How to Convert Email Subscribers to Twitter Followers and Facebook Likes
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How to Convert Email Subscribers to Twitter Followers and Facebook Likes

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The best way to cross reference which users are on each social network is to start with your email database. You want to use your email database to help seed your social media accounts.

The best way to cross reference which users are on each social network is to start with your email database. You want to use your email database to help seed your social media accounts.

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How to Convert Email Subscribers to Twitter Followers and Facebook Likes Presentation Transcript

  • 1. Email to Social Media – How to Seed your Social Networks and Grow Your Twitter Following and Facebook Likes (Fans)
    By: Chris Breikss, 6S Marketing
    Date: February 8, 2011
  • 2. About Me
    Chris Breikss
    President, 6S Marketing
    Founded 6S in 2000 (10 years!!)
    25 employees
    Expert in SEO, SEM, Social Media
    Worked With 400+ Clients
    Speak, Sponsor & Attend Industry Events Across North America
  • 3. Email to Social Media
    Which Social Networks are your customer base using?
    Start with your email database
    Use your email database to help seed your social media accounts
    Transition them over to each social network using campaigns specifically targeted at them
  • 4. Seeding Accounts
    Process of building up you initial user base
    Start by inviting friends, family, colleagues, brand advocates. Export your Outlook contacts then filter
    A Facebook advertising campaign can dramatically expedite the process of building fans and likes
    Automated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)
  • 5. Seeding Accounts
    Flowtown (used to work) to see what social networks your email database subscribers are on
    Flowtown ceased this product after MailChimp (their partner) launched the competing MailChimp Social Pro
    Flowtown utilized Klout to show the “social influence” rating of each contact based on their email address
  • 6.
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  • 10. This is not a sales pitch for MailChimp!
  • 11. MailChimp
    Now MailChimp Social Pro allows you to see which of your email subscribers are on each social network and segment into lists by social network
    MailChimp will even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email”
    MailChimp Social Pro is free until March 2011 (hurry!)
  • 12.
  • 13. MailChimp Faces
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  • 17. Questions
    Chris Breikss
    @6S_Marketing @chrisbreikss
    chris@6Smarketing.com