Foursquare For Businesses

Foursquare for Businesses v1.0
September 22, 2009

About Me
Chris Breikss
President, 6S Marketing
Founded 6S in 2001, 24 employees
Expert in SEO, SEM, Social Media
Worked With 400+ Clients
Speak, Sponsor & Attend Industry Events Across North America
Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver

Friend Finder
The premise of Foursquare is simple:
"Tell Foursquare where you are and it will tell you who and what is nearby.“
"Going to be bigger than Twitter"
Robert Scoble aka @scobleizer

Social City Guide
The process of telling Foursquare where you are is called "checking-in"
When asked to locate themselves, users are shown a list of nearby venues (based on GPS)

Users “Check-In” to Places
To broadcast their location to their friends
To update their Twitter + Facebook status
To bookmark or remember where they've been

Check-Ins Earn Points
+5 pts
for discovering a new place
for going out two nights in a row
for four stops in a night
for bringing six friends
+2 pts
+4 pts
+6 pts
Users compete on a Leaderboard that resets weekly

Mayors
"Mayors" are those who check-in most often at a given place
Mayor ship is triggered when a user visits more than 2x within 60 days

Special Mayor Offers
These "Mayors" titles are used by local merchants to reward locals and regulars
Offers need to be unique and interesting to engage Foursquare users
A 10% discount is not compelling enough

Foursquare Online

Tips
Venue
Get tips from other users that have been to the venue
Users create Twitter-style recommendations: "Go here, try this"

Tips
Nearby
As users check-in at places around the city, Foursquare throws these recommendations back to the users
Find out what’s hot, right now!

Tips
Search Nearby
Find out what’s hot around the neighbourhood
Users share short, quick tips that are not like Yelp reviews

To-Dos
Add places to go and things to do to your list
Handy for remembering new restaurants that a friend told you about
Earn points when you cross to-dos off your list

Badges
The more you explore, the more you unlock
Badges are tied to time, distance and location
You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.

Integration
Foursquare integrates with Twitter and Facebook platforms
Add friends from Gmail, Twitter, Facebook (using Facebook Connect)

Twitter

Measurement
Tools for businesses are being developed
See patterns when people check in, group size etc.
Reward loyal customers during slow periods

Platforms
New version of iPhone App 1.4 released in Sept. 2009
Android compatibility launched in Sept. 2009
First Blackberry App to be released early Oct. 2009

Etiquette
NO, do not check-in at:
your workplace,
your home
restaurants, cafes, hair salons
pubs, bars, nightclubs
parks, libraries, airports
YES, check-in at:

Envision 100musers in:
21+ American cities
+ Amsterdam
+ Vancouver
Who’s Playing Foursquare?
Most popular in NYC where Foursquare is based.

A Crowdsourcing Experiment
September 09, 2009

Why Vancouver?
The huge Vancouver social media community campaigned Foursquare to launch in Vancouver
Chris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)
The Winter Olympics are occurring in Vancouver Feb. 2010

Vancouver Launch
1 week from concept to launch
200 attended Launch party at V Lounge Yaletown
112 users checked in at party, received free cocktail

Vancouver Launch

Vancouver Crowdsourcing Results
Vancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009
In the first week 1100+ Vancouver users contributed 2400+ venues
"Vancouver crowdsourcing experiment = HUGE success”
“1000+ venues, 700+ users in 24 hours"
Dennis Crowley, Foursquare Founder

Foursquare Financing
On September 4th 2009, it was leaked that Foursquare received VC funding
$1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures
“We finally get paychecks!”
Dennis Crowley, Foursquare Founder

What’s Next for Foursquare?
More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000 users needed per city
More business tools + revenue model = happy investors
Vote for your city @ http://foursquare.com/help/
Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe

Why is6S Marketing Involved?
6S is a Internet marketing consulting company that specializes in innovative Internet marketing.
6S can help businesses with their Foursquare promotions and leverage loyal customers.
Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.
6S wants Foursquare to expand into other cities.

Questions
Chris Breikss
Foursquare@6Smarketing.com

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Foursquare For Businesses

by 6S Marketing

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