“ Moving to the Head of  the Creative Class” “ Keys to Unlocking  Your Creativity” presented by Ken Kovach
The Creative Class of the 21 st  Century <ul><li>WHO is this “Creative Class”? </li></ul><ul><li>What are they doing? </li...
Connect the Dots! <ul><ul><li>  •  •    • </li></ul></ul><ul><li>•   •    •  </li></ul><ul><li>•    •    •  </li></ul>
The Rise of the Creative Class by Richard Florida <ul><li>The emergence of a new social class.  </li></ul><ul><li>●  If yo...
The Rise of the Creative Class by Richard Florida <ul><li>Types of jobs that built our cities /country </li></ul><ul><li>–...
Transformation of Everyday Life: 1950s – 2000s <ul><li>The force behind the shift in society  ●  the rise of  human creati...
The Rise of the Creative Class by Richard Florida <ul><li>What do “creative” people want? </li></ul><ul><li>Involvement! <...
Dimensions of Creativity <ul><li>Not  the same as intelligence. </li></ul><ul><li>Involves ability to synthesize. </li></u...
Dimensions of Creativity <ul><li>Creative work  -often  subversive  – disrupts existing  patterns of  thought and  life. <...
Dimensions of Creativity <ul><li>Homo economicus – </li></ul><ul><li>makes the most of what nature permits him to have. </...
Dimensions of Creativity <ul><li>Creativity draws crucially on our ordinary abilities. </li></ul><ul><li>Noticing </li></u...
Dimensions of Creativity <ul><li>What distinguishes us economically from other species is our  ability to produce ideas , ...
The “Information” or  “Knowledge” Economy <ul><li>Powered by  human creativity  – the ability to generate new, useful, and...
Creativity <ul><li>“ The power or quality to create rather than imitate.” </li></ul><ul><li>Merriam-Webster’s Collegiate D...
Creativity <ul><li>Involves seeing what no one else is seeing! </li></ul><ul><li>Involves thinking what no one else is thi...
Creativity – Innovation:  What’s the difference? <ul><li>Creativity </li></ul><ul><li>- a process of generating ideas star...
Three Key Ingredients of Creativity <ul><li>Novelty  – creative action involves doing something NEW! </li></ul><ul><li>The...
Three Key Ingredients of Creativity <ul><li>Value  – makes people take notice of creative work. </li></ul><ul><li>e.g. Bri...
Three Key Ingredients of Creativity <ul><li>Passion  – internal motivation. </li></ul><ul><li>The desire to do something f...
Creativity  – How you think! <ul><li>Are you mental wheels always spinning? </li></ul><ul><li>What is the noise you hear? ...
Introducing Your SIX ADVISORS ™
Understanding   Your SIX ADVISORS ™ <ul><li>Each advisor represents a dimension or domain in our thought process. </li></u...
Who are your SIX ADVISORS ™ <ul><li>Empathy Advisor  – focuses  on seeing weaknesses </li></ul>
Who are your SIX ADVISORS ™ <ul><li>Practical Judgment Advisor   – focuses  on  seeing quality </li></ul>
Who are your SIX ADVISORS ™ <ul><li>Systems Judgment Advisor   – focuses  on  conformity </li></ul>
Who are your SIX ADVISORS ™ <ul><li>Self Esteem Advisor   – focuses  on  weaknesses </li></ul>
Who are your SIX ADVISORS ™ <ul><li>Role Awareness Advisor   – focuses  on  appreciation </li></ul>
Who are your SIX ADVISORS ™ <ul><li>Self- Direction Advisor   – focuses  on  motivation </li></ul>
The way you think influences the results you get! <ul><li>ACTIONS </li></ul><ul><li>CHOICES </li></ul><ul><li>EMOTIONS </l...
Thoughts lead to  RESULTS! <ul><li>Our thoughts give meaning to our experiences. </li></ul><ul><li>Thoughts are always the...
Beliefs <ul><li>Our beliefs about what we see will further expand our experience, giving it even greater meaning. </li></ul>
Attitudes <ul><li>Our attitudes add further dimensions to how we experience life. </li></ul><ul><li>How we “feel” about wh...
Emotions <ul><li>Once you’ve got your mind committed, your emotions come on board to add fuel to the fire! </li></ul>
Choices <ul><li>Your thoughts, beliefs, and attitudes elicit emotions that produce chemicals to exaggerate your feelings j...
ACTIONS <ul><li>How will your actions be influenced by the choices you make flowing from the CHAIN REACTIONS initiated by ...
Success is a conscious choice! <ul><li>While it is true that we can control our actions, it’s much harder to change our ac...
Changing our thoughts  alters the whole  chain reaction! <ul><li>First step in changing your thoughts  </li></ul><ul><li>●...
Reframing Reality © <ul><li>“ What if . . . .?” </li></ul><ul><li>What if . . . you looked at a light bulb – using a prism...
The Creative Class <ul><li>What you KNOW. </li></ul><ul><li>What you KNOW you DON’T KNOW. </li></ul><ul><li>What you DON’T...
Do YOU want to move to the  head  of the Creative Class? <ul><li>How will you think about  “how you think”?  </li></ul><ul...
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Moving Ahead In The Creative Class 2008 Update

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As creator of CREATIVITY CAMP with Gary Bunch, we work with companies seeking a better way to tap into the creativity of their employees. We will help you reframe the reality of your workplace and assist your team in exploring the barriers to unleashing their own creativity.

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Moving Ahead In The Creative Class 2008 Update

  1. 1. “ Moving to the Head of the Creative Class” “ Keys to Unlocking Your Creativity” presented by Ken Kovach
  2. 2. The Creative Class of the 21 st Century <ul><li>WHO is this “Creative Class”? </li></ul><ul><li>What are they doing? </li></ul><ul><li>Are you one of them? </li></ul><ul><li>Do they work for you? </li></ul><ul><li>How can you join them? </li></ul>
  3. 3. Connect the Dots! <ul><ul><li> • • • </li></ul></ul><ul><li>• • • </li></ul><ul><li>• • • </li></ul>
  4. 4. The Rise of the Creative Class by Richard Florida <ul><li>The emergence of a new social class. </li></ul><ul><li>● If you use your creativity as a key factor in your work YOU are a member! </li></ul>
  5. 5. The Rise of the Creative Class by Richard Florida <ul><li>Types of jobs that built our cities /country </li></ul><ul><li>– no longer attractive. </li></ul><ul><li>Creative Class focuses on intrinsic motivation - it’s not just about the money. </li></ul><ul><li>Creative Class understands / embraces technology and entrepreneurism . </li></ul>
  6. 6. Transformation of Everyday Life: 1950s – 2000s <ul><li>The force behind the shift in society ● the rise of human creativity ● the key factor in the economy and society </li></ul>
  7. 7. The Rise of the Creative Class by Richard Florida <ul><li>What do “creative” people want? </li></ul><ul><li>Involvement! </li></ul><ul><li>Engagement! </li></ul><ul><li>Activities! </li></ul><ul><li>The MIND - the medium of production </li></ul><ul><li>- needs physical activity to recharge! </li></ul>
  8. 8. Dimensions of Creativity <ul><li>Not the same as intelligence. </li></ul><ul><li>Involves ability to synthesize. </li></ul><ul><li>Requires self-assurance + ability to take risks. </li></ul>
  9. 9. Dimensions of Creativity <ul><li>Creative work -often subversive – disrupts existing patterns of thought and life. </li></ul>
  10. 10. Dimensions of Creativity <ul><li>Homo economicus – </li></ul><ul><li>makes the most of what nature permits him to have. </li></ul><ul><li>Homo creativus – </li></ul><ul><li>rebels against nature’s dictates and looks for what could be! </li></ul>
  11. 11. Dimensions of Creativity <ul><li>Creativity draws crucially on our ordinary abilities. </li></ul><ul><li>Noticing </li></ul><ul><li>Remembering </li></ul><ul><li>Seeing </li></ul><ul><li>Speaking </li></ul><ul><li>Hearing </li></ul><ul><li>Understanding language </li></ul><ul><li>Recognizing analogies </li></ul>
  12. 12. Dimensions of Creativity <ul><li>What distinguishes us economically from other species is our ability to produce ideas , not just physical goods. </li></ul><ul><li>We are incurable experimenters and problem solvers. </li></ul>
  13. 13. The “Information” or “Knowledge” Economy <ul><li>Powered by human creativity – the ability to generate new, useful, and meaningful ideas. </li></ul>
  14. 14. Creativity <ul><li>“ The power or quality to create rather than imitate.” </li></ul><ul><li>Merriam-Webster’s Collegiate Dictionary </li></ul><ul><li>“ Every act of creation is first of all an act of destruction.” </li></ul><ul><li>Pablo Picasso </li></ul><ul><li>“ A process that results in novelty, which is accepted as useful, tenable, or satisfying by a significant group of others at some point in time.” </li></ul>
  15. 15. Creativity <ul><li>Involves seeing what no one else is seeing! </li></ul><ul><li>Involves thinking what no one else is thinking! </li></ul><ul><li>Involves: </li></ul><ul><li>Thinking fluently, </li></ul><ul><li>Connecting the unconnected, </li></ul><ul><li>Looking at the other side, </li></ul><ul><li>Looking in other worlds! </li></ul>
  16. 16. Creativity – Innovation: What’s the difference? <ul><li>Creativity </li></ul><ul><li>- a process of generating ideas starting with someone getting an idea. </li></ul><ul><li>Innovation </li></ul><ul><li>- a process of nurturing ideas, planning for their use, and implementing them. </li></ul>
  17. 17. Three Key Ingredients of Creativity <ul><li>Novelty – creative action involves doing something NEW! </li></ul><ul><li>The capacity to conceive and produce new ideas </li></ul>
  18. 18. Three Key Ingredients of Creativity <ul><li>Value – makes people take notice of creative work. </li></ul><ul><li>e.g. Bringing a new vision of a flower into tangible form – using paint, sculpture, words, computer animation, etc. </li></ul>
  19. 19. Three Key Ingredients of Creativity <ul><li>Passion – internal motivation. </li></ul><ul><li>The desire to do something for the sheer pleasure of it rather than for any prize or compensation. </li></ul>
  20. 20. Creativity – How you think! <ul><li>Are you mental wheels always spinning? </li></ul><ul><li>What is the noise you hear? </li></ul><ul><li>What do you do to shut off the noise? </li></ul>
  21. 21. Introducing Your SIX ADVISORS ™
  22. 22. Understanding Your SIX ADVISORS ™ <ul><li>Each advisor represents a dimension or domain in our thought process. </li></ul><ul><li>We are not our advisors. </li></ul><ul><li>We are not our thoughts. </li></ul>
  23. 23. Who are your SIX ADVISORS ™ <ul><li>Empathy Advisor – focuses on seeing weaknesses </li></ul>
  24. 24. Who are your SIX ADVISORS ™ <ul><li>Practical Judgment Advisor – focuses on seeing quality </li></ul>
  25. 25. Who are your SIX ADVISORS ™ <ul><li>Systems Judgment Advisor – focuses on conformity </li></ul>
  26. 26. Who are your SIX ADVISORS ™ <ul><li>Self Esteem Advisor – focuses on weaknesses </li></ul>
  27. 27. Who are your SIX ADVISORS ™ <ul><li>Role Awareness Advisor – focuses on appreciation </li></ul>
  28. 28. Who are your SIX ADVISORS ™ <ul><li>Self- Direction Advisor – focuses on motivation </li></ul>
  29. 29. The way you think influences the results you get! <ul><li>ACTIONS </li></ul><ul><li>CHOICES </li></ul><ul><li>EMOTIONS </li></ul><ul><li>ATTITUDES </li></ul><ul><li>BELIEFS </li></ul>RESULTS THOUGHTS
  30. 30. Thoughts lead to RESULTS! <ul><li>Our thoughts give meaning to our experiences. </li></ul><ul><li>Thoughts are always the first stage of our awareness. </li></ul><ul><li>Do we or do we not even pay attention to the experience? </li></ul><ul><li>Do we recognize what we are seeing, is is worthy of notice? </li></ul>
  31. 31. Beliefs <ul><li>Our beliefs about what we see will further expand our experience, giving it even greater meaning. </li></ul>
  32. 32. Attitudes <ul><li>Our attitudes add further dimensions to how we experience life. </li></ul><ul><li>How we “feel” about what we experience gives color and depth. </li></ul>
  33. 33. Emotions <ul><li>Once you’ve got your mind committed, your emotions come on board to add fuel to the fire! </li></ul>
  34. 34. Choices <ul><li>Your thoughts, beliefs, and attitudes elicit emotions that produce chemicals to exaggerate your feelings just when you want to make good choices. </li></ul>
  35. 35. ACTIONS <ul><li>How will your actions be influenced by the choices you make flowing from the CHAIN REACTIONS initiated by your thoughts? </li></ul>
  36. 36. Success is a conscious choice! <ul><li>While it is true that we can control our actions, it’s much harder to change our actions and behaviors when our thoughts, beliefs, attitudes, emotions, and choices are all pushing us in one direction or another. </li></ul>
  37. 37. Changing our thoughts alters the whole chain reaction! <ul><li>First step in changing your thoughts </li></ul><ul><li>● becoming aware of them </li></ul><ul><li>● recognizing the ones that don’t serve you well. </li></ul>
  38. 38. Reframing Reality © <ul><li>“ What if . . . .?” </li></ul><ul><li>What if . . . you looked at a light bulb – using a prism? What would you see? </li></ul>
  39. 39. The Creative Class <ul><li>What you KNOW. </li></ul><ul><li>What you KNOW you DON’T KNOW. </li></ul><ul><li>What you DON’T KNOW you DON’T KNOW! </li></ul>
  40. 40. Do YOU want to move to the head of the Creative Class? <ul><li>How will you think about “how you think”? </li></ul><ul><li>When will you take action to get “out of the box” of thinking that diminishes your CREATIVITY? </li></ul>

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