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Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
Gamification: How to use gaming techniques to grow your community
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Gamification: How to use gaming techniques to grow your community

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Slide thuyết trình của diễn giả Rita Nguyen (Giám đốc sản phẩm & marketing của Skunkworks) tại 5Desire Event tháng 5.

Slide thuyết trình của diễn giả Rita Nguyen (Giám đốc sản phẩm & marketing của Skunkworks) tại 5Desire Event tháng 5.

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  1. Gamification: How to usegaming techniques to grow your community Rita Nguyen Chief Product Officer Skunkworks.vn #5Desire @moodyrain
  2. Agenda• What is Gamification?• Motivations• How to set it up• Gaming Mechanics• Examples• Resources
  3. What is Gamification?
  4. What is Gamification?Introducing gaming mechanics to incentivize customer behaviour & build loyalty
  5. In other words...
  6. Sounds simple right?So let’s break it down.
  7. Identify your player
  8. What does fun mean to your player?
  9. What does fun mean to your player?
  10. Rewards
  11. Status
  12. Respect
  13. ChallengeChallenge
  14. Co-operation Cooperation
  15. Competitiveness
  16. Business Needs
  17. Opting in for email Referring a friend Rating products Watching videosSharing content Making a purchase Searching for info Linking accounts Voting Taking quizzes Reading articles Viewing photosAnswering questions Creating content Business Needs
  18. Agenda• What is Gamification?• Motivations• How to set it up• Gaming Mechanics• Examples• Resources
  19. Golden Rules
  20. Player Motivations
  21. Player Motivations Business Needs
  22. Player Motivations Business Needs Play in this area
  23. Game Mechanics
  24. Points
  25. treasure isle giftVirtual Goods
  26. Real Goods (but beware)
  27. Badges
  28. Badges
  29. Challenges & Achievements
  30. Levels
  31. Leaderboards
  32. OtherConsiderations
  33. Story Lines & Visuals
  34. Story Lines & Visuals
  35. MyStarbucksCreativity
  36. Juicy Feedback
  37. Rock the first 30 seconds
  38. Tutorial
  39. Training
  40. Connect then register
  41. Win then register
  42. Remember to make it harder to progress
  43. Remember to make it harder to progress
  44. Agenda• What is Gamification?• Motivations• How to set it up• Gaming Mechanics• Examples• Resources
  45. Resources Gamify.comGamification.co Gamification.orgBadgeville.com GamificationNews.net Gamification.com
  46. Key Takeaways• Know your player and their motivations• Make it fun!• Easy to play but hard to master• Light the way with clear progression• Reward your player• Anything can be gamified
  47. Cam OnQuestions?

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