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Gamification: How to use gaming techniques to grow your community
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Gamification: How to use gaming techniques to grow your community

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Slide thuyết trình của diễn giả Rita Nguyen (Giám đốc sản phẩm & marketing của Skunkworks) tại 5Desire Event tháng 5.

Slide thuyết trình của diễn giả Rita Nguyen (Giám đốc sản phẩm & marketing của Skunkworks) tại 5Desire Event tháng 5.

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Gamification: How to use gaming techniques to grow your community Gamification: How to use gaming techniques to grow your community Presentation Transcript

  • Gamification: How to usegaming techniques to grow your community Rita Nguyen Chief Product Officer Skunkworks.vn #5Desire @moodyrain
  • Agenda• What is Gamification?• Motivations• How to set it up• Gaming Mechanics• Examples• Resources
  • What is Gamification?
  • What is Gamification?Introducing gaming mechanics to incentivize customer behaviour & build loyalty
  • In other words...
  • Sounds simple right?So let’s break it down.
  • Identify your player
  • What does fun mean to your player?
  • What does fun mean to your player?
  • Rewards
  • Status
  • Respect
  • ChallengeChallenge
  • Co-operation Cooperation
  • Competitiveness
  • Business Needs
  • Opting in for email Referring a friend Rating products Watching videosSharing content Making a purchase Searching for info Linking accounts Voting Taking quizzes Reading articles Viewing photosAnswering questions Creating content Business Needs
  • Agenda• What is Gamification?• Motivations• How to set it up• Gaming Mechanics• Examples• Resources
  • Golden Rules
  • Player Motivations
  • Player Motivations Business Needs
  • Player Motivations Business Needs Play in this area
  • Game Mechanics
  • Points
  • treasure isle giftVirtual Goods
  • Real Goods (but beware)
  • Badges
  • Badges
  • Challenges & Achievements
  • Levels
  • Leaderboards
  • OtherConsiderations
  • Story Lines & Visuals
  • Story Lines & Visuals
  • MyStarbucksCreativity
  • Juicy Feedback
  • Rock the first 30 seconds
  • Tutorial
  • Training
  • Connect then register
  • Win then register
  • Remember to make it harder to progress
  • Remember to make it harder to progress
  • Agenda• What is Gamification?• Motivations• How to set it up• Gaming Mechanics• Examples• Resources
  • Resources Gamify.comGamification.co Gamification.orgBadgeville.com GamificationNews.net Gamification.com
  • Key Takeaways• Know your player and their motivations• Make it fun!• Easy to play but hard to master• Light the way with clear progression• Reward your player• Anything can be gamified
  • Cam OnQuestions?