Facebook - social sharing tools
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  • 1. working with social sharing tools
  • 2. Insights
    Facebook analytics
    (verb) this (noun)
    updating the “Like” button
    Integrating Facebook into websites
    The New Layout and Brand Content
    User privacy concerns and effects
  • 3. Insights
    Types of Data
    Page Views
    LikesNew (for a time period) and Lifetime
    Interactionspost views and feedback (likes/comments)
    User DemographicsGender/Age/Location/Language
  • 4. Insights
    Facebook Page/App Insights
    Basic analytics data directly connected to pages and apps running within Facebook
    Available for pages with > 30 users
  • 5. Insights
    Domain Insights
    Data for content shared on Facebook
    Example:A Facebook user links to your site in their status message. That data is shown in the insights report for that domain.
  • 6. Insights
    Domain Insights – Claiming a domain
    Provide URL in Facebook Insights dashboardfacebook.com/insights
    Place a small code block on the main page of the site for verification
  • 7. (verb) this (noun)
    Updating the “Like” button
    “Liking” something is soooo yesterday.
    Instead:
    Read a book
    Cook a recipe
    Watch a movie
    Listen to a song
    Limited only by your imagination
  • 8. (verb) this (noun)
    Image Source: https://developers.facebook.com/docs/beta/
  • 9. (verb) this (noun)
    Why this is useful
    Gives control over and promotes content sharing
    Connects website content to Facebook insights in a more insightful way
    Content is distributed on user’s/friends news feed, user’s friends ticker, and user’s timeline (profile)
  • 10. (verb) this (noun)
    Creation and Implementation
    Action/Object pairs are created through a Facebook app
    Insights are then available to this app
    A small code block is added to pageto set:
    Content URL
    Title
    Description
    Image
  • 11. (verb) this (noun)
    Customization
    Choose layout style to display data inuser’s timeline
    List
    Gallery
    Table
    Item
    Number
    Map
  • 12. (verb) this (noun)
    The “Like” button is not dead
    Still important because it can be added to any site without creating a separate app for it’s data
    Data is shared to Domain Insights
    Generic code can be added to customize title, description, and image for general content shared from the domain
  • 13. The New Layout and Brand Content
    Facebook has relegated the middle news feed to important stories
    “Important” means friends/brands the user interacts with most often and therefore wants to see updates from
    Everything else flows through the teeny tiny ticker in real time
    Brand’s must become part of the user story or their content will virtually never be seen
  • 14. The New Layout and Brand Content
    The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible…the “Like” is “a little less relevant now…marketerswill have to work harder to earn their place in news feeds.
    “Your content is going to need to be absolutely amazing”
    Jenna Lebel- http://mashable.com/2011/09/22/facebooks-changes-marketers/
  • 15. The New Layout and Brand Content
    The Timeline that will become the new user profile will not be applying to brand pages at this time
    New Timeline Example
  • 16. User privacy concerns and effects
    Anytime you ask users to connect with your site, they must approve what information the app can use
    New:Once permission is given, the site can post without asking (prev. asked each time)
    Effects:
    Users may become unwilling to give permission leading to less measurable interaction with brand’s Facebook page and content
  • 17. Resources
    Insights
    Open Graph overview
    Mashable’s Timeline coverage
    Mashable’s f8 coverage