Bharti Airtel Limited Type Public Traded as BSE: 532454 NSE: BHARTIARTL BSE SENSEX Constituent Industry Telecommunications Founded 7 July 1995 Founder(s) Sunil Bharti Mittal Headquarters New Delhi, India Area served South Asia, Africa Key people Sunil Bharti Mittal (Chairman) and (MD) Products Fixedline Telephony Mobile Telephony Broadband Internet Digital Television IT services
Revenue 71,505 crore (US$13.51 bn)(2012) Profit 1,934 crore (US$365.53 million) (2012) Total assets 122,404 crore (US$23.13 billion) (2012) Employees 20,892 (2012) Parent Bharti Enterprises SingTel (15.57%) Vodafone (4.4%) Subsidiaries Airtel Africa Airtel Digital TV Airtel Sri Lanka Airtel Bangla Website www.airtel.com
WE ARE ONE OF THE WORLDS LEADING PROVIDERS OF TELECOMMUNICATION SERVICES WITH SIGNIFICANT PRESENCE IN INDIA. OUROPERATIONS SPREAD OVER 17 COUNTRIES OF SOUTH AFRICA,SRILANKA & BANGLADESH. THECOMPANY RANKES AMOUNGEST THE TOP 5 MOBILE SERVICE PROVIDER GLOBALLY IN TERMS OF SUSCRIBERS
IN INDIA THE COMPANYS PRODUCT OFFERINGS INCLUDE:- 2G, 3G, 4G SERVICES. FIXED LINE, HIGH SPEED BROADBAND THROUGH DLS, IPTV, DTH. IN THE REST OF THE GEOGRAPHIES IT INCLUDES 2G & 3G SERVICES.
Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germanys Siemens to manufacture push- button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. By the early 1990s, Sunil Mittal had also launched the countrys first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi
In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand.
In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based Zain Telecom. Bharti Airtel submitted its bid for 3G spectrum, the auction for which starts from April 9. In March 2012,Airtel launched a mobile operation in Rwanda.Today, Airtel is the largest cellular service provider in India and the third largest in the world.
SUNIL BHARTI MITTAL, CHAIRMAN AND GROUP CEO OF BHARTI ENTERPRISE
SUNIL BHARTI MITTAL(BORN 23 OCTOBER, 1957) IS THE FOUNDER, CHAIRMAN AND GROUP CEO OF BHARTI ENTERPRISES. MITTAL WHO STARTED SELLING BICYCLE PARTS, SAW AN OPPORTUNITY IN TELECOM IN THE MID-1990S AS INDIA OPENED UP TO THE PRIVATE SECTOR. BHARTI BEGAN WITH A LICENCE TO OPERATE A MOBILE NETWORK IN DELHI. SUNIL MITTAL KEPT ON ACQUIRING STAKES AND NEW LICENCES TO EVENTUALLY EXPAND BHARTIS COVERAGE NATIONWIDE, BUILDING THE LEADING MOBILE OPERATOR WITH CONTROL OF A QUARTER OF THE WORLDS FASTEST-GROWING MOBILE MARKET.
BY 2015 AIRTEL WILL BE THE MOST LOVED BRAND, ENRICHING THE LIVES OF MILLIONS." ENRICHING LIVES MEANS PUTTING THE CUSTOMER AT THE HEART OF EVERYTHING WE DO. WE WILL MEET THEIR NEEDS BASED ON OUR DEEP UNDERSTANDING OF THEIR AMBITIONS, WHEREVER THEY ARE. BY HAVING THIS FOCUS WE WILL ENRICH OUR OWN LIVES AND THOSE OF OUR OTHER KEY STAKEHOLDERS. ONLY THEN WILL WE BE THOUGHT OF AS EXCITING, INNOVATION, ON THEIR SIDE AND A TRULY WORLD CLASS COMPANY."
Airtel produce many type of product or services… 1.AIRTEL BROADBANDExperience the speed of hi-speed internet connectivity at your fingertips. 2. AIRTEL MONEYAirtel money is an account on your mobile phone. You can now deposit money (called loading cash) on to your airtel money account and use this balance to pay for various products & services through a simple menu on your phone.
3. AIRTEL DIGITAL TV HD RECORDERA new service from airtel which lets you watch and record hd channels. Airtel digital TV [hd] recorder has 5 times more picture clarity with the highest possible picture resolution of 1920x1080 and wide aspect ratio of 16:9.4. AIRTEL DIGITAL TV HDMind-blowing picture clarity with the highest possible resolution of 1080x1920 (2.07million+ pixels with 5 times sharper picture than standard definition).
5. HELLOTUNESNow when your friends call you, they will no longer have to hear that boring old Tring Tring. Instead, they can groove to the hottest new tracks on the music scene, every time they call you.6. AIRTEL 4GWith 4G from airtel business, the internet will never be the same again. No more buffering and unnerving waits. Now you can watch seamless streaming video, video chat with your friends and family in high definition and do much more while on the move. To know how you can raise your organization’s
7. AIRTEL ONLINE SHOPMobiles, broadband, digital, hd recorder, and much more, now at a single click. Airtel offers online shopping of various products and services.8. AIRTEL 3GEnjoy better quality and speed of connectivity. Browse, upload, download, chat and do much more, on your mobile, as well as your laptop. The unmatched 3G network lets your work force respond quickly and creates more smiles per cubicle. Our 3G offers: • Faster
Airtel change his brand ambassador like…… Shahrukh khan A.R.Rhman R. Madhwan Sachin Tendulkar Amitabh Bachchan Saif & Kreena.
Consumer based price strategyFlexible price mechanismControlled by TRAI
Ithas wide and extensive presence even in the remotest areas.Airtel customer care touch points.Distributors like:- eg :- paan shops, grocery stores, chemists, outlets etc.
Large scale print & video advertising. Big celebraties like SRK, Sachin, Saif- Kreena are roped into endorse the product because it. In 2002 airtel got its signature tune from A.R.Rehman, this signature tune is the most downloaded tune in India. Provide innovation such as bollywood movie premiers, music services such as ring back tones & many more
Totalemployee is approx 20,892. Dedicate and passionate workforce. One of the best customer support. Have won 2nd best employer award
Process for services is very easy and customer can avail it very easily. 121 is customer support no. , 198 is complain service no., 12118, 54321 and many more customer helpline no. which can be dailed from anywhere in india.
STRENGTHLargest telecom operator in indiaStrong customer base growth3G Service launchLargest passive infrastructureMaximum number of active customerFocus on rural sales
Decline in customer market share. Decline in ARPU’s (average revenue per customer).
India is the fastest growth mobile services market in the world. New subscriber additions through MNP(mobile number portability). Future potential of telemedia services. Opportunities in Africa. Possibility of acquisition.
MNP can be double edge sword Temperory setback to telecom tower growth. TRAI recommendation.