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Gamification: How to use
gaming techniques to grow
     your community


           Rita Nguyen
       Chief Product Officer
          Skunkworks.vn
             #5Desire
           @moodyrain
Gamification: How to use gaming techniques to grow your community
Agenda
• What is Gamification?
• Motivations
• How to set it up

• Gaming Mechanics
• Examples
• Resources
What is Gamification?
What is Gamification?




Introducing gaming mechanics to incentivize
     customer behaviour & build loyalty
In other words...
Sounds simple right?
So let’s break it down.
Identify your player
What does fun mean to your
         player?
What does fun mean to your
         player?
Gamification: How to use gaming techniques to grow your community
Rewards
Status
Respect
Challenge
Challenge
Co-operation
 Cooperation
Competitiveness
Business Needs
Opting in for email
 Referring a friend

                         Rating products                         Watching videos


Sharing content                                 Making a purchase
                      Searching for info
                                                                        Linking accounts

            Voting                         Taking quizzes
                                                                    Reading articles

                              Viewing photos
Answering questions
                                                             Creating content




           Business Needs
Agenda
• What is Gamification?
• Motivations
• How to set it up

• Gaming Mechanics
• Examples
• Resources
Golden Rules
Gamification: How to use gaming techniques to grow your community
Player Motivations
Player Motivations   Business Needs
Player Motivations   Business Needs




    Play in this area
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Game Mechanics
Points
treasure isle gift




Virtual Goods
Real Goods (but beware)
Badges
Badges
Challenges & Achievements
Levels
Leaderboards
Other
Considerations
Story Lines & Visuals
Story Lines & Visuals
MyStarbucks




Creativity
Juicy Feedback
Rock the first 30 seconds
Tutorial
Training
Connect then register
Win then register
Remember to make it harder to progress
Remember to make it harder to progress
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Agenda
• What is Gamification?
• Motivations
• How to set it up

• Gaming Mechanics
• Examples
• Resources
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Resources

                               Gamify.com
Gamification.co               Gamification.org



Badgeville.com           GamificationNews.net



           Gamification.com
Key Takeaways
• Know your player and their motivations
• Make it fun!

• Easy to play but hard to master
• Light the way with clear progression
• Reward your player
• Anything can be gamified
Cam On


Questions?

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