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Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
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Social Media for Law Firms

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  • •             The principles of Social Media: relationship, engagement, strategic networking, and establishing a word of mouth reputation•             The keys to Social Media: Listening, offering value, establishing trust, and entering existing conversations•             Social Media solutions offering he greatest ROI: RSS Feeds, LinkedIn, Blogs, Twitter, and Face book•             Ethical, liability and practical concerns.   How the benefits outweigh the risks - know the risks they are important to the development of a Social Media Strategy.
  • Transcript

    • 1. 6S Academy:Social Media forLaw Firms:Do’s and Don’ts
      May 17, 2011
      Chris Breikss
      6S Marketing
    • 2. About Me
      President, 6S Marketing
      Founded 6S in 2001 (10 years!)
      Expert in SEO, SEM, and Social Media
      Speaks at, sponsors, and attends industry events across North America
    • 3. Our Team
      6S Marketing
      Skilled, dedicated and industry-savvy team of 25 employees
      Project managers have 4 to 10+ years SEM experience
      Worked with 400+ clients
      BC’s Top Ten company to work for in 2010 (BC Business Magazine)
    • 4. Agenda
      Facebook
      Twitter
      LinkedIn
      Email Marketing
      Blogs
      Social Media Strategy
      Examples in the Legal Industry
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 5. Objectives
      Principles of social media
      Keys to social media
      Social media solutions offering the greatest ROI
      Ethical, liability and practicality
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 6. Goals
      Increase brand awareness
      Drive traffic to the website
      Increase client contact and engagement
      Streamline online marketing efforts
      Increase billable hours
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 7. Principlesof social media
      Relationship
      Engagement
      Strategic networking
      Establishing a word of mouth reputation
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 8. Keys tosocial media
      Listening
      Offering value
      Establishing trust
      Engaging in existing conversations
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 9. Solutions withthe greatest ROI
      Blogs and RSS Feeds
      LinkedIn
      Twitter
      Facebook
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 10. “Facebook facilitates the sharing of information through the social graph, the digital mapping of people's real-world social connections.”
    • 11. FacebookStats
      • Launched in 2004
      • 12. Over 600 million active users as of January 2011
      • 13. 42% of the North American population has a Facebook account
      • 14. One in every 13 people on the entire planet is on Facebook
      source: Social Media Today
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 15. Facebook Activity
      • There are over 1 billion objects that people interact with (pages, groups, events and community pages)
      • 16. Average user is connected to 80 pages, groups and events
      • 17. Average user creates 90 pieces of content each month
      • 18. More than 30 billion pieces of content (links, news stories, blog posts, notes, photo albums, etc.) are shared each month
      source: Facebook
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 19. Facebook Mobile
      • There are more than 200 million active users currently accessing Facebook through their mobile devices
      • 20. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
      • 21. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
      source: Facebook
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 22. Facebook Business Pages
    • 23.
    • 24. Why Use Facebook?
      • Generate brand awareness and exposure
      • 25. Generate new leads
      • 26. Reinforce customer loyalty and satisfaction
      • 27. Reinforce position as an industry leader in your field of practice
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 28. Advertising on Facebook
    • 29. Facebook Advertising
      • Target people by Interests, Demographics and/or Geography
      • 30. Pay only for clicks (pay-per-click, PPC)
      • 31. Facebook has a very high volume of ad delivery
      • 32. Low cost
      • 33. Drive to Facebook Business Page or Website
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 34. Facebook Targeting
      Demographic Targeting
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 35. Facebook Targeting
      Geographic Targeting
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 36. Facebook Targeting
      Targeting Interests
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 37. Facebook Analytics
      Media Consumption
      Fan Page Interaction
      Fan Growth
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 38. Facebook Places
    • 39. Who. What. When. And Now WHERE.
      Facebook – with its population of 500 million plus – offers an invaluable marketing opportunity in the form of Places.”
      Kevin Barenblat, CEO, Context Optional

      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 40. Facebook Places
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 41.
    • 42. Why Use Twitter?
      • Engage with existing clients and develop a community
      • 43. Monitor what are people saying about your firm
      • 44. Leverage content that you have developed (i.e. blog posts)
      • 45. Get social referrals from your network
      • 46. Become a source of news and an industry leader
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 47.
    • 48.
    • 49.
    • 50.
    • 51.
    • 52.
    • 53.
    • 54.
    • 55.
    • 56. Twitter: Goals
      • Increase Twitter followers by __%?
      • 57. Increase awareness?
      • 58. Extend reach of marketing initiatives?
      • 59. Online content distribution plan?
      • 60. Increase traffic to website?
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 61. What should we talk about?
      • Reply to other people’s questions
      • 62. Comment on other people’s tweets
      • 63. Stick with the conversation
      • 64. Build relationships
      • 65. Don’t be a ME! ME!
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 66. What should we talk about?
      • Share events that you are attending or planning to attend
      • 67. Have you tweeted about being here?
      • 68. Have you checked in on Foursquare or Facebook Places?
      • 69. @chrisbreikss @6S_Marketing
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 70. What should we talkabout?
      • Promote your own content like blogs, articles, and videos
      • 71. Promote other’s content like articles that you find interesting or relevant to your field of practice
      • 72. Re-tweet people that you want to build relationships with
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 73. ContentStrategy
      • Proprietary content
      • 74. Content development considerations (budget?)
      • 75. Repurpose content for other mediums
      • 76. Repurpose archived content (past articles, print campaigns, photos)
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 77. Content Creation Strategy
      • Regularly recurring content on social media profiles
      • 78. 20% - 25% unpredictable, unique content
      • 79. Ad hoc updates (on the fly and mobile)
      • 80. Contests
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 81. “It’s not just jobs. It’s also clients and services.”
      - Reid Hoffman, LinkedIn founder
    • 82. LinkedIn
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 83.
    • 84. “Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.”
      JessiHempel, Fortune
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 85. LinkedIn Elements
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 92. LinkedIn to Grow Business
      • Finding a contact in any company
      • 93. Selling a product
      • 94. Looking for an employee
      • 95. Looking for information
      • 96. Doing business in a new city
      • 97. Looking for a business partner
      • 98. Creating a reputation
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 99. Questions and Answers
      • Ask Questions or Answer Questions
      • 100. Asking – gets people to connect with you
      • 101. Answering – gets you a reputation and lets others learn your expertise
      • 102. Look for interesting people and questions
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 103. Status updates
      Recommendations
      Answers
      Follow companies
      Useful Tools on LinkedIn
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 104. LinkedInMobile
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 105. Email Marketing
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 106. Email Marketing
      • Email + CRM Integration:
      • 107. Single access point to campaign tracking
      • 108. One-to-one relationships with contacts and leads
      • 109. Leverage your CRM investment
      • 110. Generate brand awareness and exposure
      • 111. Generate new client leads
      • 112. Reinforce client loyalty and satisfaction
      • 113. Reinforce firm position
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 114. Email to Social Media
      • Which social networks are your clients using?
      • 115. Start with your email database
      • 116. Use your email database to help seed your social media accounts
      • 117. Transition them over to each social network using campaigns specifically targeted at them
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 118. Seeding Accounts
      • Process of building up your initial user base
      • 119. Start by inviting friends, family, colleagues, and clients
      • 120. Export your Outlook contacts then filter
      • 121. A Facebook advertising campaign can dramatically expedite the process of building fans and likes
      • 122. Automated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 123.
    • 124.
    • 125.
    • 126.
    • 127. MailChimp
      • MailChimpSocial Pro allows you to see which of your email subscribers are on each social network and segment into lists by social network
      • 128. MailChimpwill even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email”
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 129.
    • 130. MailChimp Faces
    • 131.
    • 132.
    • 133. Blogging
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 134. Blog / RSS Integration
      • Use your blog as your social media hub
      • 135. Integrate your blog with all your social media platforms
      • 136. In the open and transparent age of social media, blogs are vital for reputation management
      • 137. Proper blog integration, distribution and strategy is vital to the success of any corporate blogging initiative
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 138. Why Blog?
      • Enhance your reputation as a reliable and trusted authority in your field of practice
      • 139. Gain superior search engine rankings
      • 140. Add content as easily as writing an email
      • 141. Push content to target audience by RSS and email
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 142. Social Media Strategy
      • Measurable objectives
      • 143. Build supporting content
      • 144. Blog development
      • 145. Twitter, Facebook, LinkedIn
      • 146. Distribute and share content
      • 147. RSS feeds
      • 148. Social media integration – mobile
      • 149. Social media account management
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 150. Facebook Example: BC Family Law
    • 151. Twitter Example: BC Family Law
    • 152. Blog Example: Clark Wilson LLP
      Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
    • 153. Contact
      chris@6smarketing.com
      @6S_Marketing

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