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Email to Social Media – How to Seed your Social Networks and Grow Your Twitter Following and Facebook Likes (Fans)<br />By...
About Me<br />Chris Breikss<br />President, 6S Marketing<br />Founded 6S in 2000  (10 years!!)<br />25 employees<br />Expe...
Email to Social Media<br />Which Social Networks are your customer base using?<br />Start with your email database<br />Us...
Seeding Accounts<br />Process of building up you initial user base<br />Start by inviting friends, family, colleagues, bra...
Seeding Accounts<br />Flowtown (used to work) to see what social networks your email database subscribers are on<br />Flow...
This is not a sales pitch  for MailChimp!<br />
MailChimp<br />Now MailChimp Social Pro allows you to see which of your email subscribers are on each social network and s...
MailChimp Faces<br />
Questions<br />Chris Breikss<br />@6S_Marketing    @chrisbreikss<br />chris@6Smarketing.com<br />
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How to Convert Email Subscribers to Twitter Followers and Facebook Likes

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The best way to cross reference which users are on each social network is to start with your email database. You want to use your email database to help seed your social media accounts.

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Transcript of "How to Convert Email Subscribers to Twitter Followers and Facebook Likes"

  1. 1. Email to Social Media – How to Seed your Social Networks and Grow Your Twitter Following and Facebook Likes (Fans)<br />By: Chris Breikss, 6S Marketing<br />Date: February 8, 2011<br />
  2. 2. About Me<br />Chris Breikss<br />President, 6S Marketing<br />Founded 6S in 2000 (10 years!!)<br />25 employees<br />Expert in SEO, SEM, Social Media<br />Worked With 400+ Clients<br />Speak, Sponsor & Attend Industry Events Across North America <br />
  3. 3. Email to Social Media<br />Which Social Networks are your customer base using?<br />Start with your email database<br />Use your email database to help seed your social media accounts<br />Transition them over to each social network using campaigns specifically targeted at them<br />
  4. 4. Seeding Accounts<br />Process of building up you initial user base<br />Start by inviting friends, family, colleagues, brand advocates. Export your Outlook contacts then filter<br />A Facebook advertising campaign can dramatically expedite the process of building fans and likes<br />Automated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)<br />
  5. 5. Seeding Accounts<br />Flowtown (used to work) to see what social networks your email database subscribers are on<br />Flowtown ceased this product after MailChimp (their partner) launched the competing MailChimp Social Pro<br />Flowtown utilized Klout to show the “social influence” rating of each contact based on their email address <br />
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  10. 10. This is not a sales pitch for MailChimp!<br />
  11. 11. MailChimp<br />Now MailChimp Social Pro allows you to see which of your email subscribers are on each social network and segment into lists by social network<br />MailChimp will even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email”<br />MailChimp Social Pro is free until March 2011 (hurry!)<br />
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  13. 13. MailChimp Faces<br />
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  17. 17. Questions<br />Chris Breikss<br />@6S_Marketing @chrisbreikss<br />chris@6Smarketing.com<br />
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