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Hoshin Kanri 1-day workshop - Handout - AME Conference Toronto 2013

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This handout is from the AME 1-day Workshop in Toronto, ON October 21, 2013.

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Hoshin Kanri 1-day workshop - Handout - AME Conference Toronto 2013

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  25. 25. ¤¨¥ §¦ ¥¤£ ¢¡  Organization Profile: Environment, Relationships, and Challenges 2. Strategic Planning Strengths 5. Human Resource Focus 7. Business Results 1. Leadership Weaknesses 3. Customer Focus Internal Success Factors 6. Process Management 4. Measurement, Analysis and Knowledge Management Strategy New Entrants Opportunities Suppliers Rivalry External Success Factors Buyers Threats Substitutes © Profero 2013 © Profero, Inc. 2010 Internal $#%(%)'33) %#a) 0 #)% ¡ 7I'A'(48#% 5# $)#82')3 %$'8 )#5' $% #)4W   $A#(( 48 I(%#a) Q ' P $#$$#(a # S $%( )%$('8 %#I2G %(#)) ¡ %(#A % '%( I(33 % %' S 0#%$7$ )#%30' • • • © Profero 2013 © Profero, Inc. 2010 © • • • I((( AX • • $#89)#$ 2#22 #A 9 #$ #)8( V $I()#' %(#))8 2(#%U $4%I(#)% • • • External 25
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  35. 35. 35 © © Profero 2013 © Profero, Inc. 2010 8 @9 7 @ 89 ¡D U EI P IC DG CI P Pbd C FG @ @ 8@ @ @ I Y F PC F D bE qEp F P C F cI @ @ 8 @ G aCb FE FEI a C F Y dC c A GC GC bpEdX 8 8@ @ 8 @9 e C F FG a IC CU dC c W bE I Y FCG Y FE a Td 8@ @ 8 @ 9@9 @  D bE ¤DI Y FC GC qU X cPPET DI X F 8 8 8@ pp a GC D bE @ @ h@ @ Y F FDCT C F d¡EGYU F iGEXCI VbGdCI Y F D ¢   @ • • • • • © Profero 2013 © Profero, Inc. 2010 It is five years in the future, we are wildly successful. What do we look like? How did we get here? fffffffffffffffffffffffffffffffffffff fffffffffffffffffffffffffffffffffffff @ @9@ 8 GC DdUC W Tp Y C F FG F FD @ 8@ @ @9@ 8 @ @ G aC IdC c F IU IC aCp X FG F FD Y F D @ @ 9 8 © Id Fd W Y F IC FDGE I   • • • ¤¨¥ §¦ ¥¤£ ¢¡ 
  36. 36. 36 © © Profero 2013 © Profero, Inc. 2010 C ¥  %6 ( #¨ 21$  1$%   ¢ !% '!4 %1'6!% #%4 ©   $0(20! 21$ 1 %!$ ¨ 3 %!%¡ 1%% #%£ ) ¡ %1'6!% #%4 6$!$'4 3#'1' %¡ #   6 !  1'2$% %¡ # %  • • • © Profero 2013 © Profero, Inc. 2010  !%2$%¡ %¡ # !  %6$1 % #$%!( 30 # $ %0£'   56' ¡ © 30 #1%!!¨(¥ %¡ # % ¢ 6% ¤ 2%2%%1 ' % #$2'0  1 ¡  % #$('05¨2 31$ % ¢ 6%  $% 2' !$0'6'  ! %'0 %¡ # 5¨ ! 21$ %E'1$! 6$% # $   • • • • • ¤¨¥ §¦ ¥¤£ ¢¡ 
  37. 37. 37 © © Profero 2013 © Profero, Inc. 2010 None = Zero Gap World Class =10 © Profero 2013 © Profero, Inc. 2010 • #aA 7#4% )#9# #)#45 $%'2 )#4% #8 A3 ( 8 7#4W • #)#4% #)'0 6 #8 A3 ( 8 7#4% %8#  G $ (' 7AI(')%$ 7)#9 A## 7#4% )' %' 0#4% 2 #)3$ ( 8 7#4W 7 ¡ 7 • `¤ 4%)'5 $ %'2 48 #Y $%'2 (#% V (#9I $ )#G 0#0 0 #% 48 2'4%# ¤¤ ¡ #I( ) 2( #I )#9 #4% % a'' `  (Y $0#%$7$ I(a( ) ¡ )#4%' )' 2'4%#0 ¤¤ % #) '7 #)#45 ' ('% 82( 2''I #9I AA5 6 % %(#$#)3 $)#G 0#0 0 #% #4% (' 2#$ G 2( #9%8#  G $ V $ $4% 4I'4% (#9 ) 7 • • • ¤¨¥ §¦ ¥¤£ ¢¡ 
  38. 38. 38 © © Profero 2013 © Profero, Inc. 2010 • )# 4 % ' Q #4% '% #(' 0') $#(A 5 ) • • $( ' )#G 0( S #4% %(' $#0'8%) 2( Q Q 6 $( # $)#9) #(0)#%# $ % ' 2 ( (   #0 $ ¡ #4% %'G )' )#4%# R Q B @ #9)2 B @ $#' R Q § § B @ #$ 8 B @ $#' – – – © a$§ • © Profero 2013 © Profero, Inc. 2010 ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡  ¨ 1% 1 ( #% # ! • • • • • • © ¤¨¥ §¦ ¥¤£ ¢¡ 
  39. 39. 39 © © Profero 2013 © Profero, Inc. 2010 Outcome  %' #'! '!5 5 # %¡ # 1  ¨ 1% 1 ( £ % ¢%'¡($ # ¨6 6$% # %¡  5$ 21$  !% ¢'!2 #$ 1  ¨( #  6% #' ¡('¡ %1'6!% #%2 C  ¨  50%¡  %6 ( #¨ ¥  1$%  !% ¢'!4 21$  '  30$1 5$¡ 1'  • • • Means Driver © Profero 2013 © Profero, Inc. 2010 $#0'8%) 2( Q Q 6 $( # $)#9) #(0)#%# #9%8#  G $ %) 3 2( %(#0I2¡ $( #0   B$%'@ 2( B$(@ A !# %'G )#9)2   B$%'@ AA %$'0A )' AA $#0'8%'   B$(@ AA %$'0A )' AA 7)'I#% 8 48 # )' B$%'@ 2( S B$(@ ' )#G 0( #4% %(' Outcome 0 outs 5 ins § § § • • • • • • Means Driver 5 outs 0 ins 2 outs 3 ins ¤¨¥ §¦ ¥¤£ ¢¡ 
  40. 40. 40 © © Profero 2013 © Profero, Inc. 2010 • • • • ¦'! #$6¢  6% #' ¡¨ !¡ #$%! £    ¡  1'¡ ¡ £   #1%6% ¢ !56'  %5 3 %(1%00%( ¦% ¡ #' %1 2 %!% 31$6 ¡ ¤ # $5 %¡ # 1' 1%$ #!%21¨ % ¢$¡ ¨ 3  % ¢' #$' #'1' !  $6 £ !%£6¨1 %¡ # 1'¡ 1' #(%5 ¦% %!% 3%¡ # #$¡ #   #0¨ %! %¡ # #% # 1 2 %! %!%¡ # 21$ %¡( 1$( 3%¡ # 1$¡ # %! 6 % #'£ # ¥ 3! #  1 ' #$E'1$! 31$ • • © Profero 2013 © Profero, Inc. 2010 ¨ ¥ ¦ ¢ ¤¤ £ ¢ @ B #0#)%U# ( '% 4%'G $#'2 % ¡%(#0#9'0 2( #I( 48 $')'I9 I(% A0%$ 2( 7I'A'#2 #)'8 2A#4 7A%4I% I(9)#$#)3 (##5%#G #8( A G 7A30$ % ($#'2 7( 30'8 7) ('$9 @ § ¤¨¥ §¦ ¥¤£ ¢¡ 
  41. 41. 41 © © Profero 2013 © Profero, Inc. 2010 #AG 9#8#) $%('88 ' ' #0% #A878 #4% #82# • $(##£'6¢ 0#%$7$ #) 5%'$ #251#$)3)#%(# %(#0#A30 4  7G #) 4$ %#a) 0 #$ #)8( •  %  %( !5 #1%!!¨( 1 #(%   !5 #1%6% ¢ !56' 1$ 21$ % ¢' #$' #'1' ¡¨ !¡ #$%!£ $ 1%% #%£ %(1%!% '2 • %1'$¡#  %¡ # 21$ # !%21¨ ¥ ¨ 3 %!¨  %$ • © Profero 2013 © Profero, Inc. 2010   #1%6% ¢ !56' 3$2 # 3$2 21$ ¡¨ !¡ #$%!£ 1%% #%£ %(1%!% '2 $  ' %!%¡ # #$¡ # %E'0$%!  0   #1%6% ¢ !56' §%1' 6 ## ¥ £ 21$ §%1' 5 ¥ $ 1%% #%£ %(1%!% '2 %¡ # 21$ # !%21 • • ¤¨¥ §¦ ¥¤£ ¢¡ 
  42. 42. 42 © © Profero 2013 © Profero, Inc. 2010 Source: Merriam Webster online edition http://www.merriamwebster.com/dictionary/bold ¥B ¡¥ e¢h¥   6£3 f¢) e ¢¢2¥d 63 ¡¢ c ¢¨ 2 a6§ eg3   6£3 f¢) e R3d 63 ¡¢ c 2Q§D63 ¡¢ ¥¤ 12¢ ¨ ¡ 5¥¤ 2¢ S bR3 1¥ 2¥¤¢ ¡¨A 1B ¡ 5¥¤ 6¥ §1¢ S § Y¨ 28¥¤£ 1 DC 63 ¡¢ §X 22¨ ¢B ¡¨B 1¥ 2a6§ S ` Y¢DD¤3 Q 63 ¡¢ X A 221¢ C¨ 22£ ¢ S ¦ D C 1¥ 26¤ ¥ ¡Q 62¨B ¢¢§ S 575GVWFV U C ¢ B ¡B 1A¢B ¢2¨A 1¥ 26BA¢¤ S© 1¤¨¤A ¢ 5¥¤¨ §6 ¢¢23¨ §2D § 5¥¤¨¤B T2¨ ¨ ¡ 5¥¤ 7¡£ ¢ S¢ 6¤A 2¨ 1¥¤ S ¨ 25¥ §6 2¨ ¡D2¢ ¢¢23¨ §2D S § ¤ R¨B 1¥ 2Q £ 1©¤ 2¨ ¡D2¢ PI 63 ¡¢ 3G2F ¥ §¢¨ 2£ £ 5¤  63 E ¡1 ¥¤8 § H3G25F 9 DC £ ¢¤3 5¥9 63 E ¢ ¡¨ £ ¢¤3 5¥ 23 66¤B A# @ 598765 432 '1 ($# 0!) ( ' % $# ! © Profero 2013 © Profero, Inc. 2010 ©¤ ¨¤  §¦¥¤£ ¢ §£¥¨B¡ 3 2¤¥ §    @ B #2 %'( AA5 2#2)'8#) #8(' 0 )I 2 A 8I'A 6 6 #AG '( % 4% I()#G 0#0#) a)'5 2( #3'4 ( 4I4 0 ¡$( A3 IG #a 2# A #) #G %'( $#9A#$0#4% AA5 7AG G ')3 2( 2''AG $ (#0 )%$ '% 8I 0 '( #9 4 7#4% ¡$( A3 #A%%A '( #a @ @ 2   %0% ¨     #! % !%¡ # 00$ !%21%! 20¨ 0$  '¡ # 1' ¢%'¡($ # £ 2$%¡$  ¨ % ¢ 6 300$(' #$6$!2 00'  '¡ • • • ¤¨¥ §¦ ¥¤£ ¢¡ 
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  48. 48. 48 © © Profero 2013 © Profero, Inc. 2010 (In about a year!) They want to solve all the organization’s problems mentality “Boil the Ocean” sometimes takes the Top management © Profero 2013 © Profero, Inc. 2010 $#$ #)8#2 $$#88$ ' #8( 48 )'7 22 '7 6 %8#  ')3 48 # )' $%8#  ')3 I ( % #A30'8 % A$$#88$ ¤ #) '7 % 4 2#2##( #) $%)'# %$#G (#45 %'( %G 6 #A') $% $ 4 I(a$ %1%A #8(#AA#8U# 4%5 #0% % I(4% # ( ' ' 2 7A ( ' ( 8 #A 3 ' # 3 P % 4% (5'4$ #9 4 $#2% • • • Number of Projects 0% 10% 20% 30% 40% 50% 60% 70% 80% ¤¨¥ §¦ ¥¤£ ¢¡ 
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Web si te Red e sig n Sea rch Eng ine Op timiza tio n (SEO) Keyw or ds Pay- pe rC lick (PPC) 5 . N ew Pro du ct D eve lop me nt 4 . 5 S Mo ve Web s ite Affil iate Pro gr am Adve rti sin g - C us to mer A r re cia tion p Da y, et c. - Po st car d Ca mpa ig n - Advertis e on Lean related Sites - Links - Subdomains wi th Arti cles - Meta Tags - Bu ild D at ab as e - Ge t Pe rm iss io n - Fin d Lis t o f L ea n Ch a mpio n s /SSBB - An no un ce me nts - Pro motio n s - Wh at i s - Ad d PPC - Ke ywo rd 5 S? on th e Re se ar ch Tr ac kin g H ome p ag e Co de to - Cr ea te Web p ag es - A d a lin k d PPC to Wh at is ke ywo rd s 5 S on th e th a t go Ho me pa ge d ire ctly t o - Add th e p ag e 8 8 84 L ea n5 S o n a ll p a ge s - H ave the - Sub mit - A Op t-in pr od uc t d We bs ite to b utto n on imag e s Se ar ch -A da d p ag es a nd op en in a En gin e s Us efu l a t ch eck ou t se pa ra te L in ks Pa ge win do w - A to matu ica lly Ca lcu la te Sh ipp in g Co s ts - Pag e of C omp an ie s th a t us e us a nd a lin k b ac k to th eir s ite s - Tra de pu bli cat ion s - Sp on so r at Tr ad e Sh o ws First Le ve l Str ate gie s - Cr ea te a Pr omo tio na l C ale n da r - Voic e o f C us to mer Su r v ys e - Get Ma ilin g L ists fr om L ea n So ur ces - Subm it Websi te to Search - Add a Engines Useful Links Page Ref ine NPD Pro gr a m E st imat ed Cost s - Cu st ome r Sa tis fac tion Su rve ys - Trade publications - Sponsor at Trade Shows - Page of Companies that use us and a li nk back to their si tes O bje ctiv e/G oa l Pro mo tio ns Refine NPD Program Advertising - Automatically Calculate Shipping Costs - Adve rti se on Le an r ela te d Sites - L in ks - Su b do ma ins with Artic les - Met a Tag s Sec ond L eve l Str at egie s Cu sto me r Sa tisfa ctio n - Add PPC Tracking Code to Webpages - Keyword Research - Create PPC keywords that go directly to page - Have the - Ad Opt-in product button on im ages pages and open in a at checkout separate window H w o 4 . Ou tst an din g Pr oo d uct s - What is 5S? on the Hom epage - Add a link to What is 5S on the Hom epage - Add the 8884Lean5S on all pages - Find List of Lean Cham pions /SSBB - Announcements - Prom otions - Postcard Campaign 2 . 5S N ew P o du ct r De v lo pme n t e ( NPD ) Pr og ra m 1 . 5S Mar ke ting P o motio n s / r Sale s Are thes e SMA RT? Tac ti cs 2. Fa nta st ic Mar ke tin g - Buil d Database - Get Permi ssion - Create a Promotional Calendar - Customer Aprreci ation Day, etc. - Get Mailing Lists from Lean Sources 3 . Ou ts tan d ing Sta ffin g an d Fac ilitie s Envir on men t Affiliate Program Websi te Why Sec ond Lev el St rategies Firs t Level Strat egies Object ive/Goal Tactics - Voice of Customer Surveys Pay-perCli ck (PPC) Keywords Why Weak Estimated Costs 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les Cu sto me r Sa tisfa ction 4. Outs tan ding Pr ood ucts 3. Web site Re de sign Sea rch Eng ine Optim izatio n (SEO) em ail Cam pa ign Prom otio ns Are the se SMART? Ke y rd s wo Pa y per C lick (PPC) 5. Ne w Prod uct Develo pm ent 4 . 5S Move W bs ite e Affiliat e Prog ram Ad vertis ing Est imate d Co st s - Cu sto me r Satisfa ction Surveys - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys Ta ct ics 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng How - Customer Satisfaction Surveys em ail Cam paign Prom otions - Cu stom e r Ap rre ciatio n Day, etc. - Po stca rd Ca mp aig n - Get M ailing Lists fro m Lea n So urc es - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns Refin e NPD Prog ra m Wh y Customer Satisfaction Are these SMART? - W at is h - Add PPC - Auto m at- Keywor d 5 S? on the Rese ar ch Tr acking ica lly Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC to Wha t is Co sts ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - L inks - Sub bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w - Tr ade p ub lication s - Sp on sor at T ra de Sho ws - Ad v rtise on e L ea n re lated Site s © Profero 2013 © Profero, Inc. 2010 Initiative 6 Initiative 5 Initiative 4 Initiative 3 Initiative 2 Department 6 Target 7 Target 8 Department 3 Department 4 Department 5 Target 4 Target 5 Target 6 Key Players Department 1 Department 2 Target 2 Target 3 Target 1 Focus 1 Focus 2 Focus 3 Focus 4 Initiative 1 Strategy 1 Very Strong Strategy 2 Strong Strategy 3 Weak - W at is h - Add PPC - Auto m at- Keywor d 5 S? on the Rese ar ch Tr acking ica lly Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC to Wha t is Co sts ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - L inks - Sub bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Cu stom e r Ap rre ciatio n Day, etc. - Po stca rd Ca mp aig n - Get M ailing Lists fro m Lea n So urc es - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns Refin e NPD Prog ra m - W at is h - Add PPC - Auto m at- Keywor d 5 S? on the Rese ar ch Tr acking ica lly Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC to Wha t is Co sts ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - L inks - Sub bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w Prom otio ns - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Cu stom e r Ap rre ciatio n Day, etc. - Po stca rd Ca mp aig n - Get M ailing Lists fro m Lea n So urc es em ail Cam pa ign Sea rch Eng ine Optim izatio n (SEO) 3. Web site Re de sign Ke y rd s wo Pa y per C lick (PPC) How - Ha v the e - Ad Opt- in pr odu ct butto n o n im age s pag es and op en in a at che ckou t se par ate wind ow - Add PPC T rackin g Co de to Web pag es - Su bm it Web site to Sea rch - Add a Eng ine s Usefu l L inks Page - Au tom atically Calcu late Sh ipp ing Cos ts - Pag e of Com pa nies that use us and a lin k back to the ir sites Ad vertis ing - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns - W at is h - Add PPC - Auto m at- Keywor d 5 S? on the Rese ar ch Tr acking ica lly Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC to Wha t is Co sts ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - L inks - Sub bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w Department 5 Department 6 Target 6 Target 7 Target 8 Department 3 Department 4 Target 4 Target 5 Key Players Department 1 Department 2 Target 1 Target 2 Target 3 Focus 1 Focus 2 Focus 3 - Tr ade pub licatio ns - Spon so r at Tra de Sh ows - Ad v rtis e on e Lea n re late d Site s Strategy 1 Very Strong - L inks - Su bd om ain s with Ar ticles- Meta Tag s Strategy 2 Strong Strategy 3 Weak Refin e NPD Prog ra m 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice Initiative 6 Prom otio ns em ail Cam pa ign 3. Web site Re de sign Sea rch Eng ine Optim izatio n (SEO) Ke y rd s wo Pa y per C lick (PPC) 5. Ne w Prod uct Develo pm ent 4 . 5S Move W bs ite e Affiliat e Prog ram Ad vertis ing Refin e NPD Prog ra m Est im ate d Co st s - Cu sto me r Satisfa ction Surveys - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Cu stom e r Ap rre ciatio n Day, etc. - Sp on sor at T ra de Sho ws - Ad v rtise on e L ea n re lated Site s 4. Outs tan ding Pr ood ucts How Cu sto me r Sa tisfa ction Are the se SM ART? - Tr ade p ub lication s 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les - Po stca rd Ca mp aig n - Get M ailing Lists fro m Lea n So urc es 1 . Excee ding Cu stom er s' Ex ectatio ns , p Ou tsta ndin g Ser v ice - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns - W at is h - Add PPC - Auto m at- Keywor d 5 S? on the Rese ar ch Tr acking ica lly Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC to Wha t is Co sts ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - L inks - Sub bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w 3. Ou tstan ding Sta ffing a nd F acilities Environ me nt 2 . Fan tas tic Mar ketin g 4. Ou tsta ndin g Proo du cts Prom otio ns - Cu stom e r Ap rre ciatio n Day, etc. - Get M ailing Lists fro m Lea n So urc es Sea rch Eng ine Optim izatio n (SEO) 4. Outs tan ding Pr ood ucts 3. Web site Re de sign Ke y rd s wo Pa y per C lick (PPC) 5. Ne w Prod uct Develo pm ent 4 . 5S Move W bs ite e Affiliat e Prog ram Ad vertis ing Est im ate d Co st s - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Po stca rd Ca mp aig n em ail Cam pa ign - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns - W at is h - Add PPC - Auto m at- Keywor d 5 S? on the Rese ar ch Tr acking ica lly Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC to Wha t is Co sts ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - L inks - Sub bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w Refin e NPD Prog ra m - Tr ade p ub lication s - Sp on sor at T ra de Sho ws - Ad v rtise on e L ea n re lated Site s 5 . New Prod uct Develo pm en t How Firs t L eve l St rat egie s Initiative 3 Initiative 2 Cu sto me r Sa tisfa ction - Cu sto me r Satisfa ction Surveys - Ad v rtise on e L ea n re lated Site s 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les Are the se SM ART? - Tr ade p ub lication s - Sp on sor at T ra de Sho ws Initiative 5 Initiative 4 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice How - Ke y rd wo Re sea rch - Cr eate PPC keywor ds tha t go dir ectly to pa ge 5. Ne w Prod uct Develo pm ent Affiliat e Prog ram Focus 4 Wh y - Wha t is 5S? o n th e Hom ep ag e - Ad d a link to Wha t is 5S on t he Hom ep age - Add th e 88 84L ean 5S on all p age s O bje ctiv e/G oa l - Bu ild Da taba se - Get Per mis sion - F ind L ist of Le an Cha mp ions /SSBB - An nou nce me nts - Pro mo tion s Refin e NPD Prog ra m O bje ctiv e/G oa l - Cus tom er Apr reci ation Day, etc. - Get Ma iling Lists from Lea n So urce s Advertis ing 4 . 5S Move W bs ite e Est im ate d Co st s - Cu sto me r Satisfa ction Surveys - Ad v rtise on e L ea n re lated Site s 4. Outs tan ding Pr ood ucts - Cr ea te a Prom o tiona l Cale nd ar - Voice o f Cus tom er Surveys - Po stca rd Ca mp aig n Initiative 1 Affilia te Pro gra m Est ima ted Co sts - Cu stom e r Satisfa ction Surveys Initiative 3 Initiative 2 4. 5S Move Web site First Le ve l Str ate gie s 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les Cu sto me r Sa tisfa ction Are the se SM ART? - Tr ade p ub lication s - Sp on sor at T ra de Sho ws 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng - Ad v rtis e on e Lea n re late d Site s Initiative 5 5 . New Prod uct Develo pm en t Initiative 4 Pay-pe rClick (PPC) First Le ve l Str ate gie s 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice - L inks - Su bd om ain s with Ar ticles- Meta Tag s - Tr ade pub licatio ns - Spon so r at Tra de Sh ows 4. Ou tsta ndin g Proo du cts 3 . W bsite e Red esig n Keywor ds Wh y Ad vertis ing - Su bm it Web site to Sea rch - Add a Eng ine s Usefu l L inks Page - Pag e of Com pa nies that use us and a lin k back to the ir sites Se ar ch En gin e Optim ization (SEO ) Sec ond L eve l Str at egie s Affiliat e Prog ram - Ha v the e - Ad Opt- in pr odu ct butto n o n im age s pag es and op en in a at che ckou t se par ate wind ow - Au tom atically Calcu late Sh ipp ing Cos ts Are the se SM ART? e ma il Cam paig n How O bje ctiv e/G oa l 5. Ne w Prod uct Develo pm ent 4 . 5S Move W bs ite e - Add PPC T rackin g Co de to Web pag es - Ke y rd wo Re sea rch - Cr eate PPC keywor ds tha t go dir ectly to pa ge Pr om otio ns Sec ond L eve l Str at egie s Pa y per C lick (PPC) First Le ve l Str ate gie s 3. Web site Re de sign Ke y rd s wo Est im ate d Co st s - Cu sto me r Satisfa ction Surveys - Ad v rtise on e L ea n re lated Site s 4. Outs tan ding Pr ood ucts How Are the se SM ART? - Tr ade p ub lication s - Sp on sor at T ra de Sho ws Sea rch Eng ine Optim izatio n (SEO) em ail Cam pa ign - Wha t is 5S? o n th e Hom ep ag e - Ad d a link to Wha t is 5S on t he Hom ep age - Add th e 88 84L ean 5S on all p age s 3. Ou tstan ding Sta ffing a nd F acilities Environ me nt 2 . Fan tas tic Mar ketin g 2 . 5S New Pr od uct De v lop me nt e ( NPD) Prog ram 1. 5S Mar ketin g Prom ot ions / Sale s Cu stom e r Sa tisfacti on Ta ct ics - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns Prom otio ns Refin e NPD Prog ra m Obje ctiv e/G oa l - Cu stom e r Ap rre ciatio n Day, etc. - Get M ailing Lists fro m Lea n So urc es Cu sto me r Sa tisfa ction Ta ct ics - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Po stca rd Ca mp aig n 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les Advertis ing Wh y Est im ate d Co st s - Cu sto me r Satisfa ction Surveys 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice First Le ve l Str ate gie s Refin e NPD Prog ra m Affilia te Pro gra m Wh y Ad vertis ing Wh y Affiliat e Prog ram W bs ite e Ta ct ics 5. Ne w Prod uct Develo pm ent 4 . 5S Move Pa y per C lick (PPC) Ke y rd s wo Sec ond L eve l Str at egie s O bje ctiv e/G oa l 4. Outs tan ding Pr ood ucts 3. Web site Re de sign Sea rch Eng ine Optim izatio n (SEO) em ail Cam pa ign Sec ond L eve l Str at egie s 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m Prom otio ns Are the se SM ART? Ta ct ics 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng How 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice Wh y Sec ond L eve l Str at egie s First Le ve l Str ate gie s O bje ctiv e/G oa l Weak Cu sto me r Sa tisfa ction Web site First Le ve l Str ate gie s How - Po stca rd Ca mp aig n - Bu ild Da taba se - Get Per mis sion - F ind L ist of Le an Cha mp ions /SSBB - An nou nce me nts - Pro mo tion s Strategy 3 1. 5S Ma rketin g Prom o tions / Sa les 4. 5S Move Pay-pe rClick (PPC) Keywor ds 1 . Excee ding Cu stom er s' Ex ectatio ns , p Ou tsta ndin g Ser v ice Ta ct ics Ta ct ics - Cr ea te a Prom o tiona l Cale nd ar - Cus tom er Apr reci ation Day, etc. - Get Ma iling Lists from Lea n So urce s Strong 3 . W bsite e Red esig n Se ar ch En gin e Optim ization (SEO ) Est ima ted Co sts - Voice o f Cus tom er Surveys Very Strong e ma il Cam paig n Pr om otio ns - Cu stom e r Satisfa ction Surveys Strategy 2 5 . New Prod uct Develo pm en t Sec ond L eve l Str at egie s 2 . 5S New Pr od uct De v lop me nt e ( NPD) Prog ram 1. 5S Mar ketin g Prom ot ions / Sale s Cu stom e r Sa tisfacti on Are the se SMART? Strategy 1 4. Ou tsta ndin g Proo du cts Wh y First Le ve l Str ate gie s Sec ond L eve l Str at egie s Department 5 Department 6 Target 6 Target 7 Target 8 Department 3 Department 4 Target 4 Target 5 Key Players Department 1 Department 2 Target 1 Target 2 Target 3 Focus 1 Focus 2 Focus 3 Focus 4 Initiative 1 3. Ou tstan ding Sta ffing a nd F acilities Environ me nt 2 . Fan tas tic Mar ketin g Ta ct ics Initiative 4 Initiative 3 Initiative 2 1 . Excee ding Cu stom er s' Ex ectatio ns , p Ou tsta ndin g Ser v ice O bje ctiv e/G oa l Initiative 6 O bje ctiv e/G oa l Initiative 6 Initiative 5 2 . 5S New Pr od uct De v lop me nt e ( NPD) Prog ram 1. 5S Mar ketin g Prom ot ions / Sale s 3 . W bsite e Red esig n 4. 5S Move Pr om otio ns Ta ctic s - Cr ea te a Prom o tiona l Cale nd ar - Voice o f Cus tom er Surveys - Cus tom er Apr reci ation Day, etc. - Get Ma iling Lists from Lea n So urce s Strategy 1 Very Strong Se ar ch En gin e Optim ization (SEO ) Keywor ds Pay-pe rClick (PPC) Web site Affilia te Pro gra m Advertis ing Est ima ted Co sts - Cu stom e r Satisfa ction Surveys - Po stca rd Ca mp aig n e ma il Cam paig n - Bu ild Da taba se - Get Per mis sion - F ind L ist of Le an Cha mp ions /SSBB - An nou nce me nts - Pro mo tion s Refin e NPD Prog ra m Why Department 5 Cu stom e r Sa tisfacti on Are the se SMART? Department 6 Department 3 Department 4 Key Players Department 1 Department 2 Target 6 Target 7 Target 8 Target 4 Target 5 Target 1 Target 2 Target 3 Focus 1 Focus 2 Focus 3 Focus 4 Se co nd Lev el St ra teg ies Initiative 1 - Wha t is - Ke y rd wo - Add PPC 5S? o n th e T rackin g Re sea rch Hom ep ag e Co de to - Cr eate - Ad d a link Web pag es PPC to Wha t is keywor ds 5S on t he tha t go Hom ep age dir ectly to - Add th e pa ge 88 84L ean 5S on all p age s - Ha v the - Su bm it e - Ad Opt- in pr odu ct Web site to butto n o n Sea rch im age s - Add a pag es and op en in a Eng ine s Usefu l at che ckou t se par ate L inks Page wind ow - Au tom atically Calcu late Sh ipp ing Cos ts - Pag e of Com pa nies that use us and a lin k back to the ir sites - Tr ade pub licatio ns - Spon so r at Tra de Sh ows - Ad v rtis e on e Lea n re late d Site s - Su b- L inks d om ain s with Ar ticles- Meta Tag s Strategy 2 Strong Strategy 3 - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Cu stom e r Ap rre ciatio n Day, etc. - Get M ailing Lists fro m Lea n So urc es Sea rch Eng ine Optim izatio n (SEO) 3. Web site Re de sign Ke y rd s wo Pa y per C lick (PPC) Affiliat e Prog ram Ad vertis ing - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns Refin e NPD Prog ra m - W at is h - Keywor d - Add PPC - Auto m at5 S? on the Tr acking ica lly Rese ar ch Ho m epa ge Cod e to Ca lcula te - Crea te - Add a link Webp age s Ship pin g PPC Co sts to Wha t is ke y rds wo 5S on the - Pa ge of th at go Hom e pag e Co m pan ies d irectly to - Add the th at u se u s p age 8 88a nd a link 4 Lea n5 S o n b ack to their a ll pa ges s ites - Have th e - Sub mit - Ad Op t-in p ro duct Webs ite to - Sub - L inks bu tton on Sear ch im a ges - Add a do m ains pa ges an d o pe n in a Engin es Us eful with Article s- M eta T ags at ch ecko ut s ep ara te Lin ks Pa ge win do w 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les Cu sto me r Sa tisfa ction Prom otio ns Are the se SM ART? - Tr ade p ub lication s - Crea te a Pro mo tion al Ca lend ar - Voice of Cus tom er Surveys - Cu stom e r Ap rre ciatio n Day, etc. - Po stca rd Ca mp aig n - Get M ailing Lists fro m Lea n So urc es em ail Cam pa ign Sea rch Eng ine Optim izatio n (SEO) 4. Outs tan ding Pr ood ucts 3. Web site Re de sign Ke y rd s wo Pa y per C lick (PPC) 5. Ne w Prod uct Develo pm ent 4 . 5S Move W bs ite e Affiliat e Prog ram Ad vertis ing Est im ate d Co st s - Cu sto me r Satisfa ction Surveys - Sp on sor at T ra de Sho ws - Ad v rtise on e L ea n re lated Site s 1 . Exce edin g Cu stom e rs' Ex ecta tions , p Outsta nd ing Ser v ice How Obje ctiv e/G oa l 4 . 5S Move W bs ite e Est imate d Co st s - Cu sto me r Satisfa ction Surveys - Po stca rd Ca mp aig n em ail Cam pa ign - Bu ild Da tab ase - Get Per m issio n - F ind List o f Le an Ch am pion s /SSBB - Anno unce m ents - Pr om otio ns Refin e NPD Prog ra m Why Prom otio ns Ta ctic s Cu sto me r Sa tisfa ction Firs t L eve l St rat egie s 5. Ne w Prod uct Develo pm ent Se co nd Lev el St ra teg ies 4. Outs tan ding Pr ood ucts How 2. 5S Ne w Prod uct Develop m ent (NPD) Pro gra m 1. 5S Ma rketin g Prom o tions / Sa les Are the se SMART? Ta ctic s 3 . Outs tand ing Staffin g an d Facilit ies Enviro nm en t 2. Fa nta stic Ma rketi ng Why Se co nd Lev el St ra teg ies Firs t L eve l St rat egie s Obje ctiv e/G oa l Weak 1 . 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