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Foursquare For Businesses

Foursquare For Businesses



Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of ...

Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of Vancouver.



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  • Full Name Full Name Comment goes here.
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  • way to copy my orginal, good work :)
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  • I enjoyed the crowdsourcing sites discussion at the end of the presentation. Great idea for making services more usable in new cities.
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  • Great for someone who wants to know more info about foursquare.
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  • a must read!
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  • Thank you for featuring this presentation Jonathan! I think that we will work on version 2.0 now
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    Foursquare For Businesses Foursquare For Businesses Presentation Transcript

    • Foursquare for Businesses v1.0
      September 22, 2009
    • About Me
      Chris Breikss
      President, 6S Marketing
      Founded 6S in 2001, 24 employees
      Expert in SEO, SEM, Social Media
      Worked With 400+ Clients
      Speak, Sponsor & Attend Industry Events Across North America
      Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver
    • Friend Finder
      The premise of Foursquare is simple:
      "Tell Foursquare where you are and it will tell you who and what is nearby.“
      "Going to be bigger than Twitter"
      Robert Scoble aka @scobleizer
    • Social City Guide
      The process of telling Foursquare where you are is called "checking-in"
      When asked to locate themselves, users are shown a list of nearby venues (based on GPS)
    • Users “Check-In” to Places
      To broadcast their location to their friends
      To update their Twitter + Facebook status
      To bookmark or remember where they've been
    • Check-Ins Earn Points
      +5 pts
      for discovering a new place
      for going out two nights in a row
      for four stops in a night
      for bringing six friends
      +2 pts
      +4 pts
      +6 pts
      Users compete on a Leaderboard that resets weekly
    • Mayors
      "Mayors" are those who check-in most often at a given place
      Mayor ship is triggered when a user visits more than 2x within 60 days
    • Special Mayor Offers
      These "Mayors" titles are used by local merchants to reward locals and regulars
      Offers need to be unique and interesting to engage Foursquare users
      A 10% discount is not compelling enough
    • Foursquare Online
    • Tips
      Get tips from other users that have been to the venue
      Users create Twitter-style recommendations: "Go here, try this"
    • Tips
      As users check-in at places around the city, Foursquare throws these recommendations back to the users
      Find out what’s hot, right now!
    • Tips
      Search Nearby
      Find out what’s hot around the neighbourhood
      Users share short, quick tips that are not like Yelp reviews
    • To-Dos
      Add places to go and things to do to your list
      Handy for remembering new restaurants that a friend told you about
      Earn points when you cross to-dos off your list
    • Badges
      The more you explore, the more you unlock
      Badges are tied to time, distance and location
      You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.
    • Integration
      Foursquare integrates with Twitter and Facebook platforms
      Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
    • Twitter
    • Measurement
      Tools for businesses are being developed
      See patterns when people check in, group size etc.
      Reward loyal customers during slow periods
    • Platforms
      New version of iPhone App 1.4 released in Sept. 2009
      Android compatibility launched in Sept. 2009
      First Blackberry App to be released early Oct. 2009
    • Etiquette
      NO, do not check-in at:
      your workplace,
      your home
      restaurants, cafes, hair salons
      pubs, bars, nightclubs
      parks, libraries, airports
      YES, check-in at:
    • Envision 100musers in:
      21+ American cities
      + Amsterdam
      + Vancouver
      Who’s Playing Foursquare?
      Most popular in NYC where Foursquare is based.
    • A Crowdsourcing Experiment
      September 09, 2009
    • Why Vancouver?
      The huge Vancouver social media community campaigned Foursquare to launch in Vancouver
      Chris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)
      The Winter Olympics are occurring in Vancouver Feb. 2010
    • Vancouver Launch
      1 week from concept to launch
      200 attended Launch party at V Lounge Yaletown
      112 users checked in at party, received free cocktail
    • Vancouver Launch
    • Vancouver Crowdsourcing Results
      Vancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009
      In the first week 1100+ Vancouver users contributed 2400+ venues
      "Vancouver crowdsourcing experiment = HUGE success”
      “1000+ venues, 700+ users in 24 hours"
      Dennis Crowley, Foursquare Founder
    • Foursquare Financing
      On September 4th 2009, it was leaked that Foursquare received VC funding
      $1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures
      “We finally get paychecks!”
      Dennis Crowley, Foursquare Founder
    • What’s Next for Foursquare?
      More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000 users needed per city
      More business tools + revenue model = happy investors
      Vote for your city @ http://foursquare.com/help/
      Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe
    • Why is6S Marketing Involved?
      6S is a Internet marketing consulting company that specializes in innovative Internet marketing.
      6S can help businesses with their Foursquare promotions and leverage loyal customers.
      Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.
      6S wants Foursquare to expand into other cities.
    • Questions
      Chris Breikss