Google Page Rank Off-Page Factors, SEO Ranking Factors part 2

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http://InternetMarketing.Matrix-E.com explores the most common factors that affect good Search Engine Optimization, and the tools for users to test these factors. Part 2.

http://InternetMarketing.Matrix-E.com explores the most common factors that affect good Search Engine Optimization, and the tools for users to test these factors. Part 2.

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  • 1. Ranking Factors for Search Engine Optimization Part 2 Off-Page Factors Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 2. Off-Page SEO Ranking Factors
    • Global Link Popularity of Site
      • The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity)
    • Age of Site
      • Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership)
    • Topical Relevance of Inbound Links to Site
      • The subject-specific relationship between the sites/pages linking to the target page and the target keyword
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 3. Off-Page SEO Ranking Factors
    • Link Popularity of Site in Topical Community
      • The link weight/authority of the target website amongst its topical peers in the online world
    • Rate of New Inbound Links to Site
      • The frequency and timing of external sites linking in to the given domain
    • Relevance of Site's Primary Subject Matter to Query
      • The topical relationships between the full content of a website and a user's given query
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 4. Off-Page SEO Ranking Factors
    • Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc.
      • Metric of click-through-rate, time spent on a page/site, direct navigation via bookmarks, etc. that Google may be measuring through use of their toolbar, free wifi, Google analytics, etc. (note that this is purely speculation as Google has never publicly admitted to monitoring or recording this data)
    • Manual Authority/Weight Given to Site by Google
      • Google is occassionally suspected or accused of applying manual manipulation to a domain or page (note that this factor refers specifically to positive ranking manipulation)
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 5. Off-Page SEO Ranking Factors
    • TLD Extension of Site (edu, gov, us, ca, com, etc)
      • The top-level domain extension of the site. Note that some domains, such as .edu, .gov, .mil and others have restrictions on who may purchase them
    • Rate of New Pages Added to Site
      • The amount & frequency of new, spiderable documents added to the domain over time
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 6. Off-Page SEO Ranking Factors
    • Number of Queries for Site/Domain over Time
      • The frequency of searches for the domain name or the company/organization's brand as measured through Google's search query logs
    • Verification of Site with Google Webmaster Central
      • May not help with ranking, however can increase crawling rate and re-inclusion requests
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 7. Inbound Link SEO Ranking Factors
    • Anchor Text of Inbound Link
    • Global Link Popularity of Linking Site
    • Topical Relationship of Linking Page
    • Link Popularity of Site in Topical Community
      • The link weight/authority of the target website amongst its topical peers in the online world
    • Age of Link
    • Topical Relationship of Linking Site
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs
  • 8. Inbound Link SEO Ranking Factors
    • Text Surrounding the Link
    • Internal Link Popularity of Linking Page within Host Site/Domain
    • Temporal Link Attributes (when in time the link was created/updated)
    • Domain Extension of Linking Site (edu, gov, com, ca, co.uk, etc)
    • PageRank (as measured by the GG Toolbar) of Linking Page
    Internet Marketing Singapore (c) InternetMarketing.Matrix-E.com , Search Engine Marketing for SMEs