email
      Image source: http://mashable.com/2010/06/01/lawyers-social-media/
    • 38. BLOG + RSS
      INTEGRATION
      Use your blog as your social media hub
      Integrate your blog with all your social media platforms
      In the open and transparent age of social media, blogs are vital for reputation management
    • 39. Clark Wilson LLP offers numerous sources of information in the form of blogs, newsletters, papers and publications
    • 40. Blogging
      STRATEGY
      Proper integration, distribution and strategy is vital to the success of any corporate social media initiative
      http://www.flickr.com/photos/dennis_vu
    • 41. SOCIAL MEDIA
      STRATEGY
      Create measurable objectives
      Build supporting content: Blog, Twitter, Facebook, LinkedIn
      Distribute and share content: RSS feeds, social media integration, social media account management
      Image source: http://mashable.com/2010/06/01/lawyers-social-media/
    • 42. GENERAL GUIDELINES
      PROCEDURE
      Do not provide legal advice or counsel, because doing so could create a lawyer/client relationship even if unintended
      Refrain from taking a position on any legal issue, because doing so could create an issue conflict with a firm client
    • 43. GENERAL GUIDELINES
      PROCEDURE
      Do not express personal opinions about other people, especially lawyers, judges, politicians and clients, or about controversial topics
      Quality matters. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it
    • 44. QUESTIONS?
      CONTACT US
      Chris Breikss
      chris@6Smarketing.com
      @6S_Marketing
      Facebook.com/6Smarketing