Foursquare For Businesses
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Foursquare For Businesses

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Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of ...

Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of Vancouver.

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  • way to copy my orginal, good work :)
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  • I enjoyed the crowdsourcing sites discussion at the end of the presentation. Great idea for making services more usable in new cities.
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  • Great for someone who wants to know more info about foursquare.
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  • a must read!
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  • Thank you for featuring this presentation Jonathan! I think that we will work on version 2.0 now
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Foursquare For Businesses Foursquare For Businesses Presentation Transcript

  • Foursquare for Businesses v1.0
    September 22, 2009
  • About Me
    Chris Breikss
    President, 6S Marketing
    Founded 6S in 2001, 24 employees
    Expert in SEO, SEM, Social Media
    Worked With 400+ Clients
    Speak, Sponsor & Attend Industry Events Across North America
    Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver
  • Friend Finder
    The premise of Foursquare is simple:
    "Tell Foursquare where you are and it will tell you who and what is nearby.“
    "Going to be bigger than Twitter"
    Robert Scoble aka @scobleizer
  • Social City Guide
    The process of telling Foursquare where you are is called "checking-in"
    When asked to locate themselves, users are shown a list of nearby venues (based on GPS)
  • Users “Check-In” to Places
    To broadcast their location to their friends
    To update their Twitter + Facebook status
    To bookmark or remember where they've been
  • Check-Ins Earn Points
    +5 pts
    for discovering a new place
    for going out two nights in a row
    for four stops in a night
    for bringing six friends
    +2 pts
    +4 pts
    +6 pts
    Users compete on a Leaderboard that resets weekly
  • Mayors
    "Mayors" are those who check-in most often at a given place
    Mayor ship is triggered when a user visits more than 2x within 60 days
  • Special Mayor Offers
    These "Mayors" titles are used by local merchants to reward locals and regulars
    Offers need to be unique and interesting to engage Foursquare users
    A 10% discount is not compelling enough
  • Foursquare Online
  • Tips
    Venue
    Get tips from other users that have been to the venue
    Users create Twitter-style recommendations: "Go here, try this"
  • Tips
    Nearby
    As users check-in at places around the city, Foursquare throws these recommendations back to the users
    Find out what’s hot, right now!
  • Tips
    Search Nearby
    Find out what’s hot around the neighbourhood
    Users share short, quick tips that are not like Yelp reviews
  • To-Dos
    Add places to go and things to do to your list
    Handy for remembering new restaurants that a friend told you about
    Earn points when you cross to-dos off your list
  • Badges
    The more you explore, the more you unlock
    Badges are tied to time, distance and location
    You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.
  • Integration
    Foursquare integrates with Twitter and Facebook platforms
    Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
  • Twitter
  • Measurement
    Tools for businesses are being developed
    See patterns when people check in, group size etc.
    Reward loyal customers during slow periods
  • Platforms
    New version of iPhone App 1.4 released in Sept. 2009
    Android compatibility launched in Sept. 2009
    First Blackberry App to be released early Oct. 2009
  • Etiquette
    NO, do not check-in at:
    your workplace,
    your home
    restaurants, cafes, hair salons
    pubs, bars, nightclubs
    parks, libraries, airports
    YES, check-in at:
  • Envision 100musers in:
    21+ American cities
    + Amsterdam
    + Vancouver
    Who’s Playing Foursquare?
    Most popular in NYC where Foursquare is based.
  • A Crowdsourcing Experiment
    September 09, 2009
  • Why Vancouver?
    The huge Vancouver social media community campaigned Foursquare to launch in Vancouver
    Chris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)
    The Winter Olympics are occurring in Vancouver Feb. 2010
  • Vancouver Launch
    1 week from concept to launch
    200 attended Launch party at V Lounge Yaletown
    112 users checked in at party, received free cocktail
  • Vancouver Launch
  • Vancouver Crowdsourcing Results
    Vancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009
    In the first week 1100+ Vancouver users contributed 2400+ venues
    "Vancouver crowdsourcing experiment = HUGE success”
    “1000+ venues, 700+ users in 24 hours"
    Dennis Crowley, Foursquare Founder
  • Foursquare Financing
    On September 4th 2009, it was leaked that Foursquare received VC funding
    $1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures
    “We finally get paychecks!”
    Dennis Crowley, Foursquare Founder
  • What’s Next for Foursquare?
    More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000 users needed per city
    More business tools + revenue model = happy investors
    Vote for your city @ http://foursquare.com/help/
    Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe
  • Why is6S Marketing Involved?
    6S is a Internet marketing consulting company that specializes in innovative Internet marketing.
    6S can help businesses with their Foursquare promotions and leverage loyal customers.
    Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.
    6S wants Foursquare to expand into other cities.
  • Questions
    Chris Breikss
    Foursquare@6Smarketing.com