Social media slide presentationPresentation Transcript
* “ „Social media‟ is the term commonly given to web- based tools which allow users to interact with each other in some way – by sharing information, opinions, knowledge and interests online. As the name implies, social media involves the building of online communities or networks to encourage participation and engagement.” DMBC, Social Media Policy [pdf], available at: http://dmbctridionpres.doncaster.gov.uk:8082/Images/S ocial%20media%20policy_tcm2-74835.pdf
* Examples of Social media sites are: * Facebook * Twitter * YouTube * Vimeo * Flickr* Not just for personal use* Can be used by companies, organisations or brands for promotion and marketing* It‟s also about engaging and communicating with the public. It is a new channel of communication, easier and less formal.* However, you have to remember that you are a representing Doncaster Libraries and Doncaster Council.* You need to be professional and be aware of language and conduct
* Using social media as a tool for marketing and promotion can be time consuming* Tweets or posts need to be planned* Use of social media once it is introduced needs to be constant, 1 Tweet or post a week isnt enough
* What is Twitter?* Micro blogging site, allows users to send messages or “Tweets” up to 140 characters long.* The „@‟ sign is used in front of the username, so for example Doncaster Libraries username is @doncasterlib.* Usernames have to be unique.* If you wanted to mention Doncaster libraries in a Tweet or send them a message, you could just use their username, @doncasterlib. This is called a mention.* Doncaster libraries will then be able to see this mention and reply or respond.* These type of messages are public.* You can send private messages, these are called „Direct Messages” or DM
** You can subscribe to other users so you can see all their tweets, this is called following* When you subscribe to other users, all their Tweets will automatically appear in your timeline or your twitter home page.* @doncasterlib can be used on other promotional materials, like posters, to encourage borrowers to follow us on twitter. Why should people follow Doncaster Libraries?* Up-to-date information on library news and events* Promotion of library services – what we have to offer* Emergency information – emergency closures* Local and national events – world book day, Doncaster book awards* Local History and Archives news and events* Easier and less formal way of communicating with the service.
** Power of the Re-Tweet* Re-Tweet (RT) is when other users repost/resend your message or tweet* This can mean that 1 tweet can potentially reach many people just because of a handful of people re-Tweeting that message.
* Hashtags #* Tweets can be tagged with subjects or topics* Tweets can then be searched based on these tags, ie. If someone tags a tweet with #books, if you click on the tag it will show everyone else that has used the same tag* All words that are used as tags and are prefixed with the Hash symbol (#)* This is why they are called Hashtags.* Hashtags can be any word or phrase.* If you are using a phrase, no spaces are used between the words ie. #harrypotteristhebest* Shorted Hashtags are better as your tweet is limited to 140 characters (including spaces).
* Hashtags #* Hashtags can help monitor the popularity of a subject or topic* Hashtags that are highly used and are the most used in the country/worldwide are said to be “Trending” or “Trending Topics”* The top 10 trending Hashtags appear in the “Trending Topics” section of your home/timeline page* Hashtags can also be used on promotional materials to encourage people to use them when Tweeting and while they are at an event.* More than 1 Hashtag can be used on a Tweet
* Also……….* Because Tweets are limited to 140 characters, Website addressed are shortened using tools such as bitly.com* For example: * http://library.doncaster.gov.uk can be shortened to * http://bit.ly/hcZOlg* Photos can also be posted to Twitter* It is important that photos are watermarked before posting, especially local history photos that are the copyright of Doncaster Libraries
** Facebook allows you to create a personal profile and network with friends, posting messages and status updates.* A status update is when you send a message to all of your friends telling them what you are doing or about particular subject or topic.* Friends in turn can make a comment or „like‟ the message.* You can also update your status with a picture, video or location* Friends can also send messages to each other by visiting their friends profile (also called a Timeline or Wall) and leaving a message for them, this message can be seen by other friends depending on security settings.
** A private message can be sent using the separate messaging service, this is call a Direct Message or DM.* Unlike Twitter, messages are not limited to a certain number of characters.* Companies, organisations, service , products etc. can create a profile or Page on Facebook* Creating a page allows individual users to “like” companies, organisations, services or products etc.* When users “like” a particular products/company, the user will receive updates by the product/company directly to their newsfeed or Facebook homepage.
** Facebook pages can be customised by the company/service* The library Facebook page, for example, will have a search tab, events tab, photos tab and an opening hours tab.* The Facebook Logo followed by “Follow us on Facebook” can be used on promotional material to encourage people to “like” Doncaster Libraries “[…] each user is, on average, connected with 130 other users. So if libraries are producing the kind of high quality content that gets users to hit the „Like‟ button, the chances are that lots of new people are going to see the content appearing in their own profiles – amplifying the reach of the library” Potter, N.(2012) The Library Marketing Toolkit, Facet Publishing, P.107-8
** As with Twitter, Facebook can be used to: * Share up-to-date library information, news and events * Promote library services – what we have to offer * Emergency information – emergency closures * Promote Local and national events – World Book day, Doncaster book awards * Promote stock * Share Local History and Archives news and events * As a new channel of communication with users, easier and less formal.
** Managing social media can be time consuming* Tweets and Facebook posts have to be planned. Several posts about an event may be required and the timing of the posts needs to be thought about.* You don‟t want 10 messages being posted all at the same time, people can find this annoying and possibly unfollow or unlike the library.* You don‟t want to post 10+ times one week then only twice the following week. Posting needs to be consistent.* Use of Social Media Management Tools (SMMT) can be use to help manage many social media profiles. Examples of these tools are: * Hootsuite * Tweetdeck and * Sproutsocial
** SMMT allow you to schedule posts and Tweets so they can be posted to Facebook and Twitter automatically.* SMMT‟s also mean you can: * manage mentions and direct messages for multiple platforms from one place. * Monitor sent Tweets and any RT‟s * SMMT can help save time and also manage marketing and promotion.If you have events or news you want to share via Twitter orFacebook, please make sure you get the details to the following people inplenty of time:Debs Marshall – General library news and eventsNicola Woods – General Library news and eventsAndy Young – Archives and local study news and events