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Tsou.teacherppt.tech.unit Tsou.teacherppt.tech.unit Presentation Transcript

  • ADVERTISING & MEDIA INFLUENCE ON TEENS How advertising views you... (By, Jessica A. Tsou)
  • WARNING: IMAGES MAY NOT BE WHAT THEY APPEAR
  • THE PITCH Each student will be in placed into an “Ad Agency.” Each “Agency” is to make a commercial using MovieMaker and/or PowerPoint. The commercial is to “sell” a product using the techniques & gimmicks we learned in class that advertising executives use.
  • STORYBOARDS A.  Key points, ideas, and concepts under consecutive storyboard frames B. It is in essence a type of map, outlining all the major steps needed to        complete your commercial. (Don’t worry about polish at this point; you just want the idea of the visual clearly portrayed.) C. Read your presentation while looking at the storyboard and complete       the storyboard checklist: o        Does my visual clearly display one key idea from my presentation? o        Is my aid as visually simple as I can make it? o        Can my audience understand my visual completely in less than 30 seconds?
  • STORYBOARD EXAMPLE
  • TIMELINE & DEADLINES Week 1: —”Agency Assignments” —Chose an “Agency Name” —Complete & Submit Storyboards BEFORE Week 2 in order to start filming your commercial. Week 2: —Film, Compile, Edit and Complete Commercial —All music fils must be submitted by end of Week 2 to be approved by the teacher. Week 3: —Agency Pitches & Commercial Presentations
  • STUDENT EXAMPLE
  • GRADING GUIDELINES Works Cited: http://www.utc.arizona.edu/resources/rubrics.html Professional Adequate Needs Work You’re Fired Points Less than a full grasp of the Full grasp (more than Solid presentation of material information revealed No grasp of information some needed) of material in initial and answers all questions rudimentary presentation and misinformation, and unable to answer Content presentation and presenting commercial strategies. Above adequately but without elaboration. Commercial answers to questions. questions accurately. Commercial /25 Commercial somewhat follows DOES NOT follow the storyboard and beyond requirements follows storyboard. storyboard. Information presented in a Information is presented in a Presentation jumps around a logical interesting sequence logical sequence that is easy for Audience cannot follow presentations Organization that is easy for the audience to the audience to follow but a bit lot and is not easy to follow although it is possible because it follows no logical sequence /25 follow dull Visuals are too few or not Visuals explain and reinforce Visuals relate to rest of Visual Aids the rest of the presentation presentation sufficiently related to the rest of Visuals not used or are superfluous the presentation /20 No misspelled words or No more than two misspelled Three misspelled words or Four or more misspelled words or English grammatical errors words or grammatical errors grammatical errors grammatical errors /5 Speaks clearly, correctly and Speaks clearly, pronounces Speaks unclearly, precisely, loud enough for Mumbles, mispronounces most most words correctly, loud mispronounces many major Elocution audience to hear and slowly enough for easy enough to be easily heard, and terms, and speaks too softly or important terms, and speaks too softly or rapidly to be understood at all /20 slow enough to be understood rapidly to be easily understood understanding Eye contact constant; Eye contact maintained except Some eye contact but mostly No eye contact, reads from notes Eye Contact minimal or no reading of notes when consulting notes, which is too often reading from notes exclusively /5 Total 100
  • GOOD LUCK!