“ Moving to the Head of the Creative Class” “ Keys to Unlocking Your Creativity” presented by Ken Kovach

The Creative Class of the 21 st Century WHO is this “Creative Class”? What are they doing? Are you one of them? Do they work for you? How can you join them?

WHO is this “Creative Class”?

What are they doing?

Are you one of them?

Do they work for you?

How can you join them?

Connect the Dots! • • • • • • • • •

• • •

• • •

• • •

The Rise of the Creative Class by Richard Florida The emergence of a new social class. ● If you use your creativity as a key factor in your work YOU are a member!

The emergence of a new social class.

● If you use your creativity as a key factor in your work YOU are a member!

The Rise of the Creative Class by Richard Florida Types of jobs that built our cities /country – no longer attractive. Creative Class focuses on intrinsic motivation - it’s not just about the money. Creative Class understands / embraces technology and entrepreneurism .

Types of jobs that built our cities /country

– no longer attractive.

Creative Class focuses on intrinsic motivation - it’s not just about the money.

Creative Class understands / embraces technology and entrepreneurism .

Transformation of Everyday Life: 1950s – 2000s The force behind the shift in society ● the rise of human creativity ● the key factor in the economy and society

The force behind the shift in society ● the rise of human creativity ● the key factor in the economy and society

The Rise of the Creative Class by Richard Florida What do “creative” people want? Involvement! Engagement! Activities! The MIND - the medium of production - needs physical activity to recharge!

What do “creative” people want?

Involvement!

Engagement!

Activities!

The MIND - the medium of production

- needs physical activity to recharge!

Dimensions of Creativity Not the same as intelligence. Involves ability to synthesize. Requires self-assurance + ability to take risks.

Not the same as intelligence.

Involves ability to synthesize.

Requires self-assurance + ability to take risks.

Dimensions of Creativity Creative work -often subversive – disrupts existing patterns of thought and life.

Creative work -often subversive – disrupts existing patterns of thought and life.

Dimensions of Creativity Homo economicus – makes the most of what nature permits him to have. Homo creativus – rebels against nature’s dictates and looks for what could be!

Homo economicus –

makes the most of what nature permits him to have.

Homo creativus –

rebels against nature’s dictates and looks for what could be!

Dimensions of Creativity Creativity draws crucially on our ordinary abilities. Noticing Remembering Seeing Speaking Hearing Understanding language Recognizing analogies

Creativity draws crucially on our ordinary abilities.

Noticing

Remembering

Seeing

Speaking

Hearing

Understanding language

Recognizing analogies

Dimensions of Creativity What distinguishes us economically from other species is our ability to produce ideas , not just physical goods. We are incurable experimenters and problem solvers.

What distinguishes us economically from other species is our ability to produce ideas , not just physical goods.

We are incurable experimenters and problem solvers.

The “Information” or “Knowledge” Economy Powered by human creativity – the ability to generate new, useful, and meaningful ideas.

Powered by human creativity – the ability to generate new, useful, and meaningful ideas.

Creativity “ The power or quality to create rather than imitate.” Merriam-Webster’s Collegiate Dictionary “ Every act of creation is first of all an act of destruction.” Pablo Picasso “ A process that results in novelty, which is accepted as useful, tenable, or satisfying by a significant group of others at some point in time.”

“ The power or quality to create rather than imitate.”

Merriam-Webster’s Collegiate Dictionary

“ Every act of creation is first of all an act of destruction.”

Pablo Picasso

“ A process that results in novelty, which is accepted as useful, tenable, or satisfying by a significant group of others at some point in time.”

Creativity Involves seeing what no one else is seeing! Involves thinking what no one else is thinking! Involves: Thinking fluently, Connecting the unconnected, Looking at the other side, Looking in other worlds!

Involves seeing what no one else is seeing!

Involves thinking what no one else is thinking!

Involves:

Thinking fluently,

Connecting the unconnected,

Looking at the other side,

Looking in other worlds!

Creativity – Innovation: What’s the difference? Creativity - a process of generating ideas starting with someone getting an idea. Innovation - a process of nurturing ideas, planning for their use, and implementing them.

Creativity

- a process of generating ideas starting with someone getting an idea.

Innovation

- a process of nurturing ideas, planning for their use, and implementing them.

Three Key Ingredients of Creativity Novelty – creative action involves doing something NEW! The capacity to conceive and produce new ideas

Novelty – creative action involves doing something NEW!

The capacity to conceive and produce new ideas

Three Key Ingredients of Creativity Value – makes people take notice of creative work. e.g. Bringing a new vision of a flower into tangible form – using paint, sculpture, words, computer animation, etc.

Value – makes people take notice of creative work.

e.g. Bringing a new vision of a flower into tangible form – using paint, sculpture, words, computer animation, etc.

Three Key Ingredients of Creativity Passion – internal motivation. The desire to do something for the sheer pleasure of it rather than for any prize or compensation.

Passion – internal motivation.

The desire to do something for the sheer pleasure of it rather than for any prize or compensation.

Creativity – How you think! Are you mental wheels always spinning? What is the noise you hear? What do you do to shut off the noise?

Are you mental wheels always spinning?

What is the noise you hear?

What do you do to shut off the noise?

Introducing Your SIX ADVISORS ™

Understanding Your SIX ADVISORS ™ Each advisor represents a dimension or domain in our thought process. We are not our advisors. We are not our thoughts.

Each advisor represents a dimension or domain in our thought process.

We are not our advisors.

We are not our thoughts.

Who are your SIX ADVISORS ™ Empathy Advisor – focuses on seeing weaknesses

Empathy Advisor – focuses on seeing weaknesses

Who are your SIX ADVISORS ™ Practical Judgment Advisor – focuses on seeing quality

Practical Judgment Advisor – focuses on seeing quality

Who are your SIX ADVISORS ™ Systems Judgment Advisor – focuses on conformity

Systems Judgment Advisor – focuses on conformity

Who are your SIX ADVISORS ™ Self Esteem Advisor – focuses on weaknesses

Self Esteem Advisor – focuses on weaknesses

Who are your SIX ADVISORS ™ Role Awareness Advisor – focuses on appreciation

Role Awareness Advisor – focuses on appreciation

Who are your SIX ADVISORS ™ Self- Direction Advisor – focuses on motivation

Self- Direction Advisor – focuses on motivation

The way you think influences the results you get! ACTIONS CHOICES EMOTIONS ATTITUDES BELIEFS RESULTS THOUGHTS

ACTIONS

CHOICES

EMOTIONS

ATTITUDES

BELIEFS

Thoughts lead to RESULTS! Our thoughts give meaning to our experiences. Thoughts are always the first stage of our awareness. Do we or do we not even pay attention to the experience? Do we recognize what we are seeing, is is worthy of notice?

Our thoughts give meaning to our experiences.

Thoughts are always the first stage of our awareness.

Do we or do we not even pay attention to the experience?

Do we recognize what we are seeing, is is worthy of notice?

Beliefs Our beliefs about what we see will further expand our experience, giving it even greater meaning.

Our beliefs about what we see will further expand our experience, giving it even greater meaning.

Attitudes Our attitudes add further dimensions to how we experience life. How we “feel” about what we experience gives color and depth.

Our attitudes add further dimensions to how we experience life.

How we “feel” about what we experience gives color and depth.

Emotions Once you’ve got your mind committed, your emotions come on board to add fuel to the fire!

Once you’ve got your mind committed, your emotions come on board to add fuel to the fire!

Choices Your thoughts, beliefs, and attitudes elicit emotions that produce chemicals to exaggerate your feelings just when you want to make good choices.

Your thoughts, beliefs, and attitudes elicit emotions that produce chemicals to exaggerate your feelings just when you want to make good choices.

ACTIONS How will your actions be influenced by the choices you make flowing from the CHAIN REACTIONS initiated by your thoughts?

How will your actions be influenced by the choices you make flowing from the CHAIN REACTIONS initiated by your thoughts?

Success is a conscious choice! While it is true that we can control our actions, it’s much harder to change our actions and behaviors when our thoughts, beliefs, attitudes, emotions, and choices are all pushing us in one direction or another.

While it is true that we can control our actions, it’s much harder to change our actions and behaviors when our thoughts, beliefs, attitudes, emotions, and choices are all pushing us in one direction or another.

Changing our thoughts alters the whole chain reaction! First step in changing your thoughts ● becoming aware of them ● recognizing the ones that don’t serve you well.

First step in changing your thoughts

● becoming aware of them

● recognizing the ones that don’t serve you well.

Reframing Reality © “ What if . . . .?” What if . . . you looked at a light bulb – using a prism? What would you see?

“ What if . . . .?”

What if . . . you looked at a light bulb – using a prism? What would you see?

The Creative Class What you KNOW. What you KNOW you DON’T KNOW. What you DON’T KNOW you DON’T KNOW!

What you KNOW.

What you KNOW you DON’T KNOW.

What you DON’T KNOW you DON’T KNOW!

Do YOU want to move to the head of the Creative Class? How will you think about “how you think”? When will you take action to get “out of the box” of thinking that diminishes your CREATIVITY?

How will you think about “how you think”?

When will you take action to get “out of the box” of thinking that diminishes your CREATIVITY?