10 Things I’ve Learned The Hard Way About The Internet
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10 Things I’ve Learned The Hard Way About The Internet

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Chris Breikss recalls hir first 10 years in business as a start-up digital marketing agency and some of the obstacles that he had to overcome. The presenation is from a 1 hour webinar that is archived ...

Chris Breikss recalls hir first 10 years in business as a start-up digital marketing agency and some of the obstacles that he had to overcome. The presenation is from a 1 hour webinar that is archived at http://www.6smarketing.com/10-things-ive-learned-the-hard-way-about-the-internet/

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    10 Things I’ve Learned The Hard Way About The Internet 10 Things I’ve Learned The Hard Way About The Internet Presentation Transcript

    • About Me
      Chris Breikss
      President, 6S Marketing
      Founded 6S in 2001
      Expert in SEO, SEM, and Social Media
      Speaks at, sponsors and attends industry events across North America
      Chris got married last month (Dec. 2011 in St. Lucia)
    • Our Team
      6S Marketing
      Skilled, dedicated and industry-savvy team of 25 employees
      Project managers have 4 to 10+ years internet experience
      Worked on 500+ projects
      BC’s Top Ten company to work for in 2010
    • And Now…
    • 1
      Being #1 in Google Isn’t the Answer
      Well it’s pretty good but…
      You can’t be #1 for everything. Is your top keyphrase the right one?
      Need to have a good website in order to convert business
      Clearly describe your products or services
      Look at your Google Analytics reports
      bounce rate, conversions
    • 2
      SEO Work-A-Rounds Don’t Really Work
      • Get 100ish words of keyword rich text on your home page
      Flash intros with HTML site background work-a-rounds suck
      Custom CMS that don’t allow for title tags don’t work
      WordPress based sites are awesome for online marketing! Drupal too… (.NET even)
    • 3
      Don’t Spam
      Allow people to get on or off your lists
      MailChimp is our favourite SMB email system
      Silverpop for lead nurturing
      Salesforce.com for CRM
    • 4
      Renew Your Domain 10 Years in Advance
      If you are still in business in 10 years then, great!
      6Smarketing.net was jacked!
      Print all domain and hosting info and put into a fireproof safe at your mom’s
    • 5
      Change YourPasswords Often
      Nothing worse than getting hacked
      Our phone system was hacked
      Upgrade your WordPress website
    • 6
      Don’t Dress Like a Bum
      Just because you work in the Internet
      I wear an un-tucked dress shirt (Hugo Boss), dressy jeans (7 For All Mankind), semi-casual dress shoes (Aldo) and a nice sport coat.
      It’s called “The Uniform.”
    • 7
      Get Your Home Based Business Out of Your Home
      Meet with clients in an office setting; people will take you seriously
      We got out in 13 months
      Posted “Office space wanted” signs
      We once had a TV crew in our “home office”… awkward
    • 8
      Don’t Help Friendsfor Free
      They won’t value your product or service if you give it away for free
      OK to discount <30%, but don’t lose money or go below cost
      You can’t eat contra
    • 9
      Don’t Hold Out for“The Big Payday One Day”
      Pay yourself fairly with a respectable salary
      Banks won’t lend you money or give you a mortgage if you don’t make money
      Set goals. By year 2, I want to be making $60k
    • 10
      Don’t Let Others Take Advantage of You
      Get signed contracts
      Business done on a handshake is old skool
      Small claims court is not hard to win if you have signed paperwork and its under $25K
    • 11
      Things ChangeQuickly
      People used to say “How do you have time for email?? The notifications pop up and distract me, and I drop what I’m doing…”
      Sound familiar? (Hint: every social media tool)
      In 2000 (10 years ago) very few people knew what Google was
      Then Now
    • Questions
      Chris Breikss
      chris@6Smarketing.com
      @chrisbreikss @6S_Marketing