What's the Point of a Museum Website?

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Slides from Koven J. Smith's Ignite Smithsonian presentation from April 11, 2011. Certain images in the presentation are courtesy of www.marriedtothesea.com. Video of this presentation is available at …

Slides from Koven J. Smith's Ignite Smithsonian presentation from April 11, 2011. Certain images in the presentation are courtesy of www.marriedtothesea.com. Video of this presentation is available at http://ustre.am/_WsQO:Hc5. Transcription courtesy of Suse Cairns.

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Transcript

  • 1. “I don’t believe in Museum Websites, I just believe in me.”-John Lennon
  • 2.
  • 3. We are building the most kick-ass Conestoga wagons you’ve ever seen.
  • 4. ONLINE COLLEC-TIONS.
  • 5. Research?
  • 6. "Those pictures on Flickr are all well and good, but you should really see them in person."
    - James Davis, Tate
  • 7. This is the only part of your website that should be explicitly designed to drive traffic to the building.
  • 8. Disambiguate the physical visit from the digital experience, completely.
    - Marriedtothesea.com
  • 9. The new tools make our wagons laughable.
  • 10. AGILECONTENTDEVELOP-MENT.
  • 11. Limitless content, limitless experience.
    (Or for those so inclined, “Infinite Diversity in Infinite Combinations.”)
  • 12. Focus on being better enablers, rather than betterproducers.
  • 13. Content is not king.
  • 14. Answer questions people are actually asking.
    (Also marriedtothesea.com)
  • 15. Focus solely on making the unique stuff.
  • 16. Don’t get bogged down in authorityissues.
  • 17. So, um, yeah…But what would the museum website of the frakking future actually look like?
  • 18. It would (somehow) be meaningful alongside everything else we do already.
  • 19. It would (somehow) be a destination unto itself, as well.
  • 20. It would (somehow) be utterly amazing.
  • 21. Thanks!
    Koven J. Smith
    • Denver Art Museum
    • 22. @5easypieces
    • 23. http://kovenjsmith.com
    • 24. ksmith@denverartmuseum.org
    • 25. Monkeys!