Woman AdvertisementAdvertising For FreeAdvertising for free seems like an impossible thing when heard. But there are severalways by which the cost of advertisement can be conserved, with the help of someimagination and creativity.A business wanting to advertise, can write articles related to their field of expertise thatcan be submitted to media and publications having interest in that particular field. Theadvertising article can have information about the company and dealership opportunity.Due to the rise in Internet users and websites, new websites have sprung up which offerfree services. Articles can be written for these websites and they can be broadcaster forfree, which will be viewed by hundreds of people everyday.Once the business has gained some recognition, within no time it will gain popularityalso among the crowds. This popularity can lead to them being invited on radio andtelevision talk shows and even to interviews. Such kind of opportunities shouldn’t bemissed as they provide a chance for free promotion. If it is taking a long time to get abreak, the producer can be addressed with a letter that can be followed up by a telephonecall or in-person visit. During the visit, the nature of expertise can be discussed about the
Woman Advertisementbusiness, which will be of interest to the viewers of the particular channel. Once abusinessperson gains the status of being public-friendly, more offers start pouring in.Free bulletin board located in the neighborhood, like in grocery stores, libraries, andsalons, are another good idea. Advertising circulars can be posted on such boards forfree. Circulars for mass distribution can be handed out at the mall, shopping center, busstops, particularly on weekends when there is a big rush. Students can be hired on parttime basis for this purpose.Promotional advertisement can be printed on the envelopes used by the business firms.Both the sender and the receiver can view this advertisement. Promotional offers can besent to customers by postcards, which should be utilized to its full, leaving only placeleft for writing the address.Some of the new mail order publications offer free first time and seasonal deductions foradvertisers. Other publications offer pay per inquiry space. Inquiries can be made aboutstand-by space, which means that the publication holds the submission of advertisementuntil the space is not sold and in that case, thirty three percent saving can be achieved.Usually local newspapers provide these kinds of offers.If the business is involved in ad sheet or catalog publishing, other publishers can becontacted for the purpose of bartering an advertising exchange. They can placeadvertisement in their publication, in return for placing their advertisement in thebusiness’s publication.Free offers can be provided to the customer. This can be done by emailing or printingnewsletter about information regarding the area of interest of the targeted customers andcan be made popular by using tag lines. Attach a free coupon with it, which thecustomers can use it for shopping, if a criterion is met like minimum purchase of $ 50.By this the response will be huge and most of them will purchase something or the otherto avail the free offer. The basic ingredient for advertising for free is imagination andresearch. Opportunities should be searched and a strong working force should be appliedto increase the sales.
Woman AdvertisementAdvertising in Yellow PagesSome people believe that yellow pages do not receive response like other advertisingmethods do and this is true to some extent but not in totality. When talking abouttraditional yellow pages, there sure is a decline in number of people opting foradvertising in it. According to a recent report, even the most attractive advertisement in aparticular section is not getting the response from callers like they used to get before. Onthe contrary, the prices of placing ads in directories are on a rise, which speaks adifferent, story altogether.In reality different categories are witnessing different rates of decline. Like the lawyerscategory is seeing the maximum decline, where as emergency service provider’s sectionhas the same call rate. And sections like mobile phones, real estate and furniture areseeing a rise due to the increasing customer demand. Altering the size of theadvertisement or changing the look cannot do wonders any more.Experts suggest that relying on yellow pages to get customers isn’t enough. Otheroptions should be considered as well along with it. With the Internet reaching everyhome, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to getreviews about the product. People, who don’t usually shop on line, also are also optingto shop on line as information is provided at the click of a mouse. It is easier for peopleto trust as customers who used the product give their feedback about the product afterusing it.A relatively newer concept is the yellow pages going on line. The good thing about themis that they are updated frequently unlike the printed directories and can be viewed fromany part of the world. According to researches conducted, the response increased bytwenty five percent every year. So those who are interested to invest in yellow pagesadvertising can think of going on line. Directories are submitted to search engines,which on typing a keyword or phrase bring the results. Small and local businesses, too,can land on the pages brought by the result. The cost of creating a website can be savedif all the relevant information about the company is included in the on line yellow pages.Look out for the date to renew the directory listing, and if there is a need to change theadvertisement, it is not a big problem on on line yellow pages. Some starter websitesoffer to place advertisement in their yellow pages for free. Search out for such websites
Woman Advertisementon the Internet.Larger businesses can start their own websites and place links in the on line yellowpages. Articles can be framed about the business and can be submitted to Ezines andwebsites related to the area of business. Some websites also allow posting articles forfree. The purpose of the yellow pages is basically to get potential customers but thatdoesn’t mean that existing customers should be neglected. Steps should be taken tostrengthen the relationship with them and to retain their trust by maintaining thestandard of the products supplied to them. Once they are completely satisfied, the price-rise won’t bother them and they will talk about the company to people they know, whichwill fetch new customers.The objective is to work smartly and select the right method of advertising. If a businessisn’t using any other method for advertising apart from using yellow pages, it can causeproblems and the products may not sell. Analyze how much money is spent on placingads in directories and estimate whether the amount of customers the business gets isdesirable. Whenever a call is received from a potential customer, ask them how they gotto know about the enterprise. This will help to analyze which advertising method is idealfor the business. It is never late to correct the mistake and go for the right method.Advertising on InternetEver since the advent of Internet, advertising on the World Wide Web has been verypopular. Many corporations, companies and business have taken advantage of this andyou can see ads on any web pages you visit. Consumer can go to any search engine andtype the keyword relating to what they are looking for and hit search and they will beprovided with a huge list from which they can select. This is a very cost effective andtime saving method of advertising.It has become really easy for any business to have a personalized website by which theycan advertise, directly interact with the customer; provide details about their product and
Woman Advertisementservices. Regular newsletters, offers, discounts can be pasted on site to increase theinterest of the website visitors.Since it’s easy to reach any kind of audience concerning any kind of business, thepossibility of misuse is always there. Based on this Internet advertising is classified intotwo kinds of advertisement, legal on line advertising and illegal on line advertising.Legal on line advertising includes on line advertising directories, search engineadvertising, e-mail advertising, and desktop advertising. Illegal advertising is morecommonly know as spamming. This is usually done by altering some system settingswith the help of external applications after which pop-ups are sent to a particularnetwork or computer. The external applications are known as adware or spyware. Someof these are really harmful, the most famous being Trojans, which are very hard touninstall and remove from the system.With the increase in technology, special effects are being used to make advertisementmore interesting. Vivid colors, good page layout and lots of imagination is involved.Typically Adobe Flash is used to design advertisements these days. Depending on thetechnology being used to design advertisements can be classified into various categories.Banner ads are animations displayed on the website usually created in HTML or Eudora.There is a range of type and sizes of the ads. Trick banner ads are banner ads that havean extra functionality of dialog boxes and buttons and are displayed as an alert or errormessage.A pop-up is an advertisement displayed in a new window that covers up the active webpage. A pop-under advertisement opens in another window that is under the active webpage and can be seen after the present window is either closed or minimized.Interstitial ads are those that are displayed before directing over to the desired page.Wallpaper ads form the background of the web page.The ads that float on the screen are known as a floating ad.Polite ads download on a low pace without interrupting the normal functioning of thewebsite.An ad that enlarges and changes the contents of the page being displayed is known as
Woman Advertisementexpanding ad.Advertisements which are displayed in a video form on a website is known as a videoad.There are many ways by which advertising slots can be purchased on Internet like CPM,CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meantto pay for a particular number of people to whom the advertisement will be exposed.CPV or cost per visitor means that the advertiser is meant to pay for the people to whomthe advertisement was delivered. CPC or cost per click means paying for the number ofclicks made on the advertisement by the visitors. Although the advertisement is put upon the website, the amount is paid only after the visitor clicks on the URL of theadvertisement. CPA or cost per action means that the advertisement publisher bares allthe charges of advertisement, but he gets paid only if the visitor clicks on theadvertisement and purchases a product or signs-up for a service. CPL or cost per lead issimilar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or shecan simply apply to get regular newsletters and special offers. CPO or cost per order iswhere the advertiser pays each time an order is placed.On line advertisements cannot only be used to promote a product or service but in factthey can be used for purposes like promoting charity and spreading education.Advertising on TelevisionAdvertisements of products, organizations, and services are generally aired ontelevision. This is be done by buying slots on the airtime from a particular televisionchannel. Price depends on the popularity of the channel, time the commercial is beingaired, number of viewers and length of the commercial. Placing a commercial on localchannels is more affordable than on national channel where the cost is almost double.When thinking of placing a commercial on television it is advised that you first
Woman Advertisementunderstand what audience needs to be reached. Different audiences have different taste,which can be determined by their choice of television show like celebrity talk, cartoons,sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pmand is the most expensive slot. Following it is the news time at noon or 10-11 pm slots,which are proven to be the most effective time slots for the success of a commercial.More affordable is the 12-4 pm soap time. Always check out with the salesrepresentative for the prices. When advertising on national level, check out an ad agencythat usually works on commission basis. It’s highly recommended to negotiate during are-run of the advertisement and stay away from paying the complete amount.Compare the prices of different networks and different programs before you place an ad.Another money saving trick is to buy a thirty seconds slot and air commercials of ten tofifteen seconds of length one after the other. This increases the possibility of targetviewers seeing the commercial without the cost of re-runs. But this is risky as thepressure of conveying critical information in a short period of time increases. So thecommercials should not be so short that the actual message couldn’t be deliveredcorrectly to the audience. Usually a reminder commercial can be of a shorter duration.Look out for the people who would like to buy a slot that has already been purchased.This can be very tricky as it will be more like a bid for which they will be ready to pay alarger amount sometimes even double because they badly need a slot. This usuallyhappens during the holiday season, which comes in the last quarter of the year aroundNew Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year tobuy slots for commercial is the first and second quarter of the year. Price is usuallynegotiable during the first quarter as the sales representatives give discounts toadvertisers who have spend a lot of money advertising during the holiday season and aretrying to recover from it.If planning to pay for advertising commercials for the whole year check out thediscounts that are being offered for advertising round the year. Usually a five percentdiscount is offered when signing for a six-month time period and ten percent whensigning for a twelve-month time period. But do keep in mind to check out exactly whenthe commercials are being aired because these discounts are usually offered to distractpeople from this point and the commercials are aired during odd hours and also notduring the holiday season.The very first commercial to go on air was of Bulova Watch Company on WNBC,United States of America on July 1, 1941. And ever since then there have been no
Woman Advertisementstopping and now commercials sell anything that one can ever imagine.Low Budget AdvertisingAfter the advent of on line selling sites, shopping has been made so easy that it can bedone within the comfort of the home. On line selling gave rise to on line advertising alsoknown as iAdvertising, which is proving to be the best way to reach a larger audiencewithin a short time using less money.There are many options available on the Internet to get started. Creating a website andthen placing its link on different websites is one of the ways. Pages can be submitted tothe search engines after applying search engine optimization techniques. Websites offervarious payment methods. Some take money for simply placing an ad or link on theirwebsite, some take money only if a visitors clicks on the link or website and some takemoney only if the visitors visits a link and have bought something or availed someservice. There are options available for the type of ad being placed. There are pop-upads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really lowbudget can send mails to targeted customers.Radio stations offer a good price to advertise during the non-peak time. Get in touchwith the local station and try to ask for a discount. The same applies to television; eventhey have a minimal amount for advertising slots during the non-prime hours, especiallyafter midnight. Contact different television station to compare pricing.The age-old tradition of advertising in yellow pages directories is always a success. Allbusinesses from small to big register themselves in the yellow pages and have sworn tobe benefited from it. People can look up for contact numbers, addresses and servicesoffered directly from the pages.
Woman AdvertisementNewspaper is the next best thing. First analyze the audience to be targeted by age group,sex, and location. Choose the local newspaper and section where the ad should be placeddepending on the audiences to be targeted. The classifieds department of the localnewspapers have special offers, find out in detail about the pricing structure for the sizeof the advertisements, number of words, font size, etc.Design the business cards with accuracy. Try to include all the vital information aboutthe business like the name of the company, where it is located, services provided,working hours, and contact information like landlines number, cell number and personto be contacted. Personalized business cards are good way of reaching the genuinecustomers.Other way to advertise is to give presentations on your products. Brochures can beinserted in the business presentation package. Other than things like history of thecompany and annual turn-up, once again business cards can be included in the package.Distribute newsletters with information about the latest offers and discounts.Informational letters of a page length and e-mails can be sent too on a regular basis. Allthis can become lot easier by getting in touch with companies who can provide themailing list of a particular locality and it comes for a very small price. Again the yellowpages can be referred to get information about such companies. After getting theinformation get in touch with company to get a copy of the latest mailing list. Differentcompanies charge different pricesThe word of mouth is also a good method of advertising. Try growing the links in yournetwork and join organizations which deals with advertising like trade associations andchamber of commerce. Active participation in events of these organizations eventuallyhelps reaching more number of people.
Woman AdvertisementAdvertising: Self PromotionSelf-promotion is similar to spreading the word by any other means but with an artisticapproach. If the artistic part were taken out of the equation advertising would look morelike barging rather than self-promotion. There are many steps involved in this process.The first step is to collect and create useful content relating to the topic, which is a notan easy job.In today’s fast paced world owning a website for your business is a must which is not abig deal anymore with so many people available who excel in web designing and alsooffer a competitive rate. There are many types of technologies involved in the creationof a website, a one page flash website wouldn’t take you places. Intense graphics shouldbe incorporated to catch the eye of the customer. After the creation of website, thewebsite content should be emphasized upon. Writers who expertise in search engineoptimization should be raked in so that the page ranks amongst the top pages on Google,Yahoo and Msn. Search engines have become popular universally and your websitedoing good on them plays a more vital role than getting other kind of references. Hence,efforts should be made on making remarkable progress to bring your website in the hitlist. Also, material on the website should be updated frequently to meet the changingneeds of the people. Get someone to design a logo for the company and website which iscatchy and delivers the right message to the customers.Other than website content, articles should also be published in newspapers, magazinesand on line publications especially business oriented emphasizing on ten strong pointswhich describes the best about the business or the product. On line publication willfacilitate in providing successful searches to the targeted audience.The next target method of advertising should be television. Putting a commercial duringthe prime time will spread the message to a larger crowd. The content of the advertisingshould be akin to the value of the product. Famous personalities can be roped in toendorse the product, which will not only attract common people but also their fans inbuying the product.From time to time it is essential to review the past work and improving on the mistakespreviously committed. Once the previous mistakes are tackled, it wouldn’t hurt toanalyze previous milestones, awards, and acquisitions. This increases the chances of
Woman Advertisementrunning into something that really deserves to be highlighted to the public. The moreaccomplishments you display to the public the more fan-following your product will get.Reviewing competitor’s work on a regular basis would prove fruitful. This would alsohelp identify loopholes in your product that have been overlooked before and wouldprovide the key reasons to improve on.Although this is an old approach, snail mails are also one of the best advertisingmethods. As it’s a more energy consuming approach, it’s important that you have theaddresses of the customers who are really in need of the product. Regular mailscontaining details about the new development will keep people informed about yourcompany’s products. A more modern approach to this method is collecting e-mail ids ofthe targeted customers and posting them ads and latest deals. This is a cheaper and lesstime consuming approach compared to snail mails as you can mass email as manypeople as you want at any time.Before releasing any product in the market, product testing should be done by giving outsamples among the targeted customers. The feedbacks makes it more clear whether theproduct is ready to be released in the market or whether changes should be made tomake it more appealing to the public. It is recommended to approach sincere friends,acquaintances, partners and clients at first to test your product and then go to the public,as expert advice is more useful.To make more brownie points, address the customers and clients and appreciate them fortheir contribution in making the product popular. Send a token of thanks on specialoccasions like festivals or on accomplishing an important task. Customers can also bethanked by offering special discounts and free gifts. After gaining popularity focusshould be on retaining the reputation rather than taking things for granted.
Woman AdvertisementAdvergaming: Advertising through video gamesThe practice of using video games to promote a particular product or an organization isknown as “Advergaming”. Wired magazine first used this term in a column to describethe commissioning of free on line games by large companies, in 2001. There are threecategories of Advergaming: ATL Advergaming, BTL Advergaming and TTLAdvergaming.ATL Advergaming can be vaguely explained as a promotional video game. The businessincorporates interactive video games on their website so as to create more awarenessabout their product among the website visitors. This method is also used to attract morevisitors to the site and to increase the traffic flow on the website. If the games are madefor product advertising, the product is highlighted in the game.Before the invention of the Internet, floppy disks and later compact disks were used as amedium to promote games and in turn a particular product. It started with floppy diskbasically to create awareness as well as product promotion. The first Advergame wasdistributed by American Home Food, which was developed by Chef Boyardee. TacoBell and Coca Cola followed it by giving customers floppy disks containing promotionalgames. The first Advergame to be distributed on compact disk was by Chex and GeneralMill. The graphics of these games have matured from arcade style flash to three-dimensional.BTL Advergaming comprises of recruitment tools like In-game advertising, militiamenand edutainment. Usually the mascot of the particular company is depicted as the hero insuch games. Pepsi man and Burger man were the mascots used in promotional gamesdesigned by Pepsi and Burger King respectively. The storyline of these games can becommercial, educational or political like the game American Army created to attractmore youth towards devoting their life to army and also games meant to promote sportslike Formula One racing are also a part of this technique.In-game advertising is more commercial type and is purely targeted for promotion of theproduct via the game. This is really picking up and even movies are promoted by thismethod. Like on the website of the movie, The Mummy, there are games which have a
Woman Advertisementstoryline similar to the movie and the player is given knowledge of the facts about themovie and its subject, Egyptian Mummy. Educational Advergaming refers to games thatportray a moral message to the players.These games can also act as a medium of advertisement themselves like in the videogame of EA Sports; banners of Pepsi line the frame of the game. By using this strategythe companies are able to provide low price or free games to the consumers. This is alsoeffective in reducing the price of games that have a monthly fee.TTL Advergaming or through the line Advergaming is the most rare form ofAdvergaming. URL links are embedded into a game that takes the players to the webpages, which has BTL Advergaming. Different methods are used to attract the player toa particular web page. In the game ” Enter the Matrix” URL hyperlinks are depicted inthe background, which the player is forced to click to learn about the facts relating to theplot of the next level and at the same time advertises about the product. The curiosity tolearn about the theme of the game attracts the player, although it might not be necessaryto click to finish the game. Such kinds of games are usually known as link-chases asone link will lead to another. Website visitors are sometimes tempted with a prize toprompt them to click the URL.This technique of advertising is really beneficial as it not only creates awareness amongthe player but also among his friends who lands the website upon friend’s suggestion.The success of Advergaming is dependant on word of mouth and thus is also known asviral marketing. In the year 2004, this industry generated around $83.6 million andinvolved 105 million players.
Woman AdvertisementAdvertising using Power WordsWord cannot only influence the minds of people but can completely change theirperception abut a particular thing. Words have the persuasion power to entice andmotivate. They are used by the politicians, public relations personals, and even byparents to pass on their message. These words are known as power words and they cando wonders when used in advertisement.New or improved words create a sense of curiosity. The customers get an impressionthat the product is something that is different from others and he tries to get it beforeanyone else does so as to have edge over others. The laundry products have always beenadvertised as new and improved, from years. Although it can be either new improvedversion of the existing product, but the power of both the words and the productreinforces each other’s strength.Take for instance the line ‘Money back guarantee’, these power words helps gain thetrust of the customer. It is a must to print these words at the closing line of anadvertisement. After this sentence, the methods of payment and how money will bereturned if the customer is not satisfied should be stated.Most of the successful advertisements have a little known secret that surely generatedcuriosity within the reader. People are knowledge thirsty, they want to know what othersdo not know. They think that there is some vital information they are missing because ofwhich they haven’t gained success in something particular.Words ‘Insider say that’, is similar to ‘secret’. It gives out information from someexpertise that is still unknown to the outside world and only if the customer givesmoney, information will be divulged to him.Free word in the headline of the message simply does wonders. The reader easilyabsorbs the message, unless and until something free is given to the customer in reality.By any change, if the company tricks the customer into paying money for something,which was supposed to be free, the trust of the customer is lost instantly. Usually the
Woman Advertisementword FREE is spelled as FR~E on websites as ISP filters blocks messages having theactual word, considering it to be some kind of spam.You is a very important word to be used in an advertisement. It directly points out theadvantages to the customer, if he buys a particular product or service. Step into the shoesof the customer and try to note down the points which will be of benefit and what pointswill decrease the interest. The advantages then should be referred to the customer byaddressing them with ‘you’. The customer feels that he is being directly talked to.The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait anylonger, get it now!’ This motivates the customer to take some necessary and quickaction.Power in itself is a powerful word. Give that power to the consumer and see the magic.This gives the consumer a feeling that he can get possession of something that he lackedtill now and this could make him achieve the impossible.The basis of a successful advertisement is to understand the consumer’s needs and thendesign the advertisement accordingly. Just stating the advantages of using the product orservice of the company isn’t enough. Sentence should be so designed that the customershould see his advantage in the product. For example, when advertising for a digitalcamera, just stating that the in-built memory of the camera is of 1 GB, won’t do thetrick. Instead, the sentence should be changed to ‘enough memory to store 350 picturesor 50 videos’. The solution to the problem of the customer is reflected in this sentence.Ideas can be taken from advertisements of other similar brands like how the sentencesare written and placed in an advertisement. After the sentence framing, adding powerwords to spice up the advertisement will definitely make a winning ad campaign.
Woman AdvertisementBillboard AdvertisingOutdoor advertising is a low budget and effective way of advertising a company’sproduct. Among the entire methods billboard advertising is the most sort after method,which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billiondollar was spent on billboard advertising alone, in the year 2006, as analyzed byOutdoor Advertising Association of America.Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And withthe amount of exposure the product gets the money is worth it. In the past few yearsseveral factors have triggered billboard advertising and cost effectiveness being one ofthe prime reasons. One of the reasons being if an ad is placed in the local newspaper or atelevision channel the advertisement gets noticed for only thirty seconds and when thesame advertisement is placed on billboard, it gets noticed through out the day, formonths. Thousands of people view billboard everyday on their way to jobs or home, itdoesn’t get lost in the pages like an advertisement placed in a newspaper or magazine.There is a frequent and continuous delivery of message. No other advertising methodcan grab the attention of people like billboard advertising. It creates brand awarenessand strong name recognition.One of the reasons behind the cost being low is technology. In the early years thebillboards were hand-painted due to which the labor cost was high. Now, advertisersdesign and print their advertisements on a huge poster board or vinyl board by acomputer-aided printer, which is very cost effective. Creativity can be achieved to thehighest extent, with ease and less money. The brighter, colorful, creative theadvertisement is, the more eye-catching it is. With the advancements in technology, ittakes very less time to design billboards with unlimited possibilities.Before placing a billboard advertisement in a particular area it’s better that a research isdone about the interest of the people in and around that area. Like if the advertiserdesires to post a billboard advertisement on a highway, he can choose the advertisementon a motel, cafeteria, or gas station. Depending on the locality specific potentialcustomers should be targeted.
Woman AdvertisementThe cost is really reasonable. It varies from $1,000 to $3,000 per month. Tenadvertisements will cost around $ 30,000. It might look like a big amount, but it costsalmost same if placing a full-page ad in a newspaper for only a day. And if theeffectiveness is considered for both the methods, newspaper advertisements are not evenhalf as effective as billboard advertisements. When an advertisement is placed in anewspaper or in a magazine, the customer should reach out to see the advertisement, butwhen an advertisement is placed on a billboard, it is like reaching to the customers.Thus, Billboard advertising has high-impact on people and is a cost-effective method ofadvertisement. The above-mentioned advantages are few of the many advantages ofbillboard advertising. And that’s the reason why all types of companies and businessesare choosing to go with billboard advertising. From placing the billboard at a theatermultiplex, highway, airport, and even pasting them on cars, any kind of product can beadvertised to any kind of audience. And the effectiveness of it can never beunderestimated.Celebrity BrandingCelebrity branding is a method of advertising which uses the services of a celebrity topromote a product or service with the help of their fame and status in the society. Thismethod has several approaches; it can involve a celebrity simply appearing in acommercial and the celebrity can be signed for attending events for promotion. Anothermethod is to start a product line using their name as a brand. Perfume and garments arethe largest product lines involving such a promotion. All the top actors, singers andmodels are known to give their name to a certain brand or licensed products. JenniferLopez started her own line of clothing a while ago which features designer clothes
Woman Advertisementpersonally designed by her.A customer’s buying behavior is hugely influenced by famous people. Marketingexperts, using associative learning principles, analyzes the lifestyle of the celebrities toproperly assign them to the brand which depicts them perfectly. Their fashion sense,appeal, awareness, fame and public image are reviewed thoroughly to assign them theright charity work or product. Repetition, blocking, CS pre-exposure, extinction,overshadowing, belongingness, and association set size are the principles on the basis ofwhich analysis is done like the famous Miss World Aishwarya Rai of India who has verybeautiful eyes was chosen to campaign for eye donation project. Some of the celebritiesare known for their distinct voice. This concept led to the voice-over method inadvertising. Their voices merely attract customers when used in a commercial.Today, nearly twenty percent of the advertising industry utilizes celebrity endorsement.A celebrity is bound to endorse many products and brands over a course of time. Eachtime a different image of the celebrity is being projected to the public. The companyshould keep in mind the previous identity and play accordingly. Projecting a differentperson every time will sustain the interest of the customers, but at the same time the twoidentities shouldn’t conflict with each other. The captain of England soccer team DavidBeckham has endorsed many products. While advertising for Gillette, his taste forhairstyles was considered and he was given a bald look. When campaigning for Policehis passion for fashion was portrayed all over and heavily jeweled David Beckham wasdepicted.If a celebrity isn’t comfortable with being pictured differently each time he or she cancreate a graphic image or logo of their own which can be used each time they advertisefor a particular product. The logo can reflect the personality of the respective celebrity,like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez whocreated a logo of JLO, which is used to advertise perfume and even clothing line of herown. Another advantage in this approach is that the brand can still be appealing to thecrowds even after the celebrity has lost his or her looks as they won’t require visualrecognition and aids in the long-term negotiations. The celebrity logo itself carries thestyle and attitude.Millions of dollars are being invested by marketers to get the promotional support ofsuper stars every year. Davie Brown Entertainment has an agency completely devoted tothe purpose of choosing a celebrity for a product. They not only judge a celebrity’s
Woman Advertisementcaliber to affect brand affinity and consumer’s taste but also design the advertisementsfor the celebrities to feature in it.Characteristics of a Successful AdvertisementMany small businesses don’t get success they want from advertising due to availabilityof very little resources. The results are simply flat due to lack of good ideas forimprovements. Whether the ads are put in a local newspaper or are printed in the famousperiodical or posted on a website, the money invested should gain the desired outcome.There are some common mistakes small businesses and professional service providersdo when designing and posting the advertisement, which leads to the failure of theadvertisement.Bigger is better is believed in by many. That’s exactly what some of the small firmsthink when they want to advertise their product. They think bigger and select a mediumwhere they need to invest a lot of money, but do not reach the targeted market. Like if acompany specializes in designing diet plans and want to help out people who haddisappointing results from their individual diet plans, and the company chooses toadvertise a full page in the local paper instead of running advertisement in a healthmagazine, obviously not many of the dieters will notice the advertisement and theadvertisement doesn’t get the desired attention.So the point is to come up with the best campaign, which will increase the probability ofthe ad getting viewed and the right customers trying to buy the product or sign up for theservice. Studies and research can be carried out on the market and targeted audience canbe narrowed down. Once getting the list of newspapers, magazines and magazines meantfor the customers in mind, find out how many readers they have and the cost they ask forposting the ad. Special deals are offered by them from time to time and can only befound by watchful eye.It is estimated that everyday people are subjected to around three thousand commercials.
Woman AdvertisementThat is a huge number and if someone desires to be noticed, he should certainly bedifferent. Not only the services and product sold should be unique in the market, soshould be the advertisement. For example, if a business selling mattresses says, “We sellmattresses”, it will not make a statement and will be passed off as any other mattressadvertisement. But if they say, “Our mattresses are of the finest quality”, it will make theadvertisement stand out in the crowd. Other catch lines are “Are you suffering from backpain? Probably you must try our mattresses ”, are more specific and will catch the fancyof the people who are suffering from back pains since a long time. The advertisementshould also focus on the uniqueness of the product and how it is better compared to thecompetitors’ product.Focusing on the problems of the customers and giving a solution for them, is what acustomer demands. A customer does not buy a product; he buys benefits in the form of aproduct. The real value of the product should be realized and a clear picture of it shouldbe presented to the customer so he will be able to relate with the product. If theadvertisement doesn’t specify the solution it can provide, the customers will never knowof it. So focusing on the customers problem is what some ads miss.The last thing missing in most of the advertisement is motivation for the customers. Ifthe advertiser has designed the advertisement and the customer had read theadvertisement, all efforts and money invested will be wasted if he doesn’t get up and dosomething about it. It shouldn’t be assumed that the customer knows what to do; insteadthe advertisement should influence the mind of the customer and should tell him what todo. Call of action is the final job of the advertisement. It should call for information, orvisiting the store or even visiting the online store. The message should sound confidentand clear.Different types of Television CommercialsSince the time the first ever commercial to be aired on television of Bulova WatchCompany in July 1, 1941 many categories of advertisements have been formed. Theadvertisements have become a part and parcel of daily life and are playing a significantrole in decision making of the consumers. Such has become the power of advertisement
Woman Advertisementthat even a politician cannot assure his success in election campaign in if he hasn’tadvertised on television. The different categories of television advertising are politicaladvertising, promotional advertising, infomercials, television commercial donut, promo,and sponsorship.Political advertising is nothing but reaching out to the citizens of a particular region tocapture their vote bank. It’s the most influential advertising method and is also veryimportant as it affects the nation in a big way. The two main platforms to advertise for apolitical campaign are television and radio known as broadcast media. This also dependson the money raised through political campaigns. The earlier the money raised and themore the money raised, the better the method of advertising. Usually the candidate’sparty committees contribute the money. To advertise through television specializedconsultants are be contacted to buy slots on local or national network. It has beenobserved that even a candidate for local office position places an ad on television.Promotional ads or product placement ads are commercials placed on television bymarketers involving commercial products to increase their sales and services.Promotional ads can be featured on television, movies, music videos, books, websitesand even video games. Good amount of money can be saved by consulting salesexecutives and by renting location, models and props.Television commercials are popular with automobile industry and James Bond moviesare credited for promoting them. Promotion of cigarettes or any other tobacco productsin movies have always been a point of controversy as most of the State Governmentshave set up a limit for promotion of such items. Authenticity of the products and servicesbeing advertised are many times questioned by the consumer as some of them can bemisleading. To tackle this, many consumer groups have been formed who ask forcomplete disclosure of the product from companies advertising them. In case of anyrefusal for cooperation of any kind these groups are liable to slam a case against theproduct and its company. The product ads can be differentiated on the basis ofappearances like sponsorship, cost reduction oriented, brand integration and fee based.Sponsorship is the contribution by the company to soaps or sports matches. Brandintegration is known as the annexing of the product in a movie or video song.Infomercials are differentiated from other television advertisements on the basis of time.They are usually thirty minutes long like a regular program. They are also known as
Woman Advertisementteleshopping or paid programming. One can catch them at odd hours of the day likeearly morning or late in the night. It’s actually a commercial letting out the completeinformation about a particular product like expert advice on the product, how it shouldbe used, its cost, and where it is available. They resemble more like a talk show than to acommercial as the advertisers communicate to viewers with the help of catchy phrases,celebrities and experts.Television commercial donut is a template. Its like a blueprint and has all the necessaryelements to make a finished commercial but the actual product is missing. Usuallyadvertisers who find producing a commercial difficult use it. The local networks inreturn of purchase of airtime on their respective channels usually provide thecommercial donut. It is a very cost effective method but it has a lack of creativity thatwill not ensure customer attraction. With the advancements in video editing technologythis option is becoming increasingly popular among advertisers.Promos or network promotional advertising involves television advertising. The amountof commercials that are being hosted on local and national television has been rising bythe day and has featured almost everything one can imagine in the world.Sponsoring a program or a channel is done to promote products or a program for acause. The group or individual supports financially to advertise his product, service ororganization.
Woman AdvertisementHow to get a job at an Ad Agency?The first and foremost criterion for getting a job at an ad agency is having tons ofcreativity. Advertising business is all about creativity; once the creative juices begin toflow the rewards are overwhelming. A good degree can take you places. Any course or adegree at a reputed university or an advertising school is a big advantage. People withfewer resources can utilize the Internet to maximum, as lots of material regardingadvertising is available online, learning from the comfort of home. Having internshipexperience counts when trying in an ad agency. Internship provides ample exposure tothe advertising industry and basic training can be skipped after getting a job. It is betterto opt for an entry-level position as this makes your foundation in advertising verystrong. Many successful people are known to have started from the bottom mostposition. This provides us with an opportunity to work outside the job zone assignedwhich helps to learn the tricks of the trade. Even if future doesn’t look bright enough inthe present institution this experience will certainly count when looking for a jobelsewhere.The resume is an important part of the job search and should reflect the creativity of theapplicant. It should be amusing and at the same time professional too. Addressing aletter to the Creative Director of the company can be of good help. Find out thoroughlyabout him before writing a letter, which might also help in creating an impression duringthe interview. If the response is taking time don’t hesitate to post another letter. Calls areusually not appreciated as most of the people at an ad agency are busy round the clockand professionals at a higher position have to deal with many projects at once.Look out for people in your the network which can sometimes fetch opportunitiesthrough references. These networks can be a source of information about the seminars,educational workshops and local advertising clubs. Doing voluntary work for specialevents will be worth the effort because if the work is really eye catching it will beappreciated by the guests who visited the event and one of them can be a potentialemployer.If the big break seems real far its better to start freelancing rather than wasting time. Trycreating original work and approach ad agencies and small business with your work.This can spice up the on-going job hunt. A graphic designer and a copywriter will havean advantage in this approach. If it’s hard to get a start create spec ads. Spec ads are
Woman Advertisementpersonal versions of a published ad. A little bit of twist can sometimes result in a betterad than the actual one. Even if it isn’t this sure will bring you opportunities in smalllocal businesses.Start with businesses residing in your locality like the grocery store or the butcher’sshop. Later on approach television and radio stations. They always have vacancies forcommercial writers and need a helping hand to develop programs. Since the income isless in these type of jobs its easier for a beginner to get a job.At the end of the day passion for work really counts. Sometime or the other there will bean employer who will have respect for true passion and creativity and all that energy willgive you that much needed break and take you places.Getting started in AdvertisingMost of the professionals in the advertising industry agree to the fact that obtaining adegree isn’t a must to get started in the industry, but on the contrary all the classifiedsask for a bachelor’s degree at least. Another advantage of taking a degree is that ifinternship is taken during the course, it will provide the adequate experience that adagencies and companies usually ask for. The internship director of the university canhelp in this regard. He may have links that could make it possible to get a break in radio,television or even in an ad agency, the choice totally depends on interest.In case the internship director is of no help, become a part of a network and get to knowpeople around you. This will surely land you somewhere. It wont hurt to search for aninternship on your own. Check out the local newspapers for classifieds; call up localradio and television stations and even ad agencies inquiring about any vacancies.Usually there are lots of ads in the Sunday edition of newspaper, drop in a resume attheir office. Best idea is to get in contact with the production manager or the newsdirector of the company. Send them a mail; give a good reference, which can be of big
Woman Advertisementhelp.Usually there are lots of chances for internships in the production department. If there isany success in finding an internship, bring it to the notice of the internship director; mostprobably her reference can be of some advantage. If these attempts don’t work,volunteer to work for free at any local fair, functions and events. Display your creativityto the fullest. This can catch the attention of someone important sometime who can giveyou that jump-start.For people who don’t opt for regular college, they can always find lots of materialrelated to advertising on the Internet. Other than studying the theory work, try to observethe work of famous personalities in the industry. Get some ideas, mix it with somecreativity and create some original work and approach the local radio station ortelevision channel. Since there are number of shows running there will be some kind of avacancy.Get a chance at cross-training too. If initially a job was provided with other shows at thestation, try to switch to advertising after winning impression. After getting a break intoadvertising, it will automatically increase the exposure to the advertising industry andeven to other ad agencies. This will be a good point on the resume, as most of theemployers get impressed with television experience. And when working on your firstjob, there will be a great chance of learning the basics, so don’t hesitate to explore theground. But since it is easier to get a job here and there is lots of competition for thatpost, the returns aren’t that good and there is no job security.After getting good experience whether it is internship or local radio or television station,resume is the next important step. Fill it up with creativity as that is the main essence ofthis field. Don’t forget to include past experience, even if it is small or not relatedexactly to the job description, recommendation, if any. The more the information added,the more strong the resume and the easier it is to maneuver to the top.
Woman AdvertisementGet your creative juices flowing if you want to be an Ad MakerThose who don’t have creativity as an in-built talent, it takes some hard work to learnthe art of advertising. There are some really basic tricks involved.First, try to put things that you have, to use i.e. the five senses along with the brain. Eyescan capture the most beautiful scenes; try remembering those that are creative. Try toobserve the Mother Nature like observing the sunset, the patterns of colors like yellow,orange, red and violet. Observe greenery around, the flora and fauna. Next put your earsand mouth to use and try increasing the observation power. This can be done by walkingaround the neighborhood or nearby park and trying to observer new things everyday atthe same location. Just seeing a thing isn’t enough, analyze the expressions of the peoplearound you and analyze the emotions they depict. The brain can be fed with many thingsat once, so carry a camera along and take a lot of pictures of objects from differentangles and lighting. Try to understand and capture the mood and things, which will helpin creating a perfect scene. Like vanilla ice-cream will becomes more attractive whencherry and mint leave are added as topping. Play around with the lightning effects.Take notes along with the pictures. It is like creating a blue print that will be useful infuture works. Things that are important can be underlined or marked with a star. Duringthis procedure if any question arises in your mind, note them down also, so as to find ananswer for them at a later stage. This is a great learning technique. Try to listen a lot,compile those things in brain and then output it through your mind. Try to create arhythm between works, something like poetry, but not exactly it. The fifth sense, touchcan be used to learn a different perspective of life. Try closing your eyes and feel objectsaround you like the feel of a satin sheet is more tempting than a cotton sheet.Develop a habit of carrying a pen and notepad all the time. It’s not only useful for takingdown notes, but also it can be used as a reminder of meetings and interviews. Whilewaiting for something or someone, scribble on your notepad. Try to draw things andapply those amazing ideas which come to mind. Go back home and then paint thoseideas, if not everyday, at least on weekends. Other than painting, try doing somethingnew on weekends like golfing, canoeing, or rock climbing. Watching television andshopping can also provide good ideas. When something is troubling the mind, don’t goto sleep until the issue is resolved. This increases the enthusiasm and determination.Again, note down points in the notepad at this time.
Woman AdvertisementIf there is ample time available, join courses that increase creativity like photography,painting, martial arts, etc. It need not be necessary that they be directly linked toadvertising. Maintain a diary and note down daily happening, especially good things.Learn the art of humor, read books, watch people and animals and then apply itpractically by trying to put a smile on faces around you. Do research about greatpersonalities who are related to arts. Read their biographies, some of the problems youare facing may be answered and the path to be taken can be learned.After going through all the above steps the creative instincts will start to develop. So thenext time any idea clicks, trust your instincts and work on it. Don’t hesitate to try newideas. And try to interact with people who encourage you with this and believe in youand not inhibit your thinking. After breaking the core you can approach newspapers, adagencies with your stories, articles and original work. Whatever being learnt during thewhole experience, there is no harm in sharing and teaching that with others.How to Create a Successful Advertising PlanMany factors have to be considered when making an advertising plan. Like the type ofmessage to be delivered, the audience to be targeted, how they should be targeted,budget, etc. all of which depends on the nature of the advertisement.Regarding the type of message to be delivered, try thinking from the point of thecustomer. What will impress him and catch his fancy. Note down points what thecustomer expects from the company and what advantage will he have when dealing withthe company. Effort should be made to retain viewer or listener’s or reader’s interest inthe advertisement until the end. This procedure is known as message selection.After creating the outline of the picture, pick lines that will actually attract the customer.The message shouldn’t be long enough to bore the customer. Some advertisers are underthe illusion that more the matter written, the better the message delivered. Usually theyfear that they don’t miss out any information. This does nothing but decreases the
Woman Advertisementeffectiveness of the ad and customer is left unsatisfied.For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”,which is too precise. The liking of the people should be studied and the headline shouldbe designed such that the customer feels that his needs are met. It should also take intoconsideration seasonal changes like If the season at that time is summer and there arelots of beaches around that area, the heading of the ad should be something like“Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of theadvertisement should talk of the necessities to switch to summer clothes like cottonclothing. It should discuss the health point of view too, like cotton cannot be used asswimwear as it will cause contamination, therefore the swimwear is made of syntheticmaterial. Also include lines about swimwear for overweight people.Ads are either traffic builder or relationship builders or reputation builder. Suppose thebudget involved is less, the target should be relationship builder. Because once thecustomers are established, they will start trusting the company and won’t switch to othercompanies. According to a research it takes ten percent less resources to retain existingcustomers than attracting new customer. If the focus is on brand recognition, theadvertisement should be traffic building.The next point is whether the advertiser wants quick results or long lasting results. Ifquick result is desired, then a time limit should be levied. Like in case of seasonal sales,the customer hurries to get advantage before the offer is over. So quick results areexpected in this case. But the disadvantage with advertisement with time limit is that thecustomer are bound to forget about the product or the company within a short period andit doesn’t creates a deep impact on the minds of the customer.Competing against rival company’s ad also contributes to a successful advertising plan.The power of the message should be compared to that of the competitors’. It doesn’tmean that the advertiser should use the same plan like his competitor, it would look likeimitation and effectiveness will be decreased. But the advertisement should be plannedsmartly via a different and effective path, to out-do the competitor’s advertisement.The description of the product is also very vital like suppose an advertisement is madefor a restaurant, it will get customers immediately, if it is attractive. But if theadvertisement is for a computer, it won’t yield immediate results, as it’s not every daythat someone buys a computer. This is called analysis of the purchase cycle.
Woman AdvertisementIf targeting for a higher impact, newsletter is the best bet. But if the newsletters are sentto the real potential customers, then this approach should be adopted for messagedelivery. It should only be opted be after thorough analysis, no matter what the budgetis. Another important point is to always hire a professional advertiser or an ad writerbecause not hiring one will sometimes be more expensive and results in more losses.How to write Business-to-Business AdvertisementBusiness-to-business firms are those firms that sell products and services amongthemselves. The selling is done to a client of other company, who might use the productfor intermediate purposes or so. The advertisements relating to B2B companies shouldnot only generate interest but it should also be simply out standing despite the toughcompetition. In the market, there are several firms who produce the same stuff and theyreach out for clients with whom they want to do business. So finding the right clientisn’t a big deal, but actually getting hold of them is.In written content, use the name of the company in the first sentence; preferably firstword. It is not pleasing to start with ‘we’. Following it, give a brief introduction aboutthe company. In todays busy world people don’t have time to waste so deliver themessage right away. Using catchy adjectives will do the trick. The sentence should beframed so that the client knows about the company, what it does and how it is uniquefrom others. Pose questions before creating the writing material, like what is that thecustomer will expect and do they demand high quality. Don’t hesitate to use ‘you ’ veryoften. The reader will feel that he is directly being referenced and it will be easier forhim to relate to.Play with customer’s psychology. Understand the difficulties faced by them and thenshow them how the company or the company’s product can solve it. Call of action canbe given then and offer to clear their doubts. It should be more than just a helpline. Theaction should be really immediate. Simply don’t let the client slip away.
Woman AdvertisementAfter the initial writing, write in detail about the product or service provided. This is in-dept information for those concerned about your company’s product. Point out theadvantages of using them. Write them in a hierarchical form with numbering or bullets.If writing short paragraphs, strong sub-titles can be used as heading of individualparagraphs. Again, using adjectives will be good.A good amount of entertainment factor should be added. This will retain the interest ofthe customer and will not distract him. But if lots of it is used, it will simply becomeshabby. It’s a nice idea to use product noun as a verb along with other adjectives.Submit website and advertisements to search engines. Millions of people use it everydayto find what they need. If the website is search engine optimized, it will surely get lots oftraffic. The name of the company and keywords should densely populate the websitecontent. Make it a compulsion for the visitor to go through the advertisement beforemoving on to the registration or payment process. Some B2B websites don’t allowadding an email address or URL in the advertisement. They can be tracked in by actuallyspelling out dot or at in the email address or website link.Once the customer is lured, they should be maintained. Product should be delivered ontime. Quality should be maintained. Once it is done, not only will they start trusting thecompany but also at the same time they will spread the word about the company. Theywill advertise for free. Their experience with the company will motivate others to jointhe bandwagon.How to write good advertising content?To write successful advertisement content is to catch the attention of the customer at firstsight as they flicker though the brochures and fliers like they flip through a magazineand not how they will read books with concentration. It need not be necessary that the
Woman Advertisementcustomer reads each and every line of the advertisement; hence, each line should beeffective and should pass out a message. So it’s not only necessary to write logicalmatter, but it should also be creative enough.Firstly, only relevant and specific matter should be written in the ad. Some contentwriters fear missing out information and write as much as they can. This will onlydisinterest the customers more and space will be wasted. The writing style should berelated to the type of flier or brochure that is to be written. Its usual for the reader to readskipping lines in between and there is a possibility that they will read it from bottom totop. It always helps to use words that sell. But still, the content should be properlyorganized with the heading at the top, body in the middle and conclusion at the end. Themain points can be written as sub-headings, in bold font. The body following the sub-heading should discuss the sub-heading and if it is related to any other sub-heading,even those points should be discussed. If the product is to be discussed from thetechnical point, it should not be so technical that it sounds like a foreign language to acommon man.Chucking is another technique that can be used. Chucking is writing small stories withconclusion at the end. They can either have or not have connection between themselves.Its better if they aren’t connected, because it won’t require the reader to go back to aprevious chunk in order to understand the present chunk he is reading. This works quitewell when there are pictures in the advertisement and the chunk illustrates the picture.The two-dimensional picture is speechless unless some well-chosen words talks about itand motivates the customers. Obviously, while chucking, sub-headings can be used to letout critical information. Another point to be considered is the product or company aboutwhich the content is based on. Suppose if the brochure is related to a corporate, the styleof writing should be formal.Spelling mistakes should be avoided to the maximum extent. They reflect poor qualityand bring bad reputation to the client. The design should speak clearly and loudly aboutthe organization being discussed. Unclear, cluttered and illogical information creates anillusion that the company also has the same characteristics. Catalogues are the onlysource of advertisement for some businesses, because of low investments. Such kind ofbusiness catalogues wont require much writing, just product description will do. Insteadone can work on the font sizes, colors, etc.The next step should be writing information about contacts so as to buy the product;detailed forms are big turn-off. Contact information, postal address and website URL
Woman Advertisementshould be clearly specified. Also include whether the business accepts cash, check orcredit card. Another thing to be taken care of is the contact information, which is usuallywritten on the forms, which have to be mailed. It is better to write them on theadvertisement also so that the customers can save it for future reference.After the final content is written, it’s the time for organizing it. Depending on thedemand of the products, arrange them in hierarchy, especially when designing acatalogue because each of the products should get the consideration and attention theydeserve.It is a good habit to write down procedures, which have been applied to every kind ofadvertisements written. And also save the information like what customers were targetedwith what kind of advertisements, to use to the same kind of logic the next time tosimilar customers. This helps to create a blueprint for a future job.Impact of Colors in AdvertisementsHuman brain receives signals faster through eyes rather than ears. Visual appearance issupposed to be more appealing when compared to any other senses, no matter what themedium of presentation is. So, there are methods by which one can increase the visualappeal. Other senses facilitate visual appeal, and are also important to concentrate on.Typical example is color when accompanied with audio, and writing. According to astudy, big budget companies spend billions in the color market research, which helps inproduct and packaging development. Color, along with content, helps to pertain theinterest of the visitor and makes him surf the website longer. A colorful article will makethe reader read it till the end. Color makes things look more amiable.Colors are known to influence the behavior of a person. Like blue color is said to have a
Woman Advertisementrelaxing effect. Red represents passion and love. A dating website can have red as thebackground color. Fast food restaurants have bright picture of food beautifully decoratedpasted on the walls. This tempts the taste buds of the customer and the customer pounceson the food, eats and leaves quickly. And this is exactly the reaction expected.Light effects can also be used to play with the mind of the on-looker. Advertisements,especially for food products, have strategically placed lights. The light effects trigger thehormones in the brain, which increases the hunger. If the same is placed in a slightly dimlight, it won’t be equally tempting.Countries around the world have different cultures that relate a color to an occasion oremotion. Climatic conditions also attribute to this. Like in America, people relate blackto death and where as in Asia, white is related to death. People living near the equatorlike warm colors and people living nearer to the poles like cold colors.It’s a must for an advertiser to have the knowledge about the colors and what they refertoo. Black stands for elegance, sophistication, seduction and mystery. White stands forpeace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silverstands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer.Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement,strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Greenstands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belongingand reliability. And lastly Purple stands for spiritual, royalty, and dignity.From the advertiser’s point of view, we can conclude that colors can determine theshopping habits of customers. Black, blue, red and orange attract impulsive buyers.Smart shoppers are attracted to pink, light blue and navy blue colors. Companies usecolors in logo, advertisement, etc., to pass the right message to the customer. Wal-Martadvertise has a navy blue background and its catch line is “We sell for less”, whichmeans smart customers are their goal. Mercedes has a silver logo, true to its class.Before designing an advertisement, the targeted customers should be recognized and theadvertisers shouldn’t use the colors that are their personal favorites but according to thead campaign. Advertisement for children should have bright and vibrant colors. Yellow,red, blue and green, which are the primary colors, are the colors, which attract thechildren, which is why parents buy those colors for their kids. These colors representwarmth, sweetness, trust, reliability, playfulness and security.
Woman AdvertisementLow Cost AdvertisingThere is no better advertisement campaign that is low cost and also successful at thesame time. Great business ideas when utilized effectively can save lots of money. This isnot only easy for those who work full-time as an advertiser, but also for those who workfrom home.Advertising from home is also a low cost option, which involves making anddistributing fliers. Usually potential customers will visit home for business dealing. Printgood amount of fliers and give it to anyone who is visiting home like family, friends,mailman, etc. Business cards can also be distributed. Few selected people can be givensample of the product. For those who work outside home, employ college students todistribute fliers at supermarkets, community centers, or malls, especially on weekends,when there is a rush.Spread the word by the mouth. Talk to everyone about the product and ask them to talkabout it to others. It’s a very powerful tool to increase the network and doesn’t even costanything. When receiving a casual call from family members and friends, don’t forget totell them about the latest events, discounts and promotions and ask them about what theyare up to. If the parties are into the business, it won’t hurt to promote each other. Jointventures can be started with trustable people of the same trade. The only cost that will beincurred during the whole process is of printing fliers. For a better quality, professionalcan be hired to design them, as they will be able to play with colors and write motivatingmaterial.Most of the businesses have company bulletin board that they use to put up company’slatest news. Fliers and business cards can be tacked on such bulletin boards. But beforedoing so, check out with the human resource department before placing the informationas most of the HR departments make it compulsory to consult them.Parents are required to be in regular touch with the teachers to know about the progressof the child and they have meetings from time to time. Do not miss this opportunity andspread the word. Hand them the business card and fliers personally at the meeting,instead of just giving the contact number.Get involved with fundraiser at schools, as it’s a nice approach to market business. Prior
Woman Advertisementto handing out the order received, collect all necessary information like business cardpack, fliers, with proper information. Information can be based on what is the companyabout, what are the products and services provided, or how to get in touch with thecompany. In each individual order, carefully place all of them and seal the packageproperly. Presentation, too, is of importance and should be paid attention.Voice mails can be put to good use, other than recording messages. They can help todeliver the marketing message. Greet with a brief message, following with website andemail address, so that who ever calls will be already having the telephone number andthey will be able to learn more about the business by visiting the website. When thecompany is providing special promotional offers and discounts, include informationabout those in the voice mail. Discontinuation of any services of products can also beinformed about. Repetitive voicemails sound boring, so keep changing the voice mailfrequently and add some creativity to it.Most of the big businesses attach business cards or fliers with out going mail. Thisworks for companies who send bills to their customers. For those who have customerspaying online, they can send the information through emails.Advertisements can be done, in the locality, by placing fliers on the bulletin boards ofthe local grocery stores, businesses, barbers, or butchers. People frequent these placesand there is a possibility of getting a good response. Some businesses place a jar at thereception counter where the business cards can be dropped for future reference, whilevisiting them.Advertising in NewspapersNewspaper advertisements are as old as advertisement itself. Although, it’s an age-oldmethod of advertisement, it still receives the same response and is highly successful.Both small and large businesses still choose this method to promote their products andservices. Ask them and nearly hundred percent advertisers would select newspapers as
Woman Advertisementtheir primary advertise medium.In spite of registered decline in newspaper circulation numbers and advertisementsfeatured in a newspaper, they are read by millions of people at their breakfast table. Therate of increase in price to place advertisements in newspapers is climbing rapidly whencompared to radio, television and billboards. The main aim should be to get the desiredattention from the advertisement and out do the competitor. Various factors should beconsidered and measures should be taken to ensure success, while keeping the cost low.Many advertisers, who advertise through newspapers, design their own advertisementswithout any prior training. This has lead to the rise of larger number of retailers whothink that making an ad by them is the only way to get it right. This approach saves a lotof money and is good for small businesses, only if they reach to correct customers. Theone time cost of placing a small advertisement is $150, so the measures should be takento place them effectively. It isn’t necessary to have a full-page advertisement posted inthe newspaper. If smartly designed, even half page advertisement can do wonders; themoney saved can be used to advertise concurrently in other mediums like radio,websites, etc.Using colorful font can multiply the cost to many times and is not worth the return. Ifthe budget is low and the matter is confident enough, black font will be fine. Regularreaders read the newspapers daily; therefore, there is no sense in placing the same ad inthe same paper everyday. The advertisement can be placed in different papers everyday.The frequency can be three times a week for a particular newspaper. But there is anincrease in the number of readers on weekends, so more money can be invested onplacing advertisement in the weekend edition. Don’t be disappointed if all theadvertisement space is sold on weekend. Insert fliers in between the pages of thenewspaper.As many advertisers will be posting their ads on weekends in the local newspaper andthe chances of your ad getting lost in the muddle, the conventions can be twisted a littleto beat the competition. Place an offer coupon in the mid-week editorial and pay thelocal station to advertise and talk about the offer on their famous program. Ask them tospecifically mention about the coupon placed in the newspaper. Out of the daily readers,only few of them go through the entire newspapers. Most of them view the first and lastpage. So instead of posting an ad thrice weekly in the middle pages, invest on placingthe ad on the first or last page of the newspaper, once a week. Majority of thenewspapers don’t give competitive protection, that is, an advertisement of a firm can be
Woman Advertisementplaced next to the advertisement of its competitor. Specify about this condition to thesales person and take the guarantee from them.There is a decrease in the number of local newspapers every year. In United States, onlyabout a thousand newspapers function on a daily basis. Local people are now relying onweekly papers or newspapers with the local section. Sometimes only one publishercontrols many of the local newspapers. Newspapers for all the localities are printed atone place with only the front page being changed. When advertising in suchpublications, care should be taken on recognizing the audience that is being reached. Allthe effort and money is wasted if the wrong customer is reached and the result can go inloss. Mixing different medias instead one for advertising is a smart approach. One cantake care of the shortcomings of the other and work in tandem to make the overalladvertising campaign a huge success.Research in AdvertisingResearch in advertising is done in order to produce better advertisements that are moreefficient in motivating customers to buy a product or a service. The research can bebased on a particular advertising campaign or can be more generalized and based onhow advertisements create an effect on people’s mind. Lots of approaches are involvedto go about conducting an advertising research like economical, psychological,demographical and sociological.When designing an advertisement for a particular product many things should beresearched like where it should be displayed, whether the advertisement can be printedin newspapers or magazines or broadcasted on television or radio or published on theInternet. Many methods are undertaken to collect relevant information. The researchitself is of two kinds, syndicated and customized. Syndicated research is a singleresearch done by the company that is available to other companies as well. Customizedresearch is research based on certain criteria and is done for a particular company and its
Woman Advertisementresults are available to only that company.Pre-testing or copy testing is a type of customized research that determines the in-marketefficiency of an advertisement before it is released or before the final production. Themore the pre-testing is done the more likely that it will be a successful advertisementand each pre-testing should be applied number of times. This can done by studying thelevel of attention the customers have, motivation, brand linkage, communication andentertainment. Flow of emotions and flow of attention are broken down and studiedindividually. The results are applied on the advertisement that is still being developed torecognize the weak points and replace them. A reliable feedback loop can guide theresearchers, client and the agency to work in harmony. Tests should be applied duringthe storyboard stage of ad making. This is an early stage and the results are highlypredictive. During this process images are selected and used as integrated campaignprint ad.Post-testing or ad tracking studies are either syndicated or customized. Studies are doneover a period of time or continuously. The in-market research is done to understand abrands linkage, performance, awareness, and preference along with product attitudes andusage. They are done by, conducting interviews either on phone or Internet. Testing thefinished advertisement provides the confidence and gives an idea whether it is followingthe strategy.All the above studies should facilitate the client’s advertisement development make theend product easier to achieve. The study should contain rational information having notonly surface knowledge but also provide deep in-sight that will open window to acustomer’s mind. The customer, too, should provide precise information based on factsand not based on imaginary thinking and self-delusion. He should be able to explain therole of advertisement in the whole marketing plan. Working in vacuum doesn’t get thedesired result.The basis is to provide in-depth understanding about the consumers for improving on theadvertisement techniques and other marketing decisions. The traditional methods ofqualitative and quantitative techniques have been improved to analyze the informationwith good insight.The rapidly changing likes and needs of the customers are difficult to track, but shouldbe studied in order to increase the quality of advertisement. The changes are because ofthe huge number of options offered to them by the market.
Woman AdvertisementSearch Engine Optimization and AdvertisingIn today’s net-savvy world it has become common for any business to have a websitewhich they use mostly for advertising their products and services. With the advent ofsearch engines it has become even easier for the customers to search for the stuff online.For a website to be successful its link should land in the first three pages which thesearch engine brings and the rank of the page should be high which means many visitorscome to the site. This can be achieved by applying search engine optimization orpopularly known as SEO. This is a marketing strategy which increases the quality andquantity of traffic flow to a particular website via search engines.SEO not only affects the search engine results, but also image search, video search andindustry specific vertical search engines. It determines how a search algorithm functionsand searches what is popular with people. When a website link is submitted to a searchengine, a spider crawls through a page to gather links which lead to other pages andstores those pages on the server of the search engine. The information collected fromthese pages is sent to the indexer, whose job is to extract information from those pagessuch as the keywords and their weights, the location of the page and other links that arestored for the spider to crawl in future.In the beginning, the search engine optimizer algorithms were dependant on thekeywords, Meta tags, and index files provided by the Webmaster. Meta tags providedinformation about a particular page, but using them for indexing the pages didn’t proveto be successful as some Webmasters added irrelevant Meta tags to increase the numberof hits and earn huge ad revenue. They even changed the HTML of the web pages toachieve a good rank for the page. But this was a case of abuse as it fetched irrelevantpages.Search engines then began utilizing complex ranking algorithm, which were difficult forthe webmasters to manipulate so as to provide web surfers with genuine results. Therank of the web page was calculated mathematically by functions using strength andquantity of the inbound links. The higher the rank of the page the more chances it had tobe viewed by a person. Later algorithms were developed which considered variousother on-page factors such as rank and off-page factors such as hyperlink. Since thewebmasters couldn’t manipulate the page rank, they began exchanging, selling andbuying links, which lead to link spamming and even creation of numerous sites
Woman Advertisementdedicated for this purpose.Algorithms became more complex by every passing day and top search engines kepttheir algorithms a secret. As the cost of SEO increased, advertisers were roped in to payfor it, which finally resulted in high quality web pages. Although investing in SEO isvery fruitful, but at the same time is risky because with out any prior notice thealgorithms being used are bound to change and the search engine will stop directingvisitors to the page. Many consultants are available in the market that provides SEOservices. They manipulate the HTML source code of the web site like menus, shoppingcarts and sometimes even the content of the website to draw more traffic. Search engineslike Yahoo has algorithms that extract pages not according to the page rank butaccording to the cost per click or set fee, that is if a advertiser desires that the pagecontaining his ad be displayed, he is expected to pay money for it. This is a point ofcontroversy, as only the big businesses will be able to increase the number of hits oftheir page but not the small business who might be having a better quality page.Google Ad Words explores ads which have words typed in the search box by the surfer.The Million Dollar Homepage started the concept of Pixel advertising, which is agraphical kind of advertising. Depending on the pixels, the space is sold to theadvertiser. Keyword advertising involves advertisers who buy URLs of a site and placetheir ads at that location. Thus SEO is a market in its own which is yielding great resultsfor businesses on Internet.Women in AdvertisementsFeaturing a female model in advertisements initially started with advertisements onproducts like alcohol and adult entertainment. The trend then spread like a wildfire inthe market and is still being widely used although being exaggerated. It has become acompulsion now to have a beautiful model in all kinds of advertisement, whichsometimes seems unnecessary. They seem to sell anything from shaving gel to cars.
Woman AdvertisementMany women right activists say that the women are being projected as merely an objectby such advertisements. But the harsh truth is that advertisements featuring women isinfluencing viewers of all ages and advertisers have realized this. The advertisementstarts with an attractive woman posing in seductive ways followed by the product or theservice offered by the company. The beauty of the model already lures the customer, soadvertisers do not have to put in more effort to motivate them.But there are certain drawbacks in using women models in some advertisements and if aconsumer is smart enough, it won’t take time for him to realize that. It is totallyirrelevant to feature a female model or an actress in advertisement promoting menproducts. Some good examples of this point are showing a woman in axe deodorantcommercial and comparison of a partially nude woman’s body to the body of a car.Second drawback is due to more concentration on the model, the attention deserved bythe product is not sufficient. The main focus of the advertisement is lost.Surprisingly only few male models advertises for male oriented products. Even a pictureof a woman on an Internet commercial seems not logical to some extent, as there arethirty percent of female internet users and seventy percent of male internet users,worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success toadvertisement.Advertisements are convincing and motivating tool, which can leave a deep impact onthe minds of the viewers and plays a major role in molding the culture and attitude of thepeople. Expansive and extensive portraying of women in this manner merely reducestheir image to an object of passion. Emphasis is laid only on the physical beauty of thewoman like features, body curves. After the commercial has been shot, using graphicaltechnology, any kind of imperfection of the body is altered which in a way sends out thesignal that only perfect people are meant to use the product.The companies have a moral responsibility also in the society. These commercials havea negative impact on the society and leads to problems faced for the common woman.The major ill effect is the pressure on woman to get those near-perfect bodies. They getso pressurized that they take the unhealthy way to reach the set goals. They developeating disorders; their health gets affected which may sometimes result in irreparabledamages. And those who never make it to that point, face humiliation and get taunted byeveryone around them. This results in depression and other long-term psychologicaldiseases.
Woman AdvertisementAccording to researches and surveys conducted, most of the women vow thatcommercials lower their self-confidence and they visualize themselves as unattractivedue to the image being portrayed of the perfect woman in ads. In America, seventy-fivepercent of healthy females think that they are over-weight. Half of the womenpopulations are on some kind of diet program and nearly ten million women suffer fromserious eating disorders. The weight of a fashion model is twenty three percent less thanan average weighed ordinary woman.Advertisements haven’t spared women being beaten up. In a particular after shave lotioncommercial, the background voice says that its essential to learn martial arts becauseonce a man applies the company’s product, women around will be attracted and willpounce on him. Towards the end of the commercial, they show a male model kickingseveral women model that seem to have attracted to him. This is degradation of respectof women to the lowest level.After all this exposure, women viewers identify themselves as the weaker sex. Somethink that males decide their self-worth. Over exposure of women as sex objects havetriggered cases of physical assault and rapes. Majority of the women are taking thewrong way to get those stick figures, which are results in diseases, sometimes leading todeath. And most of this is attributed to the advertisements that pour into the lives ofinnocent people everyday. Marketing ethics should be built to raise the status of womanin the society and give them the due respect but not degrade them.Writing a good headline for your advertisementThere is no denying the fact that the success of an advertisement lies mostly in theheadline. The headline should attract the reader and make him read the rest of theadvertisement. The headline should be simply catchy and various key points should beembedded when deciding on the headline for the ad.The headline should catch attention of the eye at the first glance. Words in headlines
Woman Advertisementshould act as tags for the advertisement. It should say it all about the content thatfollows. If a company is selling reasonably priced furniture, the headline of theiradvertisement should be ‘Durable furniture for less price’. This headline will attract theright customers who are on a look out for durable furniture as well as low cost furniture.If the customers to be reached belong to a category that are interested in decorating theirhouse with beautiful furniture and aren’t concerned about the price to get the right look,then the headline can be ‘Change how your house looks by our oriental furniture’.Anything other than the prospects should not be included in the headline. If both menand women can use a product, both of them should be referred to in the title, missing outeven one of the category is like losing a huge number of potential customers.The title should be instant product seller. According to a research, five times morereaders read just the headline when compared to those who read the completeadvertisement. So the investment is of no use, if the title isn’t good enough to sell theproduct. There can be a possibility that the content of the ad isn’t strong enough. All theharm can be undone by having a powerful headline.The headline should be centered on the product and not the company that is selling theproduct. The customer’s interest should be reflected and he should feel that he is directlyaddressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning thecompany’s name, don’t start the sentence with it. For example, instead of writing‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget tomention the name of the product in the headline. The product name should be of toppriority.A snapshot of the benefits of the product should be given in the headline. This is animportant quality of a well-phrased headline. The customers look out for advantageswhen he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, ormiraculous growth should be incorporated in the title. If inculcating all these factors have made the headline long, it should be remembered towrite the product advantages in bold. If a visual is placed in the advertisement, it will bea good complement. As a picture speak thousand words. But care should be taken thatthe headline should say some part of the story and the visual should say the rest. Don’trepeat the headline or the picture.Too much of cleverness should not be applied to design a headline. There are nearly fivehundred advertisements in a local newspaper on weekends. A regular reader reads theheadings of all of them. He will be able to classify between a false heading and a
Woman Advertisementgenuine heading. No false promises or information should be included in the headline.Over smart headlines are good for award competitions, but don’t really work with thesavvy customers.The headline should give out a positive feeling to the reader. Negativity should be totallyexcluded as it not only creates a negative impression but the mind will also be notreceptive friendly. It sometimes confuses the mind and it interprets a negative meaningof the message being delivered. Confidence should be reflected in the headline. Don’tinclude any doubtful words like if and but. Conditional phrases are a strict no. Thesentence should be in present tense, instead of past or future.