Medical Tourism in Croatia - affordable treatments and prominent providers
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Medical Tourism in Croatia - affordable treatments and prominent providers. Orthopedic, stem cell, neurosurgery, wellness & rehabilitation, dental, cosmetic, eye,...

Medical Tourism in Croatia - affordable treatments and prominent providers. Orthopedic, stem cell, neurosurgery, wellness & rehabilitation, dental, cosmetic, eye,...

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Medical Tourism in Croatia - affordable treatments and prominent providers Medical Tourism in Croatia - affordable treatments and prominent providers Presentation Transcript

  • Croatian Medical Tourism
    Powered by Peti kantun d.o.o.
  • Croatian medical tourism – ABOUT US
    One thing we can say for sure: mediocrity will not bring you a victory of anykind. It
    never was so and will never be so. In our attempt to achieve success, we decided not
    to be so obnoxiously normal. Ordinary behavior will only bring us to ordinary ideas,
    products and services. Fortunately we are willing to take the risk of breaking a few
    rules and disregarding some norms in the attempt to discover and produce something
    completely new, an undiscovered market niche and create a short-term monopoly
    while earning some money along the way.
    We believe we have the gift and guts to plot and create miracles. Because being just
    good isn't good enough anymore. To succeed we need to surprise and attract people.
    For this reason we run an unusual business. Simple. Innovative. Fresh.
    Petikantun – factory of ideas and dreams, competing in the field of imagination,
    inspiration, ingenuity and initiative.
  • Croatian medical tourism – CONTENT
    • About medical tourism
    • Economy / Opportunities
    • Medical facilitators
    • Goals
    • Strategy
    • Why with us?
  • Croatian medical tourism – MEDICAL TOURISM FACTS
    Four basic groups benefit the most from medical tourism: 
    50 million U.S citizens without health insurance face staggering medical bills for serious procedures.
    250 million U.S citizens with limited health Insurance.
    330 Million U.S citizens currently seeking cosmetic or dental procedures.
    32 Million Canadian or English patients
    with chronic pain or disability and remain
    on waiting list.
  • Croatian medical tourism – MEDICAL TOURISM FACTS
    Medical tourism – world TOP destinations
    • ASIA: India, Thailand, Singapour, Malesya
    • CENTRAL AMERICA: Mexico, Cuba
    • SOUTH AMERICA: Brasil, Venezuela, Argentina, Colombia
    • EUROPA: Hungary, Poland, Spain,
    Turkey
  • Croatian medical tourism – MEDICAL TOURISM FACTS
    Major outbound markets
    • USA: high prices, 50 mil. without health insurance; 50 mil. more with basic health insurance
    • UK: long waiting lists, high prices, limited health insurance coverage
    • Canada: high prices, long waiting lists
    • EU: high prices
  • About medical tourism – INDUSTRY DRIVERS
  • About medical tourism – INDUSTRY DRIVERS
    100 % = 49.980 patients
    • Number of patients come from providers that participated in research; total market size assumes that participating providers represent 60 – 80 % of market.
    Source: McKinsey analysis
  • About medical tourism – KEY INDUSTRY FACTORS
  • Medical tourism – ECONOMY / OPPORTUNITIES
    Patient Demand, Outbound Tourism
    ASSUMPTIONS
    • In 2007, aprox. 750.000 Americans traveled outbound for medical care. That number will increase to 6 mil by 2010.
    • After 2010, the growth rate will begin to fall due to supply capacity constraints in foreign countries
    • Upper / Lower bound estimates assume the growth rate is higher / lower than the base case estimate Source: Deloitte Center for Health Solutions
  • Medical tourism – ECONOMY / OPPORTUNITIES
    Projection of: Spent overseas for care / Lost revenue for US health care providers
    Source: Deloitte Center for Health Solutions
  • Medical tourism – COST COMPARATION
    Prices are for 2009, approximate and include estimated airfare for patient and companion. Prices will vary based upon many factors (hospitals, doctor’s experience, currency rates,...) .
    Source: www.medicaltourism.com
  • Medical tourism – ECONOMY / OPPORTUNITIES
  • Medical tourism – ECONOMY / OPPORTUNITIES
  • Medical tourism – MEDICAL TOURISM FACILITATOR
    MEDICAL TOURISM FACILITATOR
    • sourcing health provider
    • sourcing consumers
    • providing travel & tourism support
  • Medical tourism – WHY FACILITATOR
  • Croatian Medical tourism – GOALS
    Goals
    • Satisfied medical tourists
    • Promotion Croatia as medical tourism destination
    • Well known industry positioning as facilitator
    • Become major player on domestic market
  • Croatian Medical Tourism – STRATEGY
    Strategy
    • Identifying target market
    • Promoting as Medical & Tourism Facilitator
    • Understanding patients needs
    • Identifying health care providers
    • Matching patients with providers
    • Expecting unexpected
  • Croatian Medical Tourism – SWOT ANALYSIS
  • Croatian Medical Tourism – MARKETING
    Marketing
    • eMarketing
    • Social networks
    • Partnerships
    • Industry network
    • Events / fairs / congress
    • PR
    • Partners marketing channel
  • Croatian Medical Tourism – BUSINESS MODEL
    Marketing
    Tourism packages
    Patient
    Travel & accomodation
    CMT facilitator
    Charging patients & providers
    Medical provider
  • Croatian Medical Tourism – WHY CROATIA
    • CROATIA is an extremely competitive health and medical destination for safe and affordable treatments not only for neighboring Europeans, but for travelers from North and South America as well.
    • CROATIA is recognizing for superlative care,
    treatments and procedures (rehabilitation
    and wellness treatment, dental care, cosmetic
    and plastic surgery, eye treatment, etc.).
    • CROATIA, with state of the art facilities, equipment and expertise, is building a growing reputation for the best service that still beats medical or health costs from throughout Europe and North America.
  • Croatian Medical Tourism – BENEFITS
    • The VALUE is EXCEPTIONAL
    • The TREATMENT is WORLD CLASS
    • The COUNTRY is building a growing REPUTATION
    • The MULTILINGUALISM is CRUCIAL for clear communication
    • The natural BEAUTIES with HISTORY and CULTURAL heritage, delicious CUISINE with warm and friendly PEOPLE should be DISCOVER
    • The DESTINATION is CROATIA
  • Croatian Medical Tourism – TREATMENTS
    • Dental treatments
    • Eye treatments
    • Cosmetic & plastic surgery
    • Orthopedics treatment
    • Sports medicine treatment
    • Gynecological treatment
    • Rehabilitation, spa & wellnes treatments
    • General surgery
    • Corporate treatment
  • Croatian Medical Tourism – CARE FACTOR
    • Before patient leave home
    (once patient have completed evaluation form and supplied us with his diagnostic tests, our medical specialist will
    review his case, and we’ll offer him a choice of travel and accomodation options)
    • We’ll be waiting at the airport
    (we’ll be at the airport to greet patient when arrives, help with patient luggage and transfer
    patient to hotel or convinient city apartment)
    • Settle in and relax
    (patient can have as much time as like for relaxation before medical procedure.
    During that time CMT Patient Co-ordinator is just a phone call away for help and advice)
    • After the operation/treatment
    (when patient return from his/her procedure/treatment we’ll provide excellent aftercare and physical therapy to help
    patient on his road to recovery. In the meantime we’ll be liaising with patient doctor back home to ensure
    appropriate follow-up care)
  • Croatian Medical Tourism – CARE FACTOR (basic flow chart)
    Source: Deloitte Center for Health Solutions
  • Croatian Medical Tourism – PACKAGES
    Medical treatment +
    • Sailing
    • Fishing
    • Bird watching
    • Lace making
    • Wine tasting tour
    • Gastro tour
    • Spa & wellnes
    • Religious tourism,...
  • Croatian Medical Tourism – MENAGEMENT
    Management & Medical Board
    CMT has been formed by professionals from
    diverse fields who have a combined work
    experience. Our team consists of professionals
    in the fields of Medicine, Tourism & Travel,
    Technology,Marketing& Sales, Insurance, Nursing
    and healthcare etc.