Growing With The Mobile Web (5Q GROK Webinar Series)


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This presentation was part of the 5Q Communications GROK Webinar series. The Mobile Web was presented by Michael Garvey.
Learn why the mobile web is becoming the standard and what you can do to leverage its growing reach.

Join 5Q Communications’ Michael Garvey, Head of New Business Development, as he equips you to:

- Understand the mobile web
- Discover how audience usage can impact your organization
- Increase your effectiveness using mobile technology

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Growing With The Mobile Web (5Q GROK Webinar Series)

  1. 1. THE MOBILE WEB are you ready for growth? Wednesday, September 29, 2010 1
  2. 2. 5 Questions that (for you) change the web: • Who is your audience? • What primary action do you want visitors to take? • Does your design and text communicate effectively? • Are your systems integrated and compliant? • How do you measure success? Wednesday, September 29, 2010 2
  4. 4. You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service. You’ve spent the day on the Internet — but not on the Web. And you are not alone. - Chris Anderson, What Happened S O U R C E : W I R E D. C O M Wednesday, September 29, 2010 4
  5. 5. WHO IS YOUR AUDIENCE? Users are shifting to the mobile web at an astronomical rate. S O U R C E : M O R G A N S TA N L E Y v i a M A S H A B L E . C O M Wednesday, September 29, 2010 5
  6. 6. PROLIFERATION CRAZINESS The level of adoption by consumers is unprecedented. S O U R C E : M O R G A N S TA N L E Y v i a M A S H A B L E . C O M Wednesday, September 29, 2010 6
  7. 7. A SHIFT TO SOCIAL MEDIA More people use social media minute-for-minute than email! Facebook is the leader. Twitter is growing... S O U R C E : M O R G A N S TA N L E Y v i a M A S H A B L E . C O M Wednesday, September 29, 2010 7
  8. 8. Users can “tweet” a donation through PayPal... Wednesday, September 29, 2010 8
  9. 9. DOMINATION BY VIDEO + PEER-TO-PEER More people use the “web” for apps and video than search for information. S O U R C E : M O R G A N S TA N L E Y v i a W I R E D. C O M Wednesday, September 29, 2010 9
  10. 10. What primary action does your audience take? Use your web analytics to gather the facts about your audience. Then, form a strategy and comprehensive plan. Wednesday, September 29, 2010 10
  11. 11. Does your design and text communicate effectively? Wednesday, September 29, 2010 11
  12. 12. The mobile version of the site simply reformats the user interface to be more workable and optimizes content for the device. Wednesday, September 29, 2010 12
  13. 13. Are your systems integrated and compliant? What kind of CMS With what mobile or CRM platform do platform will your web you use? property work best? Do you need a and / or mobile website ? mobile app What are your options? Wednesday, September 29, 2010 13
  14. 14. With the Mars Hill Application you’ll always be only a tab away from the Mars Hill Church media library and blog. You can view sermons by series and featured topics easily accessible in audio and iPhone optimized video formats, and listen to music from Mars Hill bands. Then share sermons you watch with friends via email too. Wednesday, September 29, 2010 14
  15. 15. How do you measure success? Are you reaching your target audience? How many users try to view your site from a mobile device? Would your clients, staff or donors use your site and participate in your mission MORE if you had a mobile version? What added or improved features could be included in a mobile version? Some ideas.... - Calendar of events - In-depth learning - Registration - Optimized video streaming - Local information - Optimized audio streaming - Admin access - Donations - Blogging - Store access Wednesday, September 29, 2010 15
  16. 16. Planning Center Online will supply one central place to organize all aspects of your ministry service and keep volunteers connected. Creating service plans, scheduling volunteers through simple e-mails, chord chart and transposing, CCLI reporting are just a few of the program’s features. Volunteers receive scheduling e-mails and ability to “accept,” “decline,” or “view the service” all with the click of their mouse. Wednesday, September 29, 2010 16
  17. 17. Gather the facts. Form a plan. What do mobile device users want out of your web property? How can you improve your missional effectiveness with mobile web development? Wednesday, September 29, 2010 17
  18. 18. Resources: | New Study Shows the Mobile Web Will Rule by 2015 | The web is dead. Long live the internet. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile.Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Wednesday, September 29, 2010 18
  19. 19. QUESTIONS? WE CAN HELP WITH: MOBILE WEB & APPLICATION DESIGN SOCIAL MEDIA INTEGRATION & MANAGEMENT Michael Garvey Head of New Business Development Direct Ph: +1-567-202-1033 Toll-Free: +1-800-747-4214, ext 909 Cell Ph: +1-503-351-4857 Skype: michaelg5q Email: Wednesday, September 29, 2010 19
  20. 20. From “You can use this map to explore the data we have collected about settlement activity in the West Bank. The map is organized in several layers that show different kinds of data. In the Layer Selector, you can click on the headings to view different areas of the map with pre- selected sets of layers. Or, you can turn on or off individual layers to customize your view. When you select an individual settlement, we'll show you the data that we've collected about it, such as the year it was established and its population. When we post news stories about events in the West Bank, we'll include a link that takes you directly to the location. You can then explore the area so you can understand the news in context.” Wednesday, September 29, 2010 20
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