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MORE THAN MESSAGING.




                                                 5thfinger
www.flickr.com/photos/35798967@N08/3307...
1. What We 
Do
          Ad
       networks                                          Creative     Case quot;
             ...
3G
           orks
    w Netw
Slo


                         5thfinger
dsets
              d Han
            e
        ower
  nder P
U



                             5thfinger
But finally…



               5thfinger
etworks
Better N 
          &
           ndsets
  etter Ha
B


                     5thfinger
Tapping into context.




                         5thfinger
So, as an advertiser, what are the critical
things you need to know about mobile?




                                    ...
Know your mobile Ad Networks…
                                         High Trafficquot;
                                  ...
so once you've chosen your networks, how
does one go about targeting?
                                  http://www.flickr.c...
what about the latest banner formats?
                                         5thfinger
Click to Purchase (Amazon)

           OUT
ON


           DVD
&
BLURAY
RIGHT

           NOW!





                      ...
Click to Purchase (iPhone)




                              5thfinger
Interactive & Video Banners




                                      5thfinger
© 5th Finger 2009
how do we drive ROI post click?


                                   5thfinger
Beyond the Banner (Driving ROI)
                       Click to Call
                                Branded Content Downl...
5thfinger
Click to Call

                                  “Hello, welcome
                                  to Verizon…”
          ...
Store Locator

                      COFFEEHOUSE
     COFFEEHOUSE

                      LOCATOR
         LOCATOR


      ...
Retail Coupons/Vouchers

      CLICK
HERE

                                              Check
out
our
new
summer

       ...
Lead Capture



                Register
for
a
test
drive:


                                                         Than...
CRM & Loyalty

                                                                UR
now
on
the


                           ...
Sweepstakes 

Win a new iPhone 3G phone!*   Enter your Name and
                                                     THX. ...
Why mobile works for 
Land Rover…



                     5thfinger
Extending Reach…

                                       Mobile Web provides
                                       an ave...
f page 
Larger % o
            vs PC
real estate




           5thfinger
5thfinger
On average, for the
              InsightExpress®
High Click    studies ran for last 12
Through       months, mobile
Rate ...
LAND ROVER
Moving from 
PC to Mobile...




                   5thfinger
$1.6M digital media
budget goes to mobile…




                      5thfinger
MORE THAN MESSAGING.
 New York Office
        San Francisco Office
 +1 646 578 8202
         +1 415 294 2040




           ...
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Ad:tech SF 2009 ADSPACE Mobile Advertising

513

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5th Finger Co-founder and Vice President Steen Andersson gave this presentation to an Ad:tech San Francisco audience on April 22, 2009.

Published in: Technology, Business
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Transcript of "Ad:tech SF 2009 ADSPACE Mobile Advertising"

  1. 1. MORE THAN MESSAGING. 5thfinger www.flickr.com/photos/35798967@N08/3307330817

  2. 2. 1. What We Do Ad networks Creative Case quot; & & Study Post Click 2. Mobility Planning Targeting 3. Innovation @ 5th 4. Example: Mobile Elements http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President 5thfinger
  3. 3. 3G orks w Netw Slo 5thfinger
  4. 4. dsets d Han e ower nder P U 5thfinger
  5. 5. But finally… 5thfinger
  6. 6. etworks Better N & ndsets etter Ha B 5thfinger
  7. 7. Tapping into context. 5thfinger
  8. 8. So, as an advertiser, what are the critical things you need to know about mobile? http://www.flickr.com/photos/15360147@N03 5thfinger
  9. 9. Know your mobile Ad Networks… High Trafficquot; Volume Direct Response Branding (Long Tail of Publishers) (Premier) Chart: North American Ad Network Lower Traffic Volume Inventory Mix (Source 5th Finger) 5thfinger
  10. 10. so once you've chosen your networks, how does one go about targeting? http://www.flickr.com/photos/23142766@N08/2845797907 5thfinger
  11. 11. what about the latest banner formats? 5thfinger
  12. 12. Click to Purchase (Amazon) OUT
ON

 DVD
&
BLURAY
RIGHT
 NOW!
 5thfinger
  13. 13. Click to Purchase (iPhone) 5thfinger
  14. 14. Interactive & Video Banners 5thfinger © 5th Finger 2009
  15. 15. how do we drive ROI post click? 5thfinger
  16. 16. Beyond the Banner (Driving ROI) Click to Call Branded Content Downloads SMS Alerts WAP Coupons Videos (Trailers, etc) E-commerce Sales Promotion Sweepstakes SMS Coupons/Vouchers Download Mobile Wallpapers 5thfinger
  17. 17. 5thfinger
  18. 18. Click to Call “Hello, welcome to Verizon…” Call to 188-332-4307 Duration 4s 5thfinger
  19. 19. Store Locator COFFEEHOUSE
 COFFEEHOUSE
 LOCATOR
 LOCATOR
 Enter
your
zip‐code:

 SUBMIT
 5thfinger
  20. 20. Retail Coupons/Vouchers CLICK
HERE
 Check
out
our
new
summer
 Get the latest styles! styles.
Visit
your
local
SGH
and
 Enter your phone number give
them
the
code
“SGH008”
 here to receive coupons to
receive
10%
your
next
 and more: purchase
of
$100
or
more.

 GO 5thfinger
  21. 21. Lead Capture Register
for
a
test
drive:

 Thank
you
for
your
interest.

 Your
name
 SUBMIT
 We
will
be
in
touch
soon.

 Your
Mobile
#
 5thfinger
  22. 22. CRM & Loyalty UR
now
on
the

 TY
4
signing
up
4
 Subscribe for Victoria’s VS
mobile
list!
Look
 Victoria’s
Secret
text
 Secret Mobile Alerts for
exclusive
offers,
 messages.
Reply
“Y”
 Enter your phone number event
coverage
&
 to
get
up
to
4
msg/ new
product
info.
 here: month.

 GO 5thfinger
  23. 23. Sweepstakes Win a new iPhone 3G phone!* Enter your Name and THX. You’ve been Mobile # to enter: Click Here to Enter entered in the draw. Your Name Or text WIN to 95294 Winner drawn on 12/31. Std msg rates *Winner drawn on Mobile # apply. 12/31/2008. SUBMIT
 5thfinger
  24. 24. Why mobile works for Land Rover… 5thfinger
  25. 25. Extending Reach… Mobile Web provides an average of 14% lift in audience over the Home PC Audience PC Home Mobile: 119,876,000 38,083,000 Source: Nielsen Mobile TotalWeb Report Q1 2008 5thfinger
  26. 26. f page Larger % o vs PC real estate 5thfinger
  27. 27. 5thfinger
  28. 28. On average, for the InsightExpress® High Click studies ran for last 12 Through months, mobile Rate (CTR): provided 5X lift (in 1.5% aver brand metrics) over that of Internet ad campaigns 5thfinger
  29. 29. LAND ROVER Moving from PC to Mobile... 5thfinger
  30. 30. $1.6M digital media budget goes to mobile… 5thfinger
  31. 31. MORE THAN MESSAGING. New York Office San Francisco Office +1 646 578 8202 +1 415 294 2040 Sydney Office +61 2 8307 7888 5thfinger
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