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Facebook - social sharing tools
 

Facebook - social sharing tools

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    Facebook - social sharing tools Facebook - social sharing tools Presentation Transcript

    • working with social sharing tools
    • Insights
      Facebook analytics
      (verb) this (noun)
      updating the “Like” button
      Integrating Facebook into websites
      The New Layout and Brand Content
      User privacy concerns and effects
    • Insights
      Types of Data
      Page Views
      LikesNew (for a time period) and Lifetime
      Interactionspost views and feedback (likes/comments)
      User DemographicsGender/Age/Location/Language
    • Insights
      Facebook Page/App Insights
      Basic analytics data directly connected to pages and apps running within Facebook
      Available for pages with > 30 users
    • Insights
      Domain Insights
      Data for content shared on Facebook
      Example:A Facebook user links to your site in their status message. That data is shown in the insights report for that domain.
    • Insights
      Domain Insights – Claiming a domain
      Provide URL in Facebook Insights dashboardfacebook.com/insights
      Place a small code block on the main page of the site for verification
    • (verb) this (noun)
      Updating the “Like” button
      “Liking” something is soooo yesterday.
      Instead:
      Read a book
      Cook a recipe
      Watch a movie
      Listen to a song
      Limited only by your imagination
    • (verb) this (noun)
      Image Source: https://developers.facebook.com/docs/beta/
    • (verb) this (noun)
      Why this is useful
      Gives control over and promotes content sharing
      Connects website content to Facebook insights in a more insightful way
      Content is distributed on user’s/friends news feed, user’s friends ticker, and user’s timeline (profile)
    • (verb) this (noun)
      Creation and Implementation
      Action/Object pairs are created through a Facebook app
      Insights are then available to this app
      A small code block is added to pageto set:
      Content URL
      Title
      Description
      Image
    • (verb) this (noun)
      Customization
      Choose layout style to display data inuser’s timeline
      List
      Gallery
      Table
      Item
      Number
      Map
    • (verb) this (noun)
      The “Like” button is not dead
      Still important because it can be added to any site without creating a separate app for it’s data
      Data is shared to Domain Insights
      Generic code can be added to customize title, description, and image for general content shared from the domain
    • The New Layout and Brand Content
      Facebook has relegated the middle news feed to important stories
      “Important” means friends/brands the user interacts with most often and therefore wants to see updates from
      Everything else flows through the teeny tiny ticker in real time
      Brand’s must become part of the user story or their content will virtually never be seen
    • The New Layout and Brand Content
      The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible…the “Like” is “a little less relevant now…marketerswill have to work harder to earn their place in news feeds.
      “Your content is going to need to be absolutely amazing”
      Jenna Lebel- http://mashable.com/2011/09/22/facebooks-changes-marketers/
    • The New Layout and Brand Content
      The Timeline that will become the new user profile will not be applying to brand pages at this time
      New Timeline Example
    • User privacy concerns and effects
      Anytime you ask users to connect with your site, they must approve what information the app can use
      New:Once permission is given, the site can post without asking (prev. asked each time)
      Effects:
      Users may become unwilling to give permission leading to less measurable interaction with brand’s Facebook page and content
    • Resources
      Insights
      Open Graph overview
      Mashable’s Timeline coverage
      Mashable’s f8 coverage