10 Things I’ve Learned The Hard Way About The Internet
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10 Things I’ve Learned The Hard Way About The Internet

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Chris Breikss recalls hir first 10 years in business as a start-up digital marketing agency and some of the obstacles that he had to overcome. The presenation is from a 1 hour webinar that is......

Chris Breikss recalls hir first 10 years in business as a start-up digital marketing agency and some of the obstacles that he had to overcome. The presenation is from a 1 hour webinar that is archived at http://www.6smarketing.com/10-things-ive-learned-the-hard-way-about-the-internet/

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Transcript

  • 1.
  • 2. About Me
    Chris Breikss
    President, 6S Marketing
    Founded 6S in 2001
    Expert in SEO, SEM, and Social Media
    Speaks at, sponsors and attends industry events across North America
    Chris got married last month (Dec. 2011 in St. Lucia)
  • 3. Our Team
    6S Marketing
    Skilled, dedicated and industry-savvy team of 25 employees
    Project managers have 4 to 10+ years internet experience
    Worked on 500+ projects
    BC’s Top Ten company to work for in 2010
  • 4. And Now…
  • 5. 1
    Being #1 in Google Isn’t the Answer
    Well it’s pretty good but…
    You can’t be #1 for everything. Is your top keyphrase the right one?
    Need to have a good website in order to convert business
    Clearly describe your products or services
    Look at your Google Analytics reports
    bounce rate, conversions
  • 6. 2
    SEO Work-A-Rounds Don’t Really Work
    • Get 100ish words of keyword rich text on your home page
    Flash intros with HTML site background work-a-rounds suck
    Custom CMS that don’t allow for title tags don’t work
    WordPress based sites are awesome for online marketing! Drupal too… (.NET even)
  • 7. 3
    Don’t Spam
    Allow people to get on or off your lists
    MailChimp is our favourite SMB email system
    Silverpop for lead nurturing
    Salesforce.com for CRM
  • 8. 4
    Renew Your Domain 10 Years in Advance
    If you are still in business in 10 years then, great!
    6Smarketing.net was jacked!
    Print all domain and hosting info and put into a fireproof safe at your mom’s
  • 9. 5
    Change YourPasswords Often
    Nothing worse than getting hacked
    Our phone system was hacked
    Upgrade your WordPress website
  • 10. 6
    Don’t Dress Like a Bum
    Just because you work in the Internet
    I wear an un-tucked dress shirt (Hugo Boss), dressy jeans (7 For All Mankind), semi-casual dress shoes (Aldo) and a nice sport coat.
    It’s called “The Uniform.”
  • 11. 7
    Get Your Home Based Business Out of Your Home
    Meet with clients in an office setting; people will take you seriously
    We got out in 13 months
    Posted “Office space wanted” signs
    We once had a TV crew in our “home office”… awkward
  • 12. 8
    Don’t Help Friendsfor Free
    They won’t value your product or service if you give it away for free
    OK to discount <30%, but don’t lose money or go below cost
    You can’t eat contra
  • 13. 9
    Don’t Hold Out for“The Big Payday One Day”
    Pay yourself fairly with a respectable salary
    Banks won’t lend you money or give you a mortgage if you don’t make money
    Set goals. By year 2, I want to be making $60k
  • 14. 10
    Don’t Let Others Take Advantage of You
    Get signed contracts
    Business done on a handshake is old skool
    Small claims court is not hard to win if you have signed paperwork and its under $25K
  • 15. 11
    Things ChangeQuickly
    People used to say “How do you have time for email?? The notifications pop up and distract me, and I drop what I’m doing…”
    Sound familiar? (Hint: every social media tool)
    In 2000 (10 years ago) very few people knew what Google was
    Then Now
  • 16. Questions
    Chris Breikss
    chris@6Smarketing.com
    @chrisbreikss @6S_Marketing